Movie trailers used to air after the film, hence why they’re called ‘trailers’

Movie trailers changed after the king of voice-overs died

Don LaFontaine, known in the film industry as "Thunder Throat," provided voice-over for over 5,000 film trailers. After he died in 2008, the trailer formula changed, with most preferring to lean into dialogue from the film.

The origins and evolution of the movie sequel

Sequels have long leveraged the financial success of a first installment into a second, or third, part, as far back as the earliest novels in the 18th century, like Jonathan Swift's "Gulliver's Travels," which inspired countless spin-offs. The film...

Netflix positioned itself as a logical alternative to movie rentals

At its inception, Netflix disrupted the entertainment industry, in particular the movie rental business, by mass mailing DVDs to customers who made selections online. That brand is evident in this 2004 commercial.

A young Spielberg was changed by DeMille’s ‘The Greatest Show on Earth’

The first movie Steven Spielberg saw was Cecil B. DeMille’s “The Greatest Show on Earth.” The movie’s on-screen train wreck frightened yet fascinated the young Spielberg—illustrating the visceral impact movies have on their audiences.

The first horror movie is believed to be George Méliès' 1896 short 'The Haunted Castle,' which pioneered special effects.

How Spielberg changed film

Before "Jaws," summer was Hollywood’s off-season. Steven Spielberg’s 1975 thriller changed all that, launching the era of the summer blockbuster. From "E.T." to "Jurassic Park," Spielberg’s films redefined how stories were told, how audiences reacted, and how studios marketed.

Netflix, explained

From offering an internet-based, mail-order Blockbuster alternative to its eventual status as a market leader in streaming entertainment, Netflix has led nearly every major paradigm shift in the television and movie business since its inception.

How Alfred Hitchcock changed cinema

In 1960, Alfred Hitchcock changed moviegoing with "Psycho." At a time when audiences came and went during screenings, he enforced strict start times, banned late arrivals, and kept plot details secret. The result? A $32M hit that helped shape modern theater etiquette.

Defining an indie film

Indie movies have a definite history, but the use of the word by contemporary audiences can be vague. This brief explainer goes into a few tiers of indie film and a quick historical overview.

Film festivals are where independent projects find studios

Film festivals are incubators for the movie industry, providing smaller films and their producers with opportunities to screen in front of live audiences, as well as potential investors who may offer wider distribution.

Netflix's original movies are designed to play in the background, appealing to audiences who watch them passively, often while doing chores or looking at their phones.

A Hitchcock film has been adapted for a new demographic: smartphone users

Hitchcock's "The Lodger," a silent film from 1927, has been adapted for Tattle TV, a video app featuring "vertical microdramas" aimed at smartphone users looking for bite-sized stories.

The term ‘angel investor’ is thought to have originated with Broadway plays

The first so-called angel investors funded theatrical productions. Now, angels invest in startups at an early stage, hoping their investment will pay off in the future.

The bond market dates back to the 1100s in Venice

In the early 1800s, bonds were used to fund US railroads and canals in Great Britain. “Liberty Bonds” were sold during both World Wars in the 20th century. Learning about the early and modern history of bonds can offer a glimpse into how the modern bond market came to be.

IMAX uses laser projectors, large-format cameras, and custom processing tools to create a more vivid, immersive viewing experience.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

Hitchcock regularly made cameos in his own films

Long before Tarantino was born, Hitchcock was casting himself in his movies’ bit parts, allowing careful audience members to find the director walking through the fictional world he’d created. The history behind that decision was an accident.

Broadway's nickname is 'the Great White Way'

Thanks to the advent of electricity, by the middle of the 19th century, theaters in the Broadway area were illuminated by lampposts and marquees. The nickname “the Great White Way” describes how it looked at night. The term is still used today.

Netflix started in 1997 as a mail-order DVD rental service

The first Netflix customers selected DVDs from the company’s website and received and returned them through regular mail. The approach included no late fees and quickly added the ability to rent an unlimited number of DVDs for a flat monthly fee, with the company passing 1 million subscribers in 2003.

The studio behind 'Rocky Horror' pulled its promotion before the film's national release, looking to cut its losses.

Regional theaters help develop shows for Broadway

Theaters like the La Jolla Playhouse often act as testing grounds for Broadway, allowing audiences to witness groundbreaking world premieres before they hit the Great White Way.

Sequels that performed better than their original

If modern cinema is a testament to one thing alone, it’s that a smash hit will inevitably spawn a sequel. On occasion, that sequel will outperform its predecessor. Here are 50 times it happened.

Billboard began as an advertising industry magazine

The magazine was initially “devoted to the interests of advertisers, poster printers, bill posters, advertising agents & secretaries of fairs.” While it occasionally tracked music via sheet music, record, and jukebox sales through the 1930s, it added its first true top 10 singles chart in 1940.

See a timeline of the consolidation of the television and film industry, beginning with Vaudeville theatre traditions from the 1880s.

Roughly 350,000 billboards advertise across the US.

'The Jazz Singer,' the first film with synchronized sound, changed Hollywood

Movies changed forever in 1927, when Warner Bros. released "The Jazz Singer," the first feature film with integrated dialogue. Based on a Broadway musical, the movie starred Al Jolson as the son of a Jewish cantor who wants to be a popular singer.

Dickens' live readings sometimes used visual projectors that predated cinema

Dickens was interested in adapting his work in various forms. With his live readings, he sometimes used a 'magical lantern,' a popular tool that projected moving slides. In addition, some stage plays of Dickens' work that included ghost scenes used the magical lantern to cast apparitions on stage.

The 'Movie Brats'—the nickname given to 1970s film directors like Steven Spielberg, Francis Ford Coppola, George Lucas, and others—ushered in a new era of Hollywood.

Watch Walt Disney's early innovative film, 'Alice's Wonderland,' which innovated the use of animated characters in the real world.

The network’s early days were focused on movies and sports

HBO launched in 1972, with an initial focus on commercial-free movies and sports events. The network’s first-ever broadcast was an NHL game between the New York Rangers and the Vancouver Canucks, signaling its commitment to premium, live content.

The jump scare, a horror genre trope, was invented to keep costs low

RKO Pictures hired Val Lewton to produce horror films in the Universal model: small budgets, big spectacles. His first movie was 1942's "Cat People" and he used tension and offscreen terror to save money. A perfect example is the movie's jump scare, a misdirection technique that catches viewers off guard.

YouTube evolved into a film distributor

YouTube has evolved from a random clearinghouse of user-uploaded video content to a global media powerhouse. One example is the use of YouTube to distribute "Milk & Serial," a slasher film made for $800 that eventually racked up hundreds of thousands of views.

Thomas Edison inadvertently spurred the film industry's move to Hollywood

The inventor's patent on the motion picture camera included several stipulations that required independent movie studios to work with Edison's Motion Picture Patents Co., making the East Coast undesirable for aspiring filmmakers.

'Steamboat Willie' was the first film to feature Mickey Mouse

This short film introduced Mickey Mouse, the character who would define the Disney brand, to the world. It might be almost 100 years old, but you'll be surprised at how much humor still holds up.

'Take Me Out to the Ballgame,' the song that's now a 7th inning tradition at every MLB game, was inspired by a billboard advertisement.

Charlie Chaplin's 'Modern Times' blended slapstick and satire

The 1936 film thrust Chaplin's iconic Little Tramp character into the Industrial Revolution, satirizing how mass production was dehumanizing individuals. The movie was not only a hit, but it was also the product of a burgeoning Hollywood: Chaplin had founded his own company (United Artists) in 1919.

Before radio jingles arrived in the 20th century, advertisers used poetry to sell their products.

Sales of Airstreams, the sleek silver RVs, surged during the American postwar road trip boom as the brand pitched tourism as a lifestyle.

Edwin Porter's 1903 adaptation of 'Uncle Tom's Cabin' was one of the earliest American full-length narrative films.

Soap operas earned their name thanks to the sponsorships of soap brands

Many early 20th-century radio programs for women were sponsored by brands that introduced each new episode. Because these dramas were aimed at women, many of their sponsors were for household products, like soap. The association led some to refer to the shows as "soap operas," a title that stuck.

A catalog of every film with a post-credits scene

A crowd-maintained database spanning film, TV, and games, the site flags whether any given title has a "stinger"—hidden sequel teasers, outtakes, or jokes. "Stinger" is the fan shorthand; you'll also hear "credit cookie" or "post-credits scene."

'The Wizard of Oz' wasn't the first film to use Technicolor

Technicolor provided warm color to films. it was first used in 1917. But the 1939 film used Technicolor in such an intentional way—by having Dorothy exit a dull, sepia-toned world before entering the Technicolor Oz—it popularized the technology, even though audiences had likely seen it used before then.

Nollywood is Nigeria's booming film industry

With storytelling roots in the Yoruba tradition of traveling theater troupes, Nollywood has slowly expanded its influence—and the world is taking notice. Over the last decade, Netflix invested more than $23M in the Nigerian film industry.

The 1939 film adaptation of 'The Wizard of Oz' reimagined L. Frank Baum's book 'The Wonderful Wizard of Oz' for a new age, using technological breakthroughs to depict Baum's fantastical text.

Hollywood, explained

It all began in 1887 when Hollywood was registered as a small town before merging with Los Angeles in 1910. Filmmakers moved west to avoid Thomas Edison’s patent lawsuits, and the sunny California climate provided the perfect setting for year-round production. By the 1910s, studios like Paramount and Warner Bros. established themselves, and Hollywood's global dominance was cemented during its golden age from the 1930s to the 1950s.

Hollywood helped fund American military activity by boosting bond sales

To help fund its WWI military activity, the US introduced Liberty Bonds—government-issued debt marketed directly to the public. Starting at $50, the campaign targeted working Americans and offered Thrift Stamps to make bond-buying more accessible. Hollywood led the charge, with stars like Charlie Chaplin and Mary Pickford boosting bond sales.

Chemtrails are formed from condensing water vapor and soot from jet fuel

Conspiracy theories about the phenomenon—also known as contrails—began circulating in the 1990s, but have gained significant traction on social media platforms. Chemtrails are more common in high-humidity conditions, where they persist and form cirrus clouds.

'Special effects' have evolved alongside Hollywood

Since the early days of moviemaking, directors have played with perspective to create incredible effects on the screen. From Buster Keaton to contemporary CGI, this 30-minute documentary details the amazing evolution of Hollywood's special effects.

True crime broadsides were a popular business venture in 19th-century England

Offered by traveling peddlers, these playbills described crimes and crime scenes in detail and often included speeches and confessions of the soon-to-be executed. Broadsides typically included illustrations of crime and execution scenes to drive home the details.

Hollywood's efficient response to the Spanish flu made it a filmmaking destination

In 1918, the Great Influenza epidemic killed more than 675,000 Americans. Los Angeles was one of the first cities to shut down movie theaters, most of which were independently owned and couldn’t afford the revenue loss. The results were twofold: the quick response meant that Hollywood could bounce back faster than other film hubs, and it also contributed to the rise of vertical integration as studios stepped in to purchase the flailing theaters.