Soap operas earned their name thanks to the sponsorships of soap brands

Soap operas are long-form, serialized melodramas

The genre was historically aimed at housewives, and its storylines often involve romantic entanglements and family dynamics that transpired over many years. Media scholar Robert J. Thompson called the soap opera “arguably the most unique contribution that broadcasting has made to the art of storytelling.”

The adoption of modern appliances led to the soap opera's rise

Soaps grew more popular as they transitioned to television in the 1950s. At the same time, the adoption of modern appliances like the automatic dishwasher and the clothes dryer offered housewives more free time, which soaps could now occupy. By 1970, CBS, NBC, and ABC were airing 18 daytime soaps.

Soaps launched the careers of countless Hollywood A-listers

Soap operas may not be considered high culture, but many actors who would go on to win television and film’s highest honors got their start with soaps. That includes Julianne Moore (“As the World Turns”), Morgan Freeman (“Another World”), Leonardo DiCaprio (“Santa Barbara”), and Michael B. Jordan (“All My Children”).

Soap operas were especially popular in the '70s and '80s

Shows like "As the World Turns" and "Love of Life" attracted tens of millions of viewers and had many high-profile fans, including Andy Warhol, Sammy Davis Jr. and Supreme Court Justice Thurgood Marshall. This Time cover story from 1976 explores the pop culture phenomenon.

Soap operas are significantly less popular now than in past decades, though that might be due to a genre classification problem rather than declining viewership.

The first nationally broadcast soap opera was 'Clara, Lu, 'n Em'

The show first aired in Chicago in 1930, but was then picked up by NBC and broadcast across the country in 1931. The show followed three women who lived in the same duplex. Listen to a 1934 episode below, including the preshow's soap-centric advertising.

Some say soaps have been replaced by reality TV

Reality shows have much in common with soaps: massive melodrama, sweeping music cues, neverending plotlines, and a seemingly endless number of episodes. Some communications scholars suggest that’s why younger viewers are no longer interested in soap operas; reality programs provide the same content with the added appeal of being “real.”

Soaps often air every day, leading to frantic production schedules

Unlike more typical primetime or streaming shows, soap operas often air every weekday. That means writers and actors often work every day to complete a new episode, making for a grueling schedule. It also explains why some of the dialogue and performances might seem a bit off-the-cuff.

How soap operas are being reimagined for the smartphone

Apps like ReelShort, FlickReels, and DramaBox purport to offer "micro dramas," but they strongly resemble soap operas, with serial melodramas about romance and murder. This NPR piece unpacks the trend, highlighting why this new format appeals to demographics that never connected with daytime soaps.

Soaps often rely on cliffhangers, along with many other tropes

The shows are written to encourage viewers to tune in for the next episode, so they often withhold resolutions for as long as possible. This has become a recognizable trait, or a trope, for the genre. Much like other narrative genres, soap operas intentionally embrace tropes rather than avoid them.

'These Are My Children' was TV's first soap

The Irna Phillips production featured many of the same themes as radio soaps. The key difference was that the low-paid actors now no longer had scripts in front of them, leading to some wooden performances and flubbed lines. Reviews at the time were rather negative, highlighting the melodramatic plots and overly expository dialogue. The show ran for less than two months.

The OJ Simpson case interrupted soaps’ daytime dominance, changing the genre

OJ Simpson's 1995 murder trial was broadcast for months, bumping soap operas from the airwaves. Fittingly, the trial provided the same salacious story lines, compelling characters, and open-ended narratives that soaps offered viewers. The key difference, of course, was that the Simpson trial was real life.

Telenovelas evolved alongside technology

Like soap operas, telenovelas began as radio programs and then transitioned to television as the medium became widely available in Latin American countries.

Irna Phillips is the ‘the queen of the soaps’

She was responsible for “Painted Dreams,” the first radio soap, as well as “These Are My Children,” the first to appear on television. Later, she launched the shows “Guiding Light,” “As the World Turns,” and “Another World.”

Advertising powerhouse Mary Wells Lawrence became the first female CEO of a public company listed on the NYSE when her ad agency went public in 1968.

Telenovelas are Latin American takes on the soap opera

Telenovelas share much with American soap operas, with storylines about romantic affairs, deceitful family members, and vengeful villains. However, the key difference is that they are confined to 120 to 180 episodes, while a traditional soap opera is written as an open-ended narrative, allowing it to go on for decades.

An antiperspirant ad campaign in the early 1900s dubbed body odor "B.O."

The product was marketed toward women and framed excessive sweating as a medical disorder that needed to be addressed with the product.

Before radio jingles arrived in the 20th century, advertisers used poetry to sell their products.

A 1980s soap opera helped popularize Napa Valley, broadcasting the idyllic wine country to millions of American viewers every week.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

'Sex and the City' changed the way single women were portrayed on TV

After debuting in 1998, the comedy ran for six seasons on HBO, offering a frank take on the lives of well-to-do single women. Critics argue the show established a model for other shows to follow, including those that aired on HBO, like "Girls" and "Insecure." (Some users may experience a paywall.)

The history of soap and how it forms bathtub scum and white spots in old oil paintings

Soap has been produced since at least 2,200 BCE via a chemical reaction between fats or oils and a base. This creates salts that act as molecular bridges, helping water lift dirt and grease from surfaces. The same chemistry produces scum when metals in hard water bind to soap molecules, as well as white spots in paintings when metal ions in pigments react with fatty acids in the oil binder.

HBO is known for its adventurous original series

The premium network is known for groundbreaking shows like “The Sopranos,” “Sex and the City,” “The Wire,” “Game of Thrones,” Succession,” and more. Unlike traditional broadcast television, HBO shows were not bound by strict time limits, advertising, or FCC regulations, allowing for more creative freedom.

'The Sopranos' is often seen as the start of 'prestige television'

HBO’s The Sopranos followed New Jersey mob boss Tony Soprano as he struggled to balance his violent criminal life with his personal and family issues. Its blend of crime drama, pitch-perfect comedy, and intergenerational family dynamics made for a complex show not easily reduced to typical genre tags.

HBO is credited for the rise of ‘prestige television’

“Prestige television,” sometimes referred to as “the golden age of TV,” is a critical term for serious, darker, auteur-driven television from the late 1990s through the 2020s. HBO shows are often cited as examples of this style, with “The Sopranos” evolving the style and developing a model for the form.

Opera melodies from centuries ago still appear in TV and movies today

Even if you haven't witnessed an 18th century opera, you've likely heard melodies from one in modern media like “Apocalypse Now” and “Sesame Street.” Today, sports events, movies, and television feature operatic melodies even over a century after they were written.

Learn about the history of soapbox speeches in the United States

From the 1890s to the 1960s, soapbox oratory was common across the US, with speakers gathering crowds in public spaces to share political, religious, and philosophical views.

HBO's success inspired Showtime, AMC, Netflix, and more

HBO’s success in the early 21st century bred plenty of imitators, who were now more willing to embrace darker, more challenging series like “Weeds,” “Mad Men,” “Breaking Bad,” and “House of Cards.”

‘Twin Peaks’ was David Lynch’s ode to the soap opera

In the 1980s, David Lynch was primarily known as the director of art films like “Eraserhead” and “Blue Velvet.” But “Twin Peaks,” his primetime ABC show with writer Mark Frost, was a take on the soap opera, leaning into the genre’s tropes: stilted dialogue, affairs, missing person, and melodrama.

Breaking down what makes HBO different

The network took an early gamble on longer episodes and more complicated narratives than a standard television drama. That paid off and, in the process, created what we now consider "prestige TV."

'The Grand Ole Opry' radio show debuted in 1925

The Grand Ole Opry began as "The WSM Barn Dance," broadcasting from downtown Nashville. The name changed when its host, transitioning from the station's previous program, said, "You've been up in the clouds with Grand Opera; now get down to earth with us in a shindig of Grand Ole Opry!"

The Boswell Sisters were the precursors to the American girl group

The jazz trio, popular in the '20s and '30s, doesn't share much in common with the sounds of the well-known pop-oriented girl groups, but the sisters' prominence in a male-dominated industry provided an early example for later groups. Check out their appearance in the 1932 film "The Big Broadcast," performing the song "Crazy People."

The start of commercial radio depends on how someone defines the word 'commercial.'

‘Guiding Light’ was the longest-running scripted drama in broadcast history

The show ran for 72 years, starting as a radio program in 1937, and eventually transitioning to television in 1952. Along the way, it launched several Hollywood stars, like Kevin Bacon, James Earl Jones, and Christopher Walken. CBS canceled the show in 2009.

Opera seria and opera buffa differ in their tones and themes

Opera began in the late 1590s with "Dafne" and evolved into two styles by the 18th century. Opera seria catered to elites with heroic, mythological themes, while opera buffa brought humor and relatable stories to wider audiences. Today, modern opera often tackles contemporary social issues.

See a timeline of commercial radio history

Radio, as we know it, began in the 1910s. This FCC timeline traces the evolution of the medium over the century that followed, highlighting groundbreaking broadcasts, speeches, and technological breakthroughs.

Bob Hope's radio shows brought stand-up to the masses

Bob Hope’s 1930s variety shows featured comedic monologues. Unlike the tightly scripted and evergreen sets of vaudeville, Hope’s monologues leaned into topical and political humor, sometimes to the disapproval of his network.

Radio quiz shows took off in the '40s

The concept took hold during the Great Depression, with 50 shows on the air by 1940, because they allowed families to imagine a financial windfall was just a few questions away. Although the genre had a slight downturn during World War II, it experienced a resurgence by the end of the decade, with 200 shows on the air.

The 1980s brought luxury items into the bathroom

Companies produced items like waterproof radios and targeted them at people under 30, marketing the devices as hip ways to stay clean.

With the advent of charge cards, Estée Lauder fought to get her products in department stores to benefit from impulse purchases

Because Estée Lauder focused on personal relationships and demonstrations as one of her primary sales strategies, getting her product in front of enough people was an early struggle. Similarly, many customers wanted to buy her products, but didn't always have the cash on hand. One of her biggest accomplishments was earning a retail spot at Saks on 5th Ave in Manhattan, which paved the way for her brand to become a household name and gave customers more flexibility to make purchases on the spot.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

These famous brands used to have different names

Did you know that Nike used to be called Blue Ribbon Sports? Or that Google was originally named BackRub? Getting a brand's name right is a tough job; there's an entire cottage industry of brand naming agencies to prove it. See which brands got it right the first time—and which ones might be better off with their current names—in this article.

When bleach comes into contact with oily skin, it forms soap—the combination of an alkaline, non-acidic substance with a fat.

'SNL' was originally called 'NBC's Saturday Night'

Another show already owned the title: the short-lived "Saturday Night Live with Howard Cosell." The variety show only lasted one season and was widely panned, despite featuring several talented comedians—like Bill Murray, Christopher Guest, and Billy Crystal—who'd later be stars on "SNL" ... after officially changing its name.

Much of Estée Lauder's success stemmed from her laser focus on serving her target market: wealthy women who saw beauty as an investment.

Broadway's songwriters began experimenting in the 1920s

Broadway’s early decades were heavily influenced by opera and vaudeville, but songwriters in the 1920s began exploring more narrative-based songwriting and psychologically complex characters. That trend would continue in the following decades, though it would evolve in even more nuanced ways.

'Vox Pop' gave ordinary contestants the chance to win quick cash

The radio show began in 1932 with man-on-the-street interviews in Houston, but soon began traveling to different locations around the country. The show became known for its quiz feature, which offered $1 for each question randomly picked people answered correctly. The show was a hit, not only because audiences could imagine themselves in the contestants’ shoes, but also because it was relatively inexpensive for the network to produce.

HBO Max's 'The Pitt' has found success with an old-school, broadcast-TV production model that harkens back to weekly dramas that mostly disappeared during the streaming era.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.