Christmas trees are a $6B global industry

Artificial Christmas trees can range from about $85 to $1K or more

In 2022, 22.34 million real Christmas trees were purchased and sold at a median price of $80. Even so, from a price standpoint, a fake tree is usually the less expensive option in the long run, as they're reusable and can save time and maintenance.

The best day to buy a Christmas tree, with data

Using data from 200,000 tree sales in 2018, the authors found that some weekends are more expensive than others. Learn when it's optimal to buy a tree here.

Thirty weird facts about Christmas trees

From its fascinating origin to how yours is grown today, these incredible Christmas tree facts will add a little bit more wonder to your holiday season.

In 2024, Americans bought over $7B of cut flowers

That's more than any other country in the world. Most of the flowers Americans purchase are imported, creating an economy that's both booming and reliant on dwindling natural resources.

See how artificial Christmas trees are made

Modern artificial Christmas trees are built from bent steel frames and PVC plastic. The plastic is cut into strips and shredded to mimic the needles of an evergreen tree. See the factory process of these mass-produced holiday mainstays.

The title of 'World’s Largest Christmas Tree' is disputed

Cities in the US, Italy, Germany, and the Netherlands all claim they have the world’s largest Christmas tree—ranging from massive evergreens, TV and communication towers, and hillside light displays.

US holiday retail sales reached $973B in 2024

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.

A brief history of Christmas tree design

A celebration of the Christmas tree in all its festive glory. Get a glimpse into its intriguing background and the lore that accompanies it.

The US restaurant industry generates over $1T in sales

In 2024, the industry brought in $1.1T, and the National Restaurant Association anticipated reaching $1.5T in 2025, numbers that are considered a return to normal after the tumultuous years of the COVID-19 pandemic. The industry also employs a large workforce, with over 13 million employees. (Some readers may experience a paywall.)

Queen Victoria and Prince Albert popularized the Christmas tree in 1840s Britain

An 1848 engraving of Queen Victoria and Prince Albert around a decorated Christmas tree sparked a trend across Britain and the US. Their German-inspired custom quickly became a fashionable centerpiece of holiday celebrations.

Before electric lights, Christmas trees were lit with real candles

The practice of lighting Christmas trees with electricity didn’t begin until the late 1800s. Before that, families used wax candles on branches—a dangerous tradition that originated in 16th-century Germany.

Dollar stores tend to be smaller in size than other retail stores—and some think it's so customers can see all the products faster, increasing their likelihood of finding something they want to buy.

The wedding industry is a roughly $200B global market

That market is shaped by both tradition and commercial influence. In the US, couples spend an average of $35K on a wedding, while Indian weddings range from $5K to more than $100K. Despite rising costs, weddings remain a deeply emotional tradition, celebrating love and human connection.

The North American waste management market was worth $208B in 2019

Burning waste to generate energy is a $10B industry in the US alone. A growing number of major companies—including Amazon, Subaru, and American Airlines—are pursuing "zero landfill" sustainability goals.

The evolving industry of flowers

The global trade of flowers is worth billions of dollars, and new markets and supply chains are opening each year. This multimedia deep dive takes a look at the origins of the modern flower trade in the Netherlands and its expansion into dozens of...

There are over 20,000 trees on the National Mall

Nearly 4,000 of the Mall's trees are cherry trees, all maintained by a small National Park Service arborist team that provides year-round, science-based care to address soil compaction, root damage, and heavy visitor traffic.

The Rockefeller Center Christmas tree was first erected in 1931 by construction workers

The tradition of erecting a tree in Rockefeller Center officially began two years later, when the company continued what the Depression-impacted workers had started. Today, its lighting and nearby ice skating draw millions annually, making it one of America’s most famous holiday traditions.

See Rockefeller Center's Christmas trees since 1931

In 1931, with construction still underway, Rockefeller Center's very first Christmas tree was erected out front. John D. Rockefeller himself greeted the construction workers who put up the first 20-foot tree and decorated it with cranberries and paper garland.

Every Thanksgiving, Americans eat over 40 million turkeys

That's 50% of all whole turkeys sold in the US in a given year. (Most of the remaining 50% are purchased for Christmas.)

The global xenotransplantation market may already be valued at more than $13B.

The global creator economy is worth roughly $250B

That number is derived from multiple sources (such as brand deals and affiliate links), and the projections for how much the creator economy will be worth in the future are even more complicated.

The National Oceanographic and Atmospheric Administration estimates that US commercial and recreational fisheries valued at $200M depend on coral reefs, which provide up to $1.8B in flood protection by absorbing 97% of wave energy.

Thomas Edison created the first strand of electric Christmas lights in 1880

Edison strung electric bulbs outside his laboratory in 1880, and his business partner Edward H. Johnson first wrapped a tree in lights in 1882. It wasn’t until the lights were commercialized in 1917 that they became common in household Christmas decorations.

The NFL is the most valuable sports league in the world.

In 2025, American tech companies will spend $300B to $400B on AI

That is, in nominal dollars, more than any group of companies has ever spent to do anything. Notably, these companies are not remotely close to earning $400B on artificial intelligence.

In 2006, Macy's was worth $20B—but as of 2024, its market cap was just under $5B

Macy's went from roughly 800 to 500 stores within the same time period. Macy’s has spent the recent years since the pandemic closing swaths of stores.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

Fig trees are considered keystone species because they provide year-round habitat and fruit, which are eaten by an estimated 1,300 species of birds and mammals worldwide.

Consumers will use digital payment processing for nearly $40T in spending by 2028

That's just one signal of the industry's massive growth. Investments in the global fintech industry have grown from $4B in 2010 to $92.3B in 2021, as both businesses and consumers seem to quickly adopt new fintech products, from digital payment apps to robo-advisers.

The alternative investments industry is expected to grow significantly in the coming years

More specifically, as of 2024, the alternative investments industry was expected to grow to more than $24T in assets in 2028—up from roughly $15T in 2022.

Explore a breakdown of the US gross domestic product, including GDP's growth over time, the GDP of individual states, and which industries contribute the most to US GDP.

Sushi is an estimated $33B business in the US

US fishermen stock most of the country's more than 17,000 sushi restaurants. Distributors frequently adjust prices for different fish, based on their availability and the quality of the meat. This podcast unpacks how that industry operates.

The health food industry grew significantly in the early 1990s

By 1996, there were over 6,000 health food stores in the US, which generated over $9B in sales. That was still a small number compared to traditional supermarkets, but it was a 17% improvement in annual growth over the previous five years, highlighting a rapidly growing industry.

Martin Luther is often cited as the first to decorate the Christmas tree—though the practice began decades earlier

Luther lore claims he may have been the first to link tree decorations to Jesus, as he used candles to symbolize the Nativity star. However, German bakers had adorned evergreens with apples and sweets as early as 1419 for Christmas Eve displays.

Hear how Advent calendars have become a pricy branding tool

Advent calendars have shifted into a high-margin branding vehicle, with retailers prioritizing elaborate design and reusable packaging. This episode questions whether premium calendars—despite their rising prices, environmental concerns, and flashy marketing—actually deliver products worth the cost.

From 2014-25, US private sector data center investments have increased more than 25-fold

The annualized rate of US data center construction has ballooned from $1.6B to $41.1B, creating a market for data centers whose infrastructure costs and land, power, and transmission capacity demands rival those of offices and industrial facilities.

AI investment may be the next major economic bubble

A video examines the massive surge in AI spending—forecast to hit $500B by 2026—and how this may be propping up a fragile US economy. Experts warn that if AI investment slows or under-delivers, the consequences could be felt in markets, jobs and growth.

See a chart showing how US tariff revenue has grown in recent years.

Advertising-related activity may have supported roughly one in five American jobs as of 2024

That’s according to a study commissioned by The Advertising Coalition, conducted by S&P Global Market Intelligence, which also found that the advertising industry powered more than 20% of total US economic output at the time.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

After making its US debut in 2015, Shein's sales surged during the pandemic—in 2023, the fast fashion company was valued at roughly $66B.

The Lunar New Year is a major driver in China's economy

The annual festival brings in billions of dollars in both foreign and domestic tourism. The 2026 holiday includes an additional day, something Chinese officials hope will provide an even bigger boost to the country's somewhat stubborn national retail sales.

Lightning may kill as many as 320 million trees each year

Ignoring the effects of tree loss resulting from lightning-induced wildfires, researchers at the Technical University of Munich developed a quantitative model to estimate the loss of these organisms due to cloud-to-ground strikes, based on global lightning data and forest structure. They expect the estimate to rise due to increased strikes resulting from climate change.

The median trademark of public companies in the US is worth $22.5M

There are multiple approaches to evaluating the value of a trademark. Some strategies include analyzing the value of royalty payments a trademark produces and the cost of recreating the trademark or brand.

The science (and scams) behind essential oils

Essential oils are a big business, with industry estimates pegging its market size at $10B last year—a number expected to double by 2030. These distilled plant compounds have a long history of both legitimate and exaggerated uses, and many marketed oils are, as the author of this long read claims, just selling wish fulfillment. Revisit some of the history and contemporary use of essential oils with this piece.

Colombia exported 35,000 tons of greens for Valentine's Day bouquets in 2025

The country is home to the green foliage that pads out Valentine's Day bouquets. Over 70% of the country's Valentine's Day exports (an operation that includes 500 flights) went to the United States. Environmental activists warn that the large-scale cultivation is harming a fragile ecosystem.

Track how American tariffs have impacted different countries and industries.

US states have reported over $25B in tax revenue from recreational cannabis sales and medical marijuana.

Tiffany & Co. released a $200K Advent calendar in 2021

Tiffany & Co. has released ultra-luxury Advent calendars containing more than $100K worth of jewelry, including gold bracelets, diamond earrings, and platinum pendants. The 2021 edition cost $200K and featured daily drawers of high-end pieces.

Many of the top companies in the US by market cap began as tech startups

Combined, the top seven companies by market cap in the US as of December 2024—Apple, Nvidia, Microsoft, Alphabet, Amazon, Meta, and Tesla—were worth more than $16T at the time.