Colombia exported 35,000 tons of greens for Valentine's Day bouquets in 2025

How a cut flower goes from a Colombian farm to a US vase in under 72 hours

The flower industry operates a complex logistical relay to move flowers to distant markets. Blooms are harvested before opening, chilled immediately, auctioned, and air-freighted to retailers before they are fully in bloom.

In 2024, Americans bought over $7B of cut flowers

That's more than any other country in the world. Most of the flowers Americans purchase are imported, creating an economy that's both booming and reliant on dwindling natural resources.

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

Check out Valentine's Day traditions from around the world

Valentine's Day is a holiday all about romance, but the way that's expressed differs depending on where the celebration takes place. This list breaks down some interesting takes on the holiday from across the globe, including mass weddings in the Philippines and Japan's gender-specific chocolate exchanges.

The evolving industry of flowers

The global trade of flowers is worth billions of dollars, and new markets and supply chains are opening each year. This multimedia deep dive takes a look at the origins of the modern flower trade in the Netherlands and its expansion into dozens of...

Coffee production took off in the 1800s

Coffee production in South America took off in the 1800s, with Brazil establishing itself as the largest global producer in the 1840s. Today, the country grows over one-third of the world's beans and consistently leads in global coffee production, with other Latin American countries like Colombia and Guatemala.

Reforms reducing postage rates helped popularize Valentine's Day cards

In 1845, Congress voted to slash postage rates, paving the way for larger swaths of the American public to send and receive mail. This convenience was capitalized on by paper and stationery sellers who sought to profit from the holiday. Esther Howland's New England Valentine Company was the first major commercial producer of valentines in the US, but Hallmark followed a few decades later.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

See a breakdown of how some of the most common food items are traded across the globe, including the key trade relationships for each item.

Countries tried to curb plastic waste, but the US keeps shipping more

Data show that American exporters continue to ship plastic waste overseas, often to poorer countries, even though most of the world has agreed to not accept it.

European colonization contributed to coffee's spread

European colonization created channels for large-scale coffee exports with workforces based in Asia, Latin America and the Caribbean. Trade routes throughout the Middle East and the rest of the world carried the drink to new shores and changed the agricultural and economic landscapes of the countries in the Bean Belt.

Colombia’s biodiversity performs the national anthem

Scientists and composers in Colombia trekked more than 600 miles collecting audio from the country's vast assortment of creatures. Using parabolic microphones, recorders, cameras and field gear, they recorded the sounds of birds, whales, landscapes, and more to eventually recreate their Colombia’s national anthem using its biodiversity as an orchestra. Follow the fascinating journey and listen to the “natural anthem” in the article.

In 2022, the US exported more than 450,000 metric tonnes of cheese worldwide

That same year, the US cheese export market was valued at $2.3B. The main consumer markets for the US were Mexico, South Korea, Japan, Australia, and Canada. Mexico was the largest importer of US cheese, with 87% of its cheese imports coming from its neighbor.

How key commodities have performed since 2019, visualized

Due in part to factors such as the COVID-19 pandemic and global supply chain issues, commodities experienced significant volatility from 2019 to 2025. For instance, coffee bean prices saw major swings in recent years due to climate challenges in countries including Brazil and Vietnam.

Valentine's Day is considered the end of 'proposal season'

Wedding website The Knot's internal study found that Christmas is the most popular day to propose. It also kicks off "proposal season," a monthslong season from Christmas to Valentine's Day that's a popular time for lovers to pop the question.

Christmas trees are a $6B global industry

In the US, the real tree industry is valued at $2B, the reflection of nearly 30 million trees sold annually at an average profit of about $10 per tree. While each tree takes about 8 years to mature, their artificial counterparts can be made much more quickly, mostly in China, valued at over $1B as of 2020.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

In Amsterdam, planting organic flowers has increased native bee diversity by 45%

The citywide effort is an example of rethinking conventional agricultural methods, which rely on monocropping and heavy chemical use. Cover crops—plants grown to suppress weeds, prevent erosion, and attract pollinators rather than to be harvested—have also shown environmental benefits, despite not being sold for profit.

Some invasive species' populations have been controlled by turning them into cash crops that can be harvested and sold to produce useful materials.

About one-third of the world's food supply depends on pollinators like bees, butterflies, and bats to transfer pollen between flowers, which use bright colors, scents, and nectar to attract them.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

The food industry's hard-to-solve pollution

One-quarter of the world's greenhouse gas emissions result from food and agriculture. That whopping number includes production and post-farm processes like distribution. See a visualization of the data along with a breakdown explaining how each process contributes to emissions, and why it’s so difficult to improve the agriculture industry.

Our love of chocolate may have more to do with how it ferments than previously realized—with specific microbes associated with more fruity or acetic tastes.

Explore the water footprint of producing various proteins, fruits, and vegetables

This interactive gallery highlights the various types of water behind the production of biofuels, foods, and materials such as cotton. Diets high in bovine meat, whose production requires 15,415 liters of water per kilogram (1,847 gallons per pound), are among the most water-intensive, whereas every kilogram of vegetables uses 322 liters of water (39 gal/lb) to produce.

The world's top agriculture-producing countries

Agriculture is one of the most important industries in the global economy, and while every country produces some of its own food, some countries dominate the markets. The US, Brazil, and the Netherlands are the world's top three agriculture exporters. See more charts and statistics on the topic with this Investopedia article.

The dark origins of Valentine's Day.

The holiday began as a feast to celebrate the decapitation of a third-century Christian martyr, or perhaps two. So how did it become all about love?

Why bananas are in trouble

The average American eats over 25 pounds of bananas every year, but we won't for long if a deadly soil fungus continues to spread. Learn what scientists are doing to save the popular fruit.

Where the US's plastic recycling is discarded

The US ships over a million tons of plastic waste overseas each year. A short video explainer from USA Today shows a breakdown of what really happens to America's recyclables.

From 2001 to 2023, the need to expand cattle grazing pastures to meet global demand for beef has been the primary driver of deforestation.

Visualize the global Venezuelan diaspora

This visualization maps Venezuela’s mass diaspora, showing how millions have fled abroad—primarily to Latin America, with significant flows to the US and Europe—creating one of the most significant displacement crises in the world.

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

Visualizing the world's food supply chains

The world's food supply chain is complex and lopsided, with much of the world's nutrient-rich food ending up in Europe and North America. This visualization illustrates the paths our food takes around the world, from starchy vegetables in...

The average US adult spends roughly $195 on Easter

That's up from $189 in 2025 and the previous record of $192 in 2023. The vast majority of consumers intend to use it on candy (92%), followed by food (89%) and other gifts.

How the Montreal Protocol made CFCs the most valuable Miami contraband after cocaine

Following the 1990s production ban, smugglers flooded Miami with illegal chlorofluorocarbons used in air conditioning. A 15-kilogram cylinder bought for $70 in Europe could sell for $242 in the US, fueling multimillion-dollar black-market trade. (Some users may experience a paywall.)

How the world produces food, in drone photos

Drone photographer George Steinmetz spent a decade documenting the vast scope of humanity's agriculture using drone photography. Roughly 40% of the Earth's surface is dedicated to growing food, and experts suggest we must produce 60% more food than we do now to feed the projected population in 2050. Browse the absolutely stunning photos here.

The US exported more crude oil and petroleum products than it imported in 2025

In fact, the US has been exporting more oil and petroleum products than it imports since August 2021. Petroleum and petroleum product exports totaled about 10.7 million barrels per day, whereas imports totaled about 7.9 million barrels per day.

As of 2025, scientists at B2 study the heat tolerance of cacao and coffee trees

The research at Biosphere 2 has led to the development of low-cost plant monitors, which can be provided to farmers worldwide to enable more precise monitoring of crops. Geodesic domes built within the ocean biome are used to investigate the best architectural structures for repopulating degraded reefs.

Why Belgium is now the cocaine capital of Europe

Belgium has become Europe's cocaine-trafficking capital. Recently, Belgian ports have seen record seizures of cocaine. In 2020, the port of Antwerp accounted for 40% of all cocaine seizures in the EU. And local authorities are struggling with the...

Satellites can be used to measure photosynthetic activity worldwide by observing the red, biofluorescent light emitted by chlorophyll in plants.

Hormone and peptide compounds imported from China soared in 2025

US customs data indicates that these imports doubled to $328M in the first three quarters of 2025, from $164M in the same period of 2024. The imports include GLPs, among other products. (Some users may experience a paywall.)

View the biggest threats to biodiversity, according to the World Wildlife Fund, led by changes to species' environments, species overexploitation, and invasive species.

The best day to buy a Christmas tree, with data

Using data from 200,000 tree sales in 2018, the authors found that some weekends are more expensive than others. Learn when it's optimal to buy a tree here.

'Roses are red, violets are blue' has a long, twisting history

The earliest known use of the phrase, a stock romance form used in greeting cards, is in Edmund Spenser's "The Faery Queen" from 1590 (excerpt below). By 1785, Joseph Ritson updated the verse and connected it to Valentine's Day, creating a cliché that's still used today.

Why is cocaine worth so much?

The global cocaine trade is worth an estimated $100B a year. But, where does that money go, who is spending it, and who is making it? Vice follows the money to understand why the cocaine business functions the way it does. From illicitly growing...

19th-century 'vinegar valentines' sometimes mocked recipients

In Victorian England, cards were sent to paramours and crushes, but they were also sometimes sent to people the sender disliked and would belittle them for their occupations or appearances. It was also expected that anyone who received a Valentine's Day card would send one in return, so there was a subgenre of responses, including rejections for unwanted suitors.

The best Valentine's Day-themed horror movies

It may seem like an odd combination—a holiday centered on love and a film genre dedicated to fright—but the hyperspecific subgenre thrives on the apparent juxtaposition, along with some campy send-ups of an overly commercialized holiday.

The US shipped nearly 4 billion barrels of oil abroad in 2024

More than half of the US’s oil is exported as the country produces mainly light, sweet crude but has many refineries that handle heavy, sour types.

The diplomat who implemented Monroe's policy introduced the poinsettia to the United States

Joel Roberts Poinsett, appointed as the first US minister to Mexico in 1825 following the doctrine's announcement, took cuttings of a vibrant Mexican plant called the cuetlaxochitl during his time there. Americans loved the foliage and named it after him.

Who are the FARC?

The FARC (or the Revolutionary Armed Forces of Colombia) are Colombia’s largest rebel group. They have been fighting the longest-running armed insurgency in the Western Hemisphere against security forces in Colombia – one of the world’s main...

Some believe Valentine's Day evolved from the Roman holiday Lupercalia

The festival, which took place in mid-February, featured Roman priests sacrificing a goat and using its hide to lightly slap women and the land, believing it would bring fertility. Some believe that the Catholic Church repurposed the pagan holiday as a Christian one by attaching it to a saint, but scholars are not certain that this is true.