One writer suggests using the California roll to evaluate sushi restaurants

The best sushi restaurants in the US

Not every sushi spot is the same: They have different fish distributors, different menus, and different vibes. This list ranks US restaurants that have excelled across the board, highlighting well-regarded omakase counters (like New York’s Sushi Nakazawa) and old-school bars (like Los Angeles’ Sushi Gen).

Sushi is an estimated $33B business in the US

US fishermen stock most of the country's more than 17,000 sushi restaurants. Distributors frequently adjust prices for different fish, based on their availability and the quality of the meat. This podcast unpacks how that industry operates.

The surprising economics of sushi

How exactly does a patron of a sushi restaurant in Omaha, Nebraska, get to eat fresh fish caught off the coast of Japan? This episode of the Freakonomics podcast answers this question and explains the impressive feat. Listen to learn about the tricky economics and time-sensitive process behind importing fresh catches to sushi-lovers across America.

'Omakase' roughly translates to 'I'll leave it up to you'

An omakase restaurant allows sushi chefs to craft custom-made rolls for patrons. The meals are often expensive, but there are good reasons for that: They include the freshest ingredients the restaurant has to offer and usually have limited spots. This short documentary focuses on Royal Sushi and Izakaya in Philadelphia.

Explore 'The Big Mac Index,' an economic indicator created by The Economist as a cheeky reference for the purchasing power of consumers across different countries.

Sushi contains cooked or raw fish, and comes in various rolls and styles

In the US, most sushi restaurants serve maki and uramaki, which feature fish wrapped in rice. But those are far from the only styles of sushi out there.

A television show helped popularize sushi in the US in the 1980s

"Shogun," a miniseries released in 1980, followed a British sailor's journey through 17th-century Japan. Nearly a third of American households watched its five installments, and it was used as an instructional text in classrooms throughout the '80s, inspiring a wave of American interest in Japanese culture, including sushi.

Gas station sushi is actually pretty safe to eat, experts say

Vending machine food, in general, gets a bad rap for its seeming lack of freshness, but whether the food you eat is safe usually depends on the quality of the cold chain supply logistics that brought it to the point of sale. Most prepackaged sushi fish has been flash frozen, and the rice has been mixed with vinegar to inhibit bacteria.

A Netflix documentary ignited an omakase sushi craze

Before 2012, edomae omakase was an expensive sushi experience that was not particularly popular in the US. That changed with “Jiro Dreams of Sushi,” a 2011 film about the 85-year-old owner of Sukiyabashi Jiro, an omakase restaurant with three Michelin stars, that earned rave reviews. Demand for omakase exploded, and restaurants responded by raising their prices.

Sinaloan sushi is a Mexican take on the Japanese classic

Sushi became popular in Mexico in the early 20th century, thanks to Japanese immigrants who settled in Sinaloa, a Mexican state that runs along the Pacific Ocean. The region’s modern-day sushi blends both cultural traditions, evident in items like the Mar y Tierra roll, which includes carne asada and shrimp.

The sushi burrito hails from San Francisco

Inventor Peter Yen wanted to combine sushi-making techniques with Latin flavors, so he founded Sushirrito, which specializes in burrito-sized sushi rolls with Mexican-inspired fillings like ginger guacamole.

Yohei's sushi innovation turned sushi into a convenient fast food

Nigiri took relatively little time to prepare, making it an ideal dish to serve from a food stand. The success of Yohei’s stand, where customers could select their desired toppings, inspired others to open similar businesses.

Westerners didn't encounter sushi until the mid-1800s because Japan was closed off to tourists.

Watch a Japanese chef demonstrate how he prepares sushi

Tokyo's Naomichi Yasuda shows how he cuts tuna, wraps a maki roll, and assembles nigiri. In the process, he explains the proper way to enjoy the creations, offering advice for getting the most flavor.

Bluefin tuna, now used in high-end sushi, was once reserved for cat food

Until the ‘70s, the enormous fish were the base for cat food or, at times, thrown into the trash. Now it’s the most expensive fish in the ocean and is a popular topping for nigiri sushi thanks to the abundance of fat in its belly.

The rice in sushi was originally used as a way to preserve fish, but wasn't intended to be eaten.

Only 28% of Americans think restaurant prices are fair

Seven in 10 Americans dine out at least once a month, but only 28% of diners think menu prices are fair, a 2025 YouGov survey found. That changes only slightly by income, with 44% of higher-income Americans finding the prices fair.

The first sushi bar in the US opened in the 1960s in Los Angeles

Kawafuku opened in the city’s Little Tokyo neighborhood in 1923 and installed its sushi bar in the mid-1960s. The restaurant primarily sourced local seafood, including abalone, though it also imported fish from Japan, attracting many Japanese expatriates.

All-you-can-eat buffets are a practical demonstration of economic ideas

Economists have noticed some restaurant goers prefer a flat pricing model despite it usually being more expensive than per-dish costs. The strategy behind endless servings includes concepts such as economy of scale, cross-subsidization, diminishing returns (of enjoyment of excess food), and more.

With Americans increasingly concerned about high grocery prices, experts suggest meal planning and using apps like TooGoodToGo to keep household food costs down.

Check the current Consumer Price Index

The Consumer Price Index is a metric that attempts to capture price changes felt by consumers by averaging a basket of about 80,000 items, each weighted to reflect the impact of changes on households.

The economics of all-you-can-eat buffets

Is it possible to out-eat the price you pay for a buffet? How do these places make money? We looked at the dollars and cents behind the meat and potatoes.

The fish in sushi is usually frozen to eliminate parasites

Most raw fish contain parasites, but sushi restaurants and fish markets use “super freezers” to make the food safe for consumption. The United States Food and Drug Administration warns that frozen raw seafood can still contain parasites, depending on the type of fish and the conditions of the “super freezer.”

Chef Hanaya Yohei invented modern sushi in the early 1820s

The enterprising chef created nigiri sushi—fresh fish placed on top of vinegared rice balls that are then hand-molded together—as a way to quickly serve fish to busy Edo workers who could take their food to-go.

Norway is responsible for salmon sushi

Japanese sushi did not include salmon until the mid-1990s because Pacific salmon was known to contain parasites. Norway, meanwhile, had an abundance of Atlantic salmon, which was safe to eat raw. The country smelled an opportunity and launched Project Japan, which successfully convinced the country that Atlantic salmon was safe to include in its cuisine.

Why diners and chefs are ditching the Michelin Guide

The Michelin Guide's influence appears to be waning, indicating a shift in the perception of fine dining in contemporary culture. Trends show that diners today prefer getting recommendations from more informal networks, especially after lackluster experiences at Michelin-rated restaurants. Some chefs claim the star ratings don’t significantly influence their business, and others reject the pressure of obtaining a Michelin star altogether. Read more about the shift in this article.

Ranking the best fast food in America

Grab some ketchup packets, toss on your cardboard crown, and meet us in the drive-thru! Browse through the best of the best from fast food and fast casual restaurant chains in 15 categories, including Best Cheeseburger, Best Spicy Chicken Sandwich, Best Fries, Best Onion Rings, and even Menu Item of the Year.

Americans spend an average of nearly $500 per year on tipping at restaurants and bars

The habit runs contrary to economic rationality: Why pay more for a good or service you have already received when it isn’t mandatory? Researchers found that people tip, in part, to avoid the psychological pain of not fitting in.

Soda is one of the most overpriced items at restaurants

All restaurant food is marked up—that's how they turn profits, after all—but soda is one of the most egregious. Fountain soda is remarkably cheap, with restaurants often paying a few cents for each glass before selling it for a few dollars. Food publication The Takeout estimates that the typical markup is around 1,000%.

Hear why one author thinks college rankings may be irrelevant

For more than three decades, US News & World Report has released an annual ranking of the country's best colleges. An extremely influential list that can determine application volume, funding decisions, and more, the rankings have been compiled by a secret algorithm indecipherable to many on the opposite side of the table. Author Malcolm Gladwell attempts to unpack the calculation, ultimately raising the question: How relevant is the list?

US state economies compared to entire countries

This map compares US state economies by their gross domestic product to that of a similarly sized country. For instance, California has the largest state economy in the US, with a GDP nearly equal to that of India, the fifth-largest economy in the world. Click here to see how the rest of the states compare.

12th-century Chinese restaurants followed a rating system

Like a predecessor to today's Michelin stars, restaurants advertised their offerings and skill level based on the number of flags flown outside: a simple, one-dish diner had one; a sit-down restaurant with a proper menu had at least two; three flags was not used for superstitious reasons; four meant the chef had mastered a culinary style; five meant patrons could expect dishes from every region of China.

Conveyor belt sushi was invented in 1958

Yoshiakai Shiraishi had trouble staffing his sushi restaurant with waiters. When he saw a conveyor belt moving beer bottles at a brewery, he realized the technology could solve his problem. He unveiled his innovation at his Osaka restaurant in 1958, introducing a style, kaitenzushi, that would be replicated by others—and contribute to sushi’s growing popularity.

Why caviar is still so expensive, even though it's no longer rare

An ounce of caviar can cost more than $250, even though China has flooded the market with a surge in supply over the past decade. As it turns out, the perception of caviar as a luxury good rather than a true scarcity is part of what keeps it so expensive.

Inspired by the burrito, wraps took over the food scene in the 1990s

Using the burrito as a model, World Wrapps in San Francisco pioneered the fast-casual concept with a menu of wraps filled with gourmet ingredients like sauteed salmon and saffron rice.

Eating fish during Lunar New Year is believed to bring prosperity

Many of the traditional Lunar New Year dishes are deeply symbolic—such as fried spring rolls resembling bars of gold. How the dishes are prepared, served, and eaten is crucial for carrying out their powers.

When consumers think an economic downturn is looming, the 'lipstick index' economic theory argues that sales of more affordable luxury items (such as lipstick) go up.

What something costs is reflective of a balance in the market determined by the amount of demand relative to the supply of goods and services

Because economies are complex systems, a wide variety of issues influence this balance—including some things generally considered to be positive, like rising wages.

Many 'cheap' retirement destinations contain hidden costs

Considering factors outside of housing and state income tax is crucial when thinking of an inexpensive place to retire. High energy bills, grocery tax, and insurance premiums are just a few things to look out for when picking where to live.

Why there's a snack recession

Inflation and economic uncertainty have driven many Americans to make cuts to their snack budgets, according to reports from major food manufacturers like General Mills, JM Smucker, and Campbell's. Major retailers have also observed lower-income consumers cutting back on nonessentials due to the macroeconomic environment.

Sushi apprenticeships often last for at least 10 years

Sushi is often treated as a precise art form, with master chefs taking on apprentices who must slowly earn the responsibility of preparing the food. In the video below, Oona Tempest, an apprentice at Tanoshi Sushi NYC, explains what the years-long process entails.

At one point, the land underneath the Imperial Palace in Japan was reportedly worth more than California

Before Japan's economy crashed and sent the country into two decades of deep deflation, the real estate market was experiencing euphoric highs. The Imperial Palace never actually went on the market, so it's difficult to actually compare the value to California.

In 2008, one writer demonstrated the fickle nature of wine reviews

Robin Goldstein submitted a fake restaurant to the well-respected Wine Spectator for a competition. He created a website for the fake Milan-based business, complete with a menu of wines the magazine itself had disparaged. That didn't stop Wine Spectator from naming Goldstein's ruse among that year's winners.

Use this tool to calculate the dollar value of your parental mental load, from meal planning to coordinating after-school care, then see resources that help generate solutions.

Market concentration and high markups don't always signal a monopoly

When regulators and economists evaluate whether a company constitutes an illegal monopoly, they often consider its overall market share or its relatively high price markups. This piece argues that the Olley-Pakes decomposition is a better measure, identifying whether customers within a market are switching to more productive companies.

The value of a dollar differs from state to state

Did you know that $100 is worth 26% less in California than in Arkansas? The value of a dollar isn't consistent in every US state due to a multitude of factors, such as taxes and other varying cost-of-living differences.

Costco and Amazon have very similar pricing across everyday staples

This article compares the average prices of everyday staples at Amazon and Costco, like toilet paper ($1.12 at Costco, $1.14 on Amazon), to help consumers decide which discount retailer to purchase from.

The average American household spends over $3K annually on dining out

The exact number is $3,228, or $269 per month. WalletHub found the number by crunching the data reported by the US Bureau of Labor Statistics between 2014 and 2023.

Experts argue some frugal habits—like driving farther for cheaper gas—aren't worth it

Other frugal habits experts suggest might not be worth the squeeze include driving to multiple stores in one trip to hunt for deals, as well as buying everything in bulk.

Is Domino’s pizza inflation-proof?

A Big Mac Extra Value Meal is nearly $11 in 2025, compared to $4.59 in 1993. A Taco Bell crunchy taco costs $1.79 today, but was only 59 cents in 1990. Inflation impacts the price of many fast-food items—but the price of a Domino's pizza hasn't changed much at all in the past two decades.