A NASA engineer came up with the idea for the air-cushioned Nike Air shoes

Bill Bowerman got the idea for the breakthrough waffle-knit running shoe from a waffle iron

Nike cofounder Bill Bowerman was trying to find new ways to create traction for his runners on artificial turf. He looked at the waffle iron and realized that the pattern would work for the shoes’ soles.

Bill Bowerman’s daughter-in-law found the waffle iron he used to create a breakthrough shoe

Nike cofounder and University of Oregon track coach Bill Bowerman poured polyurethane into a waffle iron for his first attempt at creating the revolutionary waffle-knit sole. The waffle iron, which was found in his backyard, now sits in Nike’s headquarters.

Nike was almost named ‘Dimension Six’

Jeff Johnson, the company’s first full-time employee, said the name came to him in a dream just before Blue Ribbon Sports filed a patent for the “Nike” football shoe. Nike cofounder Phil Knight wanted to name the company “Dimension Six,” but was ultimately convinced that a one-word name would be better. (Some users may experience a paywall.)

Nike started out as a Japanese shoe distributor called Blue Ribbon Sports

Nike cofounder Phil Knight’s first business venture was distributing Onitsuka Tiger running shoes in America. Knight would drive to track meets and sell the shoes out of the back of his car.

The first shoes Jordan got from Nike were against NBA regulations

The initial mockups Nike gave Jordan were entirely black and red. The NBA had strict rules around shoe color at the time that these colors violated. The story goes that Nike paid the $5K fine for each game that Jordan wore the shoes in, but there’s no photographic evidence that Jordan ever wore them in a game at all. Regardless, Nike created the “banned” ad, capitalizing on the controversy.

Watch Bill Nye discuss biomechanics and sustainability while shopping for sneakers

While exploring sneaker history and technology, Nye covers the science of structural design, air bubbles and materials, including algae foam. He once voiced a 20-minute guided run on the Nike Run Club app.

Nike only paid $35 for its famous swoosh logo—and cofounder Phil Knight didn't like it at first.

Nike made $126M in the first year of Air Jordan sales

The first pair of Air Jordans hit shelves in 1985 for $65. The company expected to sell $3M worth of shoes in the first three years, but ultimately blew past that goal in the first year of sales.

Bill Bowerman brought running for fitness to America

Nike cofounder Bill Bowerman once cowrote a book with a doctor, W.E. Harris, called “Jogging.” Published in 1967 by New York, Grosset & Dunlap, it introduced America to the idea of running for health, instead of just sport—and kicked off the fitness frenzy of the 1970s that fueled Nike’s early success. (Some readers may experience a paywall).

Some Nike shoes are actually making runners too fast

In 2018, Kenyan runner Eliud Kipchoge lowered the world marathon record to 2:01:39 in a pair of Nike Vaporflys. The unusually thick running shoes sparked controversy around the shoe regulations for professional runners.

The business plan for Blue Ribbon Sports came from a Stanford assignment

Nike cofounder Phil Knight’s original idea was to begin selling Japanese shoes, which were cheaper and just as light and durable as the leading German shoes from Adidas and Puma, at a lower price in the American market. His last assignment in business school at Stanford became the original business plan for Blue Ribbon Sports.

Nike went public in 1980, and the first share sold at $22

Nike stock plummeted in the four years that followed the company’s initial public offering (IPO). The company’s deal with Michael Jordan in 1984 ultimately revived investor confidence.

Kanye abruptly left Nike in 2013 and took his Air Yeezys to Adidas for $10M

In 2009, Kanye West became the first non-athlete Nike produced a signature shoe for. However, Kanye left Nike for the company’s rival, Adidas, just a few years later. Kanye said Nike was stifling his creative vision, and he felt like he wasn’t getting enough royalties.

Nike is one of the world's most recognizable brands, partly due to its 'swoosh' logo.

Nike cofounder Phil Knight once taught accounting classes at Portland State University

Before Nike took off, Phil Knight taught accounting classes at Portland State. He met two very important people there: his wife Penelope and Carolyn Davidson, who designed Nike’s logo.

Nike’s labor practices became controversial in the 1990s—leading to widespread protests of the brand

In the 1990s, Nike came under fire for its use of factories with unsafe working conditions and child labour to produce its products. While Nike didn’t own the manufacturing sites, many people felt Nike was ultimately responsible for using sweatshops in countries like Vietnam and Thailand.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

Nike's Phil Knight ran for Bill Bowerman at the University of Oregon before they became business partners

They became business partners when Knight tried to sell the Onitsuka Tigers to Bowerman for the Oregon track team. Bowerman told Knight he didn't just want the shoes; he wanted in on the whole deal.

Bill Nye holds patents for three inventions and designs for a digital abacus

His pointe shoes feature a support structure to protect ballet dancers' toes during performance. The throwing technique trainer guides athletes in achieving the optimal form for throwing a ball, while the educational magnifying glass made from a plastic bag and water featured on his show.

One of Nike’s most transformational executives started out as its lawyer

Rob Strasser helped settle a lawsuit against Onitsuka Tiger when Blue Ribbon Sports became Nike and stopped distributing the Japanese shoes. Strasser then became a powerhouse at Nike credited with saving the company from going under in the 1970s, before leaving the company in 1987.

Nike made retailers pay for Air Jordans upfront to guarantee stock

Instead of paying for the inventory sold, Knight locked retailers into iron-clad agreements, where the companies would pay upfront for Nike inventory (but at a 7% discount). Knight did this to leverage debt, allowing retailers a better chance at getting the wildly popular Air Jordans.

Chuck Taylors were once the definitive basketball sneakers

Before Michael Jordan and the Air Jordans became the iconic shoe of the league, Chuck Taylor high tops were considered the best basketball sneaks. Need proof? The 1936 US Olympic team wore matching Converse.

Michael Jordan’s mother persuaded him to meet with Nike instead of Adidas

Michael Jordan wore Converse when he played at UNC Chapel Hill, but always wanted to wear Adidas when he went to the NBA. He tried to get Adidas to match Nike's $2.5M deal, but Adidas wouldn’t do it.

Nike couldn’t sign legendary distance runner Steve Prefontaine due to regulations

Because of amateur running regulations, Prefontaine—who held every American running record from 2,000 to 10,000 meters at the time—couldn’t do a paid endorsement for Nike. So Nike’s Phil Knight decided to give him a $5K yearly stipend and print business cards that said Prefontaine was the “National Director of Public Affairs.” When asked what that meant, Knight said, “it means he can run fast.”

The most expensive shoe ever sold is from Nike

A prototype of Kanye’s Air Yeezy’s from 2008 sold for $1.8M in 2021. Kanye West wore the shoes at a Grammys performance in 2008, and they became one of the most sought-after samples in sneaker history.

NASA was created by Congress in 1958

Created by Congress under the National Aeronautics and Space Act, NASA officially began in 1958, building on earlier aviation research and positioning the US to compete in the Space Race and lead global space exploration.

Ten everyday NASA inventions (likely) in your home

As a public agency, NASA's goals aren't just in space, but for life on Earth, too. That's why so many everyday objects including memory foam, cordless tools, and golf balls are rooted in research first developed by space-faring engineers and scientists. Peruse this quirky list of some of those everyday objects destined for space that are also probably somewhere inside your home.

Nike’s slogan was inspired by a death row inmate’s last words

Advertising superstar Dan Wieden of legendary advertising agency Widen+Kennedy said he got inspiration for Nike’s “Just do it” from an inmate’s last words on death row. Wieden said the way the inmate talked about facing uncertainty inspired him.

The Wright Flyer was an engineering breakthrough, and modern aircraft still use the same principles of flight.

Tennis balls get their bounce from pressurized nitrogen inside vulcanized rubber, made from heating natural rubber with sulfur to create molecular links that harden the material.

The original basketball was hand-sewn

When the first basketball landed in a peach basket in 1891, it didn't look like the leather Wilson ball you see on today's NBA courts. The basketball evolved from the nondribbling days, when a hand-sewn ball with stitching like a football was used.

These famous brands used to have different names

Did you know that Nike used to be called Blue Ribbon Sports? Or that Google was originally named BackRub? Getting a brand's name right is a tough job; there's an entire cottage industry of brand naming agencies to prove it. See which brands got it right the first time—and which ones might be better off with their current names—in this article.

The engineers proposing massive airbags for airplanes

Though they are famously rare, airplane crashes are some of the most shocking catastrophes when they occur. These researchers are dreaming up an implausible safety feature to help crashing planes land safely.

30 everyday inventions originally created for space

In their pioneering work to develop the technologies necessary for humans to inhabit space, NASA and its counterpart agencies around the world have produced dozens of products millions of people use everyday. Some of these are obvious, like water filtration systems and wireless headsets, while many are surprising, like artificial limbs and insulin pumps. Dive into the list here.

Basketball was invented in 1891 by Dr. James Naismith

When Dr. James Naismith hung two peach baskets at either end of a Springfield College gymnasium, he was just looking to keep the school’s athletes occupied and safe during harsh New England winters, but the game he created would quickly turn out to be a national sensation.

NASA was created in 1958 in the wake of the Sputnik 1 launch

The launch of Sputnik 1 in 1957 jolted US political leaders, who urgently consulted scientists and defense experts on how to respond. Concerns about Soviet technological dominance—and the promise of civilian space applications—led directly to NASA’s creation in 1958.

A Boeing engineer created a next-generation pickleball paddle in the '80s

When Steve Paranto kept losing in the finals of his Pickleball tournaments, he told his dad Arlen the wooden paddles were holding him back. Then-Boeing engineer Arlen used spare composite floor panels to make the first fiberglass Pickleball paddle.

The Beatles once sued Nike

Nike used The Beatles' "Revolution" in an ad, sparking a $15M lawsuit over the song's use. While The Beatles and Nike ultimately reached an agreement, Nike ushered in the modern practice of using hit songs in advertisements, as opposed to jingles or covers.

Shaquille O’Neal showed up to a meeting with Nike wearing head-to-toe Reebok

Nike wanted to sign then-newcomer Shaquille O’Neill, but didn’t offer Shaq his own shoe because they had already signed Alonzo Mourning. Shaq said he felt like Nike didn’t understand his potential, and the company wouldn’t have given him as much creative control as Reebok would.

Tesla's first successful AC prototype used a metal shoe polish tin for a rotor

After leaving his position working with Thomas Edison, Tesla partnered with George Westinghouse to promote alternating current systems as a more viable, scalable solution to electricity transmission.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'

How nylon was created

Nylon, one of the most ubiquitous materials in the world, was invented in 1935. Chemist Wallace Carothers was hired by American conglomerate DuPont to perform research. After seven years of work he produced nylon, the first wholly synthetic fabric. Carothers’ life ended tragically, but his contributions revolutionized everything from military equipment to women’s fashion.

Their 1901 Wind Tunnel system revolutionized the study of aeronautics

Only the second to be built in the US, the wind tunnel allowed the brothers to study how air moves around more than 200 different wing shapes. This data helped them refine a key math equation, long held as the standard, that had been based only on one wing shape.

Space travel sparked inventions we now use every day

Technologies developed for space exploration produced lasting spinoff innovations—from camera phones to memory foam—displaying how the space race reshaped everyday life here on Earth

Many startups now have shoes-off policies

This website keeps track of startups with "no-shoes" offices so you can browse a list of barefoot companies—plus, see which of them are hiring.

Why airships are making a comeback as a cheap, fast transport solution

Airships, including blimps, have had a pretty bad reputation since the tragic incendiary crash of the Hindenburg in New Jersey in 1937. But an intense competition is ongoing between airship manufacturers looking to develop the trucks of the sky: a...

Understanding why suction cups rely on Earth's atmosphere to work

When pressed against a surface, air is squeezed out of a sealed volume, causing the internal pressure to drop below the surrounding atmospheric pressure, and this imbalance creates the "sticking." For this reason, astronauts do not use suction cups or related technologies to stay on spacecraft during spacewalks.

The Adidas shoes that helped break the marathon's 2-hour barrier

Two men broke the two-hour mark at the 2026 London Marathon, a feat previously unofficially achieved only by Eliud Kipchoge, thanks to a number of aides not permitted in an official race. Both men who broke the two-hour barrier in London wore the same shoe, the Adizero Adios Pro Evo 3, a new model that weighs just over three ounces.

Explore a timeline of research from the NSF National Center for Atmospheric Research

Since its founding in 1960, the group of research institutions has pooled together observational and computational resources to make significant advancements in the atmospheric sciences. These include the discovery of coupled atmospheric systems, the development of increasingly accurate climate models, and the creation of the National Scientific Balloon Facility.

Space tourism opportunities have been explored since the end of the Apollo era

In the 1970s, Rockwell International, a NASA contractor, and others investigated manufacturing passenger modules that could fit into the Space Shuttle's payload bay. NASA also opened spaceflights to nongovernment professionals, but many such programs were ended after the Challenger disaster, which killed the first Teacher in Space participant.