Running became more popular in the mid-20th century

Bill Bowerman brought running for fitness to America

Nike cofounder Bill Bowerman once cowrote a book with a doctor, W.E. Harris, called “Jogging.” Published in 1967 by New York, Grosset & Dunlap, it introduced America to the idea of running for health, instead of just sport—and kicked off the fitness frenzy of the 1970s that fueled Nike’s early success. (Some readers may experience a paywall).

The marathon is only getting more popular

The marathon has become a part of popular culture, with races in nearly every major city. The largest is the New York City Marathon, which started in 1970. Over 55,000 runners participated in the 2024 race. Its popularity doesn’t appear to be slowing, with younger generations increasingly lacing up their shoes for the race of a lifetime.

Ultrarunning has grown exponentially in the 21st century

Ultrarunning, generally defined as races 50k and longer, has exploded in the past few decades. In 2000, there were 89 official races; in 2023, there were nearly 760. That's a 753% increase.

Gen Z is increasingly interested in running marathons

The race has become a popular event for young people. Over 12,000 20-somethings signed up for the New York Marathon in 2024. That's a significant increase from 2023 (9.987) and 2022 (8,039).

Bill Bowerman got the idea for the breakthrough waffle-knit running shoe from a waffle iron

Nike cofounder Bill Bowerman was trying to find new ways to create traction for his runners on artificial turf. He looked at the waffle iron and realized that the pattern would work for the shoes’ soles.

Frank Shorter was the first American to win the 26.2-mile Olympic marathon

The running legend became the first American to win the 26.2-mile Olympic marathon in 1972 at 2:21:19. The televised race contributed to a nationwide running boom and helped popularize the event.

Some Nike shoes are actually making runners too fast

In 2018, Kenyan runner Eliud Kipchoge lowered the world marathon record to 2:01:39 in a pair of Nike Vaporflys. The unusually thick running shoes sparked controversy around the shoe regulations for professional runners.

World War II innovations helped advance car racing

Modern American auto racing began in the 1920s with bootleggers modifying cars to outrun authorities. World War II innovations like better engines and surplus parts fueled post-war racing. By 1947, Bill France Sr. founded NASCAR, creating a unified league with consistent rules, transforming stock car racing into one of America’s favorite sports.

Nike couldn’t sign legendary distance runner Steve Prefontaine due to regulations

Because of amateur running regulations, Prefontaine—who held every American running record from 2,000 to 10,000 meters at the time—couldn’t do a paid endorsement for Nike. So Nike’s Phil Knight decided to give him a $5K yearly stipend and print business cards that said Prefontaine was the “National Director of Public Affairs.” When asked what that meant, Knight said, “it means he can run fast.”

Health food broke into the mainstream by the 1980s

A 1984 New York Times story noted that Americans were eating less red meat than a decade prior, and that, in general, the country was “talking, thinking and worrying about what they eat to a degree unique in the nation's history.” The feature then details foods that were then considered bizarre: whole-grain muffins, hummus, and a variety of vegetarian dishes. (Some readers may experience a paywall.)

Nike's Phil Knight ran for Bill Bowerman at the University of Oregon before they became business partners

They became business partners when Knight tried to sell the Onitsuka Tigers to Bowerman for the Oregon track team. Bowerman told Knight he didn't just want the shoes; he wanted in on the whole deal.

Nike went public in 1980, and the first share sold at $22

Nike stock plummeted in the four years that followed the company’s initial public offering (IPO). The company’s deal with Michael Jordan in 1984 ultimately revived investor confidence.

Nike started out as a Japanese shoe distributor called Blue Ribbon Sports

Nike cofounder Phil Knight’s first business venture was distributing Onitsuka Tiger running shoes in America. Knight would drive to track meets and sell the shoes out of the back of his car.

Watch Bill Nye discuss biomechanics and sustainability while shopping for sneakers

While exploring sneaker history and technology, Nye covers the science of structural design, air bubbles and materials, including algae foam. He once voiced a 20-minute guided run on the Nike Run Club app.

The decline in value of the NFL running back

Running backs long held the role of superstar on NFL teams, carrying their team down by down to the endzone. Their salaries reflected that importance as well. But in the last 30 years, front offices and fans have taken more to the quarterback instead, who receives much higher salaries. This podcast episode breaks down the economics of the turn in the game's focus from rushing to passing.

Explaining the rise in adult sports leagues

Community sports leagues shifted from publicly supported entities to privatized ones in the 1990s, as tech advances streamlined registration processes. Millennial interest drove significant growth in social sports leagues for adults, growing much faster than other kinds of sports. A few industry leaders have benefited from this shift.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'

A group of daring bootleggers created NASCAR

When Prohibition made alcohol illegal in 1920, it didn’t stop Americans from making and consuming it. The law drove the practice underground. Runners risked their lives to deliver moonshine and began racing among themselves.

Arnold Schwarzenegger fueled a lot of the interest in strength training, beginning in the 1980s.

Nike’s labor practices became controversial in the 1990s—leading to widespread protests of the brand

In the 1990s, Nike came under fire for its use of factories with unsafe working conditions and child labour to produce its products. While Nike didn’t own the manufacturing sites, many people felt Nike was ultimately responsible for using sweatshops in countries like Vietnam and Thailand.

Cookout and barbecue culture boomed in post-war 1950s America

Magazines like "Life" fueled the outdoor cooking craze, and by 1955, barbecue had grown into a $100 million industry. American Studies scholar Kristin L. Matthews explains that the trend fit neatly with Cold War-era consumerism and the emphasis on home ownership.

The first modern marathon was at the 1896 Olympic Games

The modern marathon was created for the revived Olympic Games in 1896, with the course starting in Marathon and ending in Athens. The race was won by Spiridon Louis, a Greek water carrier who surged in the last stretch to the delight of the hometown crowd.

Bill Bowerman’s daughter-in-law found the waffle iron he used to create a breakthrough shoe

Nike cofounder and University of Oregon track coach Bill Bowerman poured polyurethane into a waffle iron for his first attempt at creating the revolutionary waffle-knit sole. The waffle iron, which was found in his backyard, now sits in Nike’s headquarters.

Roger Bannister was the first person to break the 4-minute mile, a feat he accomplished while he was enrolled in medical school.

A NASA engineer came up with the idea for the air-cushioned Nike Air shoes

Frank Rudy came to Nike with the idea of using air capsules in the soles of running shoes to provide better cushioning. The first shoe with this technology, the Tailwind, came out in 1979.

Modern bodybuilding evolved in the 19th century.

Computer pioneer Alan Turing was also an elite runner

Alan Turing is credited with helping to found modern computer science, in addition to cracking the Nazi code known as Enigma. Beyond these world-historical achievements, the British mathematician also nearly represented his country in the Olympics in the marathon, running just 11 minutes slower than the eventual gold recipient at the 1948 games. Read more on this lesser-known aspect of the man here.

Consumers are buying more books now than they were 20 years ago, thanks to a 2020 boom and a popular literary corner on TikTok.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

The term 'startup'—which is typically used to describe private companies in their early stages of operation that focus on innovating new products or services to meet a market gap—can be traced back to a 1976 Forbes article.

Cricket used to be America's pastime

Before baseball, American football, basketball, or hockey ever organized in the US, there was one sport which could be found up and down the East Coast: cricket. The second-most popular sport in the world, cricket is mostly ignored by Americans, despite its prevalence in early American history. Learn more about the forgotten role cricket played in the US with this article.

The 1950s saw the rise of the modern American road trip

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Nike is one of the world's most recognizable brands, partly due to its 'swoosh' logo.

Activity trackers promise to improve health by forcing us to examine the facts

Explore how modern fitness culture, rooted in capitalist ideals of productivity and control, shapes our perception of health and self-worth. The author blends cultural criticism with personal insight to examine the contradictions of the wellness industry, the rise of wearable tech, and what it means to "optimize" a body.

The 1904 Olympic marathon was a bizarre spectacle

When the Olympics first came to the US, the race was still a fringe event with few established rules. That led to an absurd comedy, with competitors ingesting poison, hitchhiking 11 miles of the course, and occasionally sipping brandy.

Nike made $126M in the first year of Air Jordan sales

The first pair of Air Jordans hit shelves in 1985 for $65. The company expected to sell $3M worth of shoes in the first three years, but ultimately blew past that goal in the first year of sales.

Nonfiction books have been struggling to sell in the mid-2020s

In the early 2020s, readers sought out nonfiction books to help explain prominent current events, such as the first presidency of Donald Trump and the BLM movement. That interest has since waned, as publishers note that readers have lately shown a preference for escapism and gather their information from podcasts.

Chuck Taylors were once the definitive basketball sneakers

Before Michael Jordan and the Air Jordans became the iconic shoe of the league, Chuck Taylor high tops were considered the best basketball sneaks. Need proof? The 1936 US Olympic team wore matching Converse.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

Indoor rock climbing gyms have doubled in a decade in the US

The business saw a jump in growth amid low real estate costs after the 2008 Great Recession. The sport's culture has shifted from serving misfit loners to more family-friendly spots.

The marathon was not an event in the ancient form of the Olympics

The ancient Olympics started with just one footrace, a roughly 3-mile jaunt dubbed the "dolichos." Over the centuries, it blossomed into multiple running events, field events, combat sports, and equestrian events—all performed in the nude. This list showcases eight more lesser-known facts about the ancient Games.

PIckleball is the fastest-growing participation sport in America

The outdoor game experienced a surge in popularity during the 2020 pandemic because it could be set up in driveways, be played by all ages, and allowed for safe social interactions. That social aspect has helped pickleball’s popularity continue to rise post-pandemic. A March 2023 APP report showed 48.3 million American adults played the sport in the last 12 months.

The business major became increasingly popular in the 1980s

Women were the primary driving force behind the increase. In 1966, slightly more than 2% of all women in college studied business—but by 1985, that percentage had increased to almost 22%.

The business plan for Blue Ribbon Sports came from a Stanford assignment

Nike cofounder Phil Knight’s original idea was to begin selling Japanese shoes, which were cheaper and just as light and durable as the leading German shoes from Adidas and Puma, at a lower price in the American market. His last assignment in business school at Stanford became the original business plan for Blue Ribbon Sports.

After World War I, consumerism began to usurp frugality as a foundational value in American life and culture.

The Adidas shoes that helped break the marathon's 2-hour barrier

Two men broke the two-hour mark at the 2026 London Marathon, a feat previously unofficially achieved only by Eliud Kipchoge, thanks to a number of aides not permitted in an official race. Both men who broke the two-hour barrier in London wore the same shoe, the Adizero Adios Pro Evo 3, a new model that weighs just over three ounces.

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

The Open Era redefined both men's and women's tennis

The early days of modern tennis were largely enjoyed by the upper class, who had money for lawns to play on. More often than not, the best players competed for the love of the game, not money. This led to Grand Slams limiting the competitions to amateur athletes. Things changed in 1968, considered the start of the Open Era, when professional players were permitted to play.

The US paperbacks of JRR Tolkien's 'Lord of the Rings' series transformed fantasy from a fringe literary genre to a mainstream form.