You can bet on the color of the Gatorade dumped on the winning coach for the Super Bowl

Gatorade was first designed for college football players in Florida's heat.

Legal gambling on Super Bowl 60 is expected to reach $1.76B

Legal Super Bowl wagering has grown sharply over the past decade as US states legalized sports betting. In 2018, sports betting was only legal in Nevada and accounted for $158.5M.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

The general public cannot buy Super Bowl tickets at face value

The NFL controls every Super Bowl ticket, distributing none through a general public sale; after allotments to teams, players, sponsors, and the league, only about 11,600 tickets—roughly 16%—are available to fans at face value, mostly via team lotteries.

The Super Bowl is the National Football League’s championship game

Played annually in early February between the league’s two conference champions, the game was created as part of the 1966 merger between the American Football League and the National Football League. It has become the most-watched sporting event in the US each year.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

The NFL selects the Super Bowl host city years in advance and follows a list of criteria

Since 2018, the NFL has invited select cities to negotiate hosting rights rather than accept open bids, with owners voting based on stadium size, climate, hotels, transportation, security capacity, and infrastructure.

A children's toy inspired the name ‘Super Bowl’

The name “Super Bowl” was coined by AFL founder Lamar Hunt, who casually suggested it in 1966—riffing on his child’s Super Ball toy—after alternatives such as “The Big One” and “AFL-NFL World Championship Game” proved clunky and forgettable. The name was officially adopted for the third championship.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

17 cities have hosted a Super Bowl, with Miami and New Orleans tied for the most

The resource details where each Super Bowl has been played, listing every host city alongside its stadium, and shows how a small group of warm-weather and domed locations came to dominate hosting duties over time.

Decoding sports-betting language

The world of sports gambling is filled with insider lingo: What's a "spread"? How about a "moneyline" or a "parlay"? This resource breaks down the jargon, helping you navigate the industry or, at least, giving you the keys to talk about it.

Watch a comprehensive history of the Super Bowl

This video traces the Super Bowl's history from its origins through major games, ads, and cultural moments, offering a comprehensive overview of how the event evolved. Note that the video covers through the 2020 season.

College football bowl games boast some of sports' most absurd names and sponsors.

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

US consumers spent $670M on snack food during Super Bowl week in 2024

According to Circana and NielsenIQ, Super Bowl week drove $670M in snack spending and 107 million pounds of food, with most fans watching at home, spending about $44 on food and drinks each.

The Super Bowl is televised in over 180 countries in nearly 25 languages

First aired in 1967 on two US networks, the Super Bowl became a global broadcast in 1982, drawing about 4.5 million viewers in England, and is now televised in more than 180 countries in roughly 25 languages.

Among most mainstream sports broadcasts, sports betting ads appear most often in women's basketball and hockey

A random selection of 50 different sports broadcasts tracked one sports betting reference every four minutes. In one of the randomly selected hockey games, the longest stretch of no gambling reference lasted about five minutes towards the end of the game.

Hear the stories behind each Super Bowl ring from the past 59 champions

Super Bowl rings are championship jewelry given to players, coaches, and staff to commemorate a title. Over time, they’ve grown dramatically—from the Packers’ 1966 ring with a single half-carat diamond to modern designs featuring nearly 10 carats.

Sports leagues have attempted to prevent athletes from betting

As pro and collegiate sports embrace betting (and the revenue that comes with it), each league works diligently to ensure the integrity of the games by hiring private firms to analyze irregular bets. These companies have flagged bets that led to the firing of Alabama’s baseball coach, the suspension of multiple athletes at Iowa and Iowa State, and, most recently, a lifetime ban on former Toronto Raptors forward Jontay Porter by the NBA in April 2024.

The quarterback cadence is a unique quirk to the game of football

Only the offense knows when the ball will be snapped, giving the team with the ball the advantage. Common combinations of colors and numbers (like "blue 42") were codes for plays early in the sport, but are now used arbitrarily.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

Explore an archive of Budweiser’s past Super Bowl ads

With about 47 of them airing over the past few decades, Budweiser’s Clydesdale ads have basically become synonymous with the Super Bowl—but how many have you actually seen? From 1991 to 2024, this website includes many of Budweiser’s most famous Super Bowl ads.

Sports media have also embraced sports betting

For decades, ESPN kept its distance between reporting on games and talking about gambling lines. Sports teams refused to have franchises in Las Vegas, fearing it would harm the sport. But since 2018, that has changed. ESPN’s personalities regularly pick games, and the company has also launched its own betting app.

Sports betting, explained

Since a 2018 Supreme Court decision overturned the Bradley Act, which spurred a state-by-state legalization of online gambling, sports betting has become a rapidly growing multibillion-dollar industry.

Experts suggest the industry could be a $45B business

Sports betting used to primarily consist of who would win and the points spread, but the rise of online betting apps has fueled a substantial increase in parlay bets. "Existing markets are still growing at a rapid clip," said Noah Naparst, who evaluates sports-betting companies for Goldman Sachs. "So we’re not mature yet, but we’re not in the early wildcat days of the market anymore, either.”

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

How much does sports betting generate?

According to 2025 data, sports betting generated $2.7B in state tax revenue. That number has increased every year since the government began collecting data in 2021.

Breaking down the jargon and strategy of horse betting

Placing bets on horse racing isn't the same as a football or basketball game. You can pick a winner (win), who will come in second (place), and even third (show). And all the bets placed on a race are pooled together and divided among the winners. This Top Ten Picks video teaches the mechanics behind each bet, and shares insider tips that can lead to more informed betting choices.

Some Super Bowl performers make less than $1K for the event

The NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day.

Prediction markets and sports betting are not forms of investing, despite how some fans portray them.

Even athletes aren't immune to the sports-betting craze

While gambling scandals occasionally blew up before 2018, the widespread legalization of sports betting provided athletes with more opportunities to bet on the games they were playing.

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

College football bowl games boast some of sports' most absurd names

From the Famous Idaho Potato Bowl to the Pop-Tarts Bowl, college football's postseason is filled with quirky, sponsor-driven names.

Watch Budweiser's 2026 Super Bowl ad

Budweiser's Super Bowl LX commercial is called "American Icons" and features a Clydesdale foal.

College football rivalry trophies range from historic prizes to bizarre oddities.

From the Paul Bunyan Trophy and the Golden Hat to the Old Brass Spittoon and the Bronze Pig, rivalry games feature prizes that mix tradition, regional pride, and a dash of eccentricity.

Rivalry between the AFL and NFL led to a merger—and the creation of the Super Bowl

Competition between the American Football League and the National Football League led to a 1966 merger agreement, with the Super Bowl created as a championship game to determine league supremacy before the two leagues were fully integrated.

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

See some of college football's most iconic gameday traditions.

John Madden is the only broadcaster to call Super Bowls on four networks

During his long career as an announcer, Madden called 11 Super Bowls across four networks—CBS, Fox, ABC, and NBC. Watch highlights from his first Super Bowl XVI in 1982.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Super Bowl XXXIV came down to the final play at the goal line

In Super Bowl XXXIV, Tennessee drove to the Rams' one-yard line on the final play, but Kevin Dyson was stopped by Mike Jones on the final play, sealing a 23-16 St. Louis win.

Prince's Super Bowl halftime show is widely considered one of the best

The 2007 performance was idiosyncratic, featuring a handful of songs by other artists (including Foo Fighters' "Best of You" and Jimi Hendrix's rendition of "All Along the Watchtower" and a torrential rainstorm. Its differences, along with Prince's legendary stage presence, have led many critics to call it the best Super Bowl halftime performance ever.

Tom Brady has played in and won the most Super Bowls of any NFL player

Appearing in 10 Super Bowls and winning seven—both NFL records—Tom Brady captured championships with two different teams, an unmatched résumé that has led many to regard the former sixth-round pick as the greatest player in league history.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

Go inside the ranch where the famous Budweiser Clydesdales live

Budweiser's famous Clydesdales, including the ones you see in Super Bowl commercials, live a cushy lifestyle on Warm Springs Ranch in Boonville, Missouri. The ranch is home to roughly 70 and 80 Clydesdales at any given time.

Kendrick Lamar brought his Drake feud to the Super Bowl stage

At the Super Bowl LIX halftime show in New Orleans, Kendrick Lamar leaned into his high-profile feud with Drake, turning months of diss-track drama into one of the most discussed performances in recent Super Bowl history.

Sports betting is legal in 47 states and the District of Columbia

This downloadable map provides an easy-to-see overview of each state's position on legalized gambling, including a breakdown of online versus retail betting. Click on a state, and a new page will provide information on what type of wagers are allowed, key regulations, tax rate data, and where that tax money will be allocated.

The biggest controversies of the NFL

Some of the biggest controversies in NFL history didn’t just spark debate—they changed the game. From Spygate and Deflategate to concussion research and the league's ambivalent stance on it, these moments led to new rules, safety measures, and major policy shifts. Explore how each scandal shaped the league and its future.