The Lombardi Trophy is handcrafted from sterling silver each year

Hear the stories behind each Super Bowl ring from the past 59 champions

Super Bowl rings are championship jewelry given to players, coaches, and staff to commemorate a title. Over time, they’ve grown dramatically—from the Packers’ 1966 ring with a single half-carat diamond to modern designs featuring nearly 10 carats.

How the Grammy Awards are made

The Grammy Awards aren’t just trophies—they’re handcrafted works of art. Since 1959, each Grammy has been meticulously made from a custom metal alloy called “grammium.” From its origins to the process behind every award, here’s a look at the craftsmanship behind music’s most prestigious honor.

Rob Gronkowski dented the Lombardi Trophy during the Patriots' celebration

After their victory in Super Bowl LII, Patriots' tight end Rob Gronkowski dented the trophy by using it as a baseball bat before throwing out the first pitch at Fenway Park. Team owner Robert Kraft decided not to repair the trophy.

Only four people have officially engraved the Stanley Cup

For its over 100-year history, the names of every player, coach, and GM to win the Stanley Cup is etched into the silver rings. And despite technological advances, the Cup is still engraved by hand.

Every player from a Stanley Cup-winning team has his name added to the trophy, though the NHL gradually removes older names to keep the trophy from becoming unwieldy.

The story of Vince Lombardi, coaching legend

Born in Brooklyn in 1913, Vince Lombardi is best known for his time as the head coach of the Green Bay Packers from 1959 to 1967, when he led the team to five national championships over seven years. His all-out approach and inspiring one-liners have left an indelible mark on the game, causing the league to name the NFL's highest trophy—the one awarded to the Super Bowl winner—after him. Read up on the legend here.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

A children's toy inspired the name ‘Super Bowl’

The name “Super Bowl” was coined by AFL founder Lamar Hunt, who casually suggested it in 1966—riffing on his child’s Super Ball toy—after alternatives such as “The Big One” and “AFL-NFL World Championship Game” proved clunky and forgettable. The name was officially adopted for the third championship.

The Super Bowl is the National Football League’s championship game

Played annually in early February between the league’s two conference champions, the game was created as part of the 1966 merger between the American Football League and the National Football League. It has become the most-watched sporting event in the US each year.

The Times Square New Year's ball has been redesigned 8 times

The first iteration was made of iron and wood, weighing in at 700 pounds. The 2025 version is made of 5,280 crystals and 32,256 LED lights and weighs a whopping 12,350 pounds.

Every baseball used by the MLB only lasts about 7 pitches before it's discarded.

Tiffany & Co. was among LVMH's most expensive—and complex—acquisitions

Three years after LVMH acquired Tiffany in 2021 for $15.8B, the jeweler's profits doubled to over $1B per year.

The Heisman Trophy has honored college football’s top player since 1935

Awarded annually to the most outstanding player in college football, the Heisman Trophy has become iconic for its storied history, memorable acceptance speeches, and the success of many winners who went on to NFL stardom.

The NASCAR championship trophy has evolved for decades

From the Winston Cup’s reign from 1971 to 2003, to the Nextel/Sprint Cup awarded from 2004 to 2016, this NASCAR video shows the evolution to the new Bill France Trophy with every track outlined.

The general public cannot buy Super Bowl tickets at face value

The NFL controls every Super Bowl ticket, distributing none through a general public sale; after allotments to teams, players, sponsors, and the league, only about 11,600 tickets—roughly 16%—are available to fans at face value, mostly via team lotteries.

Tiffany & Co. released a $200K Advent calendar in 2021

Tiffany & Co. has released ultra-luxury Advent calendars containing more than $100K worth of jewelry, including gold bracelets, diamond earrings, and platinum pendants. The 2021 edition cost $200K and featured daily drawers of high-end pieces.

College football rivalry trophies range from historic prizes to bizarre oddities.

From the Paul Bunyan Trophy and the Golden Hat to the Old Brass Spittoon and the Bronze Pig, rivalry games feature prizes that mix tradition, regional pride, and a dash of eccentricity.

The World Cup trophy was stolen in 1966—and eventually found by a dog.

While on display at the Methodist Central Hall in Westminster, England, the Jules Rimet Trophy was stolen while a church service was being held in another room. It was eventually sniffed out a week later by Pickles, a black-and-white collie.

Vince Lombardi: the coach who put Green Bay on the map

Vince Lombardi experienced a legendary rise from his Brooklyn youth to the sidelines of Lambeau Field. His final years of life included a three-peat with the Green Bay Packers, his brief tenure as head coach in Washington, and a sudden, tragic death from cancer.

The NFL selects the Super Bowl host city years in advance and follows a list of criteria

Since 2018, the NFL has invited select cities to negotiate hosting rights rather than accept open bids, with owners voting based on stadium size, climate, hotels, transportation, security capacity, and infrastructure.

Hear the story behind 11 iconic Super Bowl photos, told by the photographer who shot them

Sports Illustrated legend Walter Iooss Jr. revisits 11 unforgettable Super Bowl images—including Namath, Montana, and Taylor—explaining how light, access, and timing captured moments that defined the game’s visual history.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

Rivalry between the AFL and NFL led to a merger—and the creation of the Super Bowl

Competition between the American Football League and the National Football League led to a 1966 merger agreement, with the Super Bowl created as a championship game to determine league supremacy before the two leagues were fully integrated.

The Tony Awards, explained

Broadway's top honor began in 1947, when the American Theatre Wing created the Tony Awards in memory of Antoinette "Tony" Perry. From scrolls and cigarette lighters to today's iconic medallion, the Tonys have evolved into a nationally televised celebration of Broadway's best.

Each player gets a full celebratory day with the Stanley Cup if their team wins, but not without supervision

During a player's special day, they aren’t just given the Cup and told to return it in 24 hours. Since 1995, it has been accompanied by the Keeper of the Cup.

The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins

The Steelers and Patriots each have six wins, while the Cowboys and 49ers are tied for second with five wins. The Patriots have the most appearances with 11, while four teams—the Browns, Lions, Texans, and Jaguars—have never played in a Super Bowl.

The standard measurement for precious metals comes from a small town in France

The troy ounce is the standard measurement for precious metals like gold and silver and it’s heavier than a standard ounce. The term “troy” is widely believed to come from the town of Troyes in France, which was a popular trading hub for merchants all across Europe in the Middle Ages.

Lombardi's was the first documented pizza restaurant in the US

The New York establishment opened in the early 1900s and was a cornerstone of Manhattan's SoHo. At one point, it was open 23 hours a day, allowing laborers of the predominantly Italian-American community to stop by for pies before or after work.

The Oscar statue was created in 1927

The statue of the golden knight that Academy Award winners receive (aka the Oscar) might be nearly as recognizable as the winners themselves. Oscar was born when art director Cedric Gibbons sketched him out and handed him over to sculptor George Stanley to bring to life.

Tom Brady has played in and won the most Super Bowls of any NFL player

Appearing in 10 Super Bowls and winning seven—both NFL records—Tom Brady captured championships with two different teams, an unmatched résumé that has led many to regard the former sixth-round pick as the greatest player in league history.

The Oscar statuette represents the original 5 branches—producers, directors, writers, actors, and technicians—that comprised the Academy of Motion Picture Arts and Sciences.

Rams player Fred Gehrke painted the NFL's first logo helmet

When the Rams took the field for their first preseason game of the 1948 season, they exited the tunnel with hand-painted ram horns on their helmets. It was the first logo painted on an NFL helmet and fans gave a 5-minute standing ovation.

A major upset in Super Bowl XLII prevented the Patriots from completing an undefeated season

In Super Bowl XLII, the heavily favored New England Patriots lost 17-14 to the Giants, ending a 16-0 season after David Tyree's improbable helmet catch set up the winning drive.

Sculpting the unrivalled stone, marble

Marble is considered the chief material for sculpture due to its intrinsic beauty, stemming from its white translucence which makes the light appear to come from the stone. In this video, sculptor Simon Smith recreates Donatello's 15th-century Prato Pulpit panel which still hangs on the outside of a church. Watch as he explains the painstaking process and reveals the beautiful final output.

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

Watch Apple Watch cases be 3D printed from titanium powder

Apple Watch Ultra 3 cases are 3D printed entirely from recycled, aerospace-grade titanium powder using lasers to fuse particles. Over 400 metric tons of raw titanium were saved in 2025, with two watches fabricated from the same amount of raw material that would have previously been used to make one.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

Watch Budweiser's 2026 Super Bowl ad

Budweiser's Super Bowl LX commercial is called "American Icons" and features a Clydesdale foal.

Some Super Bowl performers make less than $1K for the event

The NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day.

Steven Spielberg purchased Oscars won by Clark Gable and Bette Davis and donated them back to the Academy

Since 1951, all Oscar statuettes have been awarded with a caveat—if the recipient wants to sell their Oscar, they have to first offer it back to the Academy for the price of $1. As a result, there's now a black market for the golden knights. Some buyers are anonymous movie buffs, but some are the stars themselves.

The rivalry trophy between Minnesota and Nebraska was born from a joke on Twitter

Created in 2014 from a playful exchange between a Nebraska parody account and Minnesota's mascot, the $5 Bits of Broken Chair Trophy became a beloved, fan-driven rivalry prize.

Watch a comprehensive history of the Super Bowl

This video traces the Super Bowl's history from its origins through major games, ads, and cultural moments, offering a comprehensive overview of how the event evolved. Note that the video covers through the 2020 season.

Guy Lombardo first played ‘Auld Lang Syne’ on New Year’s Eve because of a cigar sponsorship

The bandleader was booked to play a New Year’s Eve concert live on CBS radio program called the Robert Burns Panatela Show, named after its sponsor, a cigar brand. Lombardo, noting the cigar's name, decided “Auld Lang Syne,” penned by the poet Robert Burns, would be both a fitting tribute and, thematically, a great way to enter a new year.

The first Super Bowl didn't sell out—and the Packers won in a rout

Played on January 15, 1967, as the AFL-NFL World Championship Game, Super Bowl I failed to sell out the Los Angeles Coliseum as Vince Lombardi's Green Bay defeated Kansas City 35-10.

Legal gambling on Super Bowl 60 is expected to reach $1.76B

Legal Super Bowl wagering has grown sharply over the past decade as US states legalized sports betting. In 2018, sports betting was only legal in Nevada and accounted for $158.5M.

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

Throughout the 1980s, the Times Square ball was a giant apple

From 1981 to 1988, the sparkling ball was replaced by a “big apple” to promote the city’s “I Love New York” tourism campaign. This broadcast is from the apple’s first year, where one announcer proclaims, “It’s great! It’s beautiful!”

Browse a 'time machine' that allows you to see the helmet designs for every professional football team dating back to 1960.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.