Google Search trends reveal truths about society that traditional surveys miss

Explore an interactive history of Google search trends

This interactive allows users to browse for the most searched topics on Google Search since 1999 and provides noteworthy statistics. Topics are sorted by categories, including athletes, movies, reality TV, dog breeds, and sauces.

Visualizing how we dream via Google search trends

When dreams perplex us, we often want to understand them—and in the age of Google, millions go to its search engine to find answers. Now, researchers have compiled a decade's worth of dream-related queries to glean dream trends across seven languages. See what dream was most commonly searched in Arabic in 2015, or what fears and hopes are specific to one culture and time alone with this unique visual essay.

Google reveals the top searches of 2023

Google Search remains the world's most popular online search engine, and the tech behemoth reveals the most common searches from at the end of every year. See global as well as more local trends in most common searches for people, films, and more.

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

Data privacy advocates worry that Google collects too much personal information

Politicians have also criticized whether the search engine exerts too much control over gatekeeping online information and influencing what is considered fact or fiction, deviating from its original corporate motto of "don't be evil."

Peek into the love lives of thousands of strangers whom Stanford University researchers have been tracking since 2017 on this interactive page.

Striking demographic trends from 2022

This article lists the 15 most striking research findings by Pew Research Center in 2022. The topics highlighted represent a sample of the Center’s research, compiled through surveys. Findings examine public opinion around the biggest news events...

Why Google Search's ranking system combines filters, signals, and machine learning layers

Rather than static rankings, dynamic tools continually shift search results in real time. These include Twiddlers, which adjust ranking positions based on document traits and search context, and FreshnessNode, which reshuffles top results to prioritize timely informational content.

What we learned about Google

Google processes over 8.5 billion searches every day—more than the number of people on Earth. This short breakdown covers how the company evolved from a Stanford research project into a global tech leader, with products like YouTube, Gmail, and Android reaching billions worldwide.

Google only sorts and searches a fraction of the overall internet

The "surface web," consisting of billions of public webpages, excludes nonindexed digital content, such as corporate intranets and email inboxes. A deeper layer, called the dark web, is also hidden and requires special software to access.

Explore an interactive map showing what makes people happy.

Using 10,000 responses collected from people around the world about what makes them happy, this map offers insights into how relationships, finances, purpose, and small treats all contribute to a person's contentment. Recent data suggests that young people today are less happy than those in previous generations, indicating a need to reflect on what really matters in life.

Social media platforms benefit not just from ensuring they have satisfied users, but also from the personal data they scoop up and can then sell to online advertisers.

A report on social well-being around the world

This extensive report provides quantitative evidence on social well-being trends for 36 countries. Data cover demography and family characteristics, employment and wealth, mobility and housing, health status, social expenditure, subjective...

Google began as a Stanford University dorm room project

Launched in 1998, Google revolutionized search engines with its clean design and PageRank algorithm. As of 2025, Google has about 90% of the search market share but faces new challenges from AI-powered competitors and regulatory scrutiny.

How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.

Why Google is reinventing the internet search

Google Search incorporated AI Overviews in 2024 to fight back competitors

Analysts believe that generative AI tools—not antitrust rulings—are Google's biggest threat because they draw users away from traditional search and potential ad revenue. AI partnerships, like the one between Apple and OpenAI, may further reduce Google's market share.

Explore 2024 polling on curriculum debates relating to social issues

A 2023 nationwide Pew survey found that 56% of K–12 teachers report discussing race or racial inequality in class, while only 29% mention LGBTQ topics. Many teachers (41%) say these debates have negatively impacted their work.

Pay transparency advocates claim that increased awareness about how much coworkers are being paid helps stop speculative judgments about other team members' pay based on faulty data points, like what type of car a coworker drives.

Bias can manifest in algorithmic decisions because the program follows rules that may have been written by individuals unaware of their own biases.

How race science influences breast cancer research

Despite researchers' and physicians' pushback, race is still used in studies and clinics to categorize human differences in health conditions and treatment responses. This article explores how race has influenced breast cancer research. Considering race as a factor in cancer research, diagnosis, and treatment can lead to racial inequalities. Sociocultural factors, including food access and air pollution, greatly influence health outcomes.

Aimed at increasing user engagement, social media algorithms will intentionally show content in feeds that is misaligned with users' beliefs because such content is more likely to be commented on.

Watch an ethical hacker provide a tour of the dark web

Cybersecurity researcher John Hammond explores the effectiveness of a dark web search engine, leaks from ransomware group data breaches, and a categorized index of dark web links, including some that are alleged to host malware. Many dark web sites are no longer active or host scams to fool unsuspecting visitors.

Explore more than 7,000 of the world's languages

Google collects open-source data on languages, detailing how many known speakers each language has, whether its endangered, and where in the world it is spoken.

At-home genetic testing results commonly led users to healthier lifestyles

Italian research that aimed to investigate what people do longer-term after receiving direct-to-consumer genetic test results indicated that whether the results were positive or negative, people tended to adopt a healthier diet after receiving the results, and they'd still maintained it a year after receiving their results. Some users also reported an overall reduction in stress over their health concerns. (Some users may encounter a paywall.)

Conspiracy theories today are often born from online radicalization

New York Times tech columnist Kevin Roose examines how individuals become radicalized while using platforms like YouTube. Hate crimes that took place before the COVID-19 pandemic inspired the podcast, which looks at online commentators, algorithms, and isolation, and possible explanations for how increased online activity can sometimes lead to violent crime.

View a tracker of the most popular search engines from 1993 to 2021

Before Google dethroned Yahoo! as the most popular search engine in 2002 on its way to dominating the market, significant shares of internet searches were conducted across multiple sites, including MSN, AOL, AskJeeves, and AltaVista.

Here are some tips from Pew Research to help you distinguish between a good poll and an unreliable one.

35% of polled Americans said they'd view people differently if they knew they had a mental illness.

Social media can reinforce echo chambers that amplify pre-existing sentiments

A 2023 Nature study showed that exposure to diverse content left participants with unchanged core beliefs, suggesting social media alone cannot create hateful viewpoints. However, such platforms allow rhetoric to spread widely, potentially exacerbating geopolitical tensions.

Explore metrics on the Tor network, the infrastructure of the dark web

While internet traffic within the network is concealed, public, nonsensitive data can be used to estimate the number of active users, the number of relay servers, network performance speed and reliability, etc. Researchers can use this data to indirectly identify political upheavals or censorship campaigns worldwide, such as the Arab Spring.

Social media can be a valuable public health tool, combating misinformation, advancing health research, boosting social mobilization, and raising awareness of health services and events.

Six of history's most unethical human experiments, from deliberate flu exposure to withholding syphilis treatment

Some of the progress made in mental health treatment, vaccines, blood transfusions, and more came about before the advent of consent and ethics committees, resulting in serious physical and psychological harm that participants in studies were not even anticipating.

Writer Gay Talese has unorthodox practices for researching his stories

Since Talese began working at the New York Times in the 1950s, he has woven eccentric details into his stories about the people he covers. His immersive journalistic methods, such as living in a nudist colony, sparked controversy, but also helped him uncover aspects of people's lives.

Travel in time to how people felt about major US events

Pollsters track more than just politics: From civil rights to war declarations, go back and see how people felt about major events in the US with this timeline.

Explore internet usage data, including how humans consume 1.2 billion years of content yearly

About half this time consists of content from social media platforms, where the average user spends about 18.5 hours weekly. An estimated $3.66T was spent on consumer goods by online shoppers in 2025, though nonconsumer goods, such as flights and hotel stays, greatly increase this estimate.

The next evolution of Google Search: AI Mode

Google launches AI Mode, which brings advanced AI capabilities to its search engine. This new feature combines the Gemini AI chatbot with search to help with tasks like vacation booking and purchasing, as well as provide a new virtual try-on shopping experience.

OSINT: How hackers find their marks

What is OSINT? How do hackers gather intel about targets? Just how much can they learn about you? Learn more as we dig in to the world of OSINT.

An anthropologist spent years riding garbage trucks to understand what our trash says about us

Robin Nagle rode with New York City sanitation workers to trace the hidden life of what we throw out. Her research explores what the things we discard reveal about who we are. 1440 explores the hidden life of trash.

Alternatives to polygraphs, which correctly identify innocent people only 57% of the time

Lie detector polygraphs have been standard in law enforcement for a century despite being based in unproven science. Researchers are exploring brain-scanning and eye-tracking alternatives, though some suggest there's no reliable lie-detection process at all.

True crime fans can sometimes disregard the real people and trauma behind cases

True crime content has become a social gathering place. In addition to content generated by creators, consumer-driven true crime spaces have blossomed on social media. In these spaces, consumers track developments and share theories as if criminal cases are sports. Citizen sleuths can sometimes inspire new leads but often add to survivors' suffering and sling speculation that can clog tip lines and hit innocent bystanders.

How PageRank—Google's search algorithm—mimics academic citation analysis

Just as research papers carry more weight if they are cited more often and cite major papers to reach their conclusion, Google's PageRank identifies search relevance based on the number and quality of links pointing to a page.

Visualizing 11 cognitive biases that influence how you think

Humans are hardwired to make mental mistakes called cognitive biases, affecting the way we view our world. Among the most common are confirmation bias (seeking only evidence that affirms your views), authority bias (overweighting things said by authority figures), groupthink (assimilating ideas to avoid conflict), and more. This quick chart gives an overview of some of the most notable ways we mislead ourselves.

The dark web makes up about 0.01% of all the data on the internet

The surface web (5%-10%) consists of indexed sites—those traditional search engines have visited and stored so users can discover them via web search. The remaining 90%-95% makes up the deep web, which is not indexed and includes email and banking portals that require login credentials. The dark web is unindexed and requires anonymizing software to visit.

How George Gallup changed political polling forever

Straw polls had been used in the 19th century, but it wasn't until George Gallup's use of random sampling in 1936 that the art became a science.

Fraud and identity theft are among the most common dark web-related crimes.

The oddest shots captured on Google Street View

Ever wondered what you could see on Google Street View if you looked hard enough? With this delightful site, you can now explore the weird and wonderful things captured since the service debuted in 2007.

Listen to a pay transparency expert breakdown what she's learned about negotiating a higher salary.

Maybe you've seen one of Hannah Williams' videos on social media. On her viral "Salary Transparent Street" accounts, Williams stands on the street with a microphone and asks passersby to tell her how much money they make per year. This podcast interview with Williams details what she's learned about pay transparency in the process. Listen to it here.

A 2020 study suggests just 6.7% of Tor network users visit sites on the dark web

It did not distinguish between visits to malicious sites and traffic to legitimate institutions with .onion domains, such as the BBC or Buzzfeed, and thus claimed that 6.7% of anonymized users engage in nefarious activity. The low percentage still highlights that most users of the technology underlying the dark web do not use it to browse the hidden portion of the internet.