Why grunge fashion lasted longer than its music

The Marc Jacobs grunge fashion collection

After Nirvana's breakthrough, the grunge aesthetic became a marketable commodity. Fashion designer Marc Jacobs created a collection for Perry Ellis that featured grunge fashion, incorporating thrift store clothing typically worn by grunge bands onto the runway, accompanied by the music of Nirvana and Sonic Youth. Jacobs sent samples of the collection to Kurt Cobain and Courtney Love, but the couple burned them. "We were punkers," Love said in 2010, "we didn't like that kind of thing."

Why grunge artists loathed the term 'grunge'

As the music took off, the word quickly became a convenient marketing term that lumped together bands that were rather distinct. "'Grunge,' as a term, nobody liked that," Soundgarden's Kim Thayil once said. "Everyone thought, 'Oh this is a marketing thing. This is a way to file Seattle on a retail display in a record store.'"

​Why heroin became associated with the grunge world

The drug was popular with several Seattle acts in the early 1990s, with artists like Hole's Courtney Love even publicizing her use in a magazine profile. A 1992 New York Times story on Seattle said the city's principal drugs were "espresso, beer, and heroin."

The news feature that broke grunge

The Sub Pop label paid for journalist Everett True, then writing for Melody Maker, to fly to the sleepy northwestern city to check out the scene, which was breeding a curious mix of punk rock and heavy metal. The gambit worked. "The most vibrant, kicking music scene encompassed in one city for at least 10 years," Everett wrote.

Before it was used to describe the blend of punk and metal from Seattle, 'grunge' was used as an insult.

The best grunge albums of the 1990s

The best way to understand the music is to immerse yourself in it. This list compiles the definitive albums from the subgenre's peak period, featuring records from the big names associated with the scene (such as Nirvana, Pearl Jam, and Soundgarden) alongside less obvious picks that released grunge-adjacent classics (including Sonic Youth, Smashing Pumpkins, and PJ Harvey).

Nirvana's 'Nevermind' brought punk (and grunge) to the mainstream

The Seattle band's second record, its first on a major label, went to number one four months after it was released in 1991. At one point, it was selling 300,000 copies a week. The band's lead singer, Kurt Cobain, believed in punk's countercultural aims and felt deeply conflicted about the band's success and its ties to the success of "grunge," a subgenre he felt ambivalent about.

Why Neil Young is sometimes called 'the godfather of grunge'

The legendary singer-songwriter's work with his band Crazy Horse, especially "Rust Never Sleeps" and "Ragged Glory," married infectious melodies with overpowering guitars, a formula that many grunge acts would replicate. Young would go on to perform with Pearl Jam (like in the performance of "Rockin' in the Free World" below) and record the 1995 album "Mirror Ball" with them.

The '90s riotgrrrl movement brought female-fronted bands to the front

The movement—which pushed back on punk’s misogyny and argued for a countercultural form of third-wave feminism—began in self-published magazines before taking root in bands like Bikini Kill and Bratmobile. The scene’s music and ethos can still be found in contemporary acts like Olivia Rodrigo.

How a Seattle scenester pranked The New York Times with ridiculous grunge 'slang'

In 1992, The New York Times was eager to report on the grunge phenomenon. When a Times reporter called Megan Jasper, who'd previously worked at Sub Pop, she decided to have some fun, feeding him a fake "Lexicon of Grunge."

Nirvana's 'Nevermind' brought punk to the mainstream

The Seattle band’s second record, its first on a major label, went to number one four months after it was released in 1991. At one point, it was selling 300,000 copies a week. The band’s lead singer, Kurt Cobain, believed in punk’s countercultural aims and felt deeply conflicted about success.

According to Kurt Cobain, Wipers invented grunge

Wipers began in Portland, Oregon in 1977, playing a form of punk rock that sounded darker and heavier than their contemporaries in New York, California, and England. The band remained an underground secret for years, influencing countless artists, including Nirvana's Kurt Cobain. "What more can I say about them?" he said in an interview. "They started Seattle grunge rock in Portland, 1977."

Kurt Cobain's cardigan is the most expensive sweater ever sold at auction

Cobain wore the green button-up during Nirvana's "MTV Unplugged" performance. It hasn't been washed since then and has several stains as well as a cigarette burn. It sold for $334K in 2019. (Some users may experience a paywall.)

Listen to the 'Deep Six' compilation, one of the first collections of grunge

In the '80s, "grunge" was still not a widely used term, though there was a distinct sound coming from Seattle, one that blended punk and metal. C/Z Records decided to document the emerging sound in 1985 by releasing a compilation with six of the city's cutting-edge bands, including Green River, Melvins, and Soundgarden.

How 'Nevermind' realigned the music industry

Nirvana's breakout album inspired other major labels to hunt for similarly loud, countercultural bands. That led to a fascinating period in popular music that found defiantly anticommercial indie acts like the Melvins, the Butthole Surfers, and Ween (among many, many others) suddenly offered lucrative contracts.

Fugazi refused to make merchandise, but that didn't stop bootleggers

The band—formed by members of Minor Threat and Rites of Spring—was known for its innovative post-hardcore music and its high-minded ethics: They released albums themselves through the Dischord label, ensured all shows were $5 all-ages affairs, and refused to make merchandise to avoid commodifying their art. That didn’t stop bootleggers.

Coachella fashion repurposes looks from Woodstock

Coachella attendees' flower-forward fashion sense has been widely replicated (and lampooned) since the festival became a mainstay of the cultural calendar. This podcast, featuring a panel of style writers and music reporters, traces the aesthetic back to the 1969 Woodstock festival. In the process, they also look to untangle why festivalgoers fall into certain styles—and what that means for Coachella and its attendees.

The movie soundtrack that helped mainstream grunge

Cameron Crowe's 1992 film "Singles" coincided with the mainstream grunge explosion. The romantic comedy takes place in Seattle's music scene, making it a perfect Hollywood product for the time. It also featured cameos from some of the scene's stars, including Pearl Jam's Eddie Vedder and Soundgarden's Chris Cornell.

Long before grunge, Hüsker Dü blended pop's melodies and punk's speed

The Minneapolis trio began as a lightning-fast hardcore band, but they slowly became more melodic than many of their early '80s peers without sacrificing their punk edge. That combination would eventually be called a mess of names: college rock, alternative, indie, and, eventually, grunge.

View a gallery of 3D printed clothing

Many 3D printed garments represent wearable art where technology meets couture. Despite their appearances on runways since Iris van Herpen's pioneering top at Amsterdam Fashion Week in 2010, mainstream adoption has been limited due to high costs and reduced comfort when compared to fabric-based apparel.

Met Gala fashion over the decades

Check out the wildest, most impressive Met Gala looks of past decades. This video covers notable outfits from every year of the event. From themes like “The Eighteenth-Century Woman” to First Lady Jackie Kennedy Onassis to the many looks of Rihanna, the video walks viewers through every stitch and sequin. An inside look into just what makes the Met Gala one of the most important fashion events of the year.

The '90s saw a resurgence of the girl group

The '90s saw a resurgence of the girl group, with acts like TLC, the Spice Girls, and Destiny's Child turning the model on its head. While still strongly influenced by the '50s and '60s girl groups, these acts also worked in hip-hop and dance music. More significantly, they emphasized female empowerment—or "girl power"—rather than adolescent yearning.

Graffiti became an integral part of hip-hop culture

The visual art form began taking off in New York alongside the music of hip-hop. Both were postmodern forms of art that repurposed preexisting materials. For graffiti, that was by using the city as canvas. For rap, that was through sampling. This retrospective not only shows how the two forms intersected, but also how the public perception of both changed over time.

Traditional bands largely disappeared from the Billboard charts in the 21st century, mostly replaced by solo artists.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'

Fast fashion brands sell cheap clothing by limiting how much they pay workers, using cheap synthetic material, and avoiding constraints on production levels and resulting environmental impacts.

The 1980s neo-pop movement put pop art back in the zeitgeist

Pop art’s legacy is perhaps best exemplified in its longevity. Long after the end of pop art’s classical phase, a neo-pop revival ushered in a new cohort of artists like Murakami, Hirst, and Koons who brought pop once again to the top. To this day, contemporary pop artists—young and seasoned—command high prices on the open market.

Explore key locations in Kurt Cobain's life with this interactive map

The "Grungeology" project maps out key moments, influences, and impacts of Cobain's life in and around Grays Harbor County. Click through the map's many historical spots and learn how Nirvana's band leader navigated his hometown as his fame and music grew.

Prior to his stint as an artworld superstar, Jean-Michel Basquiat played in a punk band with Vincent Gallo.

Listen to a podcast interview with an industry expert about why abstaining from fast fashion is so difficult for many Americans.

In 1977, Iggy Pop said 'punk rock' was a term used by 'heartless manipulators'

Although he's often called 'the Godfather of Punk,' Iggy Pop was over punk by 1977, just as the term was entering the mainstream. "It's a term that's based in fashion, style, elitism, Satanism, and everything that's rotten about rock 'n' roll," Pop told Canadian TV host Peter Gzowski.

The long history of Kurt Cobain suicide conspiracy theories

Cobain died by suicide in 1994, but it wasn't long before fans began espousing conspiracy theories alleging that the government or his wife and lead singer of Hole, Courtney Love, had him killed. Seattle police revisited the case in 2014, but determined that it was indeed a suicide.

How Kurt Cobain's suicide changed the media

Public health experts feared that the suicide of a high-profile figure, especially for young people, would lead to a rise in suicides across the country. The opposite turned out to be true: Suicide rates decreased. Specialists suggest that's due to the way Cobain's death was covered, with news organizations largely avoiding glorification and including crisis hotline information.

Andy Warhol's presence continues to persist in pop culture

Warhol produced iconic album art for The Rolling Stones and The Velvet Underground. He also inspired rappers Jay-Z and Tyler, the Creator. Warhol’s immense influence on art and pop culture elevated him to celebrity status, and his identity and style continue to be referenced in sometimes unexpected corners of cultural consciousness.

The tragic history of 'the 27 Club'

Kurt Cobain's 1994 suicide followed an eerie pattern in rock 'n' roll history: Several of the music's brightest stars' lives end at the age of 27. That group includes Kurt Cobain, Jimi Hendrix, Janis Joplin, and Amy Winehouse. This exploration of the phenomenon delves into the eerie and tragic circumstances that continue to shape its relevance.

There's a fast fashion graveyard in Chile's Atacama Desert full of used clothing from the US, Europe, and Asia.

Explore a list of the best album covers of all time, featuring iconic covers by Pink Floyd, Cyndi Lauper, Nirvana, and more.

Why one country legend embraced punk rock

Dwight Yoakam was among the most popular country music acts of the 1980s, praised for his upbeat rockabilly and neo-Bakersfield sound. In this interview, Yoakam explains why he left the Midwest for California and began playing in punk clubs, including with an iteration of the legendary LA punk outfit X.

One writer traces the evolution of a Billboard chart over 25 years

Billboard introduced its Modern Rock Tracks chart in 1988, looking to capture the rising popularity of acts like the Cure, REM, and U2. Music writer and Billboard obsessive Chris Molanphy traces the chart from his earliest days through grunge, alternative, and corporate eras, demonstrating just how much taste changes over time.

After making its US debut in 2015, Shein's sales surged during the pandemic—in 2023, the fast fashion company was valued at roughly $66B.

J Lo's infamous green dress at the 2000 Grammy Awards led to Google Images

Marie Claire rounded up some of the wildest, most infamous Grammys controversies, ranging from wardrobe malfunctions to ill-gotten awards. See events like Kanye and Taylor reconciling, Adele having mic issues, shocking wins, and other historic moments.

So-called 'recession blondes and brunettes' skip hair appointments to save money

One hairstyle trend is seen as a recession indicator: people letting their hair grow darker roots instead of frequently splurging on expensive blonde highlights.

Jean-Michel Basquiat made a last-minute cameo in Blondie's 'Rapture' music video.

How hearing protection became cool

In recent years, the WHO shared research findings that over 1 billion teens and young people face risks of hearing loss due to unsafe listening practices. While earplugs used to hold a reputation for being uncool, this article explores how awareness has led to more people fashioning different types of hearing protection. Explore the growing trend of earplugs at raves, concerts, and other loud events.

The story behind Nirvana's expulsion from their own record release party

The band wasn't interested in schmoozing with the industry types who occupied the "Nevermind" release event at Seattle's Re-bar. So, the band snuck in their own whiskey and started a food fight in the venue before being tossed by security.

Guitar Hero introduced a generation of gamers to rock music

The rhythm-based video game was a surprise hit when it was released in 2005. Even more surprising was the renewed interest in classic rock hits from the likes of Black Sabbath, Queen, and David Bowie.

'In the past, people were born royal. Nowadays, royalty comes from what you do.'

- Fashion designer Gianni Versace (1946–1997)

Influencers have changed what music festivals look like

One major criticism of Coachella is that it's a playground for ultrarich people, with celebrities and influencers posing for selfies at a polo club. This article dissects the legitimacy of that stereotype and argues that the backlash to it has altered the festival's cultural standing.

Despite many influencers having loyal followings, creator-led brands often fail when the hype from first-time buyers dies down and doesn't translate into repeat purchases.

The woman who made the Met Gala a pop culture phenomenon

The Met Gala began in 1948 to raise money for the Metropolitan Museum of Art's fashion collection. But its current incarnation as an over-the-top media spectacle began with former Vogue editor Diana Vreeland, who shifted the event from a stuffy, high society fair into a celebrity-focused event aimed at garnering publicity. This history of the event and Vreeland’s influence explores how she made that happen.