How a Seattle scenester pranked The New York Times with ridiculous grunge 'slang'

The news feature that broke grunge

The Sub Pop label paid for journalist Everett True, then writing for Melody Maker, to fly to the sleepy northwestern city to check out the scene, which was breeding a curious mix of punk rock and heavy metal. The gambit worked. "The most vibrant, kicking music scene encompassed in one city for at least 10 years," Everett wrote.

Before it was used to describe the blend of punk and metal from Seattle, 'grunge' was used as an insult.

​Why heroin became associated with the grunge world

The drug was popular with several Seattle acts in the early 1990s, with artists like Hole's Courtney Love even publicizing her use in a magazine profile. A 1992 New York Times story on Seattle said the city's principal drugs were "espresso, beer, and heroin."

Why grunge artists loathed the term 'grunge'

As the music took off, the word quickly became a convenient marketing term that lumped together bands that were rather distinct. "'Grunge,' as a term, nobody liked that," Soundgarden's Kim Thayil once said. "Everyone thought, 'Oh this is a marketing thing. This is a way to file Seattle on a retail display in a record store.'"

Listen to the 'Deep Six' compilation, one of the first collections of grunge

In the '80s, "grunge" was still not a widely used term, though there was a distinct sound coming from Seattle, one that blended punk and metal. C/Z Records decided to document the emerging sound in 1985 by releasing a compilation with six of the city's cutting-edge bands, including Green River, Melvins, and Soundgarden.

The Marc Jacobs grunge fashion collection

After Nirvana's breakthrough, the grunge aesthetic became a marketable commodity. Fashion designer Marc Jacobs created a collection for Perry Ellis that featured grunge fashion, incorporating thrift store clothing typically worn by grunge bands onto the runway, accompanied by the music of Nirvana and Sonic Youth. Jacobs sent samples of the collection to Kurt Cobain and Courtney Love, but the couple burned them. "We were punkers," Love said in 2010, "we didn't like that kind of thing."

The best grunge albums of the 1990s

The best way to understand the music is to immerse yourself in it. This list compiles the definitive albums from the subgenre's peak period, featuring records from the big names associated with the scene (such as Nirvana, Pearl Jam, and Soundgarden) alongside less obvious picks that released grunge-adjacent classics (including Sonic Youth, Smashing Pumpkins, and PJ Harvey).

According to Kurt Cobain, Wipers invented grunge

Wipers began in Portland, Oregon in 1977, playing a form of punk rock that sounded darker and heavier than their contemporaries in New York, California, and England. The band remained an underground secret for years, influencing countless artists, including Nirvana's Kurt Cobain. "What more can I say about them?" he said in an interview. "They started Seattle grunge rock in Portland, 1977."

Why grunge fashion lasted longer than its music

Although grunge musicians largely resisted the fashion world's overtures, the style associated with grunge—thrifted shirts, combat boots, loose-fitting flannels—continues to appear on runways and in photo shoots, with fashion icons like Rihanna, Miley Cyrus, and Gigi Hadid often sporting the look.

Read the New York Times profile of TAKI 183

The 1971 article about the young graffiti artist and his many acolytes exposed the burgeoning subculture to a large audience and also detailed the effort to clean the work from the city's walls. (Some readers may experience a paywall.)

The story behind Nirvana's expulsion from their own record release party

The band wasn't interested in schmoozing with the industry types who occupied the "Nevermind" release event at Seattle's Re-bar. So, the band snuck in their own whiskey and started a food fight in the venue before being tossed by security.

Why Neil Young is sometimes called 'the godfather of grunge'

The legendary singer-songwriter's work with his band Crazy Horse, especially "Rust Never Sleeps" and "Ragged Glory," married infectious melodies with overpowering guitars, a formula that many grunge acts would replicate. Young would go on to perform with Pearl Jam (like in the performance of "Rockin' in the Free World" below) and record the 1995 album "Mirror Ball" with them.

How 'Nevermind' realigned the music industry

Nirvana's breakout album inspired other major labels to hunt for similarly loud, countercultural bands. That led to a fascinating period in popular music that found defiantly anticommercial indie acts like the Melvins, the Butthole Surfers, and Ween (among many, many others) suddenly offered lucrative contracts.

Nirvana's 'Nevermind' brought punk (and grunge) to the mainstream

The Seattle band's second record, its first on a major label, went to number one four months after it was released in 1991. At one point, it was selling 300,000 copies a week. The band's lead singer, Kurt Cobain, believed in punk's countercultural aims and felt deeply conflicted about the band's success and its ties to the success of "grunge," a subgenre he felt ambivalent about.

Writer Gay Talese has unorthodox practices for researching his stories

Since Talese began working at the New York Times in the 1950s, he has woven eccentric details into his stories about the people he covers. His immersive journalistic methods, such as living in a nudist colony, sparked controversy, but also helped him uncover aspects of people's lives.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'

In 1969, a group of reporters wrote an intentionally bad and salacious novel under a pen name to prove that sex sells more than quality. It sold 20,000 copies within a few months and spent 13 weeks on the New York Times Bestseller list.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ was a letter to an editor

Wolfe pitched a story about custom-made cars to Esquire with a satirical angle. While struggling to actually put the piece together, he explained to the editor what he wanted it to be. The editor published the letter as is, removing the greeting. The seminal article became a book of essays.

Nirvana's 'Nevermind' brought punk to the mainstream

The Seattle band’s second record, its first on a major label, went to number one four months after it was released in 1991. At one point, it was selling 300,000 copies a week. The band’s lead singer, Kurt Cobain, believed in punk’s countercultural aims and felt deeply conflicted about success.

Read the New York Times Magazine’s 1985 cover story on Basquiat

The profile, entitled “New Art, New Money,” captures the artist in the middle of his rise to fame. It also hints at some of his frustrations with that position. In talking about the demands a gallery placed on him, he said, ''I wanted to be a star … not a gallery mascot.'' (Some readers may experience a paywall.)

Long before grunge, Hüsker Dü blended pop's melodies and punk's speed

The Minneapolis trio began as a lightning-fast hardcore band, but they slowly became more melodic than many of their early '80s peers without sacrificing their punk edge. That combination would eventually be called a mess of names: college rock, alternative, indie, and, eventually, grunge.

The movie soundtrack that helped mainstream grunge

Cameron Crowe's 1992 film "Singles" coincided with the mainstream grunge explosion. The romantic comedy takes place in Seattle's music scene, making it a perfect Hollywood product for the time. It also featured cameos from some of the scene's stars, including Pearl Jam's Eddie Vedder and Soundgarden's Chris Cornell.

The Times Square New Year's celebration originated as a party for The New York Times

The paper moved to the area, originally called Longacre Square, in 1904 and lobbied the city to rename it after the publication. The paper’s publisher, Alfred Ochs, threw a massive all-day party on New Year’s Eve to celebrate the opening of the paper’s headquarters, establishing the location as a destination for the holiday.

Experimental duo Suicide used the word 'punk' to describe their music in 1970

The New York act was inspired by free jazz, electronic music, and performance art, playing loud, frenetic, and often abrasive music that reckoned with the horrors of the Vietnam War. On the hand-drawn poster for their first gig, they described the sound with four words: “Punk Music by Suicide.”

Prior to his stint as an artworld superstar, Jean-Michel Basquiat played in a punk band with Vincent Gallo.

How Kurt Cobain was influenced by the Beats

Fresh off the success of Nirvana's "Nevermind," band frontman Kurt Cobain reached out to his literary idol, the Beat writer William S. Burroughs, suggesting a collaboration. The correspondence led to "The 'Priest' They Called Him," a hard-to-find recording featuring Burroughs reading a story and Cobain on dissonant guitar.

Tom Wolfe wrote a humorous account of the birth of New Journalism

Wolfe explains the style came from journalists attempting to make fact-based reporting read like a novel, arguing that traditional reporting left readers “bored to tears.” Instead of emphasizing an objective point of view, Wolfe favored detailed descriptions that established complex characters, painted interesting scenes, and shared dialogue.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ mapped a major transition

The hilarious 1963 story offered insight into how Americans were shifting away from elite interests to “low culture” by focusing on customized cars and their teen enthusiasts in Southern California. Wolfe pokes fun at the trend while also recognizing young people’s post-war desire for freedom, individualism and creativity.

The first known use of 'punk rock' was in 1971

When Creem Magazine's Dave Marsh wrote about seeing '60s garage rockers ? and the Mysterians perform, he remarked it would be unthinkable "to miss such a landmark exposition of punk-rock." The band isn't considered a punk band, but Marsh's description would go on to define other scrappy, back-to-basics acts.

One journalist argued New Journalism writers prioritized ego over public service

Michael J. Arlen wrote a critique of the then-fashionable and popular form for The Atlantic in 1972, warning about the risk of emphasizing a writer’s perspective over facts. While Arlen applauded the innovation of the style, he believed focusing on voice and perspective could be irresponsible.

Gay Talese ran up expenses close to $5,000 to pursue ‘Frank Sinatra Has a Cold’

In this retrospective, Talese reflects on the making of the legendary article that pioneered a new literary style. He offers his critiques of the modern state of profiles, arguing the industry no longer produces compelling work.

Eddie Vedder's humble gas-station attendant roots

The singer was living in the San Diego area when a friend mailed him a demo tape recorded by Jeff Ament and Stone Gossard that lacked vocals. Vedder wrote lyrics for the three songs (one of which would later become the hit "Alive") and tracked his own vocals on the tape, then mailed it back to the band. Two weeks later, they invited him to move to Seattle to join the band.

Browse over 300 issues of influential music magazine The New Musical Express chronicling the rise of '70s punk.

One pop-culture historian fooled the nation with a fake origin story of April Fools' Day

In 1983, Joseph Boskin, a professor at Boston University, was interviewed by the Associated Press to discuss the history of April Fools'. Boskin shared a made-up story about a jester who took over Rome for a day and proclaimed that April 1 would henceforth serve as 24 hours of silliness. AP published the fib about "King Kugel," creating buzz and confusion for news outlets around the country.

Explore key locations in Kurt Cobain's life with this interactive map

The "Grungeology" project maps out key moments, influences, and impacts of Cobain's life in and around Grays Harbor County. Click through the map's many historical spots and learn how Nirvana's band leader navigated his hometown as his fame and music grew.

Witness the birth of punk rock through the archives of an influential music magazine

Trouser Press magazine (originally Trans-Oceanic Trouser Press) was an influential publication that operated from 1974 to 1984. During that time, they ran cover stories on emerging acts like the Sex Pistols, the Clash, and others, offering contemporary readers a window into how punk was understood as it evolved.

A fascinating look at how a journalist spends 24 hours in the metaverse

A Wall Street Journal strapped on a VR headset for a full day. Here's what happened when she went to work meetings, hung out with new avatar friends and attended shows — all in the metaverse.

Gay Talese never fully accepted the title ‘New Journalism’

“I don't think it was new, and I don’t think it was journalism,” he said. He instead viewed what he and other writers were doing as defining reality using a storytelling technique. In other words, storytelling that wasn’t fiction.

Joan Didion interviewed The Grateful Dead in 1967, before they became music icons.

New York mayor Ed Koch railed against graffiti in the '70s and '80s

Koch was outspoken in his hatred of the form and, during his three terms, launched an anti-graffiti campaign with the help of several New York celebrities. This 1984 BBC report documents some of the scorn graffiti artists had attracted, including from Grace Glueck, the New York Times' art critic, who said, "I don't consider it an art form on canvas at all."

In 2008, one writer demonstrated the fickle nature of wine reviews

Robin Goldstein submitted a fake restaurant to the well-respected Wine Spectator for a competition. He created a website for the fake Milan-based business, complete with a menu of wines the magazine itself had disparaged. That didn't stop Wine Spectator from naming Goldstein's ruse among that year's winners.

'Shipping Out' can be viewed as a more recent example of subjective journalism

Later retitled "A Supposedly Fun Thing I'll Never Do Again," Wallace's essay details his existential experience on a cruise ship with biting wit. Arguably more Gonzo than New Journalism, Wallace laments the pressure to have fun in the commercialized cruise atmosphere that brings out feelings of dread more than pleasure.

A legendary rock writer ranks the greatest girl group records

Greil Marcus is considered one of the greatest American rock writers of all time, providing a literary legitimacy to rock ‘n’ roll when it was still considered mere pop culture. This 1975 essay on the great girl group records is the perfect example, offering a thought-provoking analysis of the era’s definitive singles.

In 1984, Bob Dylan reimagined himself as the front man of a punk band for a performance on David Letterman's late-night talk show.

Listen to a jazz composition triggered by the New York City Subway

A creative coder created a (synthetic) jazz ensemble that uses the locations of the city's trains to determine its performance. It's both a fascinating bit of internet culture and a fitting homage to New York, one of jazz's major hubs.

‘The Kentucky Derby Is Decadent and Depraved’ signaled the birth of Gonzo Journalism

The 1970 essay opens with a crude conversation between Hunter S. Thompson, the author, and a man at an airport bar. Thompson’s first-person account places him as an active participant. Instead of focusing on the race itself, Thompson paints vivid details of his experience with the hedonistic scene surrounding it.

How Kurt Cobain's suicide changed the media

Public health experts feared that the suicide of a high-profile figure, especially for young people, would lead to a rise in suicides across the country. The opposite turned out to be true: Suicide rates decreased. Specialists suggest that's due to the way Cobain's death was covered, with news organizations largely avoiding glorification and including crisis hotline information.

View photos of classic New York graffiti

Henry Chalfant was one of the foremost documentarians of early graffiti and hip-hop culture, photographing some of the era's most iconic pieces and playing a part in the genre-defining "Style Wars" film. This interview with him is accompanied by some of his photos from an exhibit at the Bronx Museum of the Arts, showcasing the art form as it came into its own.

Gonzo Journalism places the author at the center of the events

Some may describe Gonzo as a more daring style of subjective reporting than New Journalism, as it prioritizes the personal experience and opinions of the writer. Gonzo pieces also tend to feature hyperbole, comedy and taboo subjects.

The long history of Kurt Cobain suicide conspiracy theories

Cobain died by suicide in 1994, but it wasn't long before fans began espousing conspiracy theories alleging that the government or his wife and lead singer of Hole, Courtney Love, had him killed. Seattle police revisited the case in 2014, but determined that it was indeed a suicide.