How 'Nevermind' realigned the music industry

Nirvana's 'Nevermind' brought punk to the mainstream

The Seattle band’s second record, its first on a major label, went to number one four months after it was released in 1991. At one point, it was selling 300,000 copies a week. The band’s lead singer, Kurt Cobain, believed in punk’s countercultural aims and felt deeply conflicted about success.

Nirvana's 'Nevermind' brought punk (and grunge) to the mainstream

The Seattle band's second record, its first on a major label, went to number one four months after it was released in 1991. At one point, it was selling 300,000 copies a week. The band's lead singer, Kurt Cobain, believed in punk's countercultural aims and felt deeply conflicted about the band's success and its ties to the success of "grunge," a subgenre he felt ambivalent about.

The news feature that broke grunge

The Sub Pop label paid for journalist Everett True, then writing for Melody Maker, to fly to the sleepy northwestern city to check out the scene, which was breeding a curious mix of punk rock and heavy metal. The gambit worked. "The most vibrant, kicking music scene encompassed in one city for at least 10 years," Everett wrote.

The story behind Nirvana's expulsion from their own record release party

The band wasn't interested in schmoozing with the industry types who occupied the "Nevermind" release event at Seattle's Re-bar. So, the band snuck in their own whiskey and started a food fight in the venue before being tossed by security.

Why Neil Young is sometimes called 'the godfather of grunge'

The legendary singer-songwriter's work with his band Crazy Horse, especially "Rust Never Sleeps" and "Ragged Glory," married infectious melodies with overpowering guitars, a formula that many grunge acts would replicate. Young would go on to perform with Pearl Jam (like in the performance of "Rockin' in the Free World" below) and record the 1995 album "Mirror Ball" with them.

The best grunge albums of the 1990s

The best way to understand the music is to immerse yourself in it. This list compiles the definitive albums from the subgenre's peak period, featuring records from the big names associated with the scene (such as Nirvana, Pearl Jam, and Soundgarden) alongside less obvious picks that released grunge-adjacent classics (including Sonic Youth, Smashing Pumpkins, and PJ Harvey).

Listen to the 'Deep Six' compilation, one of the first collections of grunge

In the '80s, "grunge" was still not a widely used term, though there was a distinct sound coming from Seattle, one that blended punk and metal. C/Z Records decided to document the emerging sound in 1985 by releasing a compilation with six of the city's cutting-edge bands, including Green River, Melvins, and Soundgarden.

How underground radio revitalized rock 'n' roll

Early FM was a wasteland and quickly became the domain of amateurs and risk-takers, including many stations and DJs who played music that flew in the face of mainstream trends. This history of the band's scrappy beginnings unpacks how it realigned the rock charts.

According to Kurt Cobain, Wipers invented grunge

Wipers began in Portland, Oregon in 1977, playing a form of punk rock that sounded darker and heavier than their contemporaries in New York, California, and England. The band remained an underground secret for years, influencing countless artists, including Nirvana's Kurt Cobain. "What more can I say about them?" he said in an interview. "They started Seattle grunge rock in Portland, 1977."

How Kurt Cobain was influenced by the Beats

Fresh off the success of Nirvana's "Nevermind," band frontman Kurt Cobain reached out to his literary idol, the Beat writer William S. Burroughs, suggesting a collaboration. The correspondence led to "The 'Priest' They Called Him," a hard-to-find recording featuring Burroughs reading a story and Cobain on dissonant guitar.

One writer traces the evolution of a Billboard chart over 25 years

Billboard introduced its Modern Rock Tracks chart in 1988, looking to capture the rising popularity of acts like the Cure, REM, and U2. Music writer and Billboard obsessive Chris Molanphy traces the chart from his earliest days through grunge, alternative, and corporate eras, demonstrating just how much taste changes over time.

The movie soundtrack that helped mainstream grunge

Cameron Crowe's 1992 film "Singles" coincided with the mainstream grunge explosion. The romantic comedy takes place in Seattle's music scene, making it a perfect Hollywood product for the time. It also featured cameos from some of the scene's stars, including Pearl Jam's Eddie Vedder and Soundgarden's Chris Cornell.

Traditional bands largely disappeared from the Billboard charts in the 21st century, mostly replaced by solo artists.

The Velvet Underground is often considered a starting point for punk rock

The band blended Warhol’s Pop Art with Beat poetry, early rock ‘n’ roll and the European avant-garde, creating a sound that was often chaotic, noisy and abrasive. The band’s debut album, “The Velvet Underground and Nico,” sold poorly, but (supposedly) everyone who purchased a copy started a band.

The Buzzcocks' 1975 self-released EP inspired a DIY ethos for punk

Punk sought to dismantle the self-importance of mainstream rock, favoring simple arrangements, short songs, and raw passion over sophistication or expertise. When the Buzzcocks struggled to find a label to release their debut record, “Spiral Scratch,” they took that do-it-yourself approach and applied it to business by releasing it themselves.

Why grunge artists loathed the term 'grunge'

As the music took off, the word quickly became a convenient marketing term that lumped together bands that were rather distinct. "'Grunge,' as a term, nobody liked that," Soundgarden's Kim Thayil once said. "Everyone thought, 'Oh this is a marketing thing. This is a way to file Seattle on a retail display in a record store.'"

Taylor Swift influenced record labels to change the way they write contracts

In addition to being a successful songwriter, Taylor Swift is a change-maker in the music industry. She asserted creative control over her music, re-recording her earlier albums after she lost the rights to them, and sparked a vinyl revolution in a digital age.

Before it was used to describe the blend of punk and metal from Seattle, 'grunge' was used as an insult.

'New wave' was coined for listeners put off by punk's ethos

The term was a reference to New Wave cinema, an iconoclastic, largely French form. Sire Records' Seymour Stein is believed to have pushed to use it to describe the label's bands, many of which came from the CBGB's scene, to avoid the negative associations with "punk rock." Sire ran a promotional campaign named "Don't Call It Punk" that made that message clear.

Explore a list of the best album covers of all time, featuring iconic covers by Pink Floyd, Cyndi Lauper, Nirvana, and more.

Bad Brains sped up punk, creating hardcore

Punk was already fast, but Washington’s Bad Brains pushed the tempo even further, creating music that would come to be known as hardcore, influencing acts like Minor Threat, Nirvana, and countless others. The band was hardly one-dimensional. Their self-titled debut bounced between blistering hardcore and slow-burning reggae about Rastafarianism.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'

Why Metallica sued Napster—and enraged music fans

When Lars Ulrich, the drummer for metal legends Metallica, began his press campaign against Napster, an early filesharing software, he said he was fighting for artists. Listeners weren't convinced, especially because data suggested that filesharing services helped record sales rather than hinder them. This history of the ordeal contextualizes more modern problems in the music business, especially considering streaming services like Spotify were initially seen as a solution to illegal filesharing.

​Why heroin became associated with the grunge world

The drug was popular with several Seattle acts in the early 1990s, with artists like Hole's Courtney Love even publicizing her use in a magazine profile. A 1992 New York Times story on Seattle said the city's principal drugs were "espresso, beer, and heroin."

Fugazi refused to make merchandise, but that didn't stop bootleggers

The band—formed by members of Minor Threat and Rites of Spring—was known for its innovative post-hardcore music and its high-minded ethics: They released albums themselves through the Dischord label, ensured all shows were $5 all-ages affairs, and refused to make merchandise to avoid commodifying their art. That didn’t stop bootleggers.

A technological breakthrough altered how Billboard determined what was popular.

How British youth resurrected overlooked American soul music

Motown released some of the 1960s' biggest soul records and changed the sound of pop music. The label also inspired countless smaller, regional labels that released songs by lesser-known artists that received limited attention. That changed with the rise of British Northern Soul, an underground scene that repurposed these obscure records (including several overlooked Motown releases) for all-night dance parties and, in the process, minted some unexpected American superstars.

The Marc Jacobs grunge fashion collection

After Nirvana's breakthrough, the grunge aesthetic became a marketable commodity. Fashion designer Marc Jacobs created a collection for Perry Ellis that featured grunge fashion, incorporating thrift store clothing typically worn by grunge bands onto the runway, accompanied by the music of Nirvana and Sonic Youth. Jacobs sent samples of the collection to Kurt Cobain and Courtney Love, but the couple burned them. "We were punkers," Love said in 2010, "we didn't like that kind of thing."

How a Seattle scenester pranked The New York Times with ridiculous grunge 'slang'

In 1992, The New York Times was eager to report on the grunge phenomenon. When a Times reporter called Megan Jasper, who'd previously worked at Sub Pop, she decided to have some fun, feeding him a fake "Lexicon of Grunge."

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

Brian Wilson and the Beach Boys were an influence on early punk rock

The Beach Boys' sunny sound profoundly influenced early punk acts, such as the Ramones, who took Brian Wilson's sugary hooks and ramped up the tempo. In the 1980s, 1990s, and 2000s, California pop-punk acts such as the Descendents, Green Day and Blink-182 continued the tradition.

Long before grunge, Hüsker Dü blended pop's melodies and punk's speed

The Minneapolis trio began as a lightning-fast hardcore band, but they slowly became more melodic than many of their early '80s peers without sacrificing their punk edge. That combination would eventually be called a mess of names: college rock, alternative, indie, and, eventually, grunge.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

Why one country legend embraced punk rock

Dwight Yoakam was among the most popular country music acts of the 1980s, praised for his upbeat rockabilly and neo-Bakersfield sound. In this interview, Yoakam explains why he left the Midwest for California and began playing in punk clubs, including with an iteration of the legendary LA punk outfit X.

Why grunge fashion lasted longer than its music

Although grunge musicians largely resisted the fashion world's overtures, the style associated with grunge—thrifted shirts, combat boots, loose-fitting flannels—continues to appear on runways and in photo shoots, with fashion icons like Rihanna, Miley Cyrus, and Gigi Hadid often sporting the look.

Prince pioneered what would come to be known as 'the Minneapolis Sound'

Inspired by eclectic artists like Sly and the Family Stone, as well as lesser-known mentors and peers in the Twin Cities, Prince blended R&B, rock, pop, new wave, soul, funk, punk, and more, creating a sound that defied easy categorization.

Minor Threat inadvertently created the straight edge movement

The DC hardcore band released the song "Straight Edge" in 1981, which detailed singer Ian MacKaye's decision to abstain from alcohol, drugs and promiscuous sex. The track inadvertently inspired legions of young hardcore kids to similarly declare themselves "straight edge," which eventually grew into its own subgenre.

The '90s riotgrrrl movement brought female-fronted bands to the front

The movement—which pushed back on punk’s misogyny and argued for a countercultural form of third-wave feminism—began in self-published magazines before taking root in bands like Bikini Kill and Bratmobile. The scene’s music and ethos can still be found in contemporary acts like Olivia Rodrigo.

Clive Davis was responsible for signing influential artists and superstars, including Patti Smith, Bruce Springsteen, and Alicia Keys.

Browse over a century of issues of Billboard, the definitive music industry magazine, to trace nearly every American musical trend of the past century.

An early Sex Pistols show is credited with inspiring other influential acts

When the Sex Pistols first ventured out to a small music hall in Manchester, only 40 people were in attendance. But, like the longtail influence of the first Velvet Underground album, the show's impact was massive: In the crowd that night were members of Buzzcocks, the Smiths, and Joy Division.

Dylan influenced many of his contemporaries

Dylan's groundbreaking approach to songwriting didn't just change his career; it changed the trajectory of American popular music. This podcast from the National Association of Music Merchants' oral history project features interviews with several Dylan compatriots and fans–including Pete Seeger, Emmylou Harris, and Robbie Robertson–who detail how Dylan changed their careers and how they viewed songwriting.

How Kurt Cobain's suicide changed the media

Public health experts feared that the suicide of a high-profile figure, especially for young people, would lead to a rise in suicides across the country. The opposite turned out to be true: Suicide rates decreased. Specialists suggest that's due to the way Cobain's death was covered, with news organizations largely avoiding glorification and including crisis hotline information.

Brian Wilson and the Beach Boys were an influence on early punk rock

The Beach Boys' sunny sound profoundly influenced early punk acts like the Ramones, who took Brian Wilson's sugary hooks and ramped up the tempo.

Explore key locations in Kurt Cobain's life with this interactive map

The "Grungeology" project maps out key moments, influences, and impacts of Cobain's life in and around Grays Harbor County. Click through the map's many historical spots and learn how Nirvana's band leader navigated his hometown as his fame and music grew.

In 1984, Bob Dylan reimagined himself as the front man of a punk band for a performance on David Letterman's late-night talk show.

Dylan's raucous 1976 tour was one piece of an ongoing reinvention

In the mid-70s, Dylan assembled a ragtag group of musicians and poets—including Joni Mitchell, Joan Baez, and Allen Ginsberg—he called the Rolling Thunder Revue. Rather than playing stadiums in major markets, they played smaller venues in smaller cities for a more intimate experience. The tour yielded some of the most exuberant versions of Dylan songs, captured in this 1976 performance in Fort Collins, which originally aired on NBC as “Hard Rain.”

Hear how the Beatles became the most influential band on Earth, with guest Conan O'Brien.

How Spotify creates niche genres

One of Spotify's most recognizable features is its playlists. The provider offers an endless stream of strangely titled mixes with names like "Hyperpop," "Phonk," and "Lorem," which suggest uniform genres and scenes despite featuring seemingly random assortments of artists and songs. This article unpacks why Spotify organizes its music in this way and how, unintentionally, the process erases organic movements that developed outside of the app.

Browse over 300 issues of influential music magazine The New Musical Express chronicling the rise of '70s punk.