The science of optical illusions

Visualizing 11 cognitive biases that influence how you think

Humans are hardwired to make mental mistakes called cognitive biases, affecting the way we view our world. Among the most common are confirmation bias (seeking only evidence that affirms your views), authority bias (overweighting things said by authority figures), groupthink (assimilating ideas to avoid conflict), and more. This quick chart gives an overview of some of the most notable ways we mislead ourselves.

Behind the fascinating disguising mechanism of camouflage

Camouflage—nature's master game of hide-and-seek—is more complex than simply how things look. The disguising process required millions of years of evolution that have programmed how our brains take shortcuts. Watch this video to see examples of camouflage and understand how we process it.

How science explains déjà vu

Take a fun look at the science explaining the odd experience of déjà vu, which some theories suggest is actually a sign of a healthy brain.

Why patterns in art are so pleasing

Repeated visual cues like shapes or lines derive from the brain's innate compulsion to identify faces, places, bodies, and more. With repeated shapes, the brain seeks out resolution to the subtle variations between them. See examples in art and music.

Our brains trick us into seeing an enlarged Moon when on the horizon

Humans perceive the sky as a flattened bowl and judge the size of an object by accounting for its perceived distance away from us. Combined, studies have found that the Moon on the horizon is perceived to be larger because the terrain makes it seem like it is farther away, similar to the Ponzo illusion.

Using brain implants to restore vision

Several companies are attempting to create brain-computer interfaces that skip over retinas and optic nerves to allow visual input to go straight to the brain, potentially restoring some sight to the blind. Clinical trial findings suggest restored sight is sparse and manifests differently than a sighted person might expect, appearing as specks of "light" clusters called phosphenes to help differentiate one's surroundings.

The dreaming brain, as understood by scientists

Technology has advanced to where the seemingly separate fields of psychology and neuroscience are asking the same questions about dreams, such as whether they're more closely related to perception or visualization. Some field-intersecting findings include research that shows people with impaired face perception don't dream of faces, those with brain legion-related cognition difficulties deal with similar issues in dreams, and children's dreams change in parallel to their cognitive development.

Déjà vu is a memory illusion involving brain regions correcting inaccurate memories

Neuroscientists suggest the phenomenon is your brain recognizing that this feeling of familiarity is incorrect, showing off the brain's internal fact-checking system. Younger people experience déjà vu more often because their brains have higher excitatory activity and stronger memory monitoring systems.

When processing light, the brain can perceive colors with no natural wavelength

While some animals are sensitive to many forms of light, humans possess receptors that are sensitive to red, green, and blue wavelengths. These receptors send signals to the brain, which are processed and mixed to produce the array of colors we observe, including magenta, pink, and "supercolors" that lack a corresponding natural wavelength in the visible spectrum.

Why does that bag look like a face?

If you've ever spotted a face hidden in an inanimate object, you've engaged in a timeless phenomenon known as pareidolia. This three-minute video explains why and how it happens.

How the brain processes a calendar year

When most of us picture a calendar year, we have a foggy image in our minds of the months, in rough, calendar-like grids. But for some folks, that picture is a whole lot more clear. Around 1 percent of the population has a strange ability known as "calendar synaesthesia," which means they're able to visualize in crisp detail an elaborate calendar of the months of the year. Learn how it works here.

Explore an optical table to create quantum physics experiments

This interactive teaches users to create quantum experiments through lessons resembling video game levels. Users can also use the virtual lab to visualize landmark quantum experiments like entanglement, teleportation, cryptography, and quantum computing, or create their own experiments with drag-and-drop elements.

Color originates from the brain processing light of varying wavelengths

Various geometric models, including Newton's color circle of hue and saturation and the horseshoe-shaped XYZ space for mixing colors via vector mathematics, have been proposed to describe colors accurately. However, these models do not encapsulate the variety of psychological effects that cause perceived colors to differ from mathematical representations.

The science of fear

The Hidden Brain podcast team explores the science of fear by traveling to a haunted house curated by a scientist to investigate what scares us, and why some people enjoy this sensation more than others.

The doorway effect is when people forget their task when entering a new space

The "why did I come in here?" feeling after walking into a room comes from the brain creating event boundaries to organize memories. Mentally revisiting a previous room can help recall tasks and reverse memory loss. (Some readers may experience a paywall.)

How the buildings you occupy may affect your brain health

Beautiful spaces filled with light and natural motifs aren't just aesthetic, but likely key to your health. Researchers had study participants view photographs of two distinct buildings, one designed with more natural elements while the other featured more abstract shapes and lines. Using electroencephalograph readings of each participant, they discovered participants had less brain inflammation while viewing the "biophilic," or natural, architecture. Learn more about the interdisciplinary framework of so-called neuroarchitecture here.

Humans experience the world subjectively. What does that mean for scientific research?

When you close your eyes, do you see static or colorful patterns or an "intrinsic grey" known as Eigengrau in German? This variation of our internal experiences is just the tip of the iceberg, one that scientists are increasingly studying and...

The science of symmetry | The Royal Society

Nature is full of symmetries, from spiral galaxies to florets of broccoli. So why do complex creatures break the pattern?This short video discusses why symmetry came to dominate life on Earth, and how many complex life forms, such as humans, transitioned from radial to lateral symmetry.

Explore (and debunk) the world's most contagious misconceptions—from the 5-second rule to sugar rushes—on this interactive site. Click on each misconception for further evidence.

Engineer explains VR at five levels of complexity

While its possible to grab a virtual reality headset and hop into an immersive world with little effort, a significant amount of technical and biological science has gone into creating the effect of a 3D world. This video breaks down the technology in five layers of increasing complexity.

How do brain scans work?

There's only one thing in our solar system sophisticated enough to study itself: the human brain. But this self-investigation is challenging because a living brain is shielded by skull, swaddled in tissue, and made up of billions of tiny cells. How do we study living brains without harming their owners? Two experts explain how the various techniques like EEGs, fMRIs, and PETs work in this TedEd talk.

What's with the teen brain, anyway

In this video NIDA explores the intriguing similarities between the processes of brain development and computer programming. This analogy helps us understand why toxic environmental factors like drugs, bullying, or lack of sleep strongly affect a teenager's life The information provided by this video can empower your children or students with information they need make better decisions.

'Susan's Brain': what happens to the brain during addiction

This engaging animation from Harvard Online breaks down the neuroscience of addiction through the story of “Susan’s brain,” demonstrating how addictive substances hijack normal reward pathways. Through clear visual metaphors and approachable narration, it explains complex brain chemistry in understandable terms.

The science behind ghosts, explored

Every culture has them—restless spirits, haunted houses, things that go bump in the night. But why do we believe in ghosts? Psychologist and skeptic Dr. Chris French joins host Sony Kassam to explore the science behind the supernatural, from sleep paralysis and hallucinations to the brain’s pattern-making instincts.

Evolution doesn't want you to see these animals

Invisibility is an oft-coveted superpower that many creatures throughout the animal kingdom have evolved to mimic through transparent camouflage. This article explores the science of this seemingly magical ability. The two critical ingredients in...

What pupils can reveal about a person’s thoughts and feelings

Eyes have long been said to be the window to the soul. In this article, a psychologist and pupillometrist explores research demonstrating pupils as a window into the mind. Pupils tell us how intensely someone is exerting mental effort, or even reveal what a person is imagining. Read this article for insight into the field of pupillometry and how it can offer insights into our psyches.

Blindfolded people could identify objects by touch alone a week after encountering them

These touch memories are more complex and durable than previously thought. In research published in 2018, blindfolded volunteers touched over 150 household objects for about 10 seconds each, and afterward correctly identified the objects more than 90 percent of the time when presented with the object and a similar one. Participants still knew most of the objects a week later with about 85 percent accuracy. (Some users may experience a paywall.)

Apophenia, the cognitive bias that leads people to find meaning in randomness, helps explain why humans look for meaning in their dreams and even in their tea leaves.

A beginner's guide to the brain

Small but powerful, the brain constitutes only about 2 percent of the human body. However, it runs jus about everything, day and night, all year round. Learn about the different parts of the human brain, as well as its unique defenses, like the blood brain barrier in this four-minute video.

Synesthesia: when sensation in one sense triggers an unrelated sense in the brain

The first reported clinical case of synesthesia dates back to the early 1800s, though the perceptual phenomenon may be much older than surviving records imply. This article by researcher Richard Cytowic details the scientific history of synesthesia, a neurological trait that causes some senses to overlap, giving color to numbers and flavors to names.

AI hallucinations are inaccuracies or falsehoods in generated content

AI hallucinations are a by-product of the sequential creation of content based on patterns in text, which may not reflect the context or meaning behind a prompt. Back-end issues like biased datasets and overfitting of model data contribute to hallucinations.

Vertigo may be reduced by retraining your brain with visual fixation

In this video podcast neuroscientist Andrew Huberman describes one way to help alleviate dizziness and motion sickness symptoms. He suggests visual anchoring—fixating your vision on a point several feet away and moving closer to it, if possible, or fixating your vision on your extended finger and slowly moving it toward your nose and away again.

Why do some people always get lost?

Using GPS, anthropological data, and VR, scientists have learned that one's sense of direction is largely influenced by upbringing. A person's wayfinding ability can be measured by how accurately they point toward an out-of-sight location, a challenge further complicated by imagining they're somewhere else and pointing toward a third location. Anxiety, safety concerns, and dislike of wandering can negatively impact one's sense of direction, which can improve with practice.

Individuals with synesthesia experience involuntarily overlapping sensations

Tasting words or seeing colors in music results from the brain retaining extrasensory connections from infancy. While most lose these neural pathways during development, about 4% of people are synesthetes, maintaining them without realizing it's unusual.

Examining self-diagnosed synesthesia

A growing number of people on social media claim to have a perceptual condition that lets them smell colors, see music, or taste sounds. But do they really?

Always forget a face? The science of face-blindness

Faces and names don't always go together in some people's minds. While everyone forgets other peoples's names occasion, people diagnosed with prosopagnosia can't recognize faces, much less names. Even friends can family members can appear to be strangers. This article covers the diagnosis and issues attendant to prosopagnosia and its sufferers.

Mathematicians often solve problems using wordless mental processes

It's a common technique among expert mathematicians, where thinkers rely on intuition, blurry perceptions and subconscious work—no writing, no formulas. The state is distinct from daydreaming, and often relies on sudden illuminations stemming from extended periods of subconscious reflection.

How the five senses share information with each other

The human body depends on information from the five sensory organs—the eyes, ears, nose, tongue, and skin—to react to the world around it. Each of these organs, in its own way, relies on complex circuitry to send signals back to the central nervous system.

An interesting perspective on whether (and how) brain size matters in cognitive ability

Some brains are bigger than others, but what is the relevance, if any, to brain size and intelligence? This Scientific American article explores the question and offers examples. It also visually compares frontal slices of several mammals' brains, showing that humans don't necessarily have the biggest cerebrums on the block.

What is the brain up to when the mind wanders?

As you stare into the distance while washing your home's seemingly never-ending pile of dishes, the brain activates its default mode network. This collection of "task-negative" brain regions associated with memory, reward, action consideration, and prediction alight with activity when humans mentally turn inward, possibly giving rise to the brain's ability to wander and humans' ability to construct internal narratives about the world.

Experimenting with space-time

Einstein's theory of general relativity—that mass literally bends space and time—can be difficult for the human brain to imagine. This interactive resource lets you create celestial objects, imagine their effect on space-time, and see how they interact with each other (best viewed on desktop).

Jim Henson and his creative team constructed several optical illusions to make the Muppets appear as though they walked through the real world.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

How does the body know where it is in space?

Close your eyes and touch your nose. How did you know where your nose was? How could you tell where your hand was? That's proprioception, the sense that keeps your brain apprised of the body's position and movement. This article explains how this sense works, what happens when people don't have it, and what we know about it.

Learn how a doctor successfully treated a patient's phantom limb pain with a mirror, tricking his brain into thinking his still-present arm was the missing paralyzed left one.

Phantom limb pain may often match the pain or contortion of the injury that led to the limb loss.

The science behind the movie 'Interstellar'

Christopher Nolan's 2014 sci-fi action film "Interstellar" relies on real science for its wild space-time travel. This infographic dives into the physics basis of the fictionalized Gargantua black hole, the relativity effect, and more.

The 'sense' of direction comes from two strategies involving unique brain regions

Egocentric navigation utilizes the caudate nucleus and posterior parietal cortex, relying on a person's position in space to determine their direction of movement. Spatial navigation uses landscape features for orientation and is driven by the hippocampus.

Brain implants can help colorblind people hear colors

Colorblind artist Neil Harbisson was born into a world of grey. In 2004, he had a chip installed connected to an external color frequency sensor. Once the sensor "reads" a color, it sends a signal to the chip and plays an associated sound both in and outside Harbisson's head.

Physiological changes to the brain on LSD can be captured via MRI

Psychedelics like LSD often take users on novel experiences that can result in lasting shifts in perspective and behavior. See how LSD affects brain activity in this video that details how scientists visually captured the psychedelic's effect for the first time.