The doorway effect is when people forget their task when entering a new space

Why do you feel like you've been here before?

Walking into a new environment and feeling like you've been there before is a hallmark of déjà vu, a French term meaning "already seen" that describes the sensation of remembering the unfamiliar and may come with "an illusory sense of prediction." Research suggests déjà vu may manifest when there's a hiccup in the brain's familiarity detection and memory recall, forcing one's attention inward to seek the supposed source of familiarity.

Déjà vu is a memory illusion involving brain regions correcting inaccurate memories

Neuroscientists suggest the phenomenon is your brain recognizing that this feeling of familiarity is incorrect, showing off the brain's internal fact-checking system. Younger people experience déjà vu more often because their brains have higher excitatory activity and stronger memory monitoring systems.

What is the brain up to when the mind wanders?

As you stare into the distance while washing your home's seemingly never-ending pile of dishes, the brain activates its default mode network. This collection of "task-negative" brain regions associated with memory, reward, action consideration, and prediction alight with activity when humans mentally turn inward, possibly giving rise to the brain's ability to wander and humans' ability to construct internal narratives about the world.

Why 'spacing out' or dissociating may help reduce trauma awareness

Dissociation may have developed as a defense mechanism in the brain to help navigate intense emotional or physical situations by providing out-of-body experiences that put distance between the mind and the environment. However, in about 1.1% and 1.5% percent of the general population, a severe form of this separation can produce alternate identities, or alters.

The science of optical illusions

The human brain has developed cognitive shortcuts to help us navigate in a world where our visual senses are constantly bombarded of information. But these shortcuts can also be exploited, tricking the brain into telling us something is happening when it really isn't. This short video unpacks the neuroscience behind some of the most common (but perplexing) optical illusions.

How the buildings you occupy may affect your brain health

Beautiful spaces filled with light and natural motifs aren't just aesthetic, but likely key to your health. Researchers had study participants view photographs of two distinct buildings, one designed with more natural elements while the other featured more abstract shapes and lines. Using electroencephalograph readings of each participant, they discovered participants had less brain inflammation while viewing the "biophilic," or natural, architecture. Learn more about the interdisciplinary framework of so-called neuroarchitecture here.

Consistency and emotional engagement can improve the formation of memories

While sleep lets the brain re-trigger neurons associated with our experiences to cement them in long-term memory, repeating actions, like storing one's keys in the same location, can mimic these benefits. Emotionally charged memories are often ruminated upon, improving their future recall.

How science explains déjà vu

Take a fun look at the science explaining the odd experience of déjà vu, which some theories suggest is actually a sign of a healthy brain.

Why do some people always get lost?

Using GPS, anthropological data, and VR, scientists have learned that one's sense of direction is largely influenced by upbringing. A person's wayfinding ability can be measured by how accurately they point toward an out-of-sight location, a challenge further complicated by imagining they're somewhere else and pointing toward a third location. Anxiety, safety concerns, and dislike of wandering can negatively impact one's sense of direction, which can improve with practice.

Nostalgia is a psychological coping mechanism created from bias

Memories are naturally reconstructed during recall, and research has shown a fading effect bias that causes negative ones to fade more quickly, helping us heal. This creates a natural longing for the past, particularly when faced with loneliness, boredom, or challenging moments in the present.

Explaining the 'Costco effect'

The "Costco effect" is a term used to describe how the warehouse chain has perfected the art of the impulse purchase. The strategic layout of the store and product placement encourage shoppers to explore and make impulse purchases after initially getting reeled in by low prices on high-quality goods. Read first-hand accounts from shoppers explaining the spell-like effect in this story.

How dreams affect your memory

In 1999, scientists conducted a study in which participants were asked to recall images flashed before them for milliseconds. They found that participants who slept before recalling the information performed better than those who had been asked to recall the same information that same day. This was some of the earliest convincing evidence of how crucial sleep is for learning and memory, findings that current research continues to strengthen.

When to see a doctor over memory lapses

Memory includes various, distinct functions, like working memory (storing information temporarily) and procedural memory (your body's ability to perform a task unconsciously). Forgetting a word or losing your keys can feel like red flag memory lapses, but they are, in fact, language or attention problems, not memory ones. However, a lapse on top of stress, lack of sleep, chronic dysfunction, or an injury may be a red flag to see your doctor.

Always forget a face? The science of face-blindness

Faces and names don't always go together in some people's minds. While everyone forgets other peoples's names occasion, people diagnosed with prosopagnosia can't recognize faces, much less names. Even friends can family members can appear to be strangers. This article covers the diagnosis and issues attendant to prosopagnosia and its sufferers.

Abandoned malls prompt 'liminal' vibes of being stuck in time

A Toronto-area tour of empty malls brings participants face-to-face with the past. Part nostalgia, part archaeology, this meditation on the "liminal" spaces of a bygone era provokes eerie reflections on our relationship to time and place.

The emotional regression that happens when we visit home

Despite how mature we might like to think we are, returning home for the holidays often results in reverting to our moodier, angstier childhood selves. This story in the conversation dives into the root of this phenomenon, which can largely be explained by attachment theory. Read along to understand how your past experiences and attachment style can influence your current behaviors and for advice on how to cope with regression.

The 'overview effect' heightens one's sense of unity and connectedness

Coined by space philosopher Frank White in 1987, the term refers to the paradigm-shifting experience a person undergoes upon viewing Earth from space. Commercial spaceflights aim to bring this perspective to a broader audience, inspiring changes in behavior and worldview among participants.

Visualizing 11 cognitive biases that influence how you think

Humans are hardwired to make mental mistakes called cognitive biases, affecting the way we view our world. Among the most common are confirmation bias (seeking only evidence that affirms your views), authority bias (overweighting things said by authority figures), groupthink (assimilating ideas to avoid conflict), and more. This quick chart gives an overview of some of the most notable ways we mislead ourselves.

Sharp wave ripples in the brain tag experiences for long-term memory storage

These ripples were known to quickly replay neuronal sequences during sleep for consolidation. While awake, they help the brain prioritize memories to remember, and their disruption can impair memory formation.

Blindfolded people could identify objects by touch alone a week after encountering them

These touch memories are more complex and durable than previously thought. In research published in 2018, blindfolded volunteers touched over 150 household objects for about 10 seconds each, and afterward correctly identified the objects more than 90 percent of the time when presented with the object and a similar one. Participants still knew most of the objects a week later with about 85 percent accuracy. (Some users may experience a paywall.)

What is déjà vu?

Déjà vu describes the strange experience of a situation feeling much more familiar than it should. Here's an explanation of theories about why it happens.

There’s a psychological explanation for ‘FOMO,’ or the fear of missing out

This video breaks down FOMO—what it is, how it works, and why it happens—showing how social comparison and uncertainty trigger anxiety that pushes people toward risk-taking and constant checking behaviors.

Humans can't smell the inside of their nose due to olfactory fatigue

Once a person is accustomed to a specific odor, their neurons have trouble continuing to respond to that smell because of that familiarity. That's why humans may not notice when their house smells like trash until they leave the house and then return to it.

False memories can form during recall when new information is incorporated

Often formed due to suggestion and misinformation, false memories can lead to serious consequences, such as wrongful convictions. The time between an event and recalling it affects one's susceptibility to false memories.

How Alzheimer's caregivers get pulled into their loved one's reality

Caregivers, most often children and spouses, do not just witness a family member's cognitive decline—they also often become drawn into it, navigating a world in which the typical rules of time, order, or logical continuity may not apply.

How to build curiosity

Change and uncertainty induce stress, but reframing the unknown into an opportunity for discovery has tangible benefits. Approaching change with curiosity enhances activity in the hippocampus and promotes neuroplasticity, promoting learning and serving as a barrier against anxiety. A neuroscientist explains how embracing the unknown, trying small experiments, and other techniques build curiosity.

Smell is a robust memory cue for individuals with Alzheimer's disease

Odor is more effective than both visual and verbal cues for triggering autobiographical recall in Alzheimer's disease, according to 2021 research.

During dream sleep, the brain connects new information learned during the day with information already stored in the mind, creating a revised mind-wide web of associations.

Researchers use the brain's ability to edit memories to explore memory deletion

Scientists have successfully implanted false memories in mice after studying how the editing process works in the brain. Beyond potentially deleting memories in those with PTSD, upcoming research may allow clinicians to forecast the onset of neurodegenerative diseases.

Explore a visually captivating, interactive animation that lets users click through anxiety-inducing scenarios, make choices, and see the repercussions.

The overview effect is a cognitive shift experienced when viewing Earth from space

Astronauts regularly report profound realizations after seeing Earth from space for the first time, sometimes prompting significant philosophical changes, including a greater awareness of the interconnectedness and fragility of life.

What exactly is déjà vu?

While people have wondered about déjà vu for a long time, only recently have scientists started experimentally investigating what might trigger it. Read this deep dive into the latest science.

How to remember everything

On average, people can remember seven different things using their working memory. To better retain all the things we need to remember, Tiago Forte developed the Second Brain method: a simple approach for immediately capturing, organizing, and storing the myriad tasks, learnings, and resources we collect throughout the day.

Apophenia, the cognitive bias that leads people to find meaning in randomness, helps explain why humans look for meaning in their dreams and even in their tea leaves.

There's a new (contested) physiological explanation for near-death experiences based on analysis of the brains of resuscitated coma and cardiac arrest patients.

How does the cocktail party effect work?

In the 1950s, British cognitive scientist Colin Cherry started to explore how we could focus our hearing on one single source, even in a noisy environment. This video animation explains the phenomenon known as the cocktail effect and how selective hearing works. Discover how our brain is on the lookout for important or personally relevant information, even as we are occupied in other discussions.

ADHD impairs working memory and limits the ability to form long-term memories

While ADHD is most often recognized for producing struggles with attention and organization, these executive functions are critical for capturing the data that creates memories in the brain. Breaking data into pieces, or chunking, helps address these struggles.

Nostalgia is a psychological coping mechanism that can help combat loneliness—but it's created from bias

Researchers have observed that though nostalgia can help counteract feelings of loneliness, our memories of the past are somewhat rose colored. Negative emotions seem to fade faster than positive ones, a phenomenon that they suggest may be a psychological coping mechanism so that memories don't hurt every time they're recalled. (Some users may experience a paywall.)

Sensory memory is information collected from your senses

Lasting seconds before moving into short-term memory or being forgotten, sensory memory aids in environmental awareness and navigation. Key brain regions involved include auditory, somatosensory, gustatory, visual, and olfactory cortices.

Retrieval cues trigger memories and emotions from long-term storage

Retrieval cues can activate specific cells in a neural network, creating a cascade of neurons that collectively make up a memory. Specific cues help regulate emotions during stress by activating positive memories.

Some scientists argue NDEs are constructed by the brain, not actually experienced

Despite the powerful memories associated with NDEs, scientists question the idea that the experiences prove consciousness endures after death, opting instead to find physiological explanations for common reports of out-of-body experiences, euphoric and lucid thinking, and more.

Memory disorders disrupt the brain's ability to make, store, or recall memories

These disorders stem from reversible issues like vitamin deficiencies or irreversible causes such as stroke or dementia. Only one type of dementia—familial Alzheimer’s disease—is directly inherited and accounts for about 20% of Alzheimer’s cases.

Psychedelics set off a flurry of brain activity that may permanently alter it

The brain seems to experience a sharp increase in communication between areas that generally don't interact. New research suggests a thin, sheet-like gray matter structure tucked deep within the brain, between the insular cortex and striatum, may be the key to this change. The area is centrally located and home to many of the receptors that psychedelics target, potentially rewiring the brain and rewriting thought patterns.

The science of fear

The Hidden Brain podcast team explores the science of fear by traveling to a haunted house curated by a scientist to investigate what scares us, and why some people enjoy this sensation more than others.

Sleeping on a problem does seem to help—in fact research published in 2026 suggests scientists can seed people's dreams with sound cues about a difficult puzzle during REM sleep and they'll be better able to solve it.

Accounts of near-death experiences share similarities with hallucinogens, with reports of mystical-like states of consciousness across both contexts.

The 'sense' of direction comes from two strategies involving unique brain regions

Egocentric navigation utilizes the caudate nucleus and posterior parietal cortex, relying on a person's position in space to determine their direction of movement. Spatial navigation uses landscape features for orientation and is driven by the hippocampus.

A leading expert on near-death experiences, psychiatrist Dr. Bruce Greyson, says that during his decades of research on this topic, this area of research has become far more mainstream and accepted as a rigorous area of inquiry.

Memory is a complex narrative constructed from real and imagined experiences

Memories start with perception and are processed in the hippocampus. Different types of memories use different brain regions, and episodic memory, which is involved in recalling one's life events, is more susceptible to decay than semantic memory, which is involved in general information.

The "reminiscence bump" causes memories from adolescence to last

Research shows that the "reminiscence bump" phenomenon, which applies to memories formed between the ages of 10 and 30, contributes to songs from those ages triggering the most intense nostalgia. This may be due to biological and hormonal changes enhancing memory effectiveness during adolescence.