See the average daily volume of data processed by the internet, from emails to Zoom meetings

Explore internet usage data, including how humans consume 1.2 billion years of content yearly

About half this time consists of content from social media platforms, where the average user spends about 18.5 hours weekly. An estimated $3.66T was spent on consumer goods by online shoppers in 2025, though nonconsumer goods, such as flights and hotel stays, greatly increase this estimate.

Meta has reported WhatsApp users send over 100 billion messages daily

Across 180 countries and 60 languages, approximately billion users use the messaging app every day, with about 400 million in India, WhatsApp's biggest market. In some countries, the app has gone beyond messaging, enabling users to schedule doctor's appointments, conduct real estate deals, and provide direct-to-consumer sales.

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

Charting the most popular email providers since 1997

The email is the most stable feature of the Internet; a rare digital product that changed little over the decades. Nonetheless, the major email service providers have vastly shifted. Watch this time-based chart which shows the number of users of the top 10 email providers since 1997, and see how totally nonexistent Gmail skyrockets to dominance by today.

The pandemic saw Zoom overtake Skype as the default video conferencing tool

When millions of people needed to become work-from-home experts overnight, ease of use for video conferencing tools became especially important. Zoom's success was partly because the company made it easier to join meetings than Skype did—with Zoom, users only needed a URL to join a meeting, rather than downloading a fully separate app as they did on Skype. (Some users may experience a paywall.)

What we learned about Google

Google processes over 8.5 billion searches every day—more than the number of people on Earth. This short breakdown covers how the company evolved from a Stanford research project into a global tech leader, with products like YouTube, Gmail, and Android reaching billions worldwide.

Why millions of telegrams are still sent every year

Telegrams enabled much faster communication across distances when they were invented in the 1800s, but they became generally obsolete after emails and cell phones were widely adopted. So why are 17 million still sent every year? A combination of factors: the legal requirement to send paper documents far and fast, the resistance to updating processes, and nostalgia. Explore more with this video.

How the internet became the World Wide Web: a visualization

The internet was officially born in 1983 and had more than 150 million global users by 1997, creating an international web of seemingly separate networks. This data visualization shows the growth of the internet from 1997 to 2021. Data in this...

As of 2025, Wikipedia is one of the top 10 most-visited sites in the world

Alphabet Inc.'s Google search engine and YouTube received nearly 150 billion combined visits in November, followed by Facebook, ChatGPT, and Instagram, which each received over 5 billion visits during the same span. With 4.42 billion visits for the month, Wikipedia ranked just behind Reddit's 4.85 billion.

YouTube occupies more US screen time than Netflix

As consumers continue to shift their viewing activity away from traditional cable and broadcast TV, they’re spending an increasing amount of time streaming content, much of it on YouTube. In fact, Nielsen data from August 2025, shows that YouTube accounted for 13.1% of US screen time, compared to Netflix’s 8.7%.

TikTok boasts nearly 1.8B monthly users

The app has surged in popularity recently, with usage surging during the COVID-19 pandemic. Those users have generated high revenues, too, with over $23B in 2024.

The average TikTok user spends 95 minutes on the app per day

According to HubSpot, the average TikTok user spends 95 minutes per day using the app, and an estimated 90% of users access TikTok daily. TikTok also has the highest average session length among social media platforms: Its users spend almost 11 minutes per session.

Visualizing how American men and women spend every hour of the day, by decade of life

Drawing on three years of Census time-use data, the tool tracks 12 activities—sleep, work, housework, caregiving, TV, and more—across age groups from the 20s through 70s. One persistent gap: women spend 45 more minutes per day on housework than men on average.

The world's top streaming services (by subscriber count)

With almost 270 million paying users, Netflix is the dominant force in streaming entertainment. But after enjoying a first-mover advantage for years, competitors are beginning to catch up. Most notable is Amazon, which leverages its Prime subscriptions to bundle Prime Video, and has amassed an estimated 200 million users. See an updated tracker of the world's biggest platforms by audience.

9 billion voice notes are sent every day

The recorded voice note has come to replace a regular phone call conversation for some. Observers suggest the monological nature of the voice note corrodes the benefits of real-life interactions.

As of 2025, about 9 in 10 Americans use the internet daily

Polling finds that while most Americans have home broadband and smartphones, digital divides persist. Young adults, Hispanic adults, and lower-income households are significantly less likely to subscribe to home broadband and more likely to rely on smartphones as their primary means of internet access.

By 2028, data center power consumption may equal 22% of US households

Date from 2023 suggests that data centers accounted for around 4.4% of US electricity consumption, with new facilities supporting the AI boom consuming more power than the state of New Hampshire annually. However, the energy impact of individual use varies widely depending on the prompt and AI model. (Some readers may experience a paywall.)

According to the International Energy Agency, hyperscale data centers consume about as much electricity annually as 400,000 electric vehicles to provide 24/7 access to online applications, services, and information.

Online Black Friday shoppers spent over 10% more in 2024 than they did in 2023

Online shoppers shelled out some $11.3M per minute between 10 am and 2 pm on Black Friday 2024, according to Adobe Analytics data. The $10.8B online shoppers spent on Black Friday 2024 was more than double the amount they spent online in 2017.

X is a social media platform focused on real-time communication and content sharing

Users post and interact through short messages known as tweets. As of February 2025, X receives over 4.83 billion monthly visits, with users spending an average of 34 minutes daily on the platform.

Despite accounting for less than 1% of the country's water consumption in 2023, US data centers' water use for cooling and electricity generation can increase water stress in drought-affected areas.

DNA computing allows for storage and processing of massive amounts of data

Although costly and less efficient for simpler tasks, as of 2025, DNA could hold 455 exabytes of data with near limitless parallel computation potential in small data centers. Every movie ever made would fit inside the volume of a single sugar cube.

When users prompt AI chatbots, both cooling systems that support data centers and power plants that rely on steam cycles to generate electricity for data centers contribute to water use.

Roughly 39% of Visa's revenue comes from data processing fees.

Visa gets roughly 0.13% to 0.14% of each transaction. About 32% of its revenue stems from the money banks pay Visa to use its services, and roughly 26% of its revenue comes from international transaction fees.

Visualizing New York City's public transportation commutes

New York City is one of the largest cities in the world, and transports one of the largest numbers of commuters on a daily basis. This data visualization tells the stories of those commuters, showing the varying volume of travelers throughout the week and day, where they are going, and maps of high-traffic areas like stadiums and midtown. Dive into the data here.

Meta Platforms Inc., which owns both Facebook and Instagram, is the largest social media company in the world.

From 2014-25, US private sector data center investments have increased more than 25-fold

The annualized rate of US data center construction has ballooned from $1.6B to $41.1B, creating a market for data centers whose infrastructure costs and land, power, and transmission capacity demands rival those of offices and industrial facilities.

In 2022, there were 4.2 billion social media users across the globe

Among them were 200 million creators. Linktree, a company that helps create links in people’s social media bios (and much more), gathered the most important numbers from 2022 to get a more accurate picture of what the creator economy looks like, numerically speaking.

As of 2025, ChatGPT accounts for more than half of all chatbot traffic

Since ChatGPT's debut of its chatbot in November 2022, the daily use of generative AI has skyrocketed. This chart shows which chatbots are the most used around globally, from OpenAI's ChatGPT to Perplexity and DeepSeek.

Netflix is the dominant streaming service

As of 2025, Netflix had amassed more than 300 million subscribers globally and saw quarterly revenue over $11B.

Paper check usage is down 83% over 25 years

At the start of the millennium, more than 68 million checks were processed daily. Amid the adoption of automated clearinghouse (ACH) payment systems, that number has sunk to 12 million a day.

View the countries with the most internet users, including 94% of those in high-income nations

As of 2025, the four most populous nations—China, India, the US, and Indonesia—are also the ones with the most internet users, collectively accounting for almost half of the 6.04 billion internet users worldwide. This suggests that population size, rather than adoption rate, is a better predictor of online activity.

See a ranking of the most popular websites on the World Wide Web from 1995 to 2023

America Online's homepage was the most popular website through mid-2021, when the Yahoo homepage took over and, shortly afterward, became the first website to reach 1 billion monthly visits. It would not be dethroned until early 2006 by Google, a major player in the search engine market.

See where the United States ranked in annual working hours per worker among major countries over time.

Consumers will use digital payment processing for nearly $40T in spending by 2028

That's just one signal of the industry's massive growth. Investments in the global fintech industry have grown from $4B in 2010 to $92.3B in 2021, as both businesses and consumers seem to quickly adopt new fintech products, from digital payment apps to robo-advisers.

The 500 subsea cables that run the internet

Subsea cables carry the majority of data sent across the globe on the internet. An estimated 552 such cables—with more in development—lay on the ocean floor, their thickness similar to a garden hose, made up of optic fibers covered in copper.

Patients are messaging their doctors online more than ever—recent research suggests portal messages have risen by 157% since 2020.

Facebook dominated US social ad spend in the first half of 2024

This data visualization shows the social media platforms where advertisers spent the most money in the first six months of 2024, with Facebook leading the pack taking home 36.3% of US social ad spend.

AI is estimated to drive most data center power demand growth through 2030

According to a report from the International Energy Agency, a typical AI data center in 2025 consumes as much electricity as 100,000 households, but the largest under construction are expected to consume 20 times as much. Global data center electricity consumption is expected to surpass Japan's total consumption by 2030.

Explore the cost of major viruses and other malware incidents through 2017

The first significant malware was the Morris worm in 1988, which caused an estimated $10,000 to $10M in damage to computers. With $38B in damage caused, Mydoom is the most costly piece of malware in history. Spread via email and, at one point, accounting for about 25% of all messages sent worldwide, the malware infected computers to create a botnet that launched cyberattacks.

How Netflix changed TV

In April 2017, Netflix reached 100 million subscribers worldwide—a figure that hit 300 million by 2025. With 50 million in the US alone, it has revolutionized the way people consume entertainment. Newsweek takes a look into the company's history and how it became the dominant force in entertainment.

YouTube's recommendation algorithm relies on over 80 billion daily pieces of information

These signals include which videos a user has watched, searched for, and liked, as well as channel subscriptions and feedback selections, such as videos marked "not interested." Each user's viewing habits are compared with those of other users with similar habits, and this information is used to suggest additional content.

See the real-time numbers of ships traversing the canal each day

This platform uses satellite data to track chokepoints and trade disruptions along the shipping lanes that crisscross the globe. Search for data from more than 1,600 ports, or run the climate scenario simulator.

The dark web makes up about 0.01% of all the data on the internet

The surface web (5%-10%) consists of indexed sites—those traditional search engines have visited and stored so users can discover them via web search. The remaining 90%-95% makes up the deep web, which is not indexed and includes email and banking portals that require login credentials. The dark web is unindexed and requires anonymizing software to visit.

Visualizing the AI investment wave

This data visualization from Reuters shows how massive AI investment has become by December 2025—revealing that, in today’s dollars, spending has surpassed the combined total of the Apollo program and the Manhattan Project.

Google reveals the top searches of 2023

Google Search remains the world's most popular online search engine, and the tech behemoth reveals the most common searches from at the end of every year. See global as well as more local trends in most common searches for people, films, and more.

On average, about five edits are made on Wikipedia every second

As of 2024, the site is 90 times larger than the 120-volume Encyclopedia Britannica, but its automation tools can often catch and revert inaccurate edits within 60 seconds. Its low-bandwidth, adless pages have allowed it to handle millions of site visits daily, even during times of high internet traffic.

See where the 100 million barrels of crude oil the world consumes daily end up.

The share of workers with remote-capable jobs working from home peaked in 2020

Every year, it seems like some study is claiming that remote work is over, and that employers are forcing workers to return to office en masse. This chart shows a much more nuanced picture of how remote work has fluctuated before, during, and after the 2020 COVID-19 pandemic—remote, hybrid, and in-person work levels have remained relatively stable since 2023.

The numbers on US wine consumption

Ever wonder how much wine the average American drank in 1949? Wonder no more! The answer is 0.89 gallons. That’s way less than 2022, where the number has quadrupled to 2.86 gallons. Check out this simple table that tracks average United States wine consumption from 1934 through 2022, by individuals and as a whole. American wine consumption peaked during the early pandemic but has lessened since then.