The numbers on US wine consumption

Explore why Americans are drinking less alcohol

US alcohol consumption fell 5% in 2025, with beer and wine leading the decline. Economists point to tighter budgets and less face-to-face socializing overall, while younger Americans are increasingly choosing not to drink.

Visualizing California's wine production

While Europe has France, Italy, and Spain, the US has California. The bulk of US wine production takes place in the Golden State, accounting for roughly two-thirds of the United States’ nearly 800 million gallons produced each year. This chart compares California and United States wine production from 1995 through 2022. Production in both has been trending down for several years, partially due to extreme weather events.

The states in America that drink the most beer

Americans, in 2020, drank on average almost twenty-six gallons of beer per adult aged twenty-one or over, over the course of the pandemic.

A blind taste test in 1976 determined that California produced better wine than France in a decision known as 'the Judgment of Paris' that realigned the wine world.

American beer, by the numbers

This statistics-focused resource breaks down the shape of the beer industry in the US, outlining the amount of beer produced by American breweries, the state cranking out the most beer, and the states with the most breweries per capita.

The non-alcoholic wine market

A no-nonsense, stats-based exploration of the relatively new market for nonalcoholic wine. Driven by people looking to consume less or no alcohol at all, production of nonalcoholic wine has increased dramatically over the last few years. This report details the basics of nonalcoholic winemaking, as well as the current state of the market and what to expect in the future.

Total per capita US consumption of beer has dropped 30% since the 1980s

Between 2011 and 2021, AB InBev and MolsonCoors (two of the leading beer parent companies in the US) experienced a combined 17% drop in US market share. Budweiser parent company AB InBev has focused on premiumization and diversifying their product offerings in recent years to combat the losses.

The top wine-producing countries in the world

Three European countries dominate the world in wine production: France, Italy, and Spain. This table lays out how the world's top wine-producing countries compare in terms of annual volume, with Europe and the United States comprising the bulk of production. Visualize the country-by-country difference with this bar graph.

Gen Z is drinking less alcohol than older generations.

In 2023, the world consumed over 5 billion pizzas

Americans ate 3 billion of those, leading to sales that reached $43.3B, according to industry analysts at Gitnux. They estimated that Americans eat an average of 46 slices per person that year.

How winemaking has changed throughout history

Winemaking is an ancient practice, and researchers continue to find evidence that this ritual came even earlier than previously estimated. This article outlines five key turning points in wine’s history, from the fermentation of fruit by our primate ancestors to today’s increasingly popular “New World” wine. Discover the fascinating scientific and cultural factors that led to wine’s changes in flavor and increased symbolic importance.

Wine explained

Wine is the sublime product of fermentation, the process of breaking down fruit—typically grapes. As the grapes ferment, yeast consumes the natural sugars and converts them to alcohol. With the process first developed and refined thousands of years ago, wine has been a central feature of celebrations throughout modern history. Want to learn more about its origins? Check out 1440's explainer on wine.

Animal wines: Wine bottles with pigs on the label had the lowest median prices at $23.22

If you’ve ever spent too much time staring at a shelf in a wine store, you might have noticed something similar: animals, specifically, cats, pigs, or birds on the labels. So, what do these wines have in common? This interactive tool attempts to figure out what wines that include the same animal have in common.

See the 17 most expensive wines ever sold, including a 6-liter bottle of wine that sold for $1M.

A history of Rome and wine

Wine and winemaking were integral parts of everyday Roman life. Wine was used medicinally and for religious rites, as well as for pleasure. It also contributed to the expansion of the Roman empire as wine and grapes were traded throughout the Mediterranean. Roman winemaking practices spread as the empire grew. Without Rome, wine may never have grown into what it became, and vice versa.

Red wine, 101

How does a bottle of red wine get to the table? In this podcast episode from VinePair, tastings director Keith Beavers covers this wide-ranging wine category. Learn about the entire process of red wine production, from grape to glass. The episode provides a great starting line for general wine knowledge and a jumping-off point into individual varieties or regions.

The average American household spends over $3K annually on dining out

The exact number is $3,228, or $269 per month. WalletHub found the number by crunching the data reported by the US Bureau of Labor Statistics between 2014 and 2023.

What Americans ate after WWII

Returning from World War II, the American cultural landscape saw a vast number of changes. Cuisine, in particular, diversified and modernized thanks to traveled soldiers and wartime innovation. From inventions like powdered cheese to the popularization of instant coffee and Chinese food, explore the changes to the American food industry that continue to influence what we consume today.

See where the United States ranked in annual working hours per worker among major countries over time.

View a detailed list of Napa Valley wines, dating all the way back to the 1991 vintage.

40% of Americans didn't read a book in 2025, with 19% of adults responsible for 82% of the country's book reading.

Wine is divided between Old World and New World

The distinction stems from both geography and winemaking technique and tradition. This video breaks down how different viticultural regions fit into each category and the common traits of both Old World and New World wines. It also provides helpful tips for reading Old World wine labels.

Bottled water started as a 19th-century wellness trend

Selling drinking water in America began at resorts in New York and West Virginia, where tourists were encouraged to take the regenerative mineral water back to their homes.

Tequila overtook whiskey as a top US spirits subcategory in 2023

Tequila sales in the US totaled $6.5B in 2023, surpassing whiskey's $5.3B. The shift was partially driven by premiumization, with the majority of supplier revenues coming from premium and super-premium tiers and brands.

George Washington had a recipe for 'small beer,' a low-alcohol beer that was once safer than drinking water.

What is orange wine?

You've heard of rosé, a so-called anomalous wine. But what about orange wine? Orange wine is made using white wine grapes and red wine production methods. This guide walks you through the history of these wines—now trendy in the global market after being produced for thousands of years in places like Georgia. It also explores the flavors typically found in orange wine and how to pair it with food.

America's demographic change in one chart

From 1901 to 2020, the US population has changed significantly. This video reveals the change in America’s demographics over more than 100 years.

Americans are reading fewer books than in the past

A 2022 Gallup survey found that Americans are reading fewer books than ever before. An additional study found that the time people spend reading has dropped over the last 20 years. The most compelling narrative for the shift? Screens have stolen potential readers, occupying the time that they otherwise would’ve spent with books.

Alcohol use disorder is the most common addiction in the US

This comprehensive overview from the Addiction Center uses recent data from SAMHSA’s National Survey to examine the 10 most common substance dependencies in the United States. It ranks addictions from alcohol (affecting 28.3 million Americans) to barbiturates, while highlighting key trends, risks, and societal impacts.

A database of grape varieties

All wines are defined in part by the type of grapes used, whether a single grape or a blend. This encyclopedic archive of grape varieties and their respective attributes is an easy way to become acquainted with just about any wine grape out there—from Albariño to Zweigelt. It also includes brief introductions to non-wine alcoholic beverage categories like beer and hard seltzer.

The National Parks System is a popular attraction in the US

More than 16 billion people have visited the US National Park System since 1904. Curious about how something like World War II affected park visitation? This table of annual recreational visits spans the early 20th century through 2023, demonstrating the slow-but-steady rise in visitors over the decades.

Americans spent an estimated $14.8B for the Fourth of July 2025.

The 19th-century Gold Rush and its sudden influx of European residents helped turn California's Napa Valley into wine country.

Experts say 2023 was a welcome year for Napa's wine

Many vintners say Napa’s 2023 vintage was a landmark year due to plentiful rain and a lack of extreme weather events, particularly extreme heat, which can stunt grapevine photosynthesis. The graph below illustrates the town of Calistoga's relatively cooler temperatures in 2023.

In 2022, the US exported more than 450,000 metric tonnes of cheese worldwide

That same year, the US cheese export market was valued at $2.3B. The main consumer markets for the US were Mexico, South Korea, Japan, Australia, and Canada. Mexico was the largest importer of US cheese, with 87% of its cheese imports coming from its neighbor.

In 2024, Americans bought over $7B of cut flowers

That's more than any other country in the world. Most of the flowers Americans purchase are imported, creating an economy that's both booming and reliant on dwindling natural resources.

6.7 million people attended Oktoberfest in 2024

With 6.7 million visitors and 1.8 million gallons of beer consumed, 2024's Oktoberfest was large, but smaller than 2023's, which had 7.2 million visitors, making it the most-attended Oktoberfest ever. It was also not the Oktoberfest that consumed the most beer—that would be 2011, with nearly 8 million liters, or roughly three Olympic swimming pools’ worth.

See the results of all 59 presidential elections from 1789 to 2024

This interactive tool lets users explore the outcomes of every US presidential election from George Washington's uncontested 1789 victory through 2024, showing how electoral votes, state results, and shifting coalitions shaped each race.

The 1990s 'Got Milk?' ad campaign was intended to fix milk's dwindling popularity.

See what it was like to live in the United States during World War II

In America, life was transformed by total war: sixteen million service members left civilian life, while massive industrial production demanded labor. Women, minorities, and teens filled factories, fueling boomtown growth and breaking social barriers. Simultaneously, rationing, recycling drives, Victory Gardens, ration stamps, blackout drills, and war bond campaigns permeated daily routines.

A quick guide to rosé wine

What is a rosé? Rosé wines are technically reds, though they’re typically served cold and have more flavor characteristics in common with white wines. This primer explains the basics of the fastest-growing wine category in the US. It covers production and rosé-making regions and styles, along with some common tasting notes for each bottle.

Washington's whiskey distillery at Mount Vernon was one of the largest in the country

By 1799, Mount Vernon's distillery produced nearly 11,000 gallons of whiskey annually, making it one of the largest commercial distilleries in the United States during Washington's lifetime and a significant source of income for the estate.

In 2024, the average US wedding cost was around $33K

That's up from $29K in 2023, according to this 2024 weddings report. But that’s not the only surprising fact from the report: For instance, 89% of couples started wedding planning before getting engaged.

As of 2022, the US accounted for nearly one-fifth of global oil production

By 2022, the US had cemented its position as the world’s top oil producer with close to 18 million barrels per day. This eclipsed Saudi Arabia and Russia.

Napa Valley became a player on the international stage in the mid 1970s, when judges in a blind taste test deemed its wine superior to France's.

Napa Valley was the second officially sanctioned wine-growing region in the US.

Napa Valley is an internationally known wine destination, but it only produces only 4% of California's wine.

The share of the immigrant population in the US peaked at nearly 16% in January 2025

In January 2025, the US reached a historic high of 53.3 million immigrants—nearly 16% of the population. By June of that year, the number had fallen by more than a million, ending 50 years of continuous growth in the immigrant population.

See a census of college students dating back to 1850

The first mention of college students in census surveys dates back to 1850, when officials realized a sizeable proportion of Americans lived on campus. More modern data from the National Center for Education Statistics capture the growth in the student population, with a breakdown beginning at the end of World War II with gender and type-of-institution data.

'1440 Explores,' Episode 2: Why We Drink and What It Does to US

Alcohol is the world's most popular drug—a molecule that can calm or excite and bond communities or tear them apart. We trace alcohol's journey from ancient rituals to modern hangovers, uncover how it shaped civilizations, and dive into the neuroscience of how it affects your brain and body. With insights from leading experts, we ask: Given all that we know, why do humans continue to drink?