Google reveals the top searches of 2023

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

Explore an interactive history of Google search trends

This interactive allows users to browse for the most searched topics on Google Search since 1999 and provides noteworthy statistics. Topics are sorted by categories, including athletes, movies, reality TV, dog breeds, and sauces.

View a tracker of the most popular search engines from 1993 to 2021

Before Google dethroned Yahoo! as the most popular search engine in 2002 on its way to dominating the market, significant shares of internet searches were conducted across multiple sites, including MSN, AOL, AskJeeves, and AltaVista.

What we learned about Google

Google processes over 8.5 billion searches every day—more than the number of people on Earth. This short breakdown covers how the company evolved from a Stanford research project into a global tech leader, with products like YouTube, Gmail, and Android reaching billions worldwide.

As of 2025, Wikipedia is one of the top 10 most-visited sites in the world

Alphabet Inc.'s Google search engine and YouTube received nearly 150 billion combined visits in November, followed by Facebook, ChatGPT, and Instagram, which each received over 5 billion visits during the same span. With 4.42 billion visits for the month, Wikipedia ranked just behind Reddit's 4.85 billion.

Visualizing how we dream via Google search trends

When dreams perplex us, we often want to understand them—and in the age of Google, millions go to its search engine to find answers. Now, researchers have compiled a decade's worth of dream-related queries to glean dream trends across seven languages. See what dream was most commonly searched in Arabic in 2015, or what fears and hopes are specific to one culture and time alone with this unique visual essay.

Google began as a Stanford University dorm room project

Launched in 1998, Google revolutionized search engines with its clean design and PageRank algorithm. As of 2025, Google has about 90% of the search market share but faces new challenges from AI-powered competitors and regulatory scrutiny.

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

A timeline of Google's growth

As of 2025, Google will approach its third decade of existence. A period that's seen the company go from dominating the search market to the launch of one billion-user product after another, from Gmail to YouTube. This detailed timeline lays out what happened when, laying out Google's history in detail. It marks key milestones, like the introduction of Google Maps, and what year they happened.

See a ranking of the most popular websites on the World Wide Web from 1995 to 2023

America Online's homepage was the most popular website through mid-2021, when the Yahoo homepage took over and, shortly afterward, became the first website to reach 1 billion monthly visits. It would not be dethroned until early 2006 by Google, a major player in the search engine market.

Why Google is reinventing the internet search

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

Google only sorts and searches a fraction of the overall internet

The "surface web," consisting of billions of public webpages, excludes nonindexed digital content, such as corporate intranets and email inboxes. A deeper layer, called the dark web, is also hidden and requires special software to access.

Why Google Search's ranking system combines filters, signals, and machine learning layers

Rather than static rankings, dynamic tools continually shift search results in real time. These include Twiddlers, which adjust ranking positions based on document traits and search context, and FreshnessNode, which reshuffles top results to prioritize timely informational content.

Google's early focus on simplicity and user experience drove its future successes

Google Search revolutionized information retrieval in 1998, but additional web-based products, including Gmail, Maps, Docs, and YouTube reinforced the company's core ad business while allowing it to aggregate the world's information. Forming Alphabet protected this business from riskier moonshot projects.

Google Search incorporated AI Overviews in 2024 to fight back competitors

Analysts believe that generative AI tools—not antitrust rulings—are Google's biggest threat because they draw users away from traditional search and potential ad revenue. AI partnerships, like the one between Apple and OpenAI, may further reduce Google's market share.

Targeted ads accounted for 80% of Google's parent company's total revenue in 2020

Ads in Google Search, YouTube, and other products brought in $147B for Alphabet, with ad click costs ranging from $7 to several hundred dollars. YouTube's ad revenue alone jumped 49% year-over-year in one quarter.

The next evolution of Google Search: AI Mode

Google launches AI Mode, which brings advanced AI capabilities to its search engine. This new feature combines the Gemini AI chatbot with search to help with tasks like vacation booking and purchasing, as well as provide a new virtual try-on shopping experience.

YouTube's 10 most viewed music videos of all time

YouTube arrived in 2005 with a short, innocuous video about the San Diego Zoo. Just 20 years later, it's one of the most popular websites and a go-to for countless music fans. This list of the site's most popular music videos analyzes how the videos hold up after reaching billions of views. The biggest takeaway? "Gangnam Style" is still a thrilling watch.

In 2020, the US DOJ sued Google for unlawful monopolization of the search engine market

The US Department of Justice and numerous states accused Google of making exclusionary agreements with Android phone manufacturers to make its search engine the default on those devices, preventing competitors from gaining market share.

The 30 most popular YouTubers

From music superstars like Justin Bieber and Taylor Swift to streamers like PewDiePie and MrBeast, the ranks of YouTube’s most-subscribed-to accounts includes a mix of everything from celebrities whose YouTube presence complements the rest of their persona to stars who made a name for themselves solely from the platform. This ranking from Search Engine Journal breaks down the 30 biggest YouTube accounts as of June 2004.

Data privacy advocates worry that Google collects too much personal information

Politicians have also criticized whether the search engine exerts too much control over gatekeeping online information and influencing what is considered fact or fiction, deviating from its original corporate motto of "don't be evil."

How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.

Explore more than 7,000 of the world's languages

Google collects open-source data on languages, detailing how many known speakers each language has, whether its endangered, and where in the world it is spoken.

View a list of companies owned by Google's parent company, Alphabet

These companies include Google subsidiaries like YouTube, the biggest online video sharing and streaming platform, Nest, which manufactures smart products like speakers and thermostats, and Waymo, the technology company developing self-driving cars.

Charting the most popular email providers since 1997

The email is the most stable feature of the Internet; a rare digital product that changed little over the decades. Nonetheless, the major email service providers have vastly shifted. Watch this time-based chart which shows the number of users of the top 10 email providers since 1997, and see how totally nonexistent Gmail skyrockets to dominance by today.

View the countries with the most internet users, including 94% of those in high-income nations

As of 2025, the four most populous nations—China, India, the US, and Indonesia—are also the ones with the most internet users, collectively accounting for almost half of the 6.04 billion internet users worldwide. This suggests that population size, rather than adoption rate, is a better predictor of online activity.

Google banned ads for loans due within 60 days and interest rates exceeding 36% or higher

In 2016, Google said it would stop allowing payday lenders to advertise on the search engine. According to the company, this decision was made to protect users from deceptive and harmful financial products.

Explore a digital graveyard of over 300 products, services, and devices that have been discontinued by Google, including Chromecast, Google+, and Google Goggles.

The oddest shots captured on Google Street View

Ever wondered what you could see on Google Street View if you looked hard enough? With this delightful site, you can now explore the weird and wonderful things captured since the service debuted in 2007.

Explore internet usage data, including how humans consume 1.2 billion years of content yearly

About half this time consists of content from social media platforms, where the average user spends about 18.5 hours weekly. An estimated $3.66T was spent on consumer goods by online shoppers in 2025, though nonconsumer goods, such as flights and hotel stays, greatly increase this estimate.

The next technology epoch is here

From ChatGPT to DALL-E, 2022 saw the mainstream emergence of artificial intelligence for consumer use. Here's how these platforms will disrupt today's five biggest tech companies—Apple, Amazon, Meta, Google, and Microsoft.

National Geographic's list of best places to visit in 2023

National Geographic has released its latest Best of the World list with 25 must-see destinations for 2023 from Alberta, Canada, to Busan, South Korea.

In 2024, global ad spend surpassed $1T for the first time

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

Google had a quirky, auction-based IPO.

In its sixth year, Google's shareholders reached a size where regulators would require the company to publicly report its financials. This prompted the company to go public through an unconventional style: the Dutch auction. The company auctioned its shares starting from a high price and dropping to a lower level.

The world's top streaming services (by subscriber count)

With almost 270 million paying users, Netflix is the dominant force in streaming entertainment. But after enjoying a first-mover advantage for years, competitors are beginning to catch up. Most notable is Amazon, which leverages its Prime subscriptions to bundle Prime Video, and has amassed an estimated 200 million users. See an updated tracker of the world's biggest platforms by audience.

YouTube's recommendation algorithm relies on over 80 billion daily pieces of information

These signals include which videos a user has watched, searched for, and liked, as well as channel subscriptions and feedback selections, such as videos marked "not interested." Each user's viewing habits are compared with those of other users with similar habits, and this information is used to suggest additional content.

Most popular baby names in the US by year

The Social Security is one of the most authoritative sources for data on baby names each year. Here's the list of last year's top ten baby names among those children born in the US.

Striking demographic trends from 2022

This article lists the 15 most striking research findings by Pew Research Center in 2022. The topics highlighted represent a sample of the Center’s research, compiled through surveys. Findings examine public opinion around the biggest news events...

Netflix is the dominant streaming service

As of 2025, Netflix had amassed more than 300 million subscribers globally and saw quarterly revenue over $11B.

Google invented the foundation of the AI movement—but ChatGPT was a shock

For years, Google was the cutting-edge of the AI world, including the development of the Transformer—the basis of contemporary AI chatbots. But since OpenAI debuted ChatGPT in 2022, the company was had to play catch-up. This is a four-hour deep dive into Google's AI history.

YouTube occupies more US screen time than Netflix

As consumers continue to shift their viewing activity away from traditional cable and broadcast TV, they’re spending an increasing amount of time streaming content, much of it on YouTube. In fact, Nielsen data from August 2025, shows that YouTube accounted for 13.1% of US screen time, compared to Netflix’s 8.7%.

How PageRank—Google's search algorithm—mimics academic citation analysis

Just as research papers carry more weight if they are cited more often and cite major papers to reach their conclusion, Google's PageRank identifies search relevance based on the number and quality of links pointing to a page.

See a visualization of the most popular e-commerce companies in America

Amazon’s app sees more users than the next four most popular e-commerce apps (like Temu, Walmart, and others) combined.

Spotify's most-streamed albums to date

Interested in people's listening habits? Look through this up-to-date list to find out the most streamed albums on Spotify. See which musicians top the list by year, decade, or even all-time.

How Google Street View generates profit

Google Maps, one of the most trusted navigation applications today, has a somewhat mysterious way of making a profit. YouTuber Phil Edwards uncovers the secret economic practices of Google Street View, while also offering a deeper understanding of how it works.

Visualize the world's top 20 billionaires in 2026

This data visualization shows the 20 wealthiest people in the world as of January 2026. Topping the list with a net worth of more than $713B is Elon Musk, trailed by Larry Page ($258B), Jeff Bezos ($251B), and Larry Ellison ($243B).

Google’s quantum computer completes a 10,000-year task in about 3 minutes

Google used its 53-qubit processor on an extremely difficult problem for traditional computers to simulate to showcase quantum supremacy. IBM later challenged Google’s claim by arguing that its Summit supercomputer could solve the same problem in just 2.5 days using a more efficient method.

Explore coral reefs in Google's "street view"

Expanding its mission to map the world, Google Maps partnered with The Catlin Seaview Survey to introduce the first-ever underwater panoramas, making oceanic marvels like the Great Barrier Reef accessible to everyone. With Google Maps, the public...

The funding behind Google's origin, including an NSF digital libraries grant

Over $4.5M in funding from the National Science Foundation was allocated to the Stanford Integrated Digital Library Project, which aimed to develop the infrastructure for an accessible universal library of digital information sources. Google cofounders Sergey Brin and Larry Page were working on this project when developing the PageRank search algorithm.