Cinco de Mayo holiday celebrations originated with California's Mexican Americans during the Civil War

The Chicano movement revived Cinco de Mayo as a symbol of resistance in the 1960s

After decades of little relevance, Chicano civil rights activists on campuses across the Southwest reclaimed the holiday in the late 1960s. Members of the movement described it as a declaration of cultural pride and self-determination

Cinco de Mayo celebrates the Mexican victory at the Battle of Puebla

On May 5, 1862, Mexican forces under General Ignacio Zaragoza repelled a larger, more well-equipped French army at Puebla. The French endured roughly 500 deaths before retreating. Though the French ultimately captured Puebla a year later, the improbable one-day victory became a symbol of national pride.

Why Cinco de Mayo is more popular in the US than Mexico

Many in the United States believe Cinco de Mayo (celebrated annually on May 5) is Mexico's equivalent of the Fourth of July, but that's a common misconception: The holiday commemorates a battle in the fight for independence rather than the day Mexico declared independence. Interestingly, the holiday is more celebrated in the US than in Mexico, largely thanks to the Chicano Movement of the 1960s and 1970s.

Puebla holds an annual battle reenactment on Cinco de Mayo

Each May 5, the city of Puebla marks the anniversary with festivals and a full military reenactment of the 1862 battle. While Cinco de Mayo is barely observed elsewhere in Mexico, it remains a ceremonial source of local pride in the state where the battle was actually fought.

Cinco de Mayo is a regional holiday concentrated in Puebla and celebrated with local cuisine

Puebla is considered by many food experts to be an excellent culinary destination. Traditional dishes you may find there on Cinco de Mayo include mole poblano, a complex, dark sauce born in a 17th-century convent; chalupas, fried tortillas topped with salsa and meat; and chiles en nogada, stuffed peppers topped with walnut sauce and pomegranate seeds.

Mexican Independence Day is celebrated on September 16

Cinco de Mayo is widely mistaken for Mexican Independence Day. September 16 is the actual date, commemorating the 1810 Grito de Dolores, Father Miguel Hidalgo's call to revolution that launched Mexico's war against Spanish colonial rule.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

The Mexican-American War trained future Civil War generals

Many key military leaders of the Civil War—including Ulysses S. Grant, Robert E. Lee, and Thomas “Stonewall” Jackson—first saw combat in the Mexican-American War, gaining battlefield experience that shaped their later commands.

Chicano artists shaped the celebration of Day of the Dead in the US

Beginning in the 1970s, Mexican-American artists have used Day of the Dead components like ofrendas and festivals to combine cultural identity with social justice movements, highlighting indigenous traditions to address issues like gang violence.

Irish immigrants deserted the US Army to fight for Mexico

During the Mexican-American War, hundreds of Irish Catholic immigrants—facing discrimination in the US Army—defected to Mexico and formed the Saint Patrick’s Battalion. Though many were captured and executed, they remain honored as heroes in Mexico.

The devastation of the American Civil War led to the establishment of Memorial Day

Tracing its origins to the post-Civil War era, Memorial Day began as local tributes to those who lost their lives in the war. Originally taking place annually on May 30, it was moved to the final Monday in May in 1971.

The Compromise of 1850 tried to settle disputes over land gained from Mexico

Territory acquired in the Mexican-American War reignited fierce debates over slavery’s expansion. The Compromise of 1850 aimed to ease tensions by admitting California as a free state and letting other territories decide the issue—but the compromise ultimately failed and helped pave the way to the Civil War.

A Mexican village celebrates Juneteenth, honoring its past as a refuge for thousands of Black people who'd escaped slavery in Texas.

The Treaty of Guadalupe Hidalgo forced Mexico to surrender over half its territory

Signed in 1848, the Treaty of Guadalupe Hidalgo ended the war but came at a steep cost for Mexico—ceding 55% of its territory, including California and the Southwest, in exchange for $15 million and vague promises to protect Mexican residents.

Some historians claim that Mexico's victory at Puebla may have prevented France from arming the Confederacy

According to some experts, Napoleon III planned to ship weapons from Mexico to Confederate forces to break the Union naval blockade. The delay caused by the Battle of Puebla meant French resources didn't reach the Texas border until after the Union Army's decisive victory at Vicksburg.

The California Burrito is a french-fry filled spin on the Mexican staple

A California Burrito features carne asada and a generous heap of french fries wrapped in a flour tortilla. Its exact origin is unclear, but it's believed to have been invented in the San Diego area sometime in the 1980s.

The US won every major battle of the Mexican-American War

Despite being outnumbered in key engagements, US forces defeated Mexican armies across every major front. Superior training, leadership, and logistics allowed the US to win decisively—capturing Mexico City without losing a single major battle.

Mexico admired Lincoln for opposing the war and supporting Mexican sovereignty

As a congressman, Abraham Lincoln condemned the Mexican-American War as unjust. Years later, as president, he backed Mexico’s fight against French occupation. His principled stance earned enduring respect and monuments across Mexico.

Explore the social and cultural history of the Mexican-American War

Historian Peter Guardino joins host Don Wildman to explore how the war shaped ordinary lives on both sides of the border. Drawing from The Dead March, the episode reveals how culture, class, and ideology shaped the conflict and its consequences.

LA's oldest Mexican restaurant pioneered the burrito in America

El Cholo Spanish Cafe opened in 1923. It was among the first to serve several now-common Mexican dishes, including burritos in the 1930s, guacamole in 1955, and nachos in 1959.

Mexico’s political chaos weakened its defense against US invasion

Mexico’s post-independence instability—marked by coups, power struggles, and weak central control—left its northern frontier vulnerable. That political fragmentation shaped Mexico’s unpreparedness during the Mexican-American War and helped enable US conquest.

American annexation of Texas eventually sparked war with Mexico

After Texas won independence from Mexico in 1836, the US annexed it in 1845—despite Mexico’s refusal to recognize Texas as separate. That annexation, combined with a heated border dispute, triggered the Mexican-American War the following year.

President Polk deliberately provoked war with Mexico

After Mexico refused to sell California and New Mexico, President James K. Polk ordered US troops into disputed territory between the Nueces River and the Rio Grande—knowing it would likely spark a conflict. When fighting broke out, he used it to justify declaring war.

US troops committed widespread atrocities during the Mexican-American War

American volunteer regiments frequently looted towns, raped civilians, and executed prisoners—especially in occupied northern Mexico. Historians have documented how racial hatred and impunity fueled war crimes that were rarely punished by military leadership.

The holiday has evolved alongside its participants' cultural identities

The Day of the Dead blends various traditions, including Aztec myth, Mexican heritage and Chicano identity. That makes for a complex and evolving holiday. This conversation between Cynthia Vidaurri, a Smithsonian folklorist, and Lalo Alcaraz, a cultural consultant for “Coco,” analyzes how the varied influences have created the modern holiday.

Ranchos were large land grants in California to Spanish, Mexican leading families

They were typically given to leading families or retired soldiers as means of settling the land with loyal people. The hundreds of ranchos have since shaped land-use policy in the area, determining plots of major cities and ranches today.

Day of the Dead has started to blend with Halloween

As American Halloween becomes more popular across the globe, Mexican Day of the Dead celebrations have begun to take on some of its traditions. While some believe this dilutes the holiday, other scholars suggest that Day of the Dead has always been rooted in Catholicism.

Mexican Americans have become a part of Napa's tradition

While the Napa wine world was largely homogenous for many decades, things are beginning to change. This short video highlights Mexican American winemakers in Napa, focusing on the story of Elias Fernandez of Shafer Vineyards. Fernandez began his wine journey as a migrant grape-picker and has been making wine for over 40 years. In 2008, his vintage won Wine Spectator’s Wine of the Year.

Day of the Dead is more than ‘Mexican Halloween'

However, it’s becoming increasingly common to celebrate the two holidays simultaneously. Hollywood films have made Halloween more popular in Mexico and Day of the Dead more popular outside the country. As a result, events like Mexico City’s annual parade now include elements of both holidays.

Zachary Taylor became a national hero during the Mexican-American War

General Zachary Taylor led US forces to key victories in northern Mexico, earning widespread fame for his leadership. His popularity from the war propelled him to the presidency in 1848.

Learn how Mexico’s anti-slavery stance shaped the US–Texas conflict

Historian Alice Baumgartner explores how Mexico’s abolition of slavery clashed with Anglo settlers' ambitions in Texas. The episode reveals how enslaved people fled south to freedom, reshaping the politics that led to Texas independence and the Mexican-American War.

France, Spain, and Britain formed a joint military alliance to force Mexico to repay its debts

In October 1861, the three powers signed the Convention of London and landed troops at Veracruz that December. Britain and Spain reached settlements with Mexico and withdrew. France refused and aimed to change the regime in power in Mexico.

One of the earliest Memorial Day ceremonies was held by newly freed Black Americans in South Carolina

On May 1, 1865, roughly 10,000 people, mostly freed slaves, paraded around a Charleston racetrack where Union prisoners had been buried, predating the first national commemoration at Arlington National Cemetery by three years.

The Mexican-American War led to the birth of the Associated Press

To cover the distant war efficiently, rival New York newspapers pooled resources to share reports from the front—forming what became the Associated Press. The war marked a turning point in how Americans received real-time news about foreign conflicts.

Juneteenth celebrates the day that the last enslaved people were notified of the Emancipation Proclamation, 2 years after it was signed.

The Spanish consolidated power in California with 21 strategic missions

This map shows the order of establishment of the Franciscan-led missions whose saintly names still grace contemporary maps, from Santa Rosa in the north to San Diego in the south.

The origins and growth of the Juneteenth holiday

The American holiday of Juneteenth celebrates the emancipation of African American slaves, a process which unfolded over the four years of the Civil War and several months afterward. June 19 took on special significance as the day Union officials proclaimed slaves free in Texas in 1865, the last holdout after the Civil War ended. Roughly 4 million people were freed from slavery as a result of emancipation. Read this brief article summarizing the holiday's development.

Almost all Mexican citizens celebrate Day of the Dead

The average Mexican family spends more than $60 USD on celebration elements like flowers, candles, food, and decorations. The holiday also draws more than 2 million foreign tourists to join in the festivities.

Sinaloan sushi is a Mexican take on the Japanese classic

Sushi became popular in Mexico in the early 20th century, thanks to Japanese immigrants who settled in Sinaloa, a Mexican state that runs along the Pacific Ocean. The region’s modern-day sushi blends both cultural traditions, evident in items like the Mar y Tierra roll, which includes carne asada and shrimp.

Explore the history of Labor Day in the United States.

The US Army inherited the Apache Wars after the Mexican-American War

The resolution of the Mexican-American War inserted the US Army into an ongoing conflict between Apache groups and outside powers—transforming local resistance into a decades-long struggle against American expansion known as the Apache Wars.

How the US took half of Mexico

In just two years, the United States redrew the map of North America. Sparked by border disputes in Texas and fueled by President James Polk’s drive for expansion, the Mexican–American War (1846–1848) reshaped both nations.

Congress has formally declared war 11 times across five conflicts, the last in 1942

The five declared wars were the War of 1812, the Mexican-American War, the Spanish-American War, World War I, and World War II. Every major American military conflict since Korea, Vietnam, Iraq, and Afghanistan has been fought without a formal declaration.

Goya's 'The Second of May 1808' inspired Picasso's 'Guernica'

Goya’s painting commemorated Spanish resistance to Napoleon’s armies, making it a notable part of both the history of Spain and the romantic movement. But it took scholars over a century to realize the impact it had on Pablo Picasso, whose own anti-war work, “Guernica,” used Goya’s painting as a reference.

The Aztec Empire began as a three-city military alliance

The Aztec Empire emerged in 1428 when Tenochtitlan, Texcoco, and Tlacopan formed the Triple Alliance, combining military power and tribute networks. This pact transformed the three city-states into a dominant regional empire that rapidly expanded across central Mexico.

There's a legal loophole behind California Champagne

In the late 19th century, sparkling wine production took root in California before France began the fight to own the term “Champagne.” Many American winemakers already used it for easy recognition. The battle continued for over a century before reaching an agreement in 2005, stipulating that American sparkling wine couldn’t be labeled as Champagne unless the producer was already calling it such.

The annual 'Fiesta' parade features the largest equestrian parade in the US

Every first week of August, Santa Barbara welcomes tens of thousands of tourists for Old Spanish Fiesta Days festival, a five-day event downtown celebrating Spain's legacy in the town. A capstone moment is the annual equestrian parade, honoring the region's horse tradition with hundreds of the animals.

Support for slavery helped drive Texas to revolt against Mexico

Mexico abolished slavery in 1829, but many Anglo-American settlers in Texas brought enslaved people and refused to comply. Their desire to preserve slavery was a major factor in Texas’s 1836 rebellion and independence from Mexico.

Manifest destiny fueled US aggression against Mexico

The belief that the United States had a divine right to expand westward—known as manifest destiny—justified President Polk’s push for territorial conquest. It shaped public support for the Mexican-American War and framed the invasion as national destiny.