The Chicano movement revived Cinco de Mayo as a symbol of resistance in the 1960s

Cinco de Mayo holiday celebrations originated with California's Mexican Americans during the Civil War

California Latinos first celebrated Cinco de Mayo in 1862 through patriotic assemblies called Juntas Patrióticas. Ardent Union supporters, these individuals saw the Puebla victory as a win for democracy against both French imperialism and the Confederate cause.

Why Cinco de Mayo is more popular in the US than Mexico

Many in the United States believe Cinco de Mayo (celebrated annually on May 5) is Mexico's equivalent of the Fourth of July, but that's a common misconception: The holiday commemorates a battle in the fight for independence rather than the day Mexico declared independence. Interestingly, the holiday is more celebrated in the US than in Mexico, largely thanks to the Chicano Movement of the 1960s and 1970s.

Chicano artists shaped the celebration of Day of the Dead in the US

Beginning in the 1970s, Mexican-American artists have used Day of the Dead components like ofrendas and festivals to combine cultural identity with social justice movements, highlighting indigenous traditions to address issues like gang violence.

Cinco de Mayo celebrates the Mexican victory at the Battle of Puebla

On May 5, 1862, Mexican forces under General Ignacio Zaragoza repelled a larger, more well-equipped French army at Puebla. The French endured roughly 500 deaths before retreating. Though the French ultimately captured Puebla a year later, the improbable one-day victory became a symbol of national pride.

Puebla holds an annual battle reenactment on Cinco de Mayo

Each May 5, the city of Puebla marks the anniversary with festivals and a full military reenactment of the 1862 battle. While Cinco de Mayo is barely observed elsewhere in Mexico, it remains a ceremonial source of local pride in the state where the battle was actually fought.

Cinco de Mayo is a regional holiday concentrated in Puebla and celebrated with local cuisine

Puebla is considered by many food experts to be an excellent culinary destination. Traditional dishes you may find there on Cinco de Mayo include mole poblano, a complex, dark sauce born in a 17th-century convent; chalupas, fried tortillas topped with salsa and meat; and chiles en nogada, stuffed peppers topped with walnut sauce and pomegranate seeds.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

Mexican Independence Day is celebrated on September 16

Cinco de Mayo is widely mistaken for Mexican Independence Day. September 16 is the actual date, commemorating the 1810 Grito de Dolores, Father Miguel Hidalgo's call to revolution that launched Mexico's war against Spanish colonial rule.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

The holiday has evolved alongside its participants' cultural identities

The Day of the Dead blends various traditions, including Aztec myth, Mexican heritage and Chicano identity. That makes for a complex and evolving holiday. This conversation between Cynthia Vidaurri, a Smithsonian folklorist, and Lalo Alcaraz, a cultural consultant for “Coco,” analyzes how the varied influences have created the modern holiday.

Marigolds are an iconic symbol of Day of the Dead

The native Mexican flower performs several functions in Day of the Dead celebrations. Its vibrance and unique scent help guide wandering souls home, and its cheerful color reminds celebrants that death can still be joyful.

La Catrina is Day of the Dead’s unofficial symbol

The image of the skeleton in a feather hat, satirizing women who chased European fashion trends, first appeared in 1912 on broadsides printed by José Guadalupe Posada, a Mexican artist. Today, she is the holiday’s most recognizable symbol.

Day of the Dead has started to blend with Halloween

As American Halloween becomes more popular across the globe, Mexican Day of the Dead celebrations have begun to take on some of its traditions. While some believe this dilutes the holiday, other scholars suggest that Day of the Dead has always been rooted in Catholicism.

Day of the Dead is more than ‘Mexican Halloween'

However, it’s becoming increasingly common to celebrate the two holidays simultaneously. Hollywood films have made Halloween more popular in Mexico and Day of the Dead more popular outside the country. As a result, events like Mexico City’s annual parade now include elements of both holidays.

COVID-19 disruptions revived ancient chinampa farming in Mexico City

When the pandemic disrupted food supply chains, chinamperos—farmers who cultivate the Aztec-era “floating gardens” built atop shallow lakebeds—shifted to direct sales in the city, boosting their visibility and reconnecting residents with a longstanding local agricultural tradition.

Explore the social and cultural history of the Mexican-American War

Historian Peter Guardino joins host Don Wildman to explore how the war shaped ordinary lives on both sides of the border. Drawing from The Dead March, the episode reveals how culture, class, and ideology shaped the conflict and its consequences.

The Red Power movement pushed back against poverty and broken treaty rights in the 1960s and 1970s

Inspired by the Civil Rights Movement, Indigenous activists founded the American Indian Movement, a national advocacy organization, to protest excessive police violence and federal violations of treaty rights, drawing national attention to conditions on reservations.

A Mexican village celebrates Juneteenth, honoring its past as a refuge for thousands of Black people who'd escaped slavery in Texas.

Goya's 'The Second of May 1808' inspired Picasso's 'Guernica'

Goya’s painting commemorated Spanish resistance to Napoleon’s armies, making it a notable part of both the history of Spain and the romantic movement. But it took scholars over a century to realize the impact it had on Pablo Picasso, whose own anti-war work, “Guernica,” used Goya’s painting as a reference.

The Lunar New Year was widely celebrated until Mao Zedong and the Communist Party

In the 1960s, Mao ushered in the Cultural Revolution, an attempt to make China a more modern, industrialized nation. In keeping with this, he banned traditional holiday customs in favor of “revolutionary” actions like chanting Communist Party slogans and engaging in a “self-criticism” ceremony. These changes weren’t very popular and were quickly reversed after Mao’s death.

Irish immigrants deserted the US Army to fight for Mexico

During the Mexican-American War, hundreds of Irish Catholic immigrants—facing discrimination in the US Army—defected to Mexico and formed the Saint Patrick’s Battalion. Though many were captured and executed, they remain honored as heroes in Mexico.

The film ‘Coco’ sparked global interest in the Day of the Dead

The holiday figures prominently in the 2017 Disney film, which inspired an uptick in Day of the Dead merchandise being carried by national chains like Target and Michaels, sold alongside Halloween merchandise.

Almost all Mexican citizens celebrate Day of the Dead

The average Mexican family spends more than $60 USD on celebration elements like flowers, candles, food, and decorations. The holiday also draws more than 2 million foreign tourists to join in the festivities.

Some cemeteries in Mexico are known for their elaborate Day of the Dead celebrations

While most events are small and local, several cemeteries draw tourists from around the country and the world. Mexico City, in particular, is home to the graves of multiple famous artists and musicians who attract crowds.

LA's oldest Mexican restaurant pioneered the burrito in America

El Cholo Spanish Cafe opened in 1923. It was among the first to serve several now-common Mexican dishes, including burritos in the 1930s, guacamole in 1955, and nachos in 1959.

Food is central to celebrating Day of the Dead

Some items, like pan de muerto, hold specific symbolic meaning for the holiday. But ofrendas also often include everyday dishes that were favorites of the deceased, such as tamales or spiced hot chocolate, to entice them to visit.

Cacao is a Maya word that survives today

In the 1980s, archaeologists finally deciphered Maya hieroglyphs in part by identifying known words. Maya scholar David Stuart notes that cacao—still used today—was one of the key linguistic anchors that unlocked ancient Maya texts.

The Aztecs worshipped Mictecacihuatl, goddess of the underworld

Some elements from ancient festivals honoring Mictecacihuatl and other deities, like incense, skeleton imagery and marigolds, have been incorporated into modern Day of the Dead celebrations, possibly indicating that the holiday blends indigenous and Catholic traditions.

Athletes in Mexico are reviving a 3,000-year-old sacred sport

A modern team is working to revive Juego de Pelota, an ancient Mesoamerican team sport played by the Maya, Aztecs, and neighboring cultures. Once central to ritual and community life, the game was outlawed by Spanish conquistadors in the 16th century.

The Lunar New Year was nearly lost

In 1949, Mao Zedong's rise to power reshaped Chinese traditions, including Lunar New Year. Mao saw it as outdated and replaced its festivities with political activities. During the Cultural Revolution, traditional customs were banned. After Mao's death in 1976, reforms under Deng Xiaoping revived the holiday.

The first chili cook took place in a Texas ghost town

"The Great Chili Confrontation" happened October 21, 1967, in Terlingua, Texas, a small ghost town near Big Bend National Park. The showdown was between journalists H. Allen Smith, who wrote an article titled “Nobody Knows More About Chili Than I Do,” and Wick Fowler, a Texas reporter.

Mexico’s political chaos weakened its defense against US invasion

Mexico’s post-independence instability—marked by coups, power struggles, and weak central control—left its northern frontier vulnerable. That political fragmentation shaped Mexico’s unpreparedness during the Mexican-American War and helped enable US conquest.

Before Chipotle, San Francisco was the epicenter of American burrito obsession

More than just something to eat, burritos were akin to a Bay Area religion in the early 1990s, inspiring performance art, comedy shows, music, philosophizing, and more.

The devastation of the American Civil War led to the establishment of Memorial Day

Tracing its origins to the post-Civil War era, Memorial Day began as local tributes to those who lost their lives in the war. Originally taking place annually on May 30, it was moved to the final Monday in May in 1971.

Mexico admired Lincoln for opposing the war and supporting Mexican sovereignty

As a congressman, Abraham Lincoln condemned the Mexican-American War as unjust. Years later, as president, he backed Mexico’s fight against French occupation. His principled stance earned enduring respect and monuments across Mexico.

The Black cultural renaissance happened in places other than Harlem

Although the Harlem Renaissance is often cited as the singular Black arts movement of the early 20th century, similar cultural movements were occurring concurrently in other American cities. Places like Kansas City, Washington, DC, and Roanoke, Virginia, also had innovative Black cultural scenes.

Learn how Mexico’s anti-slavery stance shaped the US–Texas conflict

Historian Alice Baumgartner explores how Mexico’s abolition of slavery clashed with Anglo settlers' ambitions in Texas. The episode reveals how enslaved people fled south to freedom, reshaping the politics that led to Texas independence and the Mexican-American War.

Marlon Brando used his 1973 Oscar win to protest the US government's treatment of Native Americans

Brando declined his best actor award at the Academy Awards, sending Chiricahua Apache activist Sacheen Littlefeather in his place to read a statement protesting Hollywood's depiction of Native people and the federal siege underway at Wounded Knee, South Dakota.

The Maya were an ancient Mesoamerican civilization that built dozens of major cities across present-day Mexico and Central America.

Using AI to rewrite and revive Aztec tales

Despite being vanquished by the conquering Spaniards in the 16th century, the Aztecs' culture endured through their descendants and rituals, as well as texts that escaped destruction at the hands of the Europeans. These texts, known as codices and preserved in part by Christian monks, revealed intimate details of life as an Aztec in the Middle Ages. Today, AI programs allow students to learn the Aztec's language, Nahuatl, further preserving their heritage.

Mexican Americans have become a part of Napa's tradition

While the Napa wine world was largely homogenous for many decades, things are beginning to change. This short video highlights Mexican American winemakers in Napa, focusing on the story of Elias Fernandez of Shafer Vineyards. Fernandez began his wine journey as a migrant grape-picker and has been making wine for over 40 years. In 2008, his vintage won Wine Spectator’s Wine of the Year.

Tex-Mex is its own distinct cuisine with roots in the Texas borderlands

The cuisine emerged from Tejano cooking, blending northern Mexican ranch food with ingredients such as yellow cheese, beef, and wheat flour. Dishes now considered staples, including chili con carne and fajitas, were Tex-Mex inventions rather than traditional Mexican dishes.

Experience Maya culture through art—both ancient and modern

This gallery showcases how Maya culture endures through both ancient monuments and modern artistic expressions, tracing visual traditions from pre-Columbian carvings and murals to contemporary works created by Maya artists.

A wave of Latin American independence movements most likely prompted the Monroe Doctrine

Between 1810 and 1822, many Latin American colonies separated from Spanish rule, 10 in the last two years. Concerns that Spain and its European allies might try to regain these republics were a main reason behind Monroe's declaration.

See the path Spanish conquistadors took to conquer the Aztecs

Spanish expeditions reached central Mexico as the Aztec Empire was expanding its influence. After securing bases in the Caribbean, they advanced west into Aztec territory, triggering a cascading conflict depicted in this interactive map and timeline.

The Aztec capital of Tenochtitlan fell after a brutal 75-day siege.

Chichen Itza was one of the Maya world’s most powerful cities

Chichen Itza was a major religious, cultural, and economic center on the northern Yucatán Peninsula, attaining prominence between approximately 800 and 1000 CE. It was largely abandoned by the 13th century for reasons that are still debated today.

New research challenges the myth that Montezuma peacefully surrendered to Spain

For centuries, historians claimed Montezuma II willingly ceded control to the conquistadors, and that later Aztec resistance was a rogue uprising. Evidence now shows no peaceful handover occurred, revealing a far more turbulent and contested encounter between the two warring empires.

Mexico City’s Day of the Dead parade is because of James Bond

The opening scenes of the 2015 film “Spectre” take place during a Day of the Dead parade in Mexico City. The movie generated so much interest that local authorities turned what was once fiction into an annual tradition, drawing thousands.

The Aztec Empire ruled over 80,000 square miles of central Mexico for nearly a century—until a small band of Spanish conquistadors brought it down in 1521.