Almost all Mexican citizens celebrate Day of the Dead

Day of the Dead is more than ‘Mexican Halloween'

However, it’s becoming increasingly common to celebrate the two holidays simultaneously. Hollywood films have made Halloween more popular in Mexico and Day of the Dead more popular outside the country. As a result, events like Mexico City’s annual parade now include elements of both holidays.

Some cemeteries in Mexico are known for their elaborate Day of the Dead celebrations

While most events are small and local, several cemeteries draw tourists from around the country and the world. Mexico City, in particular, is home to the graves of multiple famous artists and musicians who attract crowds.

Day of the Dead has started to blend with Halloween

As American Halloween becomes more popular across the globe, Mexican Day of the Dead celebrations have begun to take on some of its traditions. While some believe this dilutes the holiday, other scholars suggest that Day of the Dead has always been rooted in Catholicism.

Day of the Dead is celebrated across the world

While almost all celebrations involve cemeteries and altars, many countries also have their own unique traditions, including Bolivia’s staircase-shaped bread to help lead souls to heaven, and Haiti’s voodoo-influenced rituals.

Food is central to celebrating Day of the Dead

Some items, like pan de muerto, hold specific symbolic meaning for the holiday. But ofrendas also often include everyday dishes that were favorites of the deceased, such as tamales or spiced hot chocolate, to entice them to visit.

Marigolds are an iconic symbol of Day of the Dead

The native Mexican flower performs several functions in Day of the Dead celebrations. Its vibrance and unique scent help guide wandering souls home, and its cheerful color reminds celebrants that death can still be joyful.

Chicano artists shaped the celebration of Day of the Dead in the US

Beginning in the 1970s, Mexican-American artists have used Day of the Dead components like ofrendas and festivals to combine cultural identity with social justice movements, highlighting indigenous traditions to address issues like gang violence.

The holiday has evolved alongside its participants' cultural identities

The Day of the Dead blends various traditions, including Aztec myth, Mexican heritage and Chicano identity. That makes for a complex and evolving holiday. This conversation between Cynthia Vidaurri, a Smithsonian folklorist, and Lalo Alcaraz, a cultural consultant for “Coco,” analyzes how the varied influences have created the modern holiday.

The film ‘Coco’ sparked global interest in the Day of the Dead

The holiday figures prominently in the 2017 Disney film, which inspired an uptick in Day of the Dead merchandise being carried by national chains like Target and Michaels, sold alongside Halloween merchandise.

Day of the Dead differs from All Souls’ Day in several important ways

The holidays share a calendar date and both honor lost loved ones. However, All Souls’ Day is intended to help guide souls in purgatory to heaven, while Day of the Dead celebrates the temporary return of loved ones’ spirits to Earth.

Make these Aztec-inspired amaranth and honey skulls for Dia de los Muertos

On the Day of the Dead, ghosts enjoy earthly delights amid Mexican cemeteries. Baskets of sweet breads and tamales grace graves, while altars honoring the departed display hot chocolate and chicken legs. Hear from experts why this morbid day emphasizes the significance of offering foods loved by the dead. Intrigued? You can learn to make them yourself with recipes provided.

The Aztecs worshipped Mictecacihuatl, goddess of the underworld

Some elements from ancient festivals honoring Mictecacihuatl and other deities, like incense, skeleton imagery and marigolds, have been incorporated into modern Day of the Dead celebrations, possibly indicating that the holiday blends indigenous and Catholic traditions.

Guatemala's Day of the Dead tradition fills the sky with colorful kites

In a tradition that has lasted over 3,000 years, Guatemalans launch giant kites into the air on the eve of Day of the Dead. The colorful kites honor the dead and carry messages of hope, love and peace to the world.

Mexico City’s Day of the Dead parade is because of James Bond

The opening scenes of the 2015 film “Spectre” take place during a Day of the Dead parade in Mexico City. The movie generated so much interest that local authorities turned what was once fiction into an annual tradition, drawing thousands.

Aztec mythology informs the Day of the Dead

The ancient people believed the dead journeyed to Mictlán, the Land of the Dead. To get there, they had to travel for four years through nine underworld levels, with the final being occupied by Mictlantecuhtli, the Aztec god of death, and his wife Mictecacíhuatl.

Day of the Dead poems skewer everyone, living or dead

The tradition of calaveras literarias, or satirical poems about death, dates back to the 20th century. They take aim at everyone, including deceased loved ones, politicians, family and friends.

La Catrina is Day of the Dead’s unofficial symbol

The image of the skeleton in a feather hat, satirizing women who chased European fashion trends, first appeared in 1912 on broadsides printed by José Guadalupe Posada, a Mexican artist. Today, she is the holiday’s most recognizable symbol.

Why Cinco de Mayo is more popular in the US than Mexico

Many in the United States believe Cinco de Mayo (celebrated annually on May 5) is Mexico's equivalent of the Fourth of July, but that's a common misconception: The holiday commemorates a battle in the fight for independence rather than the day Mexico declared independence. Interestingly, the holiday is more celebrated in the US than in Mexico, largely thanks to the Chicano Movement of the 1960s and 1970s.

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

Mexican Independence Day is celebrated on September 16

Cinco de Mayo is widely mistaken for Mexican Independence Day. September 16 is the actual date, commemorating the 1810 Grito de Dolores, Father Miguel Hidalgo's call to revolution that launched Mexico's war against Spanish colonial rule.

Here's how much money Americans spend on Halloween

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

Sugar skulls are more than a sweet snack

The colorful candy combines Indigenous traditions with European confectionery techniques. Its symbolization reminds celebrants that death can be “sweet.”

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

Cinco de Mayo is a regional holiday concentrated in Puebla and celebrated with local cuisine

Puebla is considered by many food experts to be an excellent culinary destination. Traditional dishes you may find there on Cinco de Mayo include mole poblano, a complex, dark sauce born in a 17th-century convent; chalupas, fried tortillas topped with salsa and meat; and chiles en nogada, stuffed peppers topped with walnut sauce and pomegranate seeds.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

Pan de muerto is found on most ofrendas

The brioche-like bread is for both the living and the dead. It’s placed on altars for the spirits who return to enjoy, and families bake and eat it to honor the cycle of life and death.

Puebla holds an annual battle reenactment on Cinco de Mayo

Each May 5, the city of Puebla marks the anniversary with festivals and a full military reenactment of the 1862 battle. While Cinco de Mayo is barely observed elsewhere in Mexico, it remains a ceremonial source of local pride in the state where the battle was actually fought.

Where to celebrate Halloween in the US

Whether you are seeking extravagant celebrations, historic tours, frightening experiences, or family-friendly fun, this list provides a number of thrilling options for Halloween enthusiasts. Discover how different places across the U.S. observe the holiday, and choose the spooky opportunity that speaks to your tastes.

The average US adult spends roughly $195 on Easter

That's up from $189 in 2025 and the previous record of $192 in 2023. The vast majority of consumers intend to use it on candy (92%), followed by food (89%) and other gifts.

See how Advent traditions vary widely around the world

Advent is celebrated in distinct ways across countries—Chinese Christians hang colorful lanterns, Mexicans reenact Las Posadas processions, Germans light weekly wreath candles, and Hungarians attend dawn matins—reflecting how local cultures shape the season’s preparation.

The tradition of the graveyard picnic

This article from Eater shares a fresh perspective on eating amongst the dead. Writer Tiffany Leigh shares the cultural significance of picnicking in cemeteries during the Qingming Festival, also known as Tomb Sweeping Day, which is celebrated in Chinese culture. Her article explains how Qingming can be a tender and lighthearted event to remember the deceased and how that can differ from modern American attitudes toward death and cemeteries.

The Lunar New Year is a major driver in China's economy

The annual festival brings in billions of dollars in both foreign and domestic tourism. The 2026 holiday includes an additional day, something Chinese officials hope will provide an even bigger boost to the country's somewhat stubborn national retail sales.

Check out Valentine's Day traditions from around the world

Valentine's Day is a holiday all about romance, but the way that's expressed differs depending on where the celebration takes place. This list breaks down some interesting takes on the holiday from across the globe, including mass weddings in the Philippines and Japan's gender-specific chocolate exchanges.

Cinco de Mayo celebrates the Mexican victory at the Battle of Puebla

On May 5, 1862, Mexican forces under General Ignacio Zaragoza repelled a larger, more well-equipped French army at Puebla. The French endured roughly 500 deaths before retreating. Though the French ultimately captured Puebla a year later, the improbable one-day victory became a symbol of national pride.

See what people around the world eat for Christmas

Christmas meals vary widely around the world: the British serve roast turkey and Christmas pudding, many Italians celebrate with seafood-only feasts, Filipinos eat whole spit-roasted pigs, and Mexican families enjoy tamales.

The wedding industry is a roughly $200B global market

That market is shaped by both tradition and commercial influence. In the US, couples spend an average of $35K on a wedding, while Indian weddings range from $5K to more than $100K. Despite rising costs, weddings remain a deeply emotional tradition, celebrating love and human connection.

Unique Hanukkah traditions exist globally, thanks to the global spread of Judaism

In Mexico, they smash dreidel-shaped piñatas, while in Morocco, children make bonfires from the leftover candles. And in Tunisia, Hanukkah overlaps with the Festival of Daughters, during which women are freed from doing any labor and gather to snack on doughnuts and honey cookies.

The annual 'Fiesta' parade features the largest equestrian parade in the US

Every first week of August, Santa Barbara welcomes tens of thousands of tourists for Old Spanish Fiesta Days festival, a five-day event downtown celebrating Spain's legacy in the town. A capstone moment is the annual equestrian parade, honoring the region's horse tradition with hundreds of the animals.

The Chicano movement revived Cinco de Mayo as a symbol of resistance in the 1960s

After decades of little relevance, Chicano civil rights activists on campuses across the Southwest reclaimed the holiday in the late 1960s. Members of the movement described it as a declaration of cultural pride and self-determination

The Hungry Ghost Festival in Asia honors the dead

A tradition in East and Southeast Asia, the Hungry Ghost Festival primarily involves offering food and other treats to the dead. The festivals' practices uphold the Buddhist ideals of generosity and compassion, directed even toward specters.

Americans spent an estimated $14.8B for the Fourth of July 2025.

The Aztecs worshipped a vast pantheon of more than 200 gods.

Cinco de Mayo holiday celebrations originated with California's Mexican Americans during the Civil War

California Latinos first celebrated Cinco de Mayo in 1862 through patriotic assemblies called Juntas Patrióticas. Ardent Union supporters, these individuals saw the Puebla victory as a win for democracy against both French imperialism and the Confederate cause.

According to a survey by the National Retail Federation, Americans were expected to spend over $9B on food for Independence Day in 2026.

What ghosts eat around the world

This Thrillist article compiles a rich assortment of cultural beliefs and practices surrounding food for the dead. From Bengali folklore to Ancient Greek mythology, peruse through the different ways in which cultures around the world use food to maintain connected to the deceased.

The American Dream costs more than $4M

The estimated cost of the American Dream—including buying a house, yearly vacations, retiring, raising two children, getting married, and more—is $4.4M, according to recent data from Investopedia. This illustrated graphic shows the estimated cost of the American dream per household over the course of their lifetime. See it here.

Ofrendas are memorial altars constructed to honor deceased loved ones

Each element of the altar is meaningful. There is food and drink to nourish the spirits on their journey, candles to light their way, and incense to protect against evil spirits, among other things.

A list of Carnival celebrations from around the world

Mardi Gras might be associated with New Orleans, but cities across the globe also celebrate Carnival with similar festivities. This list breaks down nine of the most popular, including masquerade balls in Venice, Creole celebrations in Cape Verde, and the Battle of the Flowers in France.

Some tourist hot spots, including Barcelona and Mexico City, are shunning tourists.

In 2024, Americans bought over $7B of cut flowers

That's more than any other country in the world. Most of the flowers Americans purchase are imported, creating an economy that's both booming and reliant on dwindling natural resources.