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The ‘Bullshit Bombers’ of the Vietnam War and their mountain ghost

Armed with marketing insight and leaflets, these US soldiers tried to use propaganda to get the Viet Cong and North Vietnamese military to abandon their weapons and leave the war. But what’s more effective than a leaflet’s promise of a decent cup of coffee amid bombing? Ghostly threats from the great beyond. Learn more about weaponized superstition in this 42-minute podcast episode.

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