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Dynamic pricing algorithms allow online businesses or box stores with electronic price tags to change prices in real time based on supply, demand, time, location, and competitor prices.

Findings

Additional insights we found via The Wall Street Journal

  1. This stands in contrast to traditional static pricing, in which manufacturers or retailers primarily set prices based on the cost of goods.

  2. Dynamic pricing algorithms can be programmed to maintain or maximize profit margins based on shoppers' willingness to spend.

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