The business major became increasingly popular in the 1980s

The MBA has been the most popular graduate degree in America since 2010

Referring to MBA programs as “corporate America’s breeding ground,” comedian Dan Toomey recently interviewed experts on MBAs like Adam Grant, as well as MBA students themselves, to get a better idea of why the degree is so popular. Warning: profane language and content.

Women were barred from MBA enrollment for half a century

In 1908, Harvard launched the first modern MBA—and only admitted male candidates. The first full-year traditional female MBA students wouldn’t enroll at Harvard until 1963. Learn more about the history of the first women to receive their MBAs on Harvard’s website.

Ranking the most popular undergraduate degrees of the last decade

Roughly 2 million Bachelor's degrees are awarded by colleges and universities in the US every year, but within that number there are big shifts in the popularity and decline of certain majors. This data visualization breaks down the biggest gainers...

Tech, finance, and consulting industries hire roughly 70% of students from top MBA programs.

Studies show correlations between women's sports and leadership roles

A 2024 Women’s Sports Foundation report showed 69% of women who played sports held leadership roles. Similarly, a 2015 study showed 94% of women in C-suite roles had been involved with athletics.

The health food industry grew significantly in the early 1990s

By 1996, there were over 6,000 health food stores in the US, which generated over $9B in sales. That was still a small number compared to traditional supermarkets, but it was a 17% improvement in annual growth over the previous five years, highlighting a rapidly growing industry.

As of 2021, 8.2% of Fortune 500 CEOs were women

Eighty-five percent of those women were white. A data visualization breaks down what the face of corporate America looks like, plus provides information about the history of female CEOs on the Fortune 500 list.

See a census of college students dating back to 1850

The first mention of college students in census surveys dates back to 1850, when officials realized a sizeable proportion of Americans lived on campus. More modern data from the National Center for Education Statistics capture the growth in the student population, with a breakdown beginning at the end of World War II with gender and type-of-institution data.

Why women are underrepresented in VC

Only about 11% of investing partners at venture capital firms are women, according to Harvard Kennedy School research. What’s more, only about 13% of VC dollars go to startups with a woman on the founding team. To learn more about why women are so often sidelined on both sides of the venture capital equation, click here.

The university system has an enrollment problem

Enrollment has dropped over the past few years—especially for men. In this Freakonomics podcast episode, educators and economists explain why they think college enrollment has been on the decline. They also offer solutions and make predictions for the future of college.

How Title IX changed college basketball

Until Title IX was passed in 1972, the NCAA had little interest in women's sports because it didn't see them as profitable. This article explores how the AIAW was formed to govern women's basketball, and the massive fight the NCAA eventually put up to take over in 1982. Read about the legal battles it took, and how much money women's basketball is bringing to the NCAA now.

Student loans weren't always so prevalent—decades of rising tuition and the 1965 Higher Education Act contributed to their proliferation.

Pop culture sometimes changes the way people invest

After the "Barbie" movie premiered, the number of investors in Barbie parent company Mattel's stock grew more than six times larger on the investment platform Public, according to the platform's recent report. Other cultural trends have affected which stocks investors choose as well.

US women got the right to open a credit card in their own name in 1974

Before that year, banks in the US were legally allowed to deny women credit or charge them higher interest if they failed to get a male cosigner.

Consumer spending accounts for 70% of US GDP, making Black Friday significant

Lizabeth Cohen, a history professor at Harvard and author of the book “A Consumer's Republic: The Politics Of Mass Consumption In Postwar America,” has argued that the US government has presented consumerism as a way out of economic crisis or decline since around World War II.

See the most common master's degrees around the world.

Retail investing by the numbers

When average Americans began pouring into the stock market, Wall Street wasn’t sure if its new guests were there to stay. But at the end of 2023, Public confidently declared that retail investors “weren’t going anywhere” after 30 million new individuals began buying and selling stock. Download the report to learn more here.

Women's role in society expanded during the war

With millions of men at war, women managed farms and businesses, served as nurses, and organized aid efforts—broadening women's participation in public life and laying the groundwork for future suffrage movements.

The cost of college has more than tripled over the past five decades

Determining the all-in cost for each student’s specific circumstances can be tricky. But what is behind the rise in price? Analysts point to a number of factors—lack of transparency around cost, expansive government support, increased administrative burdens at schools, and more.

It has historically been tough for minorities to rise through the ranks in investment banking

According to a Barron’s article, only about 1.3% of the $69T asset management business is managed by firms led by women or minorities—even if their performance is comparable to those led by white men.

Finance is among the most popular specializations for MBA students

MBA specializations allow students to concentrate on a specific field during their studies. Other popular concentrations include marketing, entrepreneurship, and consulting. Learn more about MBA specializations in this article.

As of 2022, about 40% of scientific research aimed at generating new knowledge has been funded by the federal government—a percentage that has decreased from a high of 72% in 1967.

Title IX increased female participation in sports and the number of American women winning Olympic medals.

See US News’ most recent business school ranking

Although Harvard is often cited as the most prestigious MBA program in the US (given that it is considered to have pioneered the modern version of the MBA), US News ranked the University of Pennsylvania’s Wharton as 2025’s best business school.

The '90s saw a resurgence of the girl group

The '90s saw a resurgence of the girl group, with acts like TLC, the Spice Girls, and Destiny's Child turning the model on its head. While still strongly influenced by the '50s and '60s girl groups, these acts also worked in hip-hop and dance music. More significantly, they emphasized female empowerment—or "girl power"—rather than adolescent yearning.

After World War I, consumerism began to usurp frugality as a foundational value in American life and culture.

Around 60% of female billionaires in the US are considered self-made—meaning at least some of their wealth comes from a business venture launched on their own.

Track how college tuition has changed over the years across different types of institutions

The dramatic rise in the cost of higher education has a number of causes, ranging from increased number of students to administrative expansion at institutions. Even when accounting for inflation, the cost to pursue a degree has tripled over the past six decades. See data from the National Center for Education Statistics breaking out costs by institution type and year.

College tuition has climbed 600% in 40 years

The cost of attending college has outpaced inflation in the US. Tuition has climbed more than 600% in the past 40 years; more than three times the inflation rate. Many students have racked up student loans to cover rising college costs, while others have chosen not to attend college altogether.

Ten people on Goldman Sachs’ 31-person senior management committee are women

However, only two of those 10 women were in charge of a revenue-generating business arm. Learn more about what it’s like to be a woman in investment banking—and about Goldman’s recent gender discrimination settlement.

Many female-founded companies were branded with the color 'millennial pink.'

Women tend to tip more often than men

For instance, among people who visit hair salons or barber shops, 62% of female respondents said they always tipped. Only 45% of men said the same. This article includes more takeaways and stats about how Americans tip, and who receives them.

In 2023 Taylor Swift made history having the most #1 albums of any female artist

Taylor Swift is as much a businesswoman and a marketer as she is a successful musician and performer, all of which has helped her become one of the biggest entertainment stars of the modern era.

More than 650 companies went public in the US in 1996

As the dot-com bubble reached its peak, most dot-com companies went public with little proof of being profitable and were often overvalued. In 1999, the Nasdaq's price-to-earnings ratio (a tool used to determine a stock's value that divides its price by earnings) hit 90.2, signaling that many companies were operating at a net loss. Startups promised investors that more time and money would help scale their businesses and become profitable.

The man who championed the ‘case method’ for higher ed later found it insensitive

The "case method" style of education is core to most MBA programs across the country. Recent research posits that Wallace Donham’s (who is credited with establishing the method as a force at Harvard Business School in the 1920s) views on the method changed in later years.

Bowling was long male-dominated, but women pushed for change through the sport

The sport was often played on lawns attached to breweries and became a leisure activity for folks in taverns—mostly men, in the 1800s. But the game's highly communal nature attracted a more diverse set of participants who pushed for social change.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

Harvard Business School adapted its law school's ‘case method’ in MBA classes

Many MBA programs include classes structured around the “case method” rather than traditional lectures. In classes using the case method, students solve real-world business problems without being given the answers ahead of time, rather than listening to a lecture and taking notes.

One of the driving forces behind an increase in pay transparency laws is their ability to help close the gender pay gap.

Since 2018, pay transparency laws have been enacted in more than a few states and cities across the US. But what's driving the trend, from a legal perspective? This law review article attempts to answer that question, citing factors such as the Great Recession and the gender pay gap—click here to learn more.

In 2018, roughly 13% of Yale University graduates became consultants

Consulting is a popular career path for today’s top college students. A student newspaper article dives into a Yale University student’s brief love affair with the consulting industry, starting with a depiction of the interview process.

Many of the 2010s girlboss-era founders experienced a public fall from grace in 2020

In the 2010s, dozens of female founders were celebrated on the covers of business magazines like Inc. for their recent startup success, from Emily Weiss’s Glossier makeup brand to Steph Korey’s Away luggage company. But many of these companies were also the subject of large takedown articles around the year 2020.

How COVID-19 brought new investors into the market

With fees removed from the equation and more time at home thanks to pandemic-related lockdowns, Americans who had never bought or sold stocks before started participating in the market. Charles Schwab dubs this cohort “Generation Investor” and notes individuals from all age ranges took part in this phenomenon. Study up here.

Early MBA curricula were influenced by a movement in ‘scientific management’

The Scientific Management movement was pioneered by Frederick Winslow Taylor in the early 1900s and posited managers should take a scientific approach to work, studying each task and system in the workplace from an objective lens. It’s still considered the backbone of modern management practices.

Why endowments took off at the turn of the century

After the Civil War, economic growth boosted philanthropy, much of it ending up in universities and colleges. Charles Eliot, the longtime president of Harvard, realized a university’s success was determined by how much money it could hold in the endowment. His approach to endowments radically changed their role in the modern university.

The GI Bill—the 1944 legislation that gave World War II veterans benefits including funding for college—helped build the first college jazz programs.

Country music's popularity skyrocketed in the 21st century, establishing itself as a dominant force on the Billboard charts in the 2010s.

After Title IX, the University of Chicago advertised a women's academic-athletic scholarship

There were athletic scholarships for women before Title IX, but the University of Chicago’s Gertrude Dudley Scholarship might’ve been the first to advertise itself as such, taking out an ad in a 1973 issue of Parade magazine. The school received over 1,000 applications.

Advertising-related activity may have supported roughly one in five American jobs as of 2024

That’s according to a study commissioned by The Advertising Coalition, conducted by S&P Global Market Intelligence, which also found that the advertising industry powered more than 20% of total US economic output at the time.

Title IX provided much-needed funding for women's sports

When Title IX was passed in 1972, it addressed gender discrimination in education. Although its expected impact on sports was minimal, it ended up being one of the most significant laws in women's sports history.

COBOL was partly derived from Grace Hopper's FLOW-MATIC programming language

The Common Business-Oriented Language was developed for business data processing, supporting precise decimal calculations and an English-like syntax. Able to work across operating systems and hardware environments, COBOL and its newer versions support 80% of in-person credit card transactions and 95% of all ATM transactions.