Memes can turn regular people into unwitting celebrities

How memes create in-groups

Memes can hop offline, inspiring IRL events ranging from planking to shootings. By nature, memes contribute to the formation of in-groups, ones who are privy to meanings that escape content moderators who don't necessarily recognize what's hidden within layers of references.

How Chuck Norris 'Facts' gave birth to the modern meme

In the early 2000s, anonymous, absurdly hyperbolic jokes about one B-level action star suddenly appeared everywhere on the internet. "Chuck Norris Facts" were spawned by a high school senior, who'd noticed something funny online and taken it to the next level. As Ryan Hockensmith shows in this detailed history, Spector's joke laid the groundwork for the modern meme.

Articulating weird memes

Some memes eschew established formats and references, creating new variants that resonate with scrollers through strange meta-jokes or compositions. This episode of this podcast, geared toward blind netizens, dives into some of the weird memes being shared online, such as one in which a pigeon sitting on a shoddy excuse for a nest, single egg forgotten, is meant to inspire comfort in those whose efforts have fallen short.

Social media algorithms are shaping real-life language through memes

The evolution of the internet in the early 2000s supercharged the creation and spread of memetic content. Now, highly tuned algorithms on platforms like TikTok and YouTube influence the language, phrasing, and content of creators, which shapes how we use language in the real world.

Adnan Syed's case became a podcast phenomenon thanks to 'Serial'

The 2014 debut of "Serial" is a journalist-led podcast series that overviews an investigation into a 1999 murder, reinvigorated the true crime genre, and set a new standard for audio storytelling. The 12-episode series also upended the investigation itself, leading to the vacated murder conviction of the victim's former boyfriend, Adnan Syed. Syed's conviction was reinstated, but his sentence was reduced. The series has hundreds of millions of downloads and accolades accompanied by "just about every major journalism award."

Memes can influence politics and culture

Although internet memes are typically considered trivial and humorous, they're also powerfully persuasive political tools used to convey mainstream ideas.

True crime content can influence the justice system

The 2014 podcast "Serial" inspired national doubt about the outcome and quality of a 1999 Baltimore murder case, resulting in overturned convictions (that were then reinstated). The series "In the Dark," whose second season pored over the murder trials of a Black Mississippi man, revealed crucial testimony was recanted, provided evidence of racial discrimination in jury selection, and was cited in case filings.

TikTok can turn everyday users into stars

TikTok is such a cultural force, it’s now a platform for turning ordinary users into stars. This "Planet Money" podcast episode performs a deep dive into how Tai Verdes went from working a day job and dreaming of becoming a successful musician to using TikTok to gain a following.

Memes are 'ready-made language'

Internet memes—groups of texts with shared core content, medium, and stance—are what we, as creators and consumers, make of them. Through their seemingly innocuous and irreverent design, these "bite-sized" transmissions have become vehicles of misinformation, conspiracy, propaganda, activism, and subversive messaging.

The journalist who let AI speak with his voice

Journalist Evan Ratliff became the object of his own story: He opted to clone his voice, feed it into an AI chatbot, and have it do the talking. What could seem like a fun experiment ended up revealing just how far the capacity of artificial intelligence can go in imitating our identities. Hear the ins and outs of how Ratliff achieved this in this fun and thought-provoking episode.

Memes grew alongside the internet

Early memes featured static images with superimposed text, but grew animated with the advent of video-sharing sites like YouTube and GIF-friendly imageboards like 4chan.

2025 showed that memes continue to blend politics and pop culture

This list from InsideHook ranks the top 25 memes of 2025. A recurring trend is the thin line between politics and popular culture, with users often using memes to comment on the state of the country. Of course, there was also a fair amount of highly specific and highly bizarre content, something the internet has been known to highlight.

Norman Rockwell's 'Freedom of Speech' has become an internet meme

The famous painting, which portrays a man in work clothes speaking up in a crowd of men in suits, has become a companion image for internet users posting unpopular or controversial opinions. (Some users may experience a paywall.)

Meme stocks often have little underlying value but are fueled by crowd funding

"Meme stocks" is a phrase originating in the early 2020s, referring to companies with little underlying value who gain recognition through social media and whose stock price experiences rapid gains.

True crime fans can sometimes disregard the real people and trauma behind cases

True crime content has become a social gathering place. In addition to content generated by creators, consumer-driven true crime spaces have blossomed on social media. In these spaces, consumers track developments and share theories as if criminal cases are sports. Citizen sleuths can sometimes inspire new leads but often add to survivors' suffering and sling speculation that can clog tip lines and hit innocent bystanders.

Conspiracy theories today are often born from online radicalization

New York Times tech columnist Kevin Roose examines how individuals become radicalized while using platforms like YouTube. Hate crimes that took place before the COVID-19 pandemic inspired the podcast, which looks at online commentators, algorithms, and isolation, and possible explanations for how increased online activity can sometimes lead to violent crime.

Memes emerged in the 1980s and 1990s

Today's Internet users might think of memes as references spread online through images, videos, and audio clips. But the merger between memes and the internet didn't happen until the 1980s and 1990s—years after the term meme was first coined to describe a different phenomenon.

Read about why America is obsessed with the stories of financial scammers.

Why this artist staged a satirical romance with Mark Zuckerberg

Internet performance artist Harriet Richardson is using AI and Meta's social media tools to make it appear as though she's in a serious romantic relationship with Mark Zuckerberg. While the images generate laughs, Richardson also says they're part of a larger satirical project aiming to highlight the larger societal impact of Meta's decision to discontinue fact-checking content across its platforms.

50 famous memes and what they mean

Memes are one of the most immediate ways to communicate. The 50 most popular ones are found everywhere on the internet. Sources for this article came from Tumblr, Twitter, Know Your Meme, and other online pop culture resources and publications. This piece examines memes from the early 2000s through 2019.

Biologist Richard Dawkins coined the term 'meme'

His 1976 book "The Selfish Gene" proposed that units of culture could be replicated, passed on, and evolve as they were transmitted, similar to human genes. He called this unit a "meme," to be pronounced like "cream."

Some attorneys are using true crime fans to their advantage

True crime fans are notorious for falling down rabbit holes. Now that passionate interest is being exploited by attorneys marshaling influencers to serve as informal public relations representatives, a trend that's blurring the lines between fan theories and reality.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

Drew Scanlon is the man behind the Blinking White Guy meme

A San Francisco resident, Scanlon now works as a video producer for Twitch and hosts a pair of podcasts about Formula One and iconic movies. He also now using his fame to raise money for an MS charity.

How to catch a TikTok thief

Someone took a 10-second clip of a parody video made by Hugh Clegg and posted it to TikTok, where it racked up millions of views. The uncredited clip meant viewers assumed it was owned by the uploader, an assumption Clegg was eager to rectify. His messages and comments had no real effect outside of earning him temporary bans for "spamming." So he decided to moonlight as a private eye.

Mo Amer shares his immigration journey through comedy and storytelling

In the 2025 "Code Switch" podcast, comedian Mo Amer discusses how his Netflix series, "Mo," and other stand-up specials draw on his real-life experience as a Palestinian refugee navigating the US immigration system.

Listen to a podcast episode about the time a 'Bored Ape' NFT—a valuable, unique digital asset stored on a blockchain—was kidnapped.

Ruby Franke is an influencer serving time in jail for child abuse

The story of this parenting influencer is perhaps one of the darkest stories to come out of the creator economy. Ruby Franke previously ran a YouTube channel with millions of followers where she made money by monetizing her controversial parenting advice. Now she’s serving jail time for child abuse.

'Serial': The podcast that revived a genre (4 seasons)

"Serial" debuted in 2014, sparking the contemporary fascination with true crime podcast content with a look at the murder of teenager Hae Minh Lee in 1999, and the jailing of Adnan Syed. The Peabody Award-winning season became a pop culture sensation, spawned countless imitators, and was followed by three more seasons on new topics. Listen to all four seasons here.

‘Nipple-gate’ helped spark the creation of YouTube

After Justin Timberlake exposed Janet Jackson during Super Bowl XXXVIII, frustrated viewers searching for clips inspired Jawed Karim and his partners to build YouTube as a platform for sharing missed moments.

This notorious 2010 New Orleans coroner-race attack ad became infamous enough that ProPublica later profiled it as one of the strangest campaign ads on record.

The story behind one iconic meme

The 2012 post titled "Just a book owners smile" shows 11-year-old Maggie Goldenberger—resplendent in her braces, pigtails, and treasure map-like vest—holding a trio of Goosebumps books and grinning wildly at the camera. Another user quickly captioned it, "GERSBERMS. MAH FRAVRIT BERKS."

Hear the story of Truth's life

This podcast traces Truth's life from slavery in New York to her status as an abolitionist icon—covering her daring escape, legal victories, landmark speeches, and lasting impact on racial equality and women's rights.

Hysterical strength allows someone to lift a car off their child

When the body responds to an acute crisis—say a family member trapped under a car—people can sometimes perform seemingly superhuman feats. This is more than an urban legend: In 2012, a 22 year-old-woman lifted a vehicle off her father, and seven years earlier another man lifted a vehicle off a trapped cyclist. Yet scientists are still unraveling details about why this can occur.

Dawkins believes cultural memes have mutated into internet memes

The world's creations fall into two categories: those that look designed but whose appearance or function came about due to random mutation and natural selection, such as birds, and those whose designs and mutations are knowingly crafted, such as airplanes.

Memes can be traced back to the chain letter

Such intentional reshaping of communication transmissions dates back at least hundreds of years to the advent of the chain letter, a type of message that asks readers to create their own copy or at least forward it to others.

Exposing a beloved British personality as a pedophile

After Jimmy Savile's 2011 death, comments damning him began populating an online networking site for an "emotionally disturbed girls" residential school. These comments pricked the ears of two BBC journalists whose desks had been slowly covered in rumors of abuse by the public figure and former BBC presenter. This podcast series focuses on how journalists bring stories to light and is one of two episodes detailing Savile's story.

Screaming, running, and chaos in retailers like Walmart are the norm on Black Friday

This Black Friday episode from Dax Shepard's Armchair Expert podcast features stories both from people who have worked behind the register on Black Friday and those who have stood in line at 4 am to score some deals. From police escorting violent shoppers competing over a discounted laptop computer out of the building, to a false-alarm emergency exit from a Dick's Sporting Goods, the episode is both harrowing and hilarious at times.

How a dose of MDMA transformed a white supremacist

A man leading a faction of the US white nationalist movement took part in a psychedelic trial on the pleasantness of social touch and came away from it with his beliefs reportedly upended. He left researchers a note on a form, stating, "this experience has helped me sort out a debilitating personal issue. Google my name. I now know what I need to do."

How TikTok ate the internet

TikTok is now deeply integrated into American culture, thanks to the app’s powerful algorithm and focus on entertainment which have influenced popular trends and social media content consumption in the US. This immersive piece highlights TikTok’s role in helping shape everything from music to fashion and even politics in the US—while its connection to China has also drawn scrutiny and raised national security concerns.

Some influencers are facing the dark side of being a public persona

From burnout to stalkers, a content creator’s life can quickly become complicated as their following grows. Women’s Health recently spoke with some creators about what they wish they’d known before they started their careers on social media.

Stand-up comedy podcasts have realigned political campaigns

Some of the world’s most popular podcasts, like “The Joe Rogan Experience” and “This Past Weekend w/ Theo Von,” are hosted by stand-up comedians. They also now play a role in American politics, with representatives, senators, and even presidents taking part in their freewheeling conversations

Katy Perry's 2015 halftime show generated many memes in the age of social media

During Super Bowl XLIX, Katy Perry's halftime performance—especially the unscripted "Left Shark"—went viral, becoming one of the first Super Bowl shows to fully translate into memes across social media platforms.

True crime fans can derail lives with misguided accusations

In the wake of four stabbing deaths at the University of Idaho in November 2023, online sleuths, without any supporting evidence, were quick to point accusatory fingers at potential perpetrators. Poring over news reports, social media pages, and internet interactions can reveal viable information that can help solve crimes. Such (sometimes monetizable) behavior can also easily give rise to rumors and threats while impeding official investigations.(Some readers may experience a paywall.)

Searching for a hate crime's unknown victim

In 2004, two federal agents heard a rumor: two white men, one under investigation for an unrelated crime, had gotten away with killing a Black man 15 years earlier as a requirement to join a white supremacist group. One of the men confessed to the crime, though he didn't know who was killed. This series dives into the search for the slain man and the justice he deserved.

Political sloganeering is often downstream of memes

In 2018, #JobsNotMobs morphed from an internet meme into a conservative slogan. A video clip of angry protesters mixed with news anchors discouraging the use of the word "mob" posted on October 11, birthed the phrase. By October 19, it was adapted into a Republican party slogan.

One musician went to bed one night as a street sweeper and woke up a national celebrity

24-year-old Macario Martínez was making roughly $10 a day and working 8-hour shifts as a street sweeper in Mexico. The aspiring musician and composer went viral after posting a love song of his on TikTok. He has since quit his day job and has millions of listens on Spotify.

Deepfakes came to prominence in the form of nonconsensual pornography

The explosion of deepfakes depicting renowned people in both ridiculous and compromising videos has provoked widespread fears they will undermine public trust in authoritative knowledge. However, some scholars argue that real videos will always be distinguishable from deepfakes via the video-sharer's testimony and a broader social context.

The 1979 murder trial of Ted Bundy was the first nationally televised trial, offering a preview of the national obsession with true crime.

PixelMap, one of the oldest NFT projects, made its creator an overnight millionaire

PixelMap suddenly became popular as crypto enthusiasts looked to own a piece of NFT history. Its creator talks about its surprise success in this podcast.