The story behind one iconic meme

Siblings surprise their parents with a recreation of a 1980s childhood photo

The three sisters and one brother recreated a professional photo taken of them in classic 1980s garb. They captured a TikTok of their parents' hilarious reactions that went viral.

Childhood memes like '67' existed before the internet

Kids saying "67" and then erupting in laughter may have been popularized by social media, but childhood rhymes, songs, and jokes that confuse adults have always existed. Iona and Peter Opie studied the phenomena, publishing numerous books on the topic from the 1950s through the 1980s.

Memes grew alongside the internet

Early memes featured static images with superimposed text, but grew animated with the advent of video-sharing sites like YouTube and GIF-friendly imageboards like 4chan.

A joke about mercury in an elevator led to the invention of emoticons

A false message about mercury contamination was posted in response to a physics problem on Carnegie Mellon's discussion board in 1982, which some users took seriously. The need to indicate which messages were jokes led to the creation of facial expressions using special characters.

50 famous memes and what they mean

Memes are one of the most immediate ways to communicate. The 50 most popular ones are found everywhere on the internet. Sources for this article came from Tumblr, Twitter, Know Your Meme, and other online pop culture resources and publications. This piece examines memes from the early 2000s through 2019.

Articulating weird memes

Some memes eschew established formats and references, creating new variants that resonate with scrollers through strange meta-jokes or compositions. This episode of this podcast, geared toward blind netizens, dives into some of the weird memes being shared online, such as one in which a pigeon sitting on a shoddy excuse for a nest, single egg forgotten, is meant to inspire comfort in those whose efforts have fallen short.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

Norman Rockwell's 'Freedom of Speech' has become an internet meme

The famous painting, which portrays a man in work clothes speaking up in a crowd of men in suits, has become a companion image for internet users posting unpopular or controversial opinions. (Some users may experience a paywall.)

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

'Creepypasta' is a meme that has its roots in folklore

The genre of crowdsourced, horror folklore comes from copypasta, a term that refers to snippets of content copy-and-pasted online ad nauseam. These memes' allure stems at least partly from how they seemingly rise from nowhere, with tales crafted by many hands over many iterations.

Pepe the Frog went from internet meme to symbol of hate

The character first appeared in 2005, in an online comic called "Boy's Club," inspiring countless memes in which his likeliness was used as a supportive shorthand. Then, people started pairing Pepe with hateful messages, morphing him into something his author never intended.

Where did emoticons come from?

Carnegie Mellon professor Scott E. Fahlman says he's one of the original creators of emoticons. In the 1980s, the Carnegie Mellon computer science community was already making heavy use of online bulletin boards, and users began to run into issues of attempted humor not coming across through virtual text. The solution? Using "joke markers" to denote non-serious posts, which prompted Fahlman to propose :-) and its inverse :-(.

How Chuck Norris 'Facts' gave birth to the modern meme

In the early 2000s, anonymous, absurdly hyperbolic jokes about one B-level action star suddenly appeared everywhere on the internet. "Chuck Norris Facts" were spawned by a high school senior, who'd noticed something funny online and taken it to the next level. As Ryan Hockensmith shows in this detailed history, Spector's joke laid the groundwork for the modern meme.

Mid-century modern graphic designers like Milton Glaser and Eric Carle found success with children's books

Glaser was famous for creating the "I Heart NY" logo, the DC Comics logo, and an iconic Bob Dylan poster for CBS Records, but he naturally transitioned to illustrating children's books like "The Smallest Elephant in the World" and "If Apples had Teeth." Carle, author of "The Very Hungry Caterpillar" and "Brown Bear, Brown Bear, What Do You See?," began his career in advertising. Scholars say mid-century modern's preference for clean lines and bold colors was a natural fit for kids' books.

Meme stocks often have little underlying value but are fueled by crowd funding

"Meme stocks" is a phrase originating in the early 2020s, referring to companies with little underlying value who gain recognition through social media and whose stock price experiences rapid gains.

A popular tag in World War II announced 'Kilroy was here'

The graffito appeared seemingly everywhere throughout the 1940s and followed a similar pattern: A man with an oversized nose peering over a ledge, with the phrase written below it. Scholars believe it was an American form of similar tags that appeared in Australia and England, making "Kilroy" a meme long before the word had entered the lexicon.

Memes are 'ready-made language'

Internet memes—groups of texts with shared core content, medium, and stance—are what we, as creators and consumers, make of them. Through their seemingly innocuous and irreverent design, these "bite-sized" transmissions have become vehicles of misinformation, conspiracy, propaganda, activism, and subversive messaging.

How a lawn gnome became the hottest item at the Masters

The kitschy piece of memorabilia debuted in 2016 and has since become a highly sought-after collectible for Master attendees. This ESPN deep dive explores how it happened and what makes the strange little item so attractive for golf fans.

How memes create in-groups

Memes can hop offline, inspiring IRL events ranging from planking to shootings. By nature, memes contribute to the formation of in-groups, ones who are privy to meanings that escape content moderators who don't necessarily recognize what's hidden within layers of references.

Browse millions of 'Simpsons' screencaps

"The Simpsons" has become an integral part of internet meme culture, with jokes and images from decades ago still finding their way into online discourse. This searchable database allows you to search for your favorite lines and instantly turn them into memes.

Memes can be traced back to the chain letter

Such intentional reshaping of communication transmissions dates back at least hundreds of years to the advent of the chain letter, a type of message that asks readers to create their own copy or at least forward it to others.

Memes emerged in the 1980s and 1990s

Today's Internet users might think of memes as references spread online through images, videos, and audio clips. But the merger between memes and the internet didn't happen until the 1980s and 1990s—years after the term meme was first coined to describe a different phenomenon.

The rivalry trophy between Minnesota and Nebraska was born from a joke on Twitter

Created in 2014 from a playful exchange between a Nebraska parody account and Minnesota's mascot, the $5 Bits of Broken Chair Trophy became a beloved, fan-driven rivalry prize.

Imagining the memoirs of aging Disney princesses

This resource shares a collection of drawings that humorously imagine the books Disney princesses would write as middle-aged women. See Cinderella’s guide to passive income or Sleeping Beauty’s story of becoming sober in this creative collection of comics.

Memes can turn regular people into unwitting celebrities

When Charles Ramsey heard loud banging from his neighbor's house, he peeked outside and saw a woman trying to escape. After helping the abducted woman get free, he gave an interview that became a viral autotuned meme. This podcast explores the unintended consequences of that relationship and its racial overtones.

See images of the spring break scene of the '80s

The fictional children who ran away to live in the Met

E.L. Konigsburg’s classic children’s book 'From the Mixed-Up Files of Mrs. Basil E. Frankweiler' tells the story of two siblings who run away from home to live in the Metropolitan Museum of Art. In the process, they stumble across a historical art mystery and befriend the eccentric Mrs. Frankweiler, who might hold the key. Read about how the book came to be and the impact it had on generations of young readers.

Why some people say the moon is made of cheese

Mental Floss digs into the history behind the fable, which dates back as far as the 1500s, when it was mentioned in "The Proverbs of John Heywood." Even NASA has gotten in on the joke, tweeting a (supposedly) doctored photograph showing the moon's expiration date.

2025 showed that memes continue to blend politics and pop culture

This list from InsideHook ranks the top 25 memes of 2025. A recurring trend is the thin line between politics and popular culture, with users often using memes to comment on the state of the country. Of course, there was also a fair amount of highly specific and highly bizarre content, something the internet has been known to highlight.

An absurd website that always finds a photo of someone pointing at your cursor

Move your mouse anywhere on the screen, and the site finds a photograph from its archive of a person pointing at that exact spot. It's a completely useless and delightful experience, and required a massive trove of tagged photos.

Bruegger Bagel, 1440 Head of Social Media Alexandra Standafer Bolles' beagle mix.

Over the years, Baum’s story has had several adaptations and reinterpretations

The original 1900 book, ‘The Wonderful Wizard of Oz,’ has been adapted in various forms for various audiences. There’s been a Muppet-centric Oz, a 3D-generated Dorothy, and one that imagines an adult Dorothy living as a children’s author in New York, just to name a few.

A life measured on the backs of coffee receipts

Years ago, a storyteller doodled on the back of a receipt. Hundreds of doodles later, Odding Wang has created a digital diary with a tactile feel. Click through the project's website to peruse the portals into Wang's life and mind. Hovering over a comic will reveal the receipt on the other side.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ mapped a major transition

The hilarious 1963 story offered insight into how Americans were shifting away from elite interests to “low culture” by focusing on customized cars and their teen enthusiasts in Southern California. Wolfe pokes fun at the trend while also recognizing young people’s post-war desire for freedom, individualism and creativity.

King sets many of his stories in Maine

In the process, he has created a few fictional towns. This extensive travelogue by a superfan explores the writer's favorite haunts, pinpointing specific details from and inspirations for King's fiction. Helpfully, it also provides plenty of photos, allowing you to venture through King's haunted version of the state without ever leaving the comfort of your home.

How a crew of hippies and nerdy teens in 1970 launched the global phenomenon of Comic-Con

Brinke Stevens and nearly 50 early organizers recount assembling Comic‑Con in 1970s San Diego—starting with just 300 attendees in a hotel basement—and how that grassroots, inclusive mix of fans sparked an enduring and worldwide pop‑culture movement.

The history of rickrolls (this isn't one)

Rickrolling describes a bait-and-switch meme in which a seemingly relevant hyperlink takes clickers to videos or gifs of Rick Astley’s 1987 single, “Never Gonna Give You Up." It's possible this seemingly ubiquitous internet prank can be traced to a 2006 segment of a radio show in rural Michigan. Erik Helwig called into the show during a listener comment segment and, without saying anything, played Astley's single for all those tuning in.

The story behind the greatest outburst in sports history

It's a line that's still perplexing all these years later: "Who do you think you are? I am!" Those words were uttered by Pete Weber, an iconic bowler who was somewhere between John McEnroe and Happy Gilmore. This oral history from the Ringer provides some context for the bizarre insult and a backstory that turns what appears to be a non sequitur into a triumphant celebration.

Dr. Seuss was likely the first to use the word 'nerd' in print

The word appeared in 1950's "If I Ran the Zoo," but there are theories that the word (or forms of it) were already part of popular slang before the book was published.

Facebook launched in a Harvard University dorm room in 2004

The controversial "FaceMash," where students rated each other's attractiveness, was the precursor to Mark Zuckerberg's social network. The platform rebranded as Meta after several acquisitions and a push into virtual reality, distancing itself from controversies.

A 94-year-old stumbles upon a photo of herself from 1947 at an airport

Earlier this year, Gwendolyn Bruhn, who worked for Hawaiian Airlines in the 1940s, spotted herself in a photo blown up on an airport wall. Here's her story.

'Keep Calm and Carry On' was long-forgotten World War II propaganda

The British Ministry of Information developed the stoic phrase ahead of German attacks at the start of World War II in 1939. It was never officially released on posters and then lay dormant until 2000, when one of the remaining posters was discovered at a bookstore in the UK. It has since been adapted into countless memes.

Social media algorithms are shaping real-life language through memes

The evolution of the internet in the early 2000s supercharged the creation and spread of memetic content. Now, highly tuned algorithms on platforms like TikTok and YouTube influence the language, phrasing, and content of creators, which shapes how we use language in the real world.

A gallery of New York cats alongside their feline reflections

Comedian Jim Tews began capturing photos of cats from the Big Apple in 2014 as a joke mimicking the highly popular site "Humans of New York," which captured random New Yorkers accompanied by their quotes. The site grew in popularity and Tews...

A history of manicules, or the little hands in books and posters

Manicules are illustrated hands used in many contexts to point something out, whether by medieval readers to highlight passages or in 19th-century advertising. The hands have a quirky, persistent history, showing up over hundreds of years in everything from Petrarch's books to computer cursors and the US Postal Service's "Return to Sender" stamp.

A mother goes viral for sharing tips for making her home a "hang out" spot for her son and his friends

A mom shared an Instagram reel of her college-aged son and friends hanging out and playing cards in her dining room. She wrote a note explaining how she helped make this happened, and provided tips to other parents hoping to keep their children visiting home for a long time. She encouraged parents to keep snacks in the house, say yes when their kids asked to hang with friends, and to be okay with a bit of a mess, among other things.

One pop-culture historian fooled the nation with a fake origin story of April Fools' Day

In 1983, Joseph Boskin, a professor at Boston University, was interviewed by the Associated Press to discuss the history of April Fools'. Boskin shared a made-up story about a jester who took over Rome for a day and proclaimed that April 1 would henceforth serve as 24 hours of silliness. AP published the fib about "King Kugel," creating buzz and confusion for news outlets around the country.

Cookie Monster evolved from the Wheel Stealer, a monster obsessed with a wheel-shaped cheese snack.

The world's most famous portraits

"Afghan Girl" (1984), "Migrant Mother" (1936), and Marilyn Monroe in a billowing skirt (1954) are among the most famous portraits of all time. Capturing both unbelievable tragedy and delight, these 15 images are some of the most captivating in human history.

Photographer Mathieu Stern found a little girl's 120-year-old time capsule containing two glass plate negatives in his family home, and developed the photos, unveiling images of the child's pets.