How memes create in-groups

Memes are 'ready-made language'

Internet memes—groups of texts with shared core content, medium, and stance—are what we, as creators and consumers, make of them. Through their seemingly innocuous and irreverent design, these "bite-sized" transmissions have become vehicles of misinformation, conspiracy, propaganda, activism, and subversive messaging.

Memes can influence politics and culture

Although internet memes are typically considered trivial and humorous, they're also powerfully persuasive political tools used to convey mainstream ideas.

Memes emerged in the 1980s and 1990s

Today's Internet users might think of memes as references spread online through images, videos, and audio clips. But the merger between memes and the internet didn't happen until the 1980s and 1990s—years after the term meme was first coined to describe a different phenomenon.

Social media algorithms are shaping real-life language through memes

The evolution of the internet in the early 2000s supercharged the creation and spread of memetic content. Now, highly tuned algorithms on platforms like TikTok and YouTube influence the language, phrasing, and content of creators, which shapes how we use language in the real world.

50 famous memes and what they mean

Memes are one of the most immediate ways to communicate. The 50 most popular ones are found everywhere on the internet. Sources for this article came from Tumblr, Twitter, Know Your Meme, and other online pop culture resources and publications. This piece examines memes from the early 2000s through 2019.

Memes grew alongside the internet

Early memes featured static images with superimposed text, but grew animated with the advent of video-sharing sites like YouTube and GIF-friendly imageboards like 4chan.

Linguistics professors believe memes are a language

It's generally agreed upon that languages exhibit at least some of the following characteristics: compositionality, social transmission, arbitrariness of form and meaning, and accomplishment of linguistic functions like asking questions and expressing emotions, among other qualities. Memes fulfill these basic requirements, giving them linguistic legitimacy.

Memes can be traced back to the chain letter

Such intentional reshaping of communication transmissions dates back at least hundreds of years to the advent of the chain letter, a type of message that asks readers to create their own copy or at least forward it to others.

Dawkins believes cultural memes have mutated into internet memes

The world's creations fall into two categories: those that look designed but whose appearance or function came about due to random mutation and natural selection, such as birds, and those whose designs and mutations are knowingly crafted, such as airplanes.

Meme stocks often have little underlying value but are fueled by crowd funding

"Meme stocks" is a phrase originating in the early 2020s, referring to companies with little underlying value who gain recognition through social media and whose stock price experiences rapid gains.

Articulating weird memes

Some memes eschew established formats and references, creating new variants that resonate with scrollers through strange meta-jokes or compositions. This episode of this podcast, geared toward blind netizens, dives into some of the weird memes being shared online, such as one in which a pigeon sitting on a shoddy excuse for a nest, single egg forgotten, is meant to inspire comfort in those whose efforts have fallen short.

Biologist Richard Dawkins coined the term 'meme'

His 1976 book "The Selfish Gene" proposed that units of culture could be replicated, passed on, and evolve as they were transmitted, similar to human genes. He called this unit a "meme," to be pronounced like "cream."

2025 showed that memes continue to blend politics and pop culture

This list from InsideHook ranks the top 25 memes of 2025. A recurring trend is the thin line between politics and popular culture, with users often using memes to comment on the state of the country. Of course, there was also a fair amount of highly specific and highly bizarre content, something the internet has been known to highlight.

Most memes now begin on TikTok

The website Know Your Meme looked at the data for 700 to 1,400 memes uploaded to the platform each year from 2010 to 2022. In 2010, a majority of memes began on YouTube (34%) or 4chan (28%), but by 2022 most were starting on TikTok.

How Chuck Norris 'Facts' gave birth to the modern meme

In the early 2000s, anonymous, absurdly hyperbolic jokes about one B-level action star suddenly appeared everywhere on the internet. "Chuck Norris Facts" were spawned by a high school senior, who'd noticed something funny online and taken it to the next level. As Ryan Hockensmith shows in this detailed history, Spector's joke laid the groundwork for the modern meme.

Memes can turn regular people into unwitting celebrities

When Charles Ramsey heard loud banging from his neighbor's house, he peeked outside and saw a woman trying to escape. After helping the abducted woman get free, he gave an interview that became a viral autotuned meme. This podcast explores the unintended consequences of that relationship and its racial overtones.

Political sloganeering is often downstream of memes

In 2018, #JobsNotMobs morphed from an internet meme into a conservative slogan. A video clip of angry protesters mixed with news anchors discouraging the use of the word "mob" posted on October 11, birthed the phrase. By October 19, it was adapted into a Republican party slogan.

Childhood memes like '67' existed before the internet

Kids saying "67" and then erupting in laughter may have been popularized by social media, but childhood rhymes, songs, and jokes that confuse adults have always existed. Iona and Peter Opie studied the phenomena, publishing numerous books on the topic from the 1950s through the 1980s.

'Creepypasta' is a meme that has its roots in folklore

The genre of crowdsourced, horror folklore comes from copypasta, a term that refers to snippets of content copy-and-pasted online ad nauseam. These memes' allure stems at least partly from how they seemingly rise from nowhere, with tales crafted by many hands over many iterations.

Memecoins are cryptocurrency created around popular 'memes,' or viral internet jokes

Dogecoin is perhaps the most famous "memecoin." While they tend to be more volatile than other types of crypto (after all, they're often created due to ephemeral trends), that doesn't mean they can't be valuable: Dogecoin is currently one of the most valuable cryptocurrencies in the world.

Norman Rockwell's 'Freedom of Speech' has become an internet meme

The famous painting, which portrays a man in work clothes speaking up in a crowd of men in suits, has become a companion image for internet users posting unpopular or controversial opinions. (Some users may experience a paywall.)

'Instagram traps' are changing art museums

In the creator economy era, it feels like anyone has the potential to become an influencer—if they can just capture the right content. Naturally, some places are better suited for an Instagram photo than others. Museums-turned-photo-backdrops (think: the Museum of Ice Cream) are the best of the best.

Social media can reinforce echo chambers that amplify pre-existing sentiments

A 2023 Nature study showed that exposure to diverse content left participants with unchanged core beliefs, suggesting social media alone cannot create hateful viewpoints. However, such platforms allow rhetoric to spread widely, potentially exacerbating geopolitical tensions.

How metaphors shape the way we think

A metaphor is often viewed as a form of art, deployed only in special circumstances to help an audience grasp something complex or unique. But metaphors are far more fundamental than that, shaping much of how we think about our relationship to others and the world. This article explores how a focus on the metaphors we use can clarify and strengthen our thinking. Learn more here.

'Birds Aren't Real' parodies the way memes traffic conspiracy theories

Peter McIndoe claims the US government killed 12 billion birds only to replace them with drones. These statements have powered protests—and McIndoe's fictional campaign that highlights how conspiracies and their theorists are treated.

The dead internet theory suggests that mostly bots are interacting online

The dead internet theory proposes that bots create most online content. These bots are believed to create social media posts to boost engagement and increase advertising revenue. However, the accounts doing the liking and commenting are also believed to be bots. The theory suggests governments use bots to manipulate public opinion.

The story behind one iconic meme

The 2012 post titled "Just a book owners smile" shows 11-year-old Maggie Goldenberger—resplendent in her braces, pigtails, and treasure map-like vest—holding a trio of Goosebumps books and grinning wildly at the camera. Another user quickly captioned it, "GERSBERMS. MAH FRAVRIT BERKS."

How TikTok ate the internet

TikTok is now deeply integrated into American culture, thanks to the app’s powerful algorithm and focus on entertainment which have influenced popular trends and social media content consumption in the US. This immersive piece highlights TikTok’s role in helping shape everything from music to fashion and even politics in the US—while its connection to China has also drawn scrutiny and raised national security concerns.

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

AI is not good at understanding satire

Social media has become rife with misinformation. In response, some organizations have deployed AI-assisted programs trying to curb the spread of this inaccurate content. The problem is that misinformation and satire, rhetorically speaking, often use the same kind of language, something AI struggles to understand.

Extremist groups have used Facebook to propagate misinformation and recruit members

For years, Facebook has been accused of taking a too-light approach to content moderation. While it's made strides in recent years, problematic content continues to thrive on the company's platforms.

Facebook launched its 'like' button and Twitter its 'retweet' button in 2009, innovations psychologist Jonathan Haidt argues rewired social media to reward outrage over accuracy.

A joke about mercury in an elevator led to the invention of emoticons

A false message about mercury contamination was posted in response to a physics problem on Carnegie Mellon's discussion board in 1982, which some users took seriously. The need to indicate which messages were jokes led to the creation of facial expressions using special characters.

Browse millions of 'Simpsons' screencaps

"The Simpsons" has become an integral part of internet meme culture, with jokes and images from decades ago still finding their way into online discourse. This searchable database allows you to search for your favorite lines and instantly turn them into memes.

True crime fans can sometimes disregard the real people and trauma behind cases

True crime content has become a social gathering place. In addition to content generated by creators, consumer-driven true crime spaces have blossomed on social media. In these spaces, consumers track developments and share theories as if criminal cases are sports. Citizen sleuths can sometimes inspire new leads but often add to survivors' suffering and sling speculation that can clog tip lines and hit innocent bystanders.

Social psychologist Jonathan Haidt, author of 'The Anxious Generation,' contends that children are losing the ability to pay attention as they spend half their lives perusing social media content designed to hook them.

A 2019 meme about Area 51, the highly secretive government facility that some believe researches alien life, led to arrests—and a music festival.

Private Facebook groups are acting as an entryway to support groups

Many groups are findable via search but only members can see their content. Others are "secret"—meaning an existing member must invite you to become part of it. But they're all free, remote, and potentially accessible 24/7. (Some users may encounter a paywall.)

Pepe the Frog went from internet meme to symbol of hate

The character first appeared in 2005, in an online comic called "Boy's Club," inspiring countless memes in which his likeliness was used as a supportive shorthand. Then, people started pairing Pepe with hateful messages, morphing him into something his author never intended.

A major dopamine hit from social media use comes from unpredictability—not knowing if the content users post or share will get the 'like' from other users, triggering cycles of anticipation similar to those experienced with a slot machine.

Dystopian narratives have influenced real-life extremists

J.M. Berger, a senior research fellow at Middlebury’s Center on Terrorism, Extremism, and Counterterrorism, traced how terrorist organizations have latched on to dystopian narratives, with some groups even embracing the texts’ lexicons and iconographies.

AI-generated avatars allow users to create deepfakes in real time

Synthetic media tools can map voices and faces to make individuals appear as someone else. Although they open the door to new opportunities in immersive education and entertainment, they also raise concerns about the misuse of personal identity.

Here is a visualization of the creator economy as an ecosystem

From social media platforms like Instagram and TikTok, to major advertisers paying influencers to promote their brands, to the consumers watching online content, quite a few engines have to keep firing to make the creator economy run smoothly.

Positive role models are a benefit of support groups

Meeting individuals who are going through similar life experiences or navigating similar health journeys can provide inspiration and be a benefit of attending in-person or online support groups.

Conspiracy theories today are often born from online radicalization

New York Times tech columnist Kevin Roose examines how individuals become radicalized while using platforms like YouTube. Hate crimes that took place before the COVID-19 pandemic inspired the podcast, which looks at online commentators, algorithms, and isolation, and possible explanations for how increased online activity can sometimes lead to violent crime.

On social media, satire is often mistaken for news

A 2018 study found that satire was often mistaken for legitimate fact, with stories from outlets like The Onion being shared widely without any understanding of their satirical intent. Likewise, the study found that media outlets often mislabeled satire as "fake news," a label that implies disinformation rather than social commentary.

Why this artist staged a satirical romance with Mark Zuckerberg

Internet performance artist Harriet Richardson is using AI and Meta's social media tools to make it appear as though she's in a serious romantic relationship with Mark Zuckerberg. While the images generate laughs, Richardson also says they're part of a larger satirical project aiming to highlight the larger societal impact of Meta's decision to discontinue fact-checking content across its platforms.

Give your memories a place to live and explore the personal stories left by strangers, tied to specific locations, in this interactive map of the world.

Anthropic's interpretability team discusses how AI models' thinking mimics biology

Just as humans engage in complex behaviors to survive and reproduce, teams of experts in neuroscience, virology, mathematics, and other disciplines argue that large language models develop complex mechanisms to achieve their goals. These mechanisms can be manipulated to assess how they modify outputs—much like stimulating individual neurons—to uncover how LLMs "think."

While influencers try to make money off of their posts, that's not always the case for content creators.