Winning a Grammy significantly impacts an artist's sales and streaming

Winning (or losing) a Grammy can impact the music an artist makes

A group of sociologists wanted to understand the impact the Grammys have on artists' musical output. They discovered that winning a Grammy often emboldens artists to release music that deviates from their own previous work and others. Nominees who lose do the opposite and trend toward the mainstream.

The album of the year award is the most prestigious Grammy

The Big Four awards—song of the year, album of the year, record of the year, and best new artist—are the only Grammy categories that are genre-agnostic. Some people are confused by the difference between awards, especially song and record. The record of the year primarily honors the performing artist. Song of the year honors the songwriter. (Some users may experience a paywall.)

In 2025, Beyoncé finally took home the album of the year award

Beyoncé has the most individual Grammy wins, but for many years, she never won the coveted album of the year prize, leading to much rancor among her fan base. That changed in 2025 with her album "Cowboy Carter," which took home the top honor.

Streaming helped propel Bad Bunny to the top of the charts

For decades, labels believed Spanish-language artists had to sing in English to break into the mainstream. Metrics on YouTube and Spotify, though, have shown that listeners are interested in artists like Bad Bunny, who have intentionally made music in Spanish and have become immensely popular.

Some critics argue that Grammys favor commercially successful artists

For this two-part series of Slate’s pop music podcast "Hit Parade," pop critic Chris Malanfi looks into the relationship between commercial and critical success and how the Grammys are affected by outside influences like the Billboard Hot 100 chart.

After Beyoncé won the Grammy for best country album, the Grammys created a new category

The singer took home the award for best country album in 2025 for "Cowboy Carter." Months after the awards, and some criticism from the country community, the Grammys announced a new category for 2026: best contemporary country album. Ostensibly, that makes room for the genre's traditionalists and its innovators, though the distinction between the two categories is vague.

People have tied for Grammy Awards at least 34 times

Because of the Grammys voting structure, it's possible for two artists (or songs or producers, etc.) to receive the same vote totals. What happens then? Two Grammys! It has led to some funny moments, including in 1981, when classical musician Itzhak Perlman tied with … himself, for best classical performance as a soloist.

Billie Eilish broke records at the 2020 Grammys

Alternative pop star Billie Eilish had a fascinating rise to fame. She cemented her album "When We All Fall Asleep, Where Do We Go?" in Grammys history by becoming the first woman and youngest person to win all the Big Four awards in the same night.

The Latin Grammys first began in 2000

For many years, the Grammy Awards honored Spanish-language artists during the main ceremony. Over time, though, these artists became so popular that the decision was made to spin off a separate awards show: the Latin Grammys. The Latin Grammys honor music recorded in Spanish or Portuguese, but the voting process is much the same as it is for the traditional Grammys.

The Grammy nomination process is famously complex

To explain in simple terms, NARAS voting members make their recommendations for nominees, which are then reviewed to ensure the nominees are eligible and categorized correctly. After that, those same NARAS members vote a second time, and the winners are revealed live onstage during the ceremony.

Grammy snubs and losses have generated controversy over the years

While there’s always some friction when major award nominees are announced from those who believe a favorite has been snubbed, the Grammys have attracted quite a bit of pushback in the last few years. Much of the controversy centers around the show’s purported unequal treatment of artists of color, particularly Black artists.

The first Grammys acknowledged only 4 genres

At the first Grammys, there were six awards presented in four genres: classical, jazz, country, and R&B. But over time, it became clear that plenty of music didn't fit neatly into those categories. Now there are more than a dozen genres recognized, spanning multiple cultures and continents.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Best new artist can include performers who have been working in the industry for years

As long as they haven’t been nominated for a Grammy previously, anyone who releases a recording that “establishes their public identity” can be eligible.

How the Grammy Awards are made

The Grammy Awards aren’t just trophies—they’re handcrafted works of art. Since 1959, each Grammy has been meticulously made from a custom metal alloy called “grammium.” From its origins to the process behind every award, here’s a look at the craftsmanship behind music’s most prestigious honor.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

Billboard’s Hot 100 methodology is notoriously private

The magazine’s singles chart is based on on-demand streams (from platforms like Spotify), digital sales (from stores like iTunes), and radio airplay. Not all of those sources are weighted equally, though—sales are more important than airplay, and airplay is more significant than streams. In 2018, Billboard began weighing streams from premium subscriptions more heavily than free streams (like listening to a song on Pandora).

Critics believe Grammy expert panels primarily benefit legacy artists

When the expert review panels for the Big Four awards were disbanded, it was with the hope that the decision would lead to a broader range of nominees and winners. But, in practice, it's not clear that it's playing out that way.

BTS was the 2020 Time Entertainer of the Year

The COVID-19 pandemic brought a lot of good fortune to BTS, who were able to reach audiences worldwide with their talent, appearance, and messaging. This Time profile of the group reflects on the epoch-defining group and how they stood out from other musical acts by being more socially progressive and uplifting. Their success is recognized as a triumph for Asian representation and the boundless popularity of K-pop idols.

Country music's popularity skyrocketed in the 21st century, establishing itself as a dominant force on the Billboard charts in the 2010s.

'The Life of a Showgirl' was Swift's 15th chart-topping album

That places her second on Billboard's all-time list, though streaming has significantly changed how "sales" are interpreted. Prior to the shift to digital music, Billboard's album chart relied solely on sales of physical units. Since 2014, the chart has also considered streams from services like Spotify, Apple Music and YouTube.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

J Lo's infamous green dress at the 2000 Grammy Awards led to Google Images

Marie Claire rounded up some of the wildest, most infamous Grammys controversies, ranging from wardrobe malfunctions to ill-gotten awards. See events like Kanye and Taylor reconciling, Adele having mic issues, shocking wins, and other historic moments.

Spotify's most-streamed albums to date

Interested in people's listening habits? Look through this up-to-date list to find out the most streamed albums on Spotify. See which musicians top the list by year, decade, or even all-time.

Taylor Swift was the first artist to occupy all of Billboard's Top 10

Swift's 2022 release "Midnights" led to an unprecedented feat: For the first time in Billboard history, the entire top 10 of the Hot 100 was occupied by the same artist. Two years later, "The Tortured Poets Department" would occupy the first 14 slots on the chart.

How AI helped the Beatles win their eighth Grammy

It’s been decades since the legendary British rock band broke up, yet they still managed to snag a Grammy at the 2025 awards ceremony. This feat is thanks to AI, specifically machine-learning technology, to isolate and clean up different components of a late 1970s recording. This mini-documentary shows how the band's surviving members crafted “Now and Then” with the modern technology.

Hear 2 jazz pianists analyze 'Getz/Gilberto'

The 1964 bossa nova classic won the Grammy for album of the year, a rare feat for a jazz record. According to jazz pianists Peter Martin and Adam Maness, that also makes it one of the last truly popular jazz albums. In this episode of their podcast "You'll Hear It," they break down the musicality of the songs in real time, offering technical insights into every quirk and nuance.

Superfans of K-pop group BTS gamed the Billboard chart

In 2021, the boy band scored a number one hit with “Butter,” its second English-language track. As Stereogum writer Tom Breihan points out, though, it rose to the top of the charts without actually being the most popular song in the country. Other songs were considerably more popular on streaming platforms, but BTS’ hyperdevoted fanbase realized that purchasing digital downloads weighed more heavily in Billboard’s methodology. Recognizing an opportunity, BTS dropped the price of a download to 69 cents, securing their place on the top of the charts.

Drake has more top-five Hot 100 hits than any other artist

In 2022, the rapper’s collaboration with DJ Khaled and Lil Baby, “Staying Alive,” reached the number five slot on the Billboard Hot 100 chart. That was his 30th track to reach the top five, surpassing the Beatles’ record of 29, which they achieved in 1970 with “The Long and Winding Road.”

Take a peek inside those $225,000 Oscar gift bags.

Even the losers will win big at the Academy Awards, thanks to all of the free swag. Here’s what they’ll take home this year.

The artists with the most No. 1 singles

Scoring a No. 1 single is a difficult task—less than 4% of the songs that have made Billboard's Hot 100 chart have ever reached the top spot. This list breaks down the most elite hitmakers in Billboard history, including the Supremes, Taylor Swift, and the Beatles, who released an incredible 20 No. 1 singles.

The duties and importance of Grammy expert panels have shifted over the years

The anonymous expert panels were first introduced into the Grammys voting process in the '90s to counteract claims that the awards weren't "with it" anymore—basically, that they were biased toward more traditional music acts. Of course, that was also the argument for disbanding some of them in 2022: Many people thought the panels were introducing their own bias into the nominations. Now, they exist mainly to ensure genre nominations are correctly categorized. (Some users may experience a paywall.)

In the week after his death, 5 Prince albums appeared in the Billboard top 10

After his death in 2016, the public revisited Prince's catalog in a big way. For the first time in modern Billboard history, half of the magazine's Billboard 200 was concurrently occupied by a single artist. Three of those titles were compilations ("The Very Best of Prince," "The Hits/The B-Sides," and "Ultimate"), with the remaining two taken by studio albums ("Purple Rain" and "1999").

Kendrick Lamar won the 2018 Pulitzer Prize for Music, a milestone for hip-hop

The acclaimed rapper won for his 2017 album “DAMN.,” which includes sonic nods to the culture’s long history and lyrics that grapple with its complications. Critics noted that the award suggested hip-hop had been welcomed into the upper echelons of the art establishment.

Mariah Carey's 'All I Want for Christmas Is You' is the longest-running No. 1 single

In 2025, the 1994 track spent 20 weeks atop Billboard’s Hot 100 chart. The song has been a popular Christmas number since its release, but streaming has elevated it to a perennial chart-topper: Every time someone plays the song on a service like Spotify (something that’s likely to happen every holiday season), they’re effectively casting a vote for it to hit the chart.

In 2016, Bob Dylan won the Nobel Prize in Literature for his lyrics, marking the first time a rock songwriter had won the award.

'Jazz Samba' is considered the start of the American bossa nova craze

The 1962 album by Stan Getz and Charlie Byrd was an unexpected hit, reaching the top of the Billboard album chart and receiving a Grammy nomination for album of the year. Its lead single, "Desafinado," won the Grammy for best jazz performance and is now considered one of the genre's classic tracks.

TikTok's algorithm has changed the way hits are made

Songs aimed at TikTok's algorithm—designed for viral dances or soundtracking common experiences—often find success on the Billboard charts. An early example was Lil Nas X's "Old Town Road," which used his memes and a country-trap beat from the Netherlands to rise to the top of the Billboard charts.

Winning a James Beard Award can have mixed effects

Winning the honor doesn't mean a restaurant will be set for the future. Most found that while winning gave an initial bump in the number of reservations, that pattern didn’t necessarily hold for long enough to make a real difference in the numbers.

Days after her release from prison, Billie Holiday sold out Carnegie Hall

The jazz icon was released early from federal prison on good behavior. Following her arrest, she was effectively prohibited from performing in New York's nightclubs, but she realized she could still perform, so long as it was in a venue that hadn't been deemed a "cabaret." The solution? The famous Carnegie Hall. The show sold out within a week, and the venue became a regular stop for Holiday, who performed there 22 times.

In 2023 Taylor Swift made history having the most #1 albums of any female artist

Taylor Swift is as much a businesswoman and a marketer as she is a successful musician and performer, all of which has helped her become one of the biggest entertainment stars of the modern era.

TikTok isn't factored into a song's rank on the Billboard charts, but it can have an impact

Billboard ranks a song's chart position based on its radio airplay, its physical sales, and its streaming numbers (across Spotify and other platforms), but doesn't include user-generated content, meaning it doesn't include TikTok videos. Keith Caulfield, Billboard's managing director of charts and data operations, notes that TikTok still has an impact, though, because listeners will often stream the app's most popular songs on other platforms.

Taylor Swift is one of the most successful artists in the world

Few musicians are more popular (or more influential) than Taylor Swift. that's not a broad generalization. The data from this music-industry report backs it up. Luminate not only breaks down Swift’s titanic streaming numbers but also analyzes the strength of her fandom, which the publication considers indicative of “influence.”

2025 marked the first time in 35 years a hip-hop song wasn't in the top 40

The Billboard Hot 100 chart dated October 25, 2025, didn't have any rap or hip-hop songs in its top 40 singles, something that hadn't happened since Feb. 2, 1990. One explanation is a Billboard methodology change, and another is Taylor Swift's "The Life of a Showgirl."

Hip-hop gained significant popularity in the 21st century, dominating Billboard's pop chart.

The 2022 best picture winner, 'CODA,' was an Apple+ original

Streaming has changed more than how we watch movies—it's changed the way we recognize them during awards season. When movie theaters shut down during the early days of the pandemic, studios had no choice but to release their films on streaming. Once the shift occurred, there was no going back.

Some critics say comparing chart rankings across decades is meaningless

Although Billboard’s charts are presented as objective measures of a given song’s popularity, the company’s changing methodology (alongside changes in technology and listener habits) has made weighing chart success from different eras an imperfect science.

Super Bowl halftime shows reliably drive massive music sales spikes

Since Michael Jackson’s 1993 performance, halftime headliners have seen major increases in sales and streams—from Prince to Lady Gaga. Kendrick Lamar’s 2025 show was no exception, as it was the most-watched halftime performance on record.

The 2023 lineup featured its first Spanish-language and K-pop headliners

As Coachella moves through its third decade, the festival is continuing to evolve, welcoming its first Spanish-language (Bad Bunny) and K-pop (Blackpink) headliners in 2023.