The 30 most popular YouTubers

YouTube's 10 most viewed music videos of all time

YouTube arrived in 2005 with a short, innocuous video about the San Diego Zoo. Just 20 years later, it's one of the most popular websites and a go-to for countless music fans. This list of the site's most popular music videos analyzes how the videos hold up after reaching billions of views. The biggest takeaway? "Gangnam Style" is still a thrilling watch.

TikTok's top 10 users have over 1B followers

Influencers like Charli D'Amelio and MrBeast, as well as more traditional stars like Dwayne "The Rock" Johnson, produce content that keep people scrolling.

MrBeast became one of YouTube's biggest creators

Jimmy Donaldson, aka "MrBeast," has racked up more than 312 million subscribers on the platform thanks to high-energy videos that mostly feature challenges, stunts, and philanthropy. He joined YouTube in February 2012, and his 800-plus videos have racked up more than 57 billion views.

How YouTube's biggest creator changed the platform forever

Jimmy Donaldson, aka MrBeast, has accrued 241 million subscribers on YouTube by obsessing over content and spending sometimes millions to produce a single video. He is known for recording himself doing extreme stunts, like staying underwater for 24 hours, and gifting people with large amounts of money. Creators have imitated his style ever since. Dive into how MrBeast transformed YouTube here.

MrBeast is one of YouTube's biggest creators

Jimmy Donaldson always wanted to be an entrepreneur. His drive to succeed helped create the world's most successful YouTube channel through his media personality MrBeast. This in-depth interview with Steven Bartlett reveals the intimate details of Donaldson's experience as a big-time creator and more.

The world's top streaming services (by subscriber count)

With almost 270 million paying users, Netflix is the dominant force in streaming entertainment. But after enjoying a first-mover advantage for years, competitors are beginning to catch up. Most notable is Amazon, which leverages its Prime subscriptions to bundle Prime Video, and has amassed an estimated 200 million users. See an updated tracker of the world's biggest platforms by audience.

Taylor Swift is one of the most successful artists in the world

Few musicians are more popular (or more influential) than Taylor Swift. that's not a broad generalization. The data from this music-industry report backs it up. Luminate not only breaks down Swift’s titanic streaming numbers but also analyzes the strength of her fandom, which the publication considers indicative of “influence.”

How the YouTube algorithm works, according to MrBeast

In this brief interview clip, the YouTube savant "MrBeast" summarizes how the YouTube algorithm—which he relies on to make his content go viral—actually works.

A small fraction of creators make money on YouTube

YouTube has become one of the world's leading entertainment platforms almost entirely on the back of users who upload their own content. An estimated 3.7 million new videos get uploaded to YouTube each day, but only a small, very popular fraction are able to make money from their content.

As of 2025, Wikipedia is one of the top 10 most-visited sites in the world

Alphabet Inc.'s Google search engine and YouTube received nearly 150 billion combined visits in November, followed by Facebook, ChatGPT, and Instagram, which each received over 5 billion visits during the same span. With 4.42 billion visits for the month, Wikipedia ranked just behind Reddit's 4.85 billion.

Spotify's most-streamed albums to date

Interested in people's listening habits? Look through this up-to-date list to find out the most streamed albums on Spotify. See which musicians top the list by year, decade, or even all-time.

View the list of most followed users on X

X, formerly Twitter, may now face more competition from rival social networks than ever, but it also had over 650 million active users as of early 2025. Elon Musk, Barack Obama, and Cristiano Ronaldo led the list of most-followed accounts then.

Google reveals the top searches of 2023

Google Search remains the world's most popular online search engine, and the tech behemoth reveals the most common searches from at the end of every year. See global as well as more local trends in most common searches for people, films, and more.

YouTube's recommendation algorithm relies on over 80 billion daily pieces of information

These signals include which videos a user has watched, searched for, and liked, as well as channel subscriptions and feedback selections, such as videos marked "not interested." Each user's viewing habits are compared with those of other users with similar habits, and this information is used to suggest additional content.

Top creators get paid millions of dollars per post

From the Kardashians to the world’s top soccer players, a handful of celebrities average hundreds of thousands, if not millions of dollars, per sponsored post. But brands aren’t willing to shell out that money for a high follower count alone. Creators must have high engagement rates on their content, too.

YouTube no longer provides data to Billboard

Billboard began using data from YouTube in 2013, tracking the platform’s most popular songs as it became a hub for listeners. That relationship ended in January 2026, when YouTube announced it was ending the partnership, citing a disagreement over how Billboard weighted premium users more heavily than free users.

Youtube, explained

YouTube began as a quirky site where users uploaded funny, random videos—a do-it-yourself television service. Today, it’s a global media powerhouse and home to everything from movie trailers to video podcasts, livestreams, and much more. Want to learn more about the streaming giant? Check out our 5-minute explainer here.

Justin Bieber spent Coachella on YouTube

The pop star was the festival's Saturday headliner, a slot typically reserved for massive spectacles. Bieber, however, spent a significant portion of it scrolling YouTube. Timothy Karoff's evenhanded review tries to make sense of the unexpected scene.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

YouTube occupies more US screen time than Netflix

As consumers continue to shift their viewing activity away from traditional cable and broadcast TV, they’re spending an increasing amount of time streaming content, much of it on YouTube. In fact, Nielsen data from August 2025, shows that YouTube accounted for 13.1% of US screen time, compared to Netflix’s 8.7%.

Listen to a Taylor Swift superfan podcast

One measure of Taylor Swift's popularity is the scale of her online fan community, which manifests in everything from fan-created art and cover songs to podcasts hosted by her fans. Tay of the Day dives into Taylor Swift's world by demystifying everything from her music to her globe-spanning tours.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Twitch is a live-streaming platform popularized via the broadcast of esports events and users playing video games.

The creator economy—which is projected to be worth as much as $480B by 2027—is a system powered by people creating online content for monetizable audiences.

How popular are America's billionaires?

The US has more billionaires than any other country, and they are a mix of media moguls, entrepreneurs, and entertainers. This list ranks the 10 richest Americans by their popularity. The oracle of Omaha, Warren Buffett, ranks highest in favorability at 52%, while Google cofounder Sergey Brin ranks lowest—likely because 72% of respondents didn't recognize his name.

YouTube brought endless content—and endless culture wars

How did YouTube grow from a startup in 2005, to a media powerhouse with more than 2.5 billion monthly logged-in users who watch more than 1 billion hours of video every day? That’s what this podcast interview with Bloomberg tech reporter Mark Bergen on NPR’s Fresh Air explores.

In 2022, there were 4.2 billion social media users across the globe

Among them were 200 million creators. Linktree, a company that helps create links in people’s social media bios (and much more), gathered the most important numbers from 2022 to get a more accurate picture of what the creator economy looks like, numerically speaking.

Blackpink are the most followed female group on Spotify

The widespread popularity of the four-piece girl group Blackpink has built a large community of fans—called Blink—and proven the success of unconventional marketing strategies. Instead of producing a wealth of content and new material, Blackpink releases albums slowly, building tension for their fans. During their musical breaks, the women continue to build on their icon status, working with luxury brands like Chanel or even guest-starring in major American TV shows like “The Idol.”

Less than half of TikTok's US users have posted a video

Like most platforms, content is driven by a small number of active users—in TikTok's case, 25% of accounts are responsible for an estimated 98% of content posted.

The artists with the most No. 1 singles

Scoring a No. 1 single is a difficult task—less than 4% of the songs that have made Billboard's Hot 100 chart have ever reached the top spot. This list breaks down the most elite hitmakers in Billboard history, including the Supremes, Taylor Swift, and the Beatles, who released an incredible 20 No. 1 singles.

In 2023 Taylor Swift made history having the most #1 albums of any female artist

Taylor Swift is as much a businesswoman and a marketer as she is a successful musician and performer, all of which has helped her become one of the biggest entertainment stars of the modern era.

Charting the most popular email providers since 1997

The email is the most stable feature of the Internet; a rare digital product that changed little over the decades. Nonetheless, the major email service providers have vastly shifted. Watch this time-based chart which shows the number of users of the top 10 email providers since 1997, and see how totally nonexistent Gmail skyrockets to dominance by today.

See a ranking of the most popular websites on the World Wide Web from 1995 to 2023

America Online's homepage was the most popular website through mid-2021, when the Yahoo homepage took over and, shortly afterward, became the first website to reach 1 billion monthly visits. It would not be dethroned until early 2006 by Google, a major player in the search engine market.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

Taylor Swift fans are called 'Swifties'

Taylor Swift has a massive worldwide fanbase. Interacting with fellow so-called “Swifties” is part of what keeps her fans engaged. An interview with a 21-year-old fan who runs an influential Taylor fan account on X (formerly Twitter) talks about what it’s like to connect with fellow fans and their experiences.

TikTok can turn everyday users into stars

TikTok is such a cultural force, it’s now a platform for turning ordinary users into stars. This "Planet Money" podcast episode performs a deep dive into how Tai Verdes went from working a day job and dreaming of becoming a successful musician to using TikTok to gain a following.

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

‘Nipple-gate’ helped spark the creation of YouTube

After Justin Timberlake exposed Janet Jackson during Super Bowl XXXVIII, frustrated viewers searching for clips inspired Jawed Karim and his partners to build YouTube as a platform for sharing missed moments.

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

While influencers try to make money off of their posts, that's not always the case for content creators.

Today’s kids would rather be YouTubers than astronauts

While the other children in your kindergarten class might have wanted to be firefighters or astronauts when they grew up, modern kids are different. Lego conducted a study that found children were more likely to say they wanted to be a YouTuber when they grew up than an astronaut.

TikTok is one of the fastest-growing social media platforms of all time

Centered around user-generated short videos, the platform was created by the Chinese technology company ByteDance Ltd. With over 1.8 billion users, the app has become a global force.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

YouTube's first-ever video was nothing special

YouTube has grown into a cultural force in its two-plus decades of existence. Its beginnings, though, were modest, especially its first video: a 19-second clip about a visit to the San Diego Zoo. This brief resource explains the origins and longtail impact of "Me at the zoo," a simple video uploaded by Jawed Karim on April 23, 2005.

The first social media platforms date back to the late 1990s, and their algorithms were typically chronological, with entities like MySpace and Facebook feeding users content from the most recent posts to the oldest.

TikTok boasts nearly 1.8B monthly users

The app has surged in popularity recently, with usage surging during the COVID-19 pandemic. Those users have generated high revenues, too, with over $23B in 2024.

View a tracker of the most popular search engines from 1993 to 2021

Before Google dethroned Yahoo! as the most popular search engine in 2002 on its way to dominating the market, significant shares of internet searches were conducted across multiple sites, including MSN, AOL, AskJeeves, and AltaVista.

Netflix is the dominant streaming service

As of 2025, Netflix had amassed more than 300 million subscribers globally and saw quarterly revenue over $11B.

Watch this video to find out how Taylor Swift became a billionaire from her musical empire.