The 1968 'Game of the Century' turned college sports into prime-time TV

A showdown between Magic Johnson and Larry Bird in the 1979 NCAA final helped ignite the college basketball boom.

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

Christian Laettner's iconic game-winner, 'the Shot'

It has been over 30 years, but one buzzer-beater continues to make the highlight reel every year: "the Shot." Everyone has seen Christian Laettner nail his jumper from the free-throw line as time expires. But how did Duke get there? This March Madness video starts with 37 seconds left in the Elite Eight game against Kentucky in 1992 and goes through each lead change until the final buzzer.

The 2016 Men's National Championship game is regarded as one of the best basketball games of all time

Villanova's Kris Jenkins hit a buzzer-beating 3-pointer to beat North Carolina 77-74, capping a finish that included Carolina's Marcus Paige tying the game with 4.7 seconds left, making it widely regarded as one of the greatest championship games ever played.

Billie Jean King's victory at the 'Battle of the Sexes' drew over 90 million viewers

After Bobby Riggs trounced No. 2-ranked Margaret Court in the first Battle of the Sexes, he challenged superstar Billie Jean King to a match. King beat Bobby Riggs in a match at the Astrodome, which drew 90 million viewers worldwide, leading to the WTA's first TV deal in 1975. Using historic photos, this Sports Illustrated story dives into the spectacle surrounding the event, why King agreed this time, and the impact the match had on King, as well as the future of women's tennis as a whole.

The inclusion of NBA stars in the '92 Olympics changed basketball's global standing

The Olympics finally permitted professional basketball players to play in 1992 Summer Games and the NBA produced one of the greatest basketball teams ever assembled: The Dream Team. Billions worldwide watched Jordan, Bird, and Magic dominate to win gold, inspiring future Hall of Famers and increasing the NBA's viewership.

The forgotten Larry Bird punch that almost changed everything

Larry Bird biographer Keith O'Brien argues March Madness as we know it today began in 1979, with an electric, raucous game that's largely been forgotten. Thankfully, he's dredged up the details (and the footage) to help us relive it.

How one Texas Western team changed college hoops

Texas Western, featuring college basketball's first all-Black starting five, stunned No. 1 Kentucky in 1966. Coach Don Haskins shrugged off the issue of race, but he received 40,000 pieces of hate mail after the game. This in-depth history relives the Miners' speed-driven triumph, their snub from Ed Sullivan, and a quiet revolution that sparked integration across the South's courts.

20 years of NCAA buzzers

The last few beats of the March Madness title game are among the most thrilling in sports. This video compilation collects the final five seconds of every women's championship from the first year of the tournament through 2022. The result is a fascinating document of celebrations, disappointments, and last-ditch efforts. It's also objective proof that basketball's style has evolved considerably over the decades.

ESPN’s College GameDay show has been a Saturday staple since 1987

Debuting in 1987, College GameDay has become college football’s premier pregame show—broadcasting live from campuses nationwide, featuring spirited fan signs, and setting the stage for the day’s biggest matchups.

Watch the greatest buzzer beaters, clutch shots, and crazy endings in March Madness history

From Christian Laettner's legendary 1992 buzzer-beater against Kentucky to Kris Jenkins' championship-winning 3-pointer in 2016, this compilation captures the most unforgettable last-second moments in tournament history.

How March Madness bracketology became a national obsession

An estimated 60 million people fill out March Madness brackets yearly, despite a one in 9.2 quintillion chance of filling it out perfectly. This Smithsonian magazine article explores how UCLA's dominance in the 1960s and '70s made brackets boring and predictable, and how the expansion to 64 teams and putting games on TV played a huge role in popularizing March Madness brackets.

See some of the greatest individual performances in March Madness history that ended with a championship

Bleacher Report ranks the greatest individual tournament runs in history, from Kareem Abdul-Jabbar's 1968 dominance to Carmelo Anthony's 2003 freshman heroics, counting only performances that ended in a national championship.

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

How Title IX changed college basketball

Until Title IX was passed in 1972, the NCAA had little interest in women's sports because it didn't see them as profitable. This article explores how the AIAW was formed to govern women's basketball, and the massive fight the NCAA eventually put up to take over in 1982. Read about the legal battles it took, and how much money women's basketball is bringing to the NCAA now.

Watch a clip from the 1980 NFL Draft, the first to be broadcast on ESPN

ESPN broadcast the 1980 NFL Draft from the New York Sheraton Hotel's grand ballroom. This decision transformed the Draft from a closed, industry-only event into the nationally televised spectacle it is today, drawing over 13 million viewers annually.

The betting scandal that rocked college basketball

In the 1940s and '50s, illegal bookmaking in college basketball was rampant at Madison Square Garden. In the 1949-50 season, City College of New York players shaved points during games, though they played honestly in the NIT and NCAA tournaments, winning both. This OddsShark.com article explores how the points-shaving scandal was exposed, who went to jail, and its impact on the NIT and CCNY.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

The surprisingly poetic origins of the phrase 'March Madness'

When legendary sportscaster Brent Musberger called the 1982 NCAA basketball tournament "March Madness," the term stuck and helped popularize the annual event. But he wasn't the first to use the phrase. This Time magazine article explores the contributions of Henry V. Porter, who originally used "March madness" in a 1939 article about the Illinois State basketball tournament, and later in a 1942 poem called "Basketball Ides of March."

Documenting the first year of the WNBA

The WNBA was launched in 1997, providing a historic opportunity for women’s basketball. Two weeks after the WNBA kicked off its inaugural season, NBC aired this hourlong documentary, giving viewers a behind-the-scenes look at the league’s first games. The documentary also looks at the first pro league, the All-American Red Heads, and provides stories of the premier players in the WNBA.

Understanding college basketball's guru, UCLA's John Wooden

John Wooden coached UCLA to an unprecedented 10 NCAA titles, including seven straight from 1967 to 1973. He studied the characteristics that made people successful and, in 1948, created his iconic triangular diagram with 25 common behaviors. This article unpacks the 25-block framework that makes the "Pyramid of Success" and shows how Wooden's off-court wisdom shaped future champs like Bill Walton and Steve Kerr.

Ranking ten of the best March Madness buzzer-beaters

There is nothing like the thrill of an NCAA March Madness buzzer-beater–particularly if it's a Cinderella upsetting a top-ranked team. This SI.com article ranks 10 heart-stoppers, going back to 1981. Relive Keith Smart's 1987 dagger, Bryce Drew's prayer in 1998, Kris Jenkins' 2016 title-winner, Lorenzo Charles' 1983 dunk, and, of course, "the Shot" in 1992.

Texas beat USC in the 2006 Rose Bowl to win the national championship

In a matchup of undefeated powerhouses, Vince Young led Texas to a 41–38 victory over USC—capping what is widely regarded as the greatest college football game in history.

Relive the best moments from March Madness 2025

Florida won its first national title since 2007, beating Houston 65-63 in a tournament where all four No. 1 seeds reached the Final Four for only the second time in history.

Lyndon Johnson moved the State of the Union into prime time

In January 1965, President Johnson moved the address to prime time to reach a larger TV audience, using it to promote his "Great Society" program—a push to reduce poverty, advance civil rights, and expand federal action in healthcare and economic opportunity.

The Punch: Tomjanovich and Washington both still feel the pain from that terrible moment

In the NBA of the 1970s, cocaine use was prevalent and fights were a regular occurrence. On one early December in 1977, a fight broke out between the Lakers and the Rockets. Read this gripping LA Times story from 1985 that recounts a near-fatal punch thrown by Laker forward Kermit Washington and the devastating consequences paid by Houston Rocket forward Rudy Tomjanovich.

Watch ESPN's compilation of iconic moments in sports from 2000 to 2009 in their 'Images of the Decade' special.

Ed Sabol's vision of NFL Films impacted how sports were filmed

When the NFL put out a bid to film the 1962 NFL Championship Game, Ed Sabol promised NFL Commissioner Pete Rozelle his higher price tag would be worth it. Sabol’s style of fixed high shots, close-ups of players, and fans in the stands revolutionized how sporting events are filmed, influenced moviemakers like Ron Howard, and gave birth to NFL Films.

The greatest games in NFL history

Do you remember “The Catch”? What about the “Immaculate Reception”? Did you watch when Elway finally got his ring? Take a trip down memory lane with this Bleacher Report list of the 50 greatest games in NFL history. Explore classic NFL moments dating back to the NFL’s early days in the 1930s and '40s to the present day.

Over time, the World Cup became a TV powerhouse, generating massive revenue from broadcast rights and ad placements.

The story of the 1996 Women's Olympic Dream Team

The 1996 US Women’s Basketball Team went 60-0 on their gold medal run and is considered one of the greatest basketball teams ever assembled. The ESPN documentary “30 for 30: Dream On” examines the team’s 14-month journey, which changed the landscape of women’s sports. WNYC’s Alison Stewart interviews Director Kristen Lappas and Dream Team member Carla McGhee about their experience.

Princeton University was a college football powerhouse in the 19th and early 20th centuries, winning the first-ever college football game against Rutgers in 1869.

Title IX helped push women’s soccer to the world stage

In 1999, Title IX-era stars Mia Hamm and Brandi Chastain helped the US win the 1999 World Cup, drawing a then-record 18 million viewers and popularizing US women’s soccer. Many suggest this would not have been possible without the NCAA’s role as a talent incubator, attracting over 20,000 international athletes annually.

The 2007 college football season was one of the wildest in history

In 2007, a record number of top-ranked teams fell, including 41-point underdog Stanford stunning USC. Upsets scrambled the rankings weekly, producing an unpredictable and memorable season.

The inaugural WNBA game

On June 21, 1997, the Los Angeles Sparks and New York Liberty faced off in the inaugural WNBA game. The match-up was the perfect way to introduce the new league, thanks to the showdown between gold medalists Lisa Leslie and Rebecca Lobo. These highlights allow you to revisit the game and witness a nascent league, long before it became the powerhouse it is today.

The 2024 women's national championship between Iowa and South Carolina drew nearly 19 million viewers

Fueled by Caitlin Clark's star power in her final college game, the South Carolina-Iowa championship peaked at 24 million viewers, more than the men's final that year, making it the most-watched basketball game of any kind in five years.

The US Olympic hockey team upset the USSR in 1980—later dubbed the 'Miracle on Ice'

At the 1980 Winter Olympics, a team of American college players defeated the heavily favored Soviet hockey team—shocking the world. The victory became a defining moment of Cold War sports rivalry and American national pride.

The NFL is so successful because it is perfectly suited for television

The predictable weekly cadence of football games ritualizes the experience of watching together, and their relative scarcity makes every game meaningful. With the stop-and-go play of the sport, there are predictable, repeating stoppages to allow broadcasters to sell lots of advertising inventory. The league sits in the sweet spot compared to MLB (many games) and NBA and soccer (continuous play with fewer ads). This Acquired episode distills fascinating insights into the NFL's business and history.

Watch the top ten moments in the history of the Los Angeles Lakers franchise.

The network’s early days were focused on movies and sports

HBO launched in 1972, with an initial focus on commercial-free movies and sports events. The network’s first-ever broadcast was an NHL game between the New York Rangers and the Vancouver Canucks, signaling its commitment to premium, live content.

Watch archival footage of Jesse Owens in the 1936 Berlin Olympics

The 1936 Berlin Games were the first Olympics to be shown live on television (though not broadcast). The Germans used a closed circuit television network to bring the Games to 25 viewing halls in black and white. View footage of American Olympic hero Jesse Owens winning his four gold medals, and his historic interaction with German long jumper Luz Long in Nazi Germany.

The Kennedy-Nixon debates marked the presidency's entry into the television era

In 1960, John F. Kennedy and Richard Nixon faced off in the first televised presidential debates. Kennedy's calm, telegenic presence contrasted with Nixon's uneasy appearance, showing how the new medium could shape voter perceptions and modern campaign strategy.

The 1960s Boston Celtics are among the NBA's best teams

The 1960s was a decade dominated by the Boston Celtics. They won nine championships in the decade and 11 titles in 13 seasons between 1957 and 1969, propelled by their coach and general manager "Red" Auerbach" and center Bill Russell.

The Rose Bowl was first played in 1902 and was the first postseason college football game.

The history of the NIT, college basketball's other tournament

When people refer to March Madness, they're referring to the annual NCAA tournament, the most popular event in college basketball. Often overlooked is the National Invitational Tournament, or NIT, which is viewed as a consolation prize for teams that fail to earn bids to the NCAA. However, the NIT began as the premier tournament until it was eventually beaten out (and ultimately acquired) by its competitor.

Thanksgiving's connection to football began in 1876

It all started with a match between Princeton and Yale in 1876, attended by fewer than 1,000 fans. That competition spawned an annual tradition attracting millions of viewers across college and professional teams.

The 100 most significant sports moments between 2000 and 2025

This list ranks the 100 most significant sports moments of the first 25 years of the 21st century. The editors compiled the collection based on a list of factors, including the "collective joy" factor, whether it made you curse in disbelief, and how much it transcended the sport and entered the broader culture. The top moment: The improbable "helmet catch" during the Super Bowl in 2008.

Watch one of the greatest live TV shots ever

While James Burke was filming the 1978 docuseries "Connections" at the site of a rocket launch, he pulled off a perfectly-timed gesture without use of a green screen. Some say its the greatest live shot ever in TV history.

A hoops expert on the likely March Madness expansion

Rumors about March Madness expanding to a field of 76 teams have led to consternation among some college basketball fans, who believe overcrowding the tournament will dilute what makes it great. HoopsHQ's Seth Davis argues it's a good idea, comparing the change to college football's recent (and highly successful) playoff system.