The history and success of the mysterious Mars Inc.

America’s richest families

You could probably name a few of America's richest people, like Elon Musk or Mark Zuckerberg, for instance. But could you name the richest families in America, like the Waltons or the Mars family? Explore the list of 2024's richest families in America—and find out how they made their money—here.

Everything you need to know about Mars

The Lunar and Planetary Institute provides assorted resources about the red planet, Mars. Review this basic 101 level introduction and get to know our solar system neighbor. Learn about Mars' planet-wide dust storms, staggeringly high mountains (six of which dwarf Mount Everest), and whether there's water there below the surface.

Founded in 1959 by Jay Van Andel and Richard DeVos, Amway, a home goods company, is the largest multilevel marketing company in the world by revenue, generating more than $7B annually.

Elon Musk's will to launch: the early days of SpaceX

Radically reducing the cost of rockets and innovating totally new space vehicles originated in the singular force of Elon Musk's vision. In this podcast, Founders creator David Senra shares what he learned reading a book about SpaceX's beginnings, highlighting Musk's audacious refusal to follow industry conventions and promotion of a culture of action and speed. Learn more insights from the founder here.

The Walton family behind Walmart is the world’s richest family with $432B

The world’s 10 richest families, including the families behind Hermès and Mars, control hundreds of billions of dollars worth of the world’s wealth.

A quick guide to everything SpaceX

SpaceX has single-handedly reignited commercial space exploration, with its reusable rockets, broadband satellite constellation, and plans to populate Mars. The company has gone from a mere idea in 2002 to the world's most well-known private space company. Learn the basics about this pivotal company with this quick guide from CNET.

Some 19th century astronomers thought Mars was inhabited

As telescope technology advanced, astronomers became able to observe the surfaces of objects in our solar system with greater detail. The dips, valleys, and lines crisscrossing Mars, particularly, captured onlookers' imagination, leading some to speculate that the seemingly organized features could only have been created by an intelligent civilization.

Listen to a podcast that explains why Elon Musk is creating a company town called 'Snailbrook' for SpaceX and some of his other companies in Bastrop, Texas, a small community roughly 45 minutes outside of Austin.

What is Mars Curiosity rover up to?

Mars continues to reveal itself through the Mars Curiosity Rover, which continues to ramble and roll across the red planet's surface. Here is NASA’s real-time portal for Mars exploration, featuring the latest news, images, and discoveries from the Red Planet. See evidence of the ancient rivers that once ran through the martian landscape, and see how Curiosity is setting the scene for possible future exploration by humans.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company

Those revelations include the company's unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Billionaires are racing to space to control future markets

Although different companies have described focuses ranging from luxury tourism to Martian space colonies, all are building infrastructure to capitalize on the shift away from government-only control and betting big on reusability and scale. By securing public contracts and subsidies, they aim to develop strategic partnerships toward dominance in low Earth orbit.

Uncrustables' reinvention of the PB&J

In the 1990s, David Geske and Len Kretchman came up with the ingenious idea to package and mass-produce a crustless version of the peanut butter and jelly sandwich. This makeover to an American childhood staple resulted in a $1B business. Read this article in Mental Floss to learn more about the origins of the brand Uncrustables and its extraordinary success.

How to make a billion dollars, with Brad Jacobs

Brad Jacobs is a serial entrepreneur who has launched eight billion-dollar enterprises during his storied financial career. With companies focused in energy, waste, and more, Jacobs has stuck to a roll-up playbook of consolidating small players into one conglomerate within an industry, a common tactic of similar private equity firms. This podcast from Founders summarizes Jacobs' book detailing his approach.

Explore a timeline of every mission to Mars through 2020

The US has conducted the most missions (23) and has the highest success rate (74%), followed by Russia (18 missions at 5%). The first successful orbiter was Mariner 4, while Viking 1 was the first successful lander.

See how SpaceX compares to history's other largest IPOs.

SpaceX was built to achieve Elon Musk's vision of making humans an interplanetary species.

PixelMap, one of the oldest NFT projects, made its creator an overnight millionaire

PixelMap suddenly became popular as crypto enthusiasts looked to own a piece of NFT history. Its creator talks about its surprise success in this podcast.

How Martha Stewart became the first self-made billionaire woman

Through her cooking shows, cookware, and media empire, Martha Stewart ascended to billionaire status in 1999, becoming America's first woman to achieve that number on her own. Despite a conviction in 2004 and time spent in prison, Stewart rebounded and continues to develop product lines and media, with an estimated net worth of $200M. Read more about her story here.

Many startup founders pull out-of-the-box stunts to get their businesses off the ground.

Read a timeline of all of Elon Musk's business ventures, from the software company Zip2 in the 1990s to Musk's Twitter acquisition.

Millions of Americans will be invested in SpaceX because of the fast-tracked process to list SpaceX on the Nasdaq 100, and, subsequently, the index funds that track it.

Internet domain names can be worth millions of dollars

And yet, the mysterious man who owns Milk.com likely isn't selling his valuable site any time soon.

Listen to a podcast episode about the time a 'Bored Ape' NFT—a valuable, unique digital asset stored on a blockchain—was kidnapped.

Pop Mart is the company behind the viral Labubu toy craze

Labubus, the Chinese collectible toys, are being heralded as the next Beanie Babies. Pop Mart, the company behind the Labubus, is using a few psychological tools to keep the Labubu economy booming.

The ubiquitous 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity in the late 20th century

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

The story of the Sackler empire behind highly addictive OxyContin

This investigative report examines how the Sackler family built its fortune through Purdue Pharma’s aggressive marketing of OxyContin, a highly addictive painkiller. Through 2017, the drug had generated more than $30B in sales for Purdue Pharma, controlled by the Sacklers.

Elon Musk's $100M investment in SpaceX was lost to three failed rocket launches

The attempts with Falcon 1 endangered the company's future but provided valuable information from which to iterate and follow up with the successful first privately funded orbital launch in history and multiple ISS resupply missions.

Internet sleuths solve secret message on Perseverance rover’s Mars parachute

In 2020, the Perseverance Rover landed on Mars, sending a message for the folks back home on its parachute. It took fewer than six hours for the Internet's collective forces to decode the secret slogan hidden in the parachute's colors and patterns, as well as the geographic coordinates of the earth-bound place where rocketry was perfected.

Some companies like to make their IPO day antics unique.

An article details some of the wildest bell-ringing day stunts in recent history, from Clifford the Big Red Dog ringing the opening bell to one company's employees roasting marshmallows in a campfire on Wall Street as it went public.

Unlike other franchises, the McDonald's Corporation owns the land and the buildings of individual stores, and franchise owners lease those assets—resulting in McDonald's often being called a real-estate company.

Overcoming industry skeptics, SpaceX provides low-cost, high-publicity spaceflights

From recovering and reusing rocket components to launching a mannequin and Tesla into orbit to the tune of David Bowie's "Starman," Elon Musk drove public interest and government contracts to his company as he transformed space launches into spectacles.

Berkshire Hathaway's origin story is strongly intertwined with Warren Buffett's

"Acquired" is a podcast that tells company origin stories—and in one series of episodes, it dives into Berkshire Hathaway's. While the Berkshire Hathaway story ended up becoming three "Acquired" episodes instead of one, Part I explores how Berkshire Hathaway's former CEO became who he is today.

MrBeast is one of YouTube's biggest creators

Jimmy Donaldson always wanted to be an entrepreneur. His drive to succeed helped create the world's most successful YouTube channel through his media personality MrBeast. This in-depth interview with Steven Bartlett reveals the intimate details of Donaldson's experience as a big-time creator and more.

The Forbes Midas List is an annual ranking of the world's top 100 venture capitalists

To qualify, investors are ranked by portfolio companies that have gone public or been acquired for at least $200M in the past five years, or that have at least doubled their private valuation to $400M or more over the same period.

See Bloomberg's continuously updated Billionaire Index

This ranking, updated daily, shows a running tally of the world's 500 richest people. Tesla and SpaceX CEO Elon Musk has largely been atop the list, with a net worth of around $723B as of June 2026. Values fluctuate significantly as much of the wealth is tied to equity in companies. (Some users may experience a paywall.)

The world's 50 most valuable private companies

While public companies typically have the highest valuations, private companies get close. This list breaks down the top 50 as of 2025, with SpaceX at the top with a value of $350B, followed by ByteDance. Over three-fifths of the list are located in the US, with eight in China.

How to visualize the enormous wealth of Elon Musk

The disruptive innovator and founder of SpaceX and Tesla is worth hundreds of billions of dollars, an unimaginable sum. This simple interactive visual uses pixels (representing $1K each) on a scrolling screen to demonstrate the billionaire's wealth compared to other known financial values, like the cost of building a Boeing 777 or the net worth of Tiger Woods.

Until late 2024, the company that makes McDonald's ice cream machines held an elusive repair monopoly on them, the culprit behind the frequent outages that fueled widespread social media discourse.

Ray Kroc proposed the idea of franchising McDonald's as a way to sell more of his Multimixers 7 years before buying the McDonald's brothers out of the company for $2.7M.

A four-billion-year-old meteorite reignited the debate about life on Mars

Recovered from Antarctica in 1984, ALH84001 contained organic compounds, magnetite and iron sulfide grains of potential biological origin, and features that resembled fossilized bacteria. With technological advancements, scientists found abiotic origins for these features in the following decades.

The memecoin casino

This podcast episode dives into the origin story of memecoins like Dogecoin and how people make money off of them in the crypto world.

From the surface, Mars can appear butterscotch, golden brown, and even green

Images from orbiters, landers, and rovers show that Mars has a mix of surface colors resulting from variations in the mineral compositions of different regions. The reddish tint when viewed from Earth comes from kicked up particles of rusted iron.

Planetary exploration and the search for extraterrestrial life kicked off with Viking

NASA's Viking 1 and 2 missions revealed Mars' geological activity and potential for past life through their evidence of past surface water. Viking 1 held the record for the longest Mars surface operation until the Opportunity rover surpassed it in 2010.

Despite many influencers having loyal followings, creator-led brands often fail when the hype from first-time buyers dies down and doesn't translate into repeat purchases.

One of Warren Buffett’s investing principles is investing in well-managed companies

The "Founders" podcast reviews biographies of the world’s top entrepreneurs, and this episode explores a 2012 book about Warren Buffett. The episode includes Buffett's advice on becoming a better business manager and investor.

Amazon's success is attributable, in large part, to founder Jeff Bezos’ vision

Bezos parlayed a career on Wall Street into founding an online bookstore that would evolve into the largest online retailer in the world. Bezos’ story is characterized by his relentless focus on innovation and on the customer experience at Amazon.

America's oldest companies still operating today

Did you know that the Ticonderoga pencil company dates back to 1795? Or that Baker's Chocolate started in 1765? This visualization depicts the oldest American companies that are still in operation today in a timeline—see it here.

The full story of WeWork, one of the most dramatic startup journeys of all time

WeWork has been through a lot since the office space company was founded as a startup in 2010. From its failed IPO in 2019, to the various leadership antics of its founder, Adam Neumann (some have claimed that he acted like a cult leader at times), to how it navigated remote work trends during the pandemic, this video tells the full story of WeWork's growth, failures, and more.

Why there's a snack recession

Inflation and economic uncertainty have driven many Americans to make cuts to their snack budgets, according to reports from major food manufacturers like General Mills, JM Smucker, and Campbell's. Major retailers have also observed lower-income consumers cutting back on nonessentials due to the macroeconomic environment.

Listen to a reporter discuss his story spotlighting a decadeslong corporate cover-up about forever chemicals, substances, which can persist in the environment for hundreds of years—though not forever.