Internet domain names can be worth millions of dollars

'The Million Dollar Homepage' is a snapshot of a dead internet

In 2005, 21-year-old Alex Tew set out to make $1M by selling $1 pixels on his website, effectively creating a standalone internet billboard. The gambit worked, and because the advertisements were one-time payments, the site looks the same as it did in 2005, despite many of the advertised sites going defunct since.

Domains were like real estate in the dot-com era

In the early days of the World Wide Web, users needed to type URLs directly in the search bar to navigate to webpages (as opposed to the more general keyword search that browsers use now). This made simple, short, and intuitive domain names a hot commodity. So having a domain name, like Pets.com or Rent.com, that was easy to find and understand was like owning prime real estate on the WWW. (Some users may experience a paywall.)

Many original dot-com company founders were bought out early on

The people who bought the original domains for dot-com companies and had the ideas to start businesses were often bought out by investors before becoming well-known companies. Both Pets.com and Broadcast.com were acquired early on.

The ubiquitous 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity in the late 20th century

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

The dot-com boom made Mark Cuban a billionaire

Cuban co-founded AudioNet with Todd Wagner in 1995 before it became Broadcast.com—a web app that allowed people to listen to sports commentary on their computers if they couldn't watch a game. In 1999, Yahoo bought Broadcast.com for $5.7B. By the time the market crashed, Cuban had already sold most of his stock in the company and had become a billionaire.

The history and success of the mysterious Mars Inc.

Mars, Incorporated manufactures some of the world’s favorite treats, including M&M’s, Snickers, and Milky Way bars. Despite their success, you’ve probably not heard of them. The privately held company is largely unknown to the world despite being owned by the second-richest family in the US. This podcast discusses the mysterious Mars family and their remarkable entrepreneurial feat. Listen to uncover more.

The 1990s 'Got Milk?' ad campaign was intended to fix milk's dwindling popularity.

A 'unicorn' is a private company with a $1B-plus valuation

Just like a horse with a spiraling horn on its head, private companies with a more than $1B valuation are rare creatures. But unlike the mythical creature, this type of “unicorn” is occasionally spotted in the wild. Unicorn companies include SpaceX, OpenAI, Skims, and more.

The median trademark of public companies in the US is worth $22.5M

There are multiple approaches to evaluating the value of a trademark. Some strategies include analyzing the value of royalty payments a trademark produces and the cost of recreating the trademark or brand.

See the 17 most expensive wines ever sold, including a 6-liter bottle of wine that sold for $1M.

Listen to a podcast episode about the time a 'Bored Ape' NFT—a valuable, unique digital asset stored on a blockchain—was kidnapped.

Instead of .com or similar, web addresses on the dark web end in 'd.onion'

Since the latest version of the onion routing protocol, dark web domain names consist of a random set of 56 alphanumeric characters followed by .onion (e.g., propublica.org → p53lf57qovyuvwsc6xnrppyply3vtqm7l6pcobkmyqsiofyeznfu5uqd.onion). The last character is always "d" due to the encryption algorithm's requirements.

Pets.com is one of the most emblematic dot-com companies

Pets.com—an e-commerce pet store webpage—is a prime example of dot-com companies burning through investments. Despite being a popular and well-known brand, the company struggled to generate enough revenue to become profitable. After raising approximately $82.5M in its February 2000 initial public offering, Pets.com filed for bankruptcy in November of that same year.

View the ecosystem of global services, organizations, and agencies behind the internet

Through an open, transparent, and collaborative model built on open standards development and shared global ownership, the internet is kept freely accessible amid evolving international policies. Key organizations, such as IANA, which allocates IP addresses and fulfills administrative functions for the Domain Name System, function as non-profit organizations.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

The dot-com boom sent tech stocks soaring before a historic collapse

A look at the dot-com bubble, when investors poured money into unproven internet startups, driving the Nasdaq to dizzying heights before it crashed by more than 80% after 2000, showing how new technologies can detach markets from reality.

The 'big bang' of the dot-com era: Netscape's stock price doubled on the day of its initial public offering

The company behind the browser that revolutionized search went public on August 9, 1995. Just before the IPO, the company increased its initial opening price from $14 to $28. On the day the company went public, shares traded as high as $71 before closing at $58.25. The company's market capitalization exceeded $2B. The eye-popping IPO is largely considered the beginning of the dot-com bubble.

Macy’s doesn’t own its flagship location because of the 'million dollar corner'

When Macy’s moved to the Herald Square location, it reached a verbal agreement to acquire that corner of land—but at the last minute, it was sold to a rival store for roughly $1M.

PixelMap, one of the oldest NFT projects, made its creator an overnight millionaire

PixelMap suddenly became popular as crypto enthusiasts looked to own a piece of NFT history. Its creator talks about its surprise success in this podcast.

Data center companies are worsening housing undersupply in some regional markets.

As of 2025, an estimated $3.2B in annual revenue flows through dark web platforms

The untraceable cryptocurrency Monero is used in about 60% of transactions across more than 37 active marketplaces that sell copyrighted materials, private information, and phishing kits—tools that help bad actors more easily create fake sites to steal users' data—for financial fraud.

Investors are buying up land in the Metaverse

Real-estate transactions in the metaverse are reaching record highs. Digital real estate investors share how and why they're spending millions on virtual property.

The dot-com bubble burst in the early 2000s

If you’ve heard of companies like Google and Yahoo, you’re already partially familiar with the dot-com bubble: a period from roughly 1995 to 2001, when internet companies were the hottest thing in venture capital. The “bubble” part of the term refers to the industry’s eventual implosion.

How to visualize the enormous wealth of Elon Musk

The disruptive innovator and founder of SpaceX and Tesla is worth hundreds of billions of dollars, an unimaginable sum. This simple interactive visual uses pixels (representing $1K each) on a scrolling screen to demonstrate the billionaire's wealth compared to other known financial values, like the cost of building a Boeing 777 or the net worth of Tiger Woods.

The world's 50 most valuable private companies

While public companies typically have the highest valuations, private companies get close. This list breaks down the top 50 as of 2025, with SpaceX at the top with a value of $350B, followed by ByteDance. Over three-fifths of the list are located in the US, with eight in China.

See a ranking of the most popular websites on the World Wide Web from 1995 to 2023

America Online's homepage was the most popular website through mid-2021, when the Yahoo homepage took over and, shortly afterward, became the first website to reach 1 billion monthly visits. It would not be dethroned until early 2006 by Google, a major player in the search engine market.

Crypto history's is full of bizarre stories

Digital currencies based solely on misspellings of former President Joe Biden’s name have skyrocketed, and backers of a token based on a Shiba Inu wearing a hat raised $690K to get their logo on the Las Vegas Sphere.

Worth more than $14T, Silicon Valley may be getting too expensive for future founders.

Track Warren Buffett’s real-time net worth

Buffett is worth many, many billions of dollars. As a self-made billionaire, he is the eighth-richest man in the world, and his real-time net worth changes daily.

Amazon founder and billionaire Jeff Bezos' wealth primarily stems from his Amazon ownership stake.

See a ranking of the world's most valuable brands

Evaluating a brand's value involves evaluating investments in marketing, the strength of the brand, and even the company's performance. Technology companies represent most of the global economy's brand value. As of 2026, Apple has the most valuable brand in the world at $608B.

See Bloomberg's continuously updated Billionaire Index

This ranking, updated daily, shows a running tally of the world's 500 richest people. Tesla and SpaceX CEO Elon Musk has largely been atop the list, with a net worth of around $723B as of June 2026. Values fluctuate significantly as much of the wealth is tied to equity in companies. (Some users may experience a paywall.)

The dot-com stock bubble taught Howard Marks about markets

Annual investment letters from Howard Marks, the billionaire cofounder of top distressed debt shop Oaktree Capital Management, are required reading on Wall Street. The prolific writer and investor explains the distinction between the folly of trying to time the market and the necessity of paying attention to market cycles. The difference makes all the difference in returns.

Listen to the history of the first banner ad on the internet, which went live on Oct. 27, 1994, on HotWired.com and pioneered the modern concept of digital advertising.

One of Apple's first computers sold for $375K at an auction

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

Executives at American Online wanted to shut down AIM

Despite not seeing value in a service that could not be charged for, executives were pushed by the development team behind AOL's Instant Messenger to keep it free, which helped it reach 36 million active users. Screenname selection and away messages allowed users to express their individuality, and the use of emoticons sets the tone for future internet communication.

Mark Zuckerberg owns a cattle ranch in Hawaii

Zuckerberg owns a cattle ranch on Kauai, where he says his goal is to raise the best beef in the world. Zuckerberg has said that he raises Wagyu and Angus and feeds them macadamia meal and beer, both of which are produced on the cattle ranch. In January 2024, Zuckerberg said his daughter thought his full-time job was cattle ranching.

Elon Musk's first company was an online business directory called 'Zip2'

Musk started the online alternative to Yellow Pages in 1995 with his younger brother. Musk sold the company for $305M in 1999.

How the Domain Name System works and how it provides a directory for the internet

DNS translates domain names, such as join1440.com, into numerical IP addresses, such as 192.0.2.1, which computer systems use to determine what content a user is looking for across the World Wide Web, making navigation easier for the vast majority of users. Web outages can occur if the DNS servers making these translations become inaccessible.

Many startup founders pull out-of-the-box stunts to get their businesses off the ground.

Bitcoin's founder has always remained anonymous

A pseudonym used by the person or group of people who created bitcoin—the first decentralized cryptocurrency—the real identity of Satoshi Nakamoto has baffled millions of enthusiasts for years.

Mark Zuckerberg was nearly fired from his own company after refusing to sell Facebook to Yahoo for $1B

In 2006, Yahoo tried to buy Facebook for $1B. Despite enthusiasm from nearly all of Facebook's management team and board (which included PayPal cofounder and famed investor Peter Thiel at the time), then 22-year-old Zuckerberg turned down the offer, insisting that Yahoo undervalued the company and didn't have a clear vision for the future. Zuckerberg has since said he regrets not being clear about his intentions to grow the company with his team before the Yahoo bid, as almost all of the company's management team left after he turned down the offer.

Many dot-com companies spent some investor money on expensive parties

Parties hosted by dot-com companies were known to be extravagant and expensive. Technology companies in the Bay Area hosted between 15 and 20 parties a week on average, which cost between $30K and $50K on average.

See the original websites for companies like Google, Facebook, and Apple

Explore archived images of homepages on websites dating all the way back to 1991.

Unlike other franchises, the McDonald's Corporation owns the land and the buildings of individual stores, and franchise owners lease those assets—resulting in McDonald's often being called a real-estate company.

Memecoins are cryptocurrency created around popular 'memes,' or viral internet jokes

Dogecoin is perhaps the most famous "memecoin." While they tend to be more volatile than other types of crypto (after all, they're often created due to ephemeral trends), that doesn't mean they can't be valuable: Dogecoin is currently one of the most valuable cryptocurrencies in the world.

Today's money-making influencers might not have existed without the 'mommy bloggers'

"Mommy bloggers" chronicled the realities of their lives with kids on blogs in the early 2000s. Many eventually made some serious ad dollars too.

Two Papa John's pizzas were the first real-world transaction involving cryptocurrency.

Visualize the world's top 20 billionaires in 2026

This data visualization shows the 20 wealthiest people in the world as of January 2026. Topping the list with a net worth of more than $713B is Elon Musk, trailed by Larry Page ($258B), Jeff Bezos ($251B), and Larry Ellison ($243B).

Theranos and Pets.com are among some of the biggest startup failures ever

You might have heard of Theranos, Elizabeth Holmes’s one-time blood testing company that landed the founder in prison for more than a decade after she was charged with fraud. The rest of the startups on a list of five of the biggest startup failures ever might not be as famous as Theranos, but they were met with similarly disastrous fates.