Taylor Swift's one-note melody increases her relatability

Taylor Swift's songwriting resonated with teenage girls around the world

One fan recalls that the themes of Swift's early songs included hope, betrayal, and a sense of being unremarkable but wanting to be special. She argues that these themes were especially powerful to young girls, regardless of where they were from.

Taylor Swift frequently reinvents herself musically

Swift began her career as a country music artist, morphed into a pop singer, and from there experimented with everything from dance to anthemic pop-rock to a more indie singer-songwriter sound. Her introspective 2020 album “Folklore” offered melancholic tunes to accompany the uncertain times of the COVID-19 pandemic.

The self-titled country album hinted at what would come later

While Taylor Swift eventually crossed over to pop, a Pitchfork review of her first release hints at the ingredients that would fuel Taylor’s rapid ascent and help her connect with fans, including songs with catchy melodies, relatable themes, and deeply personal lyrics that reflect her experiences as a young woman.

Watch Taylor Swift write a song

Taylor Swift is one of the most famous and successful entertainers of the modern era, whose music wins fans and Grammy awards, and secures billions of streams on Spotify. In this clip from the Netflix documentary Miss Americana, Taylor lets cameras film her in the process of writing a song.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

Taylor Swift is one of the most successful artists in the world

Few musicians are more popular (or more influential) than Taylor Swift. that's not a broad generalization. The data from this music-industry report backs it up. Luminate not only breaks down Swift’s titanic streaming numbers but also analyzes the strength of her fandom, which the publication considers indicative of “influence.”

A comprehensive understanding of Taylor Swift

The podcast Every Single Album: Taylor Swift on The Ringer covers everything you need to know about Swift's vast and successful music career. From changes in her voice over the years to the popularity of her album re-recordings, the hosts of this show offer a comprehensive understanding of Taylor Swift's impact and her evolution over time.

Taylor Swift influenced record labels to change the way they write contracts

In addition to being a successful songwriter, Taylor Swift is a change-maker in the music industry. She asserted creative control over her music, re-recording her earlier albums after she lost the rights to them, and sparked a vinyl revolution in a digital age.

Taylor Swift outsmarted her label by re-recording her albums

After Taylor Swift lost the rights to her songs, she lost control over what she could and couldn't do with them. Aware of her fan base, she re-recorded them, encouraged fans to listen only to her new versions, and improved the production quality, creating new hits out of existing songs.

Listen to a Taylor Swift superfan podcast

One measure of Taylor Swift's popularity is the scale of her online fan community, which manifests in everything from fan-created art and cover songs to podcasts hosted by her fans. Tay of the Day dives into Taylor Swift's world by demystifying everything from her music to her globe-spanning tours.

Taylor Swift helps drive fan engagement by filling her music with easter eggs

Taylor Swift is famous for incorporating Easter eggs—specifically, hidden messages and clues—in her music. Her music videos are often sprinkled with visual nods to her past, and fans pore over her lyrics for the cryptic messages they frequently contain.

Taylor Swift's family encouraged her interest in music from a young age, and moved to Nashville before she reached high school so she could be close to the country music industry.

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

Taylor Swift's life took a turn after controversies with Kanye West

In this Rolling Stone magazine interview, the singer opens up about everything from her creative process and the personal nature of her songwriting to the challenges of fame—and the decision to re-record her earlier albums to regain control of her work.

Taylor Swift was 16 when she released her debut album

When Taylor Swift released her first album, she was a little-known country singer-songwriter. A decade later, she was a world-famous pop superstar. In the first 10 years of Swift's career, her songwriting talent, savvy marketing, and engagement with fans helped propel her into stardom.

Taylor Swift fans are called 'Swifties'

Taylor Swift has a massive worldwide fanbase. Interacting with fellow so-called “Swifties” is part of what keeps her fans engaged. An interview with a 21-year-old fan who runs an influential Taylor fan account on X (formerly Twitter) talks about what it’s like to connect with fellow fans and their experiences.

Taylor Swift owns more than 300 trademarks—a strategic way she protects her brand

Taylor Swift holds trademarks ranging from her album titles and song lyrics to the names of her cats. While the sheer amount of trademarks may seem excessive, it's one way Taylor Swift can protect the integrity of her brand and make sure everything that's branded as Taylor Swift actually comes from her.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

Taylor Swift became more outspoken about her politics in the late 2010s

Vocally supporting LGBTQ+ rights, speaking out against racial inequality, and endorsing presidential candidates are more recent features of Taylor Swift's career. She first broke her political silence around the 2018 midterm elections.

In 2023 Taylor Swift made history having the most #1 albums of any female artist

Taylor Swift is as much a businesswoman and a marketer as she is a successful musician and performer, all of which has helped her become one of the biggest entertainment stars of the modern era.

Rockefeller heir Rebekah Harkness served as inspiration for Taylor Swift

In 2020, Taylor Swift wrote a song that highlighted her similarities to Rebekah Harkness, the former owner of Swift's Rhode Island beach house. Harkness filled the Rhode Island home's pool with champagne, courtesy of her late husband, a Standard Oil heir.

Taylor Swift was the first artist to occupy all of Billboard's Top 10

Swift's 2022 release "Midnights" led to an unprecedented feat: For the first time in Billboard history, the entire top 10 of the Hot 100 was occupied by the same artist. Two years later, "The Tortured Poets Department" would occupy the first 14 slots on the chart.

Watch this video to find out how Taylor Swift became a billionaire from her musical empire.

The Eras Tour generated $2B in ticket sales, but $5B in consumer spending

Taylor Swift has achieved such high-profile status, her music and tours influence a broad swath of industries, communities, and economies. “Swiftonomics” is the term used to describe how Taylor’s tours, merchandise sales, and brand boost everything from local business receipts to tourism in a community.

'The Life of a Showgirl' was Swift's 15th chart-topping album

That places her second on Billboard's all-time list, though streaming has significantly changed how "sales" are interpreted. Prior to the shift to digital music, Billboard's album chart relied solely on sales of physical units. Since 2014, the chart has also considered streams from services like Spotify, Apple Music and YouTube.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

How Taylor Swift is related to poet Emily Dickinson

In 2024, genealogy site Ancestry.com claimed that the pop star and the poet were descended from a 17th-century English immigrant, Swift's ninth great-grandfather and Dickinson's sixth great-grandfather. That would make Swift and Dickinson sixth cousins, three times removed.

Taylor Swift's relationship with Kansas City Chief's star Travis Kelce helped boost the NFL's popularity, especially among younger generations.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Taylor Swift's feud with executive Scooter Braun

Braun, whom Swift said had a personal vendetta against her, purchased the rights to Swift's early music throguh his company.

A research study found that Springsteen's popularity is due to his lyrics' authenticity

The Penn State study compiled lyrics from 18 albums and analyzed the words that "convey genuineness and honesty" and those that suggest cognitive activity. They found that Springsteen's songs are often focused on the present and "tend to express positive emotion," which they believe might explain why his fans are so devoted.

Why Robyn's 'Dancing on My Own' became an anthem

Robyn's "Dancing on My Own," was a low-key hit when it was released in 2010, but it's become an anthem in the time since then, influencing artists like Lorde and Charli xcx and inspiring an iconic scene on HBO's "Girls." This article breaks down why that is, studying the song's beats per minute, which match humans' typical walking pace, and the queer experience reflected in its lyrics.

Professional vocalists explain the mechanics of singing

Ever wonder how your favorite singer hits those high notes? Have you been amazed at someone bringing down the house at karaoke? The secret behind singing is that it's more technical than most realize. In this video, a handful of professional vocalists break down the basics to demonstrate how you can develop a more musical voice.

The sound of country music has evolved over its lifespan

Like any genre, country music is constantly evolving. This in-depth analysis from NPR illustrates how the notoriously traditionally minded industry has been redefined, time and time again, by its greatest artists. More recently, it highlights stars like Kacey Musgraves, Sam Hunt, and Maren Morris for taking it in new directions.

How Spotify creates niche genres

One of Spotify's most recognizable features is its playlists. The provider offers an endless stream of strangely titled mixes with names like "Hyperpop," "Phonk," and "Lorem," which suggest uniform genres and scenes despite featuring seemingly random assortments of artists and songs. This article unpacks why Spotify organizes its music in this way and how, unintentionally, the process erases organic movements that developed outside of the app.

The surprising and strange sources behind 12 famous songs

Britney Spears's "Toxic" borrowed strings from a 1981 Bollywood film, Billie Eilish sampled The Office, and one duo made an entire album using only the sounds of their Whirlpool washing machine. Explore how sampling can pull from pretty much anywhere.

Characterizing Emily Dickinson's distinctive poetic style

Dickinson's poems are generally short, untitled works that are lyrical, which means they seek to express feelings rather than narrate stories. They're also infused with common meter, a rhythm used in much popular music, and deploy frequent dashes as both punctuation and an idiosyncratic poetic device.

The artists with the most No. 1 singles

Scoring a No. 1 single is a difficult task—less than 4% of the songs that have made Billboard's Hot 100 chart have ever reached the top spot. This list breaks down the most elite hitmakers in Billboard history, including the Supremes, Taylor Swift, and the Beatles, who released an incredible 20 No. 1 singles.

Dylan influenced many of his contemporaries

Dylan's groundbreaking approach to songwriting didn't just change his career; it changed the trajectory of American popular music. This podcast from the National Association of Music Merchants' oral history project features interviews with several Dylan compatriots and fans–including Pete Seeger, Emmylou Harris, and Robbie Robertson–who detail how Dylan changed their careers and how they viewed songwriting.

Why grocery stores play music while you shop

Grocery stores don't play music just for the good vibes. Store soundtracks have been proven to increase spending and improve customer experiences, especially if the music is upbeat. If the tunes are nostalgic for the stores' key demographics, it can help develop a store’s desired brand identity. This article from Reader's Digest details the many reasons behind this strategy.

50 years of research has focused on unraveling the relationship between music and frisson

One insight reveals that musical passages with surprising volume changes or unexpected harmonies and beauty are more likely to trigger frisson, perhaps because they upend listeners' expectations.

In 'Life of a Showgirl,' Taylor Swift nods to Pre-Raphaelite muse Elizabeth Siddal

Born in 1829, Siddal was an artist and poet who would become immortalized when she modeled for John Everett Millais' 1852 painting 'Ophelia,' depicting the suicidal lover from Shakespeare's 'Hamlet.' For years, Swift has alluded to Siddal as an exemplar of the sidelined female artist.

Bob Dylan often reworks his vocal melodies, even for his classic songs

Bob Dylan is an unpredictable live artist willing to reinvent his classics as they age. This analysis by Steven Rings, a music professor, breaks down the evolution of the singing style in "A Hard Rain’s A‐Gonna Fall," which transformed in one 1994 performance and then continued growing.

Is the love song dying?

This visual essay, compiled using 65 years of industry data, is an entertaining trip through the history of pop music, exploring whether or not music has grown less romantic. But, at its heart, this isn't about the Billboard charts—it's about the many different ways we define romance.

Country music's popularity skyrocketed in the 21st century, establishing itself as a dominant force on the Billboard charts in the 2010s.

A linguist argues Jane Austen's language is what defines her fiction

While many readers love Austen's novels for their characters and their romantic plots, Chi Luu argues that many people (including literary luminaries like Mark Twain, Virginia Woolf, and Ralph Waldo Emerson) underestimate how her adept wordplay, sense of irony, and memorable turns of phrase are what have made readers fall in love with her fiction for centuries.

The band 'The Bangles' was initially named 'The Bangs'

Legal troubles forced the band to change their name. See a slew of other music facts, like how Taylor Swift's "All Too Well (Taylor's Version) is the longest song to reach number one on the US singles chart. The song is over 10 minutes long, and surpassed Don McLean's "American Pie."

TikTok's algorithm has changed the way hits are made

Songs aimed at TikTok's algorithm—designed for viral dances or soundtracking common experiences—often find success on the Billboard charts. An early example was Lil Nas X's "Old Town Road," which used his memes and a country-trap beat from the Netherlands to rise to the top of the Billboard charts.

To get that song out of your head, try distracting yourself or playing a new song

Around 90% of people experience getting a snippet of a song stuck in their head, also known as an earworm. Researchers think they are linked to memory, repetition, and inner rehearsal. Before written language, music was used alongside rhyming in many cultures to help people preserve oral histories.

Sondheim was the king of the patter song

Patter songs are up-tempo numbers that match beats and syllables, requiring singers to flex serious verbal dexterity. Stephen Sondheim's patter songs are some of the most famous in Broadway history, featuring rapid-fire speech and clever turns of phrase. This video breaks down some of the finest examples.