Is the love song dying?

A detailed analysis of romance novel covers through history

A lot has changed in the romance genre over time, a fact that's clearest in the way that the books are marketed to consumers. This interactive data visualization surveyed decades of romance book jackets, finding that raunchy, realistic paintings of scantily clad models have largely been replaced by vibrantly colored illustrations, often with the characters drawn as cartoons.

One writer traces the evolution of a Billboard chart over 25 years

Billboard introduced its Modern Rock Tracks chart in 1988, looking to capture the rising popularity of acts like the Cure, REM, and U2. Music writer and Billboard obsessive Chris Molanphy traces the chart from his earliest days through grunge, alternative, and corporate eras, demonstrating just how much taste changes over time.

Some critics say comparing chart rankings across decades is meaningless

Although Billboard’s charts are presented as objective measures of a given song’s popularity, the company’s changing methodology (alongside changes in technology and listener habits) has made weighing chart success from different eras an imperfect science.

A scholarly analysis of romance's enduring popularity

Diane Winston, a media scholar at the University of Southern California, argues that romance novels have remained popular because they've historically offered women shame-free ways to explore their identities and sexualities. She notes that's even more true today, with contemporary romance novels, from romantasy bestsellers to "Heated Rivalry," more willingly explore social dynamics.

Why some writers believe there's a new romanticism

Journalist and novelist Ross Barkan argues that a crushing political system and alienating technology have led people to become more interested in the offline, analog world and the beauty of nature and emotion. In this essay, he defines this as "the new romanticism," and predicts it will come to define the culture of the 2020s.

A deep dive into the data behind the romance bookstore renaissance

As the literary genre expands, so does the network of romance-specific stores. Romancing the Data keeps track of the rise of romance bookstores across the globe. This article not only shows how quickly the trend is taking off but also explains how brick-and-mortar shops are simply catching up with audience demand.

Browse over a century of issues of Billboard, the definitive music industry magazine, to trace nearly every American musical trend of the past century.

Traditional bands largely disappeared from the Billboard charts in the 21st century, mostly replaced by solo artists.

Why the publishing industry is hot for romance

Romance books are currently trending in the publishing industry. That means romance authors are currently seeing greater commercial success than many writers in other genres. This podcast episode dives into what's behind the publishing industry trend from a business perspective. Listen to it here.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

The economics of romance novels

Romance is the publishing industry's most popular genre, with over 44 million units sold in 2025 alone. This episode of "The Economics of Everyday Things" podcast explores how the once-maligned form became the most reliable kind of book in the industry.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

Writers like Colleen Hoover and Emily Henry have propelled romance to become the most popular genre in publishing, generating over $1B annually.

A medievalist explains how romantic love emerged as a cultural concept

Many long-form stories written in English were originally considered "romances," a term derived from the Old French word for "the speech of the people." But changes in medieval culture, triggered by a number of 12th-century church reforms, led to a new interest in what we now consider romantic love, including a new view of marriage as a pursuit of love rather than a transaction. Those new perspectives were then reflected in the period's popular stories, including stories in Chaucer's "Canterbury Tales."

The sound of country music has evolved over its lifespan

Like any genre, country music is constantly evolving. This in-depth analysis from NPR illustrates how the notoriously traditionally minded industry has been redefined, time and time again, by its greatest artists. More recently, it highlights stars like Kacey Musgraves, Sam Hunt, and Maren Morris for taking it in new directions.

‘Torch songs’ are passionate expressions of unrequited love

The term comes from an idiom about dedicated romantics carrying torches for their love interests. The style was especially popular for female vocalists before the rise of rock ‘n’ roll and significantly influenced early girl group records.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

Romanticism continues to influence culture

The breadth and impact of Romanticism and its emphasis on individualism, embracing emotion, and the power of nature outlived the formal boundaries of the movement’s popularity and continue to linger in the public consciousness.

Love is a more recent part of marriage

Love matches are incredibly late to the marriage game. For most of our history, marriage has been about alliance, wealth, property, power, and, as an occasional afterthought, the couple liking each other. All that changed when Enlightenment thinkers were inspired in their pursuit of personal happiness, including in their choice of mate.

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

Although no longer the dominant format, CDs are increasingly popular with younger people.

Billboard’s Hot 100 methodology is notoriously private

The magazine’s singles chart is based on on-demand streams (from platforms like Spotify), digital sales (from stores like iTunes), and radio airplay. Not all of those sources are weighted equally, though—sales are more important than airplay, and airplay is more significant than streams. In 2018, Billboard began weighing streams from premium subscriptions more heavily than free streams (like listening to a song on Pandora).

How musical guests disappeared from late night TV

The late-night landscape has changed dramatically in the past five years, with the most visible difference being a severe lack of music. This writer set out to learn why that is—and what it means for audiences and artists alike.

'Loveflation' is making dating more expensive and less frequent

A survey found that more than half of Americans are going on fewer dates due to rising costs, with 27% stopping altogether. Gen Z and millennials are the hardest hit, with 62% reporting changes in their dating habits due to inflation.

Some critics argue bebop and free jazz led to jazz's decline in popularity

Although jazz was once a popular art form, it has largely been confined to the margins of pop culture, with many of the genre's current bestselling albums from previous decades. Some critics argue that this is because the music betrayed its position as dance music and focused instead on musical proficiency.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

Broadway's songwriters began experimenting in the 1920s

Broadway’s early decades were heavily influenced by opera and vaudeville, but songwriters in the 1920s began exploring more narrative-based songwriting and psychologically complex characters. That trend would continue in the following decades, though it would evolve in even more nuanced ways.

YouTube no longer provides data to Billboard

Billboard began using data from YouTube in 2013, tracking the platform’s most popular songs as it became a hub for listeners. That relationship ended in January 2026, when YouTube announced it was ending the partnership, citing a disagreement over how Billboard weighted premium users more heavily than free users.

A comprehensive list of the best Bob Dylan covers

Bob Dylan’s songwriting quickly became part of the great American songbook, thanks in large part to many major artists of the '60s popularizing their own versions of his songs. As this list proves, though, that tradition continued all the way to today. Learn about essential covers of Dylan songs by Adele, Guns N’ Roses, The White Stripes, and others.

YouTube's 10 most viewed music videos of all time

YouTube arrived in 2005 with a short, innocuous video about the San Diego Zoo. Just 20 years later, it's one of the most popular websites and a go-to for countless music fans. This list of the site's most popular music videos analyzes how the videos hold up after reaching billions of views. The biggest takeaway? "Gangnam Style" is still a thrilling watch.

Bob Dylan often reworks his vocal melodies, even for his classic songs

Bob Dylan is an unpredictable live artist willing to reinvent his classics as they age. This analysis by Steven Rings, a music professor, breaks down the evolution of the singing style in "A Hard Rain’s A‐Gonna Fall," which transformed in one 1994 performance and then continued growing.

Bob Dylan, explained

Bob Dylan has never had a Billboard No. 1 hit—but his influence on music is unmatched. This overview looks at his early protest songs, his shift to electric rock, and the cultural impact of his lyrics, performances, and legacy across generations.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Country music's popularity skyrocketed in the 21st century, establishing itself as a dominant force on the Billboard charts in the 2010s.

2025 marked the first time in 35 years a hip-hop song wasn't in the top 40

The Billboard Hot 100 chart dated October 25, 2025, didn't have any rap or hip-hop songs in its top 40 singles, something that hadn't happened since Feb. 2, 1990. One explanation is a Billboard methodology change, and another is Taylor Swift's "The Life of a Showgirl."

Some critics argue that Grammys favor commercially successful artists

For this two-part series of Slate’s pop music podcast "Hit Parade," pop critic Chris Malanfi looks into the relationship between commercial and critical success and how the Grammys are affected by outside influences like the Billboard Hot 100 chart.

Although payola was made illegal in 1960, it likely continued on the Billboard charts through the '70s

In his book “Uncharted Territory: What Numbers Tell Us about the Biggest Hit Songs and Ourselves,” music journalist Chris Dalla Riva argues that payola, the music industry term for undisclosed paid publicity, likely continued into the 1970s with the Billboard chart. Dalla Riva cites chart irregularities and reports about Bill Wardlow, Billboard’s then director of sales, who was a known booster for disco label Casablanca Records.

TikTok's algorithm has changed the way hits are made

Songs aimed at TikTok's algorithm—designed for viral dances or soundtracking common experiences—often find success on the Billboard charts. An early example was Lil Nas X's "Old Town Road," which used his memes and a country-trap beat from the Netherlands to rise to the top of the Billboard charts.

'Roses are red, violets are blue' has a long, twisting history

The earliest known use of the phrase, a stock romance form used in greeting cards, is in Edmund Spenser's "The Faery Queen" from 1590 (excerpt below). By 1785, Joseph Ritson updated the verse and connected it to Valentine's Day, creating a cliché that's still used today.

What's behind the cassette renaissance

Cassettes fell out of fashion in the late 1990s as the popularity of compact discs ascended. But in the streaming era, tapes are having a moment thanks to changing audio preferences, the desire for tangible objects, and a healthy dose of nostalgia. This article explores the recent resurgence, asking whether it's the future of music consumption or just another passing trend.

Romantasy fans explain why they think the genre is so maligned

Romantasy grows more popular every year, but that doesn't mean it's taken seriously as literature. Hosts from KPBS' "The Finest" attended Comic Con 2025 to get romantasy fans' takes on the genre's unserious reputation.

Marriage is experiencing a general decline

Marriage has taken drastically different forms than in the past. The transformation of marriage from a form of economic dependency for women to an equal partnership has forged demographic shifts. Richard Reeves, author of "Of Boys and Men," explains how economic and educational factors have potentially destabilized partnerships and changed patterns of “marriageability” for middle- and lower-class men.

Read a 19th-century guide to writing a Valentine's Day card

Thomas Richardson's "London Fashionable Gentleman's Valentine Writer" offers readers romantic messages they can send to the objects of their eyes—along with some chippy kiss-offs for unwanted suitors. It might be sincere, or it might be satire. Either way, it's an entertaining read. (Some readers may experience a paywall.)

What killed the Disney Renaissance

Disney aficionados consider the late 1980s and 1990s to be the Disney Renaissance, a period that found the House of Mouse returning to its roots: animated musicals aimed at children and their families. This in-depth video essay argues that the end of the company’s most popular period was caused by shortsighted business decisions and changing technologies.

The romantic comedy genre has waned in popularity in the US, but it's surging in other parts of the world.

Listen to some of romance's leading writers discuss the genre

In this interview from 2022, romance novelists Helen Hoang (author of the "Kiss Quotient" series) and Emily Henry ("Beach Read," "People We Meet on Vacation," and more) discuss both loving and subverting the conventions of the genre.

A guide to the romance genre's major tropes

This guide breaks down romance's most prominent tropes, or narrative patterns, used by romance writers and adored by their fans. After you learn about "friends to lovers," "marriage of convenience," and "forced proximity," you'll start to see your favorite romance reads in an entirely new light.

In 2025, 'Walk My Walk' by Breaking Rust, an AI-generated artist, topped a Billboard country chart.

Deconstructing the most popular hip-hop samples over the last 50 years

Hip-hop celebrated its 50th birthday in 2023, a genre with humble origins that now dominates playlists and charts worldwide. A major, lesser-known feature of hip-hop is its artful use of samples from older records, a technically complex method that forms the unique soundscape of each hip-hop song. To honor the anniversary, sampling company TrackLib created a half-hour video showcasing both visually and auditorily the process used in hits over the last 50 years.