Go behind the scenes at the Macy’s Parade Studio

Learn how the Macy's Thanksgiving Day Parade comes together each year

The Macy's Thanksgiving Day Parade is essentially a huge theatrical production spanning several long blocks in New York City rather than a stage. Naturally, organizing it is a complicated process. This podcast episode explains how the Macy's Thanksgiving Day Parade comes together each year.

The 2025 Macy’s Thanksgiving Day Parade floats include Camp Snoopy, POPCITY, and more

Whether you want to see the floats in the parade or prefer to learn more about the balloons, performers, and more, this interactive website has it. Click on each of the visuals to see details about the float or balloon. The Beagle Scout Snoopy balloon, for instance, has a giant hat that is as long as 17 beagles lined up end to end.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

See historic Macy’s Thanksgiving Day Parade photos

Snoopy and Bullwinkle and Clifford, oh my! This slideshow has photographs of all those characters (and more) from when they debuted as balloons at the Macy’s Thanksgiving Day Parade. These photos span from the original parades in the 1920s through the early 2000s.

Watch a video that details the full history of Macy's

From the first Macy's Thanksgiving Day Parade to opening its flagship store in Herald Square, Macy's has a long and successful history despite its recent financial troubles.

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.

Explore a Macy's historical timeline

From its founding as RH Macy & Co. in 1858, to its 150th birthday in 2008, Macy’s has a long and storied history. Luckily, the store has chronicled many of its major milestones on its website, including key Macy’s Thanksgiving Day Parade milestones.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

One odd Macy’s location is basically a museum

Here’s a list of things you wouldn’t expect to see at your average Macy’s store: a 19th-century French painting, a former midcentury children’s barbershop, nautical portholes, and the list goes on. Shoppers can find all those things and more in one unique Macy’s store in Pasadena, California.

There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

The Macy’s website claims that retail Santas—the Christmas icons who invite children to meet them at department stores and malls around the holidays—have been visiting the store since the 1860s.

Most Mardi Gras floats are constructed from foam and papier-mache

The moving sets were originally drawn by mules and made of wood. Now, they're motorized and intricately crafted from foam and papier-mache. This virtual tour of Mardi Gras World—a New Orleans warehouse responsible for floats for various krewes, as well as for Disney and Six Flags—showcases their vibrant designs.

Go behind the scenes of the making of the ‘Harry Potter’ films

See a rare look at how the beloved series was brought to life—from set design and visual effects to interviews with cast and crew who shaped the wizarding world on screen.

During COVID-19, New Orleanians turned their houses into floats

After the 2021 Mardi Gras parades were canceled, New Orleans resident Joy Boudreaux joked on social media that residents should turn their homes into floats. They followed suit and interested (socially distanced) revellers followed maps of participating homes.

The complex production machine behind Eurovision

This short Wall Street Journal documentary goes behind the scenes at Eurovision to show how the elaborate stage show—which features a production manager, speedy run crews, and a digital floor outlining the location of every prop for every performance—hums along so smoothly.

Macy’s announced a series of pandemic-era store closures in January 2021

Specifically, as mall foot traffic declined, Macy’s sought to grow elsewhere (as did many other retailers around the same time).

Tiptoe, an adorable blue reindeer, became Macy’s new mascot in 2021

Move over Rudolph—there’s a new reindeer in town. And just like the red-nosed reindeer, this one was also created by a department store. An article explains Tiptoe’s origin story, and the business implications of the new mascot.

Working as a mall elf is not always merry

Humorist David Sedaris’s classic radio piece on his time working as Crumpet the Elf at Santaland in a Macy’s revealed a darker side of Christmas, filled with tantrums and fights. First broadcast in 1992, Santaland Diaries was Sedaris’s breakout story, and NPR has annually aired the story ever since.

The traditional parade takes place on the first Sunday of the festival

The parade offers a peek into Oktoberfests of yesteryear, from the Münchner Kindl, a beautiful Munich native who opens the parade, to the Goaßlschnalzen, a float full of men cracking whips.

Jim Henson and his creative team constructed several optical illusions to make the Muppets appear as though they walked through the real world.

A look behind the scenes of the UN General Assembly

This behind-the-scenes look at the 2015 UN General Assembly offers a unique perspective on what it takes to run one of the world’s most complicated and important diplomatic events. Following four staffers—including a youth advocate and an interpreter—the video captures the energy, pressure, and coordination behind the scenes.

In 2006, Macy's was worth $20B—but as of 2024, its market cap was just under $5B

Macy's went from roughly 800 to 500 stores within the same time period. Macy’s has spent the recent years since the pandemic closing swaths of stores.

Wander through an Oktoberfest celebration

Feel like you’re in the center of the action with this walk-through video of the modern Oktoberfest experience. A former Munich resident covers everything you could want to know, including how to not anger the locals with boorish behavior. She explains the layout of the grounds, what to wear (hint: not cheap, mass-produced German costumes), and a few vital German phrases. Don’t forget to say "bitte" (thank you) when ordering your next round!

As of 2024, Macy’s wanted to monetize its store closures through real estate deals

In a 2024 earnings call, Macy’s noted that while it’s remodeling and investing in some of its brick-and-mortar locations, it seeks to shutter other stores in lower-performing locations. It’s estimated that Macy's will close 150 locations through 2026.

See how CES comes to life with a massive setup across Las Vegas

This behind-the-scenes video shows crews assembling the sprawling CES show—filling more than 2.5 million square feet of exhibition space with booths, lights, and tech from around the world ahead of the event’s opening.

A Nantucket woman helped build Macy’s

Margaret Getchell, an early Macy’s superintendent, was among the first female executives in the American retail industry. Getchell (who was distantly related to Macy’s founder RH Macy, although it’s unclear if the pair knew that when she was hired) helped shape Macy's as an early employee.

What to see at the Met

With hundreds of thousands of objects on display at any given time, how do you decide what to see at the Met? This video tour from Behind the Masterpiece walks through some of the museum’s most popular and interesting works, like the ancient Temple of Dendur and John Singer Sargent's 'Portrait of Madame X', explaining their cultural context and why they’ve captivated visitors for so many years.

Macy’s doesn’t own its flagship location because of the 'million dollar corner'

When Macy’s moved to the Herald Square location, it reached a verbal agreement to acquire that corner of land—but at the last minute, it was sold to a rival store for roughly $1M.

Track Santa and his industrious elves

Starting in December, you can follow along with Santa’s trek across the globe. Spend time on the map, play games, and even translate your holiday messages into other languages.

The history of the Met Gala

Learn how the famed Met Gala went from a small fundraising dinner to a star-studded event that brings in millions of dollars in donations every year. The gala has always centered on fashion. It’s a fundraiser for the Costume Institute dreamed up by one of the founders of New York Fashion Week. Over the years, that relationship has grown even closer and more creative.

A guided tour of Studio 8H, the home of ‘SNL’

Fans of “Saturday Night Live” might be familiar with Studio 8H, which has only changed slightly over the show’s five decades. This video tour from Architectural Digest provides access you won’t find on the weekly broadcast, with cast members Heidi Gardner, Chloe Fineman, and Ego Nwodim walking you through makeup, dressing rooms, and more.

Mall Santas can make five-figures for just six weeks of work

The annual gig requires more dedication than most would expect. Mall Santas undergo training at Santa University, receive a bodyguard, and must stay in character.

Watch a drone flight through a fireworks display

This video explores the history, construction, and preparation of modern fireworks displays, including creating gunpowder from scratch. Experimentation with fireworks underwater is also featured, but they require special materials to prevent water from infiltrating the fireworks shell.

The architecture of the Met

Curious how the Met came to occupy its incredible campus? This video, which was produced in association with the exhibition “Making The Met, 1970-2020,” tracks the history of the museum through the evolution of its architecture. From its temporary location in a private residence to its intended home in Central Park, the building now reflects the many different eras of design, including Victorian Gothic and Modernism, that have influenced its facade through the years.

Day of the Dead is more than ‘Mexican Halloween'

However, it’s becoming increasingly common to celebrate the two holidays simultaneously. Hollywood films have made Halloween more popular in Mexico and Day of the Dead more popular outside the country. As a result, events like Mexico City’s annual parade now include elements of both holidays.

Throughout the 1980s, the Times Square ball was a giant apple

From 1981 to 1988, the sparkling ball was replaced by a “big apple” to promote the city’s “I Love New York” tourism campaign. This broadcast is from the apple’s first year, where one announcer proclaims, “It’s great! It’s beautiful!”

The 2026 Met Gala celebrated an exhibition exploring fashion's relationship to the body

Each year, the Met Gala draws attention for its star-studded red carpet and flashy outfits. What's less known is that the event is the primary fundraiser for the Met's Costume Institute, which houses over 33,000 objects spanning seven centuries. For 2026's exhibit "Costume Art," curators paired existing artworks with corresponding garments to show a rich and varied history of fashion and identity.

The annual 'Fiesta' parade features the largest equestrian parade in the US

Every first week of August, Santa Barbara welcomes tens of thousands of tourists for Old Spanish Fiesta Days festival, a five-day event downtown celebrating Spain's legacy in the town. A capstone moment is the annual equestrian parade, honoring the region's horse tradition with hundreds of the animals.

Mardi Gras revelers on floats are required to wear masks

Masks are worn to encourage revellers to embrace their wild side without letting their identity get in the way. That's something New Orleans takes seriously: If you're riding on a Mardi Gras float, city law requires that you wear a mask.

Mardi Gras has an annual economic impact of nearly $900M

Tulane University's Toni Weiss studies Mardi Gras' effect on New Orleans. Her study of the 2023 parade found that the event generated approximately $891M for the local economy. Weiss also found that the money that the city spent about $10M on the parade (for security, sanitation, and more) but earned a net fiscal benefit of $28M.

The holiday has evolved alongside its participants' cultural identities

The Day of the Dead blends various traditions, including Aztec myth, Mexican heritage and Chicano identity. That makes for a complex and evolving holiday. This conversation between Cynthia Vidaurri, a Smithsonian folklorist, and Lalo Alcaraz, a cultural consultant for “Coco,” analyzes how the varied influences have created the modern holiday.

Watch a pyrotechnician answer questions about fireworks

Professional pyrotechnician Patrick Cyrana answers the internet’s most curious questions about fireworks, from designing ghost effects and exploring how electronic firing systems work to explaining what it takes to create displays in the rain.

A New York fireworks ban necessitated a new way to ring in the New Year

In 1906, the city banned fireworks displays, forcing the Times Square celebration to find a new centerpiece. The Times commissioned Jacob Starr, a Ukrainian immigrant who worked for Strauss Signs, to develop an ornament. He returned with the now-iconic New Year’s ball.

Met Gala fashion over the decades

Check out the wildest, most impressive Met Gala looks of past decades. This video covers notable outfits from every year of the event. From themes like “The Eighteenth-Century Woman” to First Lady Jackie Kennedy Onassis to the many looks of Rihanna, the video walks viewers through every stitch and sequin. An inside look into just what makes the Met Gala one of the most important fashion events of the year.

Double rainbow appears in New York City on 9/11 anniversary

On the evening of the 9/11 anniversary in 2023, a double rainbow appeared after a thunderstorm across Manhattan, providing inspiration 22 years after the terrorist attacks there. Peruse several amateur images taken of the phenomenon which were shared on social media, including shots from up high in condos overlooking Central Park and from across the Hudson River in New Jersey.

Before becoming a famous weatherman for the Today show, Willard Scott created 'Ronald McDonald' for a Washington DC location in 1963.

Essential pipes, sewers, and cables lie buried beneath New York City

The Department of Design and Construction offers a tour of its work sites, explaining the complex systems that exist underground. Gas, electrical, telecom pipes, and many others, sprawl out underneath the entire city, with dozens of maps that help workers know where they're placed. This layout is unusual compared to the rest of the country, where wires are often present and visible above ground.

The National Mall hosts one of the country's largest July Fourth fireworks shows

Each Independence Day, the National Mall hosts a massive fireworks display coordinated by the National Park Service, drawing hundreds of thousands of spectators to the nation's capital.

New Orleans' Mardi Gras celebration is driven by autonomous 'krewes'

A city ordinance prohibits commercial advertising, and the parade has no central coordinator. Instead, its many activities are organized by individual "krewes"—private clubs of dues-paying members who construct and ride the parades' many colorful floats. The spelling is a faux Old English form of the word "crew," taken from the Mistick Krewe of Comus, who used the stylized language ironically.

Mexico City’s Day of the Dead parade is because of James Bond

The opening scenes of the 2015 film “Spectre” take place during a Day of the Dead parade in Mexico City. The movie generated so much interest that local authorities turned what was once fiction into an annual tradition, drawing thousands.

A list of Carnival celebrations from around the world

Mardi Gras might be associated with New Orleans, but cities across the globe also celebrate Carnival with similar festivities. This list breaks down nine of the most popular, including masquerade balls in Venice, Creole celebrations in Cape Verde, and the Battle of the Flowers in France.