Mall Santas can make five-figures for just six weeks of work

Working as a mall elf is not always merry

Humorist David Sedaris’s classic radio piece on his time working as Crumpet the Elf at Santaland in a Macy’s revealed a darker side of Christmas, filled with tantrums and fights. First broadcast in 1992, Santaland Diaries was Sedaris’s breakout story, and NPR has annually aired the story ever since.

Mall Santas became a widespread tradition beginning in the 1900s

Santa Claus and commercialism are inextricable. In the early 1900s, department stores started putting “live” Santa Claus displays in their windows to help sell goods.

There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

The Macy’s website claims that retail Santas—the Christmas icons who invite children to meet them at department stores and malls around the holidays—have been visiting the store since the 1860s.

Track Santa and his industrious elves

Starting in December, you can follow along with Santa’s trek across the globe. Spend time on the map, play games, and even translate your holiday messages into other languages.

One man in Germany answers a large amount of Santa's mail

There are a few places in the world where much of Santa Claus's mail ends up, often because their name includes the jolly man's moniker. One of those places is Nikolausdorf, Germany, where Hubert Weddehage, a local government employee, has responded to Santa's mail for over 50 years.

The myth of Santa Claus has partially caused a consumption-oriented holiday season

Yahoo pulled together a humorous collection of social media posts from people who seem to have forgotten that the holidays aren’t only about getting presents. The article is a sobering reminder to spend time with loved ones and show gratitude during the special season.

Christmas elves evolved from Norse mythology to Santa’s workshop

Elves originated as powerful human-sized beings in Norse mythology, closely tied to nature and fertility. In the 1800s, American writers reimagined them as tiny, toy-making assistants for Santa Claus, with later visual depictions by Norman Rockwell and Disney solidifying their role in Christmas folklore.

The 1974 anarchist protest in Denmark that later inspired SantaCon

An interview with one of the participants explains what the performance art group that planned the event was hoping to achieve. Hordes of Santas walking down the street with a giant goose, attacking buildings with backhoes and pickaxes, handing out “presents” stolen from department stores, and eventually being arrested.

Santa Claus is the result of centuries of evolving traditions

Originating from Saint Nicholas, a 4th-century bishop celebrated for his generosity, Santa's story merged with European folk legends like Sinterklaas and Father Christmas. By the 1800s, American culture redefined him, thanks to Clement Clarke Moore’s poem "'Twas the Night Before Christmas" and Thomas Nast’s illustrations.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

Some believe telling children about Santa Claus is immoral

David Kyle Johnson, a professor of philosophy, thinks telling kids that Santa is real is psychologically damaging and sets them up for being more easily conned as adults.

Advent's length varies from 21 to 28 days each year

Because Advent always begins on the fourth Sunday before Christmas, its duration varies. When Christmas falls on a Monday, Advent is unusually short, and when it falls on a Sunday, it can be nearly four full weeks long.

Hundreds of thousands of children still write handwritten letters to Santa

Children have been writing letters to Santa Claus for centuries, but in the early 1900s, Santa started writing back. That’s when the United States Postal Service began Operation Santa, allowing its employees to help answer St. Nick's mail. In 2017, the USPS started accepting digital letters to Santa.

Mariah Carey earns millions each year from 'All I Want for Christmas Is You'

Mariah Carey’s 1994 hit has become a holiday cash machine, generating an estimated $2.5M–$3M in annual royalties. The song consistently tops the streaming charts each holiday season.

Go behind the scenes at the Macy’s Parade Studio

With dozens of balloons and floats, and thousands of costumes, the Macy’s Thanksgiving Day Parade requires year-round planning to pull off. Go behind the scenes with the designers and builders who make the magic happen. See how the floats come together and what makes this annual spectacle a reality.

SantaCon went from an anarchist protest to a rowdy bar crawl

Now known mainly as a costumed, Christmas-themed bar crawl, SantaCon began in San Francisco in 1994 as an anarchist protest against Christmas overconsumption inspired by a Danish event in 1974. It spread to Portland and Seattle before the event went worldwide and lost its radical roots in the process.

Two Americans solidified the modern conception of Santa Claus in the 1800s

Clement Clarke Moore’s 1823 poem, now known as “The Night Before Christmas,” envisioned Santa riding a sleigh pulled by reindeer, making nighttime visits to provide gifts. Thomas Nast’s Harper’s Weekly illustrations in the 1860s–1880s established his distinctive appearance—large, bearded, and clad in an (often) red suit.

Some parents think believing in Santa Claus hinders critical thinking

There’s a divide among Christian Scientists as to whether encouraging children to believe in Santa Claus is harmless fun or a potentially damaging lie. However, most American parents apparently encourage their children to believe in Santa.

Saint Nicholas was a Turkish bishop from the third century

The Christian clergyman didn’t ride in a flying sleigh or have a workshop full of elves, but he was known for his generosity and anonymous good deeds, which became the basis for the story of Santa Claus.

Father Christmas was originally associated with decadent parties

The English figure of Father Christmas is another component of the character that would become Santa Claus. Father Christmas was depicted as eating and drinking to excess until the more austere Victorian era. He morphed into a figure dedicated to children and charity, eventually blending into the modern Santa Claus.

Artificial Christmas trees can range from about $85 to $1K or more

In 2022, 22.34 million real Christmas trees were purchased and sold at a median price of $80. Even so, from a price standpoint, a fake tree is usually the less expensive option in the long run, as they're reusable and can save time and maintenance.

Hear the story of Saint Nicholas, the inspiration for modern Santa Claus

A fourth-century Greek bishop in Turkey, Nicholas was known for his generosity and gift-giving. Legend holds that he secretly tossed gold bags through a window to save three sisters from slavery, which landed in stockings drying by the fire.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

An illustrator named Thomas Nast helped create the Santa Claus we know today

Older depictions of Saint Nicholas present a tall and thin bishop, while 19th-century illustrations from Thomas Nast gave the world Santa’s iconic white beard, big belly, jolly smile, and red suit.

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.

The Slavic Ded Moroz is a more secular version of Santa Claus

Atheism was long a central part of Soviet politics. One facet was an attempt to wipe out religious holidays, Christmas (and Santa) included. Ded Moroz, or Father Frost, is the Soviet version of Santa, who also travels by carriage and has a long white beard.

US holiday retail sales reached $973B in 2024

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.

What it takes to guard the Tomb of the Unknown Soldier

Sentinels who guard the Tomb of the Unknown Soldier in Arlington, Virginia, must do so around the clock, year-round, no matter the weather. They're also a select few: Only 735 have been permitted to serve since 1958. This documentary explores the history of the role and the strict requirements it takes to fill it.

Christmas trees are a $6B global industry

In the US, the real tree industry is valued at $2B, the reflection of nearly 30 million trees sold annually at an average profit of about $10 per tree. While each tree takes about 8 years to mature, their artificial counterparts can be made much more quickly, mostly in China, valued at over $1B as of 2020.

Investment banking jobs are famous for their long hours

Although some banks report attempts to cap hours for junior employees at 80 hours per week, these employees often continue working many more hours than that. Goldman Sachs analysts, for instance, went viral back in 2021 when they put together a PowerPoint deck complaining of 100-hour work weeks and mental health struggles.

Newspaper delivery people, trash collectors, and more: who to tip and how much

The suggested holiday tip amount for garage attendants is between $10 and $50, whereas the suggested holiday tip amount for doormen in apartment buildings is between $25 and $100 each.

Over 400 tech companies call Santa Barbara home

The city boasts a strong talent pipeline from UCSB, established tech companies like Sonos and Procore and dozens of startups. Search for any company in Santa Barbara with this regularly-updated directory.

Some Christian communities start Advent six weeks before Christmas instead of four

While most Western churches begin Advent on the fourth Sunday before Christmas, the Ambrosian Rite (northern Italy) and the Mozarabic Rite (Spain) begin six Sundays before Christmas.

A Swedish town erects a giant straw Christmas goat each year—often burned down by pranksters

Each year, the town of Gävle builds a giant straw Christmas goat, which pranksters often burn, despite heightened security measures. Notable attacks include arsonists dressed as Santa and gingerbread men firing flaming arrows and hackers disabling cameras before torching the goat.

Celebrities love Santa Barbara’s beauty, proximity to LA and the ocean

The city has been home to top actors, TV hosts, and more for decades, particularly in Montecito to the east of downtown Santa Barbara. Locals can see Oprah Winfrey walking on San Ysidro Road regularly (when she’s in town).

Krampus is known in Central Europe as Santa's scary counterpart

If you live in Austria or Germany, you've likely heard of the Krampus—a horned, half-goat demon who punishes bad children, sometimes by kidnapping them, sometimes by hitting them with birch switches, and occasionally by bringing them back with him to Hell.

Saturnalia was a Roman festival that helped shape Christmas

Ancient Romans celebrated Saturnalia in mid-December, honoring Saturn, the god of agriculture, with week-long street festivals. These celebrations featured gift exchanges, lavish meals, and gambling, which was prohibited in public at the time.

The best day to buy a Christmas tree, with data

Using data from 200,000 tree sales in 2018, the authors found that some weekends are more expensive than others. Learn when it's optimal to buy a tree here.

Hear how Advent calendars have become a pricy branding tool

Advent calendars have shifted into a high-margin branding vehicle, with retailers prioritizing elaborate design and reusable packaging. This episode questions whether premium calendars—despite their rising prices, environmental concerns, and flashy marketing—actually deliver products worth the cost.

Dutch immigrants to America brought 'Sinterklaas,' a tradition of gift-giving to children

Dutch settlers brought Sinterklaas—their tradition of celebrating Saint Nicholas on Dec. 6 with gifts for children—to 17th-century New Amsterdam (now New York), where American culture eventually reimagined the bishop into our modern portrayal of Santa Claus.

Tiptoe, an adorable blue reindeer, became Macy’s new mascot in 2021

Move over Rudolph—there’s a new reindeer in town. And just like the red-nosed reindeer, this one was also created by a department store. An article explains Tiptoe’s origin story, and the business implications of the new mascot.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

Leaving cookies for Santa became popular in America during the Great Depression.

The average salary for full-time gig workers is roughly $60K a year in the US

High-earners can make more than six figures, while close to 15% make less than the federal minimum hour wage. Most gig workers in the United States still have to file a tax return every year.

Girl Scout cookies are so successful because buying them feels like giving to charity.

The program generates $800M a year not because the cookies are exceptional, but because the salesforce makes refusal feel like a moral failure.

Luxury Advent calendars now include fine china, jewelry, and rare whisky

Advent calendars have shifted sharply upmarket, with retailers offering versions filled with bone china ornaments, gold jewelry, premium beauty products and even rare whisky. Some cost hundreds or thousands of pounds, including a £10,000 whisky calendar and Dior's £570 perfume-filled set.

Krampus is the evil counterpart to St. Nick in Alpine folklore

In Austrian and Bavarian tradition, Krampus is a horned, demonic figure who punishes naughty children with switches and chains. He is celebrated with parades and costumes around the holiday season.

Tiffany & Co. released a $200K Advent calendar in 2021

Tiffany & Co. has released ultra-luxury Advent calendars containing more than $100K worth of jewelry, including gold bracelets, diamond earrings, and platinum pendants. The 2021 edition cost $200K and featured daily drawers of high-end pieces.

Mariah Carey's 'All I Want for Christmas Is You' is the longest-running No. 1 single

In 2025, the 1994 track spent 20 weeks atop Billboard’s Hot 100 chart. The song has been a popular Christmas number since its release, but streaming has elevated it to a perennial chart-topper: Every time someone plays the song on a service like Spotify (something that’s likely to happen every holiday season), they’re effectively casting a vote for it to hit the chart.

A town in Peru holds a massive fistfight on Christmas

In Santo Tomás, Peru, Christmas Day features Takanakuy—organized public brawls where residents settle disputes through ritualized fistfights. The tradition, rooted in Andean customs, acts as a communal reset before the new year.