A Nantucket woman helped build Macy’s

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.

Explore a Macy's historical timeline

From its founding as RH Macy & Co. in 1858, to its 150th birthday in 2008, Macy’s has a long and storied history. Luckily, the store has chronicled many of its major milestones on its website, including key Macy’s Thanksgiving Day Parade milestones.

There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

The Macy’s website claims that retail Santas—the Christmas icons who invite children to meet them at department stores and malls around the holidays—have been visiting the store since the 1860s.

Watch a video that details the full history of Macy's

From the first Macy's Thanksgiving Day Parade to opening its flagship store in Herald Square, Macy's has a long and successful history despite its recent financial troubles.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

One odd Macy’s location is basically a museum

Here’s a list of things you wouldn’t expect to see at your average Macy’s store: a 19th-century French painting, a former midcentury children’s barbershop, nautical portholes, and the list goes on. Shoppers can find all those things and more in one unique Macy’s store in Pasadena, California.

Dry goods stores sold products such as textiles and linens

RH Macy started Macy’s as a dry goods store in 1858. At the time, the store was located on New York City’s 14th Street. Dry goods stores later rebranded themselves for the future of retail around the 1930s.

Macy’s announced a series of pandemic-era store closures in January 2021

Specifically, as mall foot traffic declined, Macy’s sought to grow elsewhere (as did many other retailers around the same time).

As of 2024, Macy’s wanted to monetize its store closures through real estate deals

In a 2024 earnings call, Macy’s noted that while it’s remodeling and investing in some of its brick-and-mortar locations, it seeks to shutter other stores in lower-performing locations. It’s estimated that Macy's will close 150 locations through 2026.

Macy’s doesn’t own its flagship location because of the 'million dollar corner'

When Macy’s moved to the Herald Square location, it reached a verbal agreement to acquire that corner of land—but at the last minute, it was sold to a rival store for roughly $1M.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

With the advent of charge cards, Estée Lauder fought to get her products in department stores to benefit from impulse purchases

Because Estée Lauder focused on personal relationships and demonstrations as one of her primary sales strategies, getting her product in front of enough people was an early struggle. Similarly, many customers wanted to buy her products, but didn't always have the cash on hand. One of her biggest accomplishments was earning a retail spot at Saks on 5th Ave in Manhattan, which paved the way for her brand to become a household name and gave customers more flexibility to make purchases on the spot.

Advertising powerhouse Mary Wells Lawrence became the first female CEO of a public company listed on the NYSE when her ad agency went public in 1968.

In 2006, Macy's was worth $20B—but as of 2024, its market cap was just under $5B

Macy's went from roughly 800 to 500 stores within the same time period. Macy’s has spent the recent years since the pandemic closing swaths of stores.

Women were barred from MBA enrollment for half a century

In 1908, Harvard launched the first modern MBA—and only admitted male candidates. The first full-year traditional female MBA students wouldn’t enroll at Harvard until 1963. Learn more about the history of the first women to receive their MBAs on Harvard’s website.

The history of New York's first hotel for middle-class women

March 2, 1903, marked the opening of New York's first hotel just for women, generally from the middle class. Prior to the establishment of the "Women's Hotel," it was difficult for solo women to find lodgings in the city. Seeing an opportunity, Charles Day Kellogg raised funds to establish the 400-room hotel, which exclusively served women until 1998. Read more about its history here.

Grace Hopper was inspired to join the armed forces after the attack on Pearl Harbor

Despite being too old to enlist and weighing below the required minimum to serve, Hopper was granted an exemption and assigned to work on the first electromechanical computer produced in the US. She and her team spent three months using the device to solve equations needed to design the implosion mechanism for the atomic bomb.

Go behind the scenes at the Macy’s Parade Studio

With dozens of balloons and floats, and thousands of costumes, the Macy’s Thanksgiving Day Parade requires year-round planning to pull off. Go behind the scenes with the designers and builders who make the magic happen. See how the floats come together and what makes this annual spectacle a reality.

The Martha Graham Dance Company was the first integrated Broadway dance company

In 1951, Graham hired Mary Hinkson and Mattie Tierney, two Black dancers who started in the company's dance corps and eventually took on lead roles in productions. The move broke color barriers that were the norm for the time.

Estée Lauder's family ran a hardware store in Corona, Queens

Estée Lauder grew up organizing the storefront window of her father's hardware store, which her family lived above. Lauder was reportedly a natural salesperson, and her experience working with her father is frequently cited as her earliest business training.

Grace Hopper was named the 1959 Time magazine 'Woman of the Year'

The honor was part of the 2019 series "100 Women of the Year," which spotlighted an influential woman for each of the years the publication had previously awarded a "Man of the Year." In its write-up, Hopper was described as having "paved the way for women everywhere to thrive in math, computer science, and service to their countries."

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

Tiptoe, an adorable blue reindeer, became Macy’s new mascot in 2021

Move over Rudolph—there’s a new reindeer in town. And just like the red-nosed reindeer, this one was also created by a department store. An article explains Tiptoe’s origin story, and the business implications of the new mascot.

Grace Hopper won the Data Processing Management Association's 'Man of the Year' award

The inaugural recipient of the award—symbolic of the male-dominated nature of computer science—was honored in 1969 for her contributions to the development of COBOL and the first compiler. Hopper would also become the first woman from any country and the first American to be recognized as a Distinguished Fellow of the British Computer Society.

How Martha Stewart became the first self-made billionaire woman

Through her cooking shows, cookware, and media empire, Martha Stewart ascended to billionaire status in 1999, becoming America's first woman to achieve that number on her own. Despite a conviction in 2004 and time spent in prison, Stewart rebounded and continues to develop product lines and media, with an estimated net worth of $200M. Read more about her story here.

Mall Santas became a widespread tradition beginning in the 1900s

Santa Claus and commercialism are inextricable. In the early 1900s, department stores started putting “live” Santa Claus displays in their windows to help sell goods.

Grace Hopper graduated first in her class of 800 officer candidates

As a volunteer in the Women Accepted for Volunteer Emergency Service program, Hopper was able to fulfill roles beyond the nursing and clerical responsibilities normally available to women in the military. However, once World War II concluded and the emergency status was lifted, the Navy declined her request for a regular commission.

The US Mint was among the first federal agencies to hire women

In 1795, the US Mint hired two women, named Sarah Waldrake and Rachael Summers, as adjusters. At the time, adjusters weighed blank coins and “adjusted” those weighing too much by filing them down.

Read Time Magazine's profile of Estée Lauder—the only woman named to a list of the most influential business leaders of the 20th century

Time Magazine's 1998 profile of Estée Lauder credited much of Lauder's global success to her incredible work ethic and her dedication to creating the highest-quality products, even if those products weren't trendy.

Eliza Scidmore advocated for planting cherry trees in Washington, DC, in the early 1900s

The first female writer for National Geographic, Scidmore championed planting Japanese cherry trees around the Tidal Basin in Washington, DC. Her idea succeeded in 1912, after years of lobbying, creating one of the National Mall's most enduring traditions and tourist draws.

Frances Perkins was the first woman in the US to hold a cabinet position

President Franklin D. Roosevelt named her the United States Secretary of Labor in 1933. In her cabinet seat, she not only helped establish the first federal minimum wage in the US, but also the Social Security Act.

Learn how the Macy's Thanksgiving Day Parade comes together each year

The Macy's Thanksgiving Day Parade is essentially a huge theatrical production spanning several long blocks in New York City rather than a stage. Naturally, organizing it is a complicated process. This podcast episode explains how the Macy's Thanksgiving Day Parade comes together each year.

Apple's first backer recruited his own CEO to help manage the company

Wanting Steve Jobs and Steve Wozniak to focus on developing Apple computers, Mike Markkula brought in his colleague from Fairchild Semiconductor, Michael Scott. As employee number five, Scott helped professionalize the fledgling computer company and getting manufacturing off the ground. (Some users may experience a paywall.)

The woman who coined the term ‘girlboss’ now has a VC firm called Trust Fund

In 2006, Amoruso founded the clothing company Nasty Gal, then later wrote a memoir called “#Girlboss” about her company’s meteoric rise. Later, she launched other ventures, including her “Business Class” business coaching series and the venture capital fund “Trust Fund.”

A trailblazing member of Congress was inspired to champion Title IX because of her own experiences

Patsy T. Mink (D-HI) was the first woman of color in Congress and one of the law’s biggest proponents. Before elected office, Mink was rejected from 20 medical schools because of her gender. She went on to law school instead, but still faced discrimination after graduation when she was turned down jobs because she was a married woman.

Edith Roosevelt's White House redesign created the modern West Wing

In 1902, first lady Edith Roosevelt oversaw a significant renovation that separated the family residence from official offices. Architect Charles McKim added the West Wing to house the president's staff—establishing the modern layout still used today.

How nylon was created

Nylon, one of the most ubiquitous materials in the world, was invented in 1935. Chemist Wallace Carothers was hired by American conglomerate DuPont to perform research. After seven years of work he produced nylon, the first wholly synthetic fabric. Carothers’ life ended tragically, but his contributions revolutionized everything from military equipment to women’s fashion.

At the age of seven, Grace Hopper dismantled alarm clocks

Foreshadowing a career in computers, Hopper exhibited a curiosity for gadgets at a young age and took apart seven clocks, determined to understand how they worked. Despite having a dollhouse, Hopper built an elevator for it and showed a greater interest in building toy furniture than playing with dolls.

The early years of the Met

The Met didn’t start out in the grand, sprawling grounds that it currently occupies. This episode of Hometown History, a podcast about lesser-known historical places and events, covers the early years of the venerable institution. Learn about how the vision and planning of a group of 19th century artists and philanthropists took the Met from a small collection in a humble brick building to the cultural powerhouse that it is today.

Around 60% of female billionaires in the US are considered self-made—meaning at least some of their wealth comes from a business venture launched on their own.

'Most of man's problems upon this planet, in the long history of the race, have been met and solved either partially or as a whole by experiment based on common sense and carried out with courage.'

-Frances Perkins (1880-1965), first female member of US Cabinet

Indigenous women crafted the integrated circuits for the Apollo Guidance Computer

Applying their blanket-weaving skills, over 1,000 Navajo women in New Mexico were hired to connect circuit components in intricate patterns using a microscope. Outside Boston, "rope mothers" at the Raytheon facility wove the AGC's core memory using threaded metal wires.

Ten people on Goldman Sachs’ 31-person senior management committee are women

However, only two of those 10 women were in charge of a revenue-generating business arm. Learn more about what it’s like to be a woman in investment banking—and about Goldman’s recent gender discrimination settlement.

The rise of the museum gift shop

While museum gift shops are commonplace now, they weren’t when the Met opened in 1870. Nevertheless, the museum was one of the first to offer copies of several of their paintings for visitors to display in their own homes. Read about how the museum gift shop has evolved and how they decide what to carry with this look behind the scenes from Artsy.

Mary Cassatt helped establish the impressionists' legacy in the US by persuading wealthy patrons to collect their work.

In 2017, Yale renamed one of its colleges to honor Grace Hopper

Founded in 1933, the Calhoun College—one of Yale's 12 undergraduate residential colleges—was renamed to Grace Hopper College in honor of the woman who earned a master's degree and PhD in mathematics from the university in the 1930s. The change was also made to distance the school from white supremacist John C. Calhoun.

See Rockefeller Center's Christmas trees since 1931

In 1931, with construction still underway, Rockefeller Center's very first Christmas tree was erected out front. John D. Rockefeller himself greeted the construction workers who put up the first 20-foot tree and decorated it with cranberries and paper garland.

Jackie "Moms" Mabley was the first woman to headline solo at the Apollo Theater

The comic's act was based on a classic archetype: the fed-up mother who was going to tell it to you straight. She perfected her craft on the Chitlin Circuit, where she became a cultural icon in the Black community, and then had significant mainstream success starting in the 1960s.

Hear the first classic girl group record: the Chantels’ ‘Maybe’

While there were all-female vocal groups before the Chantels, most critics consider the group’s 1957 single “Maybe” to be the first record of the classic girl group sound because it established the model’s foundational elements: a mid-tempo backbeat, soaring harmonies, and yearning lyrics.

Amazon is the most-loved brand among baby boomers

Macy's ranked at number five for the oldest generation alive today, whereas Gen Xers have Apple in their number one slot. This data visualization outlines the most-loved brands among baby boomers.