The next evolution of Google Search: AI Mode

Google Search incorporated AI Overviews in 2024 to fight back competitors

Analysts believe that generative AI tools—not antitrust rulings—are Google's biggest threat because they draw users away from traditional search and potential ad revenue. AI partnerships, like the one between Apple and OpenAI, may further reduce Google's market share.

Why Google is reinventing the internet search

Google invented the foundation of the AI movement—but ChatGPT was a shock

For years, Google was the cutting-edge of the AI world, including the development of the Transformer—the basis of contemporary AI chatbots. But since OpenAI debuted ChatGPT in 2022, the company was had to play catch-up. This is a four-hour deep dive into Google's AI history.

Microsoft has integrated AI across its software products with Copilot

It utilizes an underlying model from OpenAI—makers of ChatGPT—to assist users in creating documents, writing code, locating files, and more across Windows, Microsoft 365, Bing search and WhatsApp on desktop and mobile devices. Copilot Voice and Vision offer accessibility features for users who prefer not to use mouse/keyboard navigation.

Google began as a Stanford University dorm room project

Launched in 1998, Google revolutionized search engines with its clean design and PageRank algorithm. As of 2025, Google has about 90% of the search market share but faces new challenges from AI-powered competitors and regulatory scrutiny.

AI gained mainstream attention with tools like IBM Watson and Apple’s Siri

With the release of ChatGPT in 2022, which drew over 100 million weekly users in just two months, natural language processing and understanding could be achieved at scale via machine learning. Unlike earlier artificial intelligence that could pull stored knowledge, generative AI produces text, images, or sounds.

YouTube plans on embracing AI-powered features

YouTube CEO Neal Mohan lays out a series of priorities and predictions for how the online video giant will continue to evolve. Mohan says the company wants AI to play a bigger role—in addition to figuring out how YouTube can evolve and improve the experience of streaming its content.

Why Google Search's ranking system combines filters, signals, and machine learning layers

Rather than static rankings, dynamic tools continually shift search results in real time. These include Twiddlers, which adjust ranking positions based on document traits and search context, and FreshnessNode, which reshuffles top results to prioritize timely informational content.

Studies show AI tools can result in passive learning with less retention

Although ChatGPT, Google's AI overviews, and other similar software can save time, a study of more than 10,000 adults showed that reliance on them yielded work products that were more generic and included fewer facts than those produced solely by Google search. Weaker brain connectivity has also been observed when users write using AI.

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

The next technology epoch is here

From ChatGPT to DALL-E, 2022 saw the mainstream emergence of artificial intelligence for consumer use. Here's how these platforms will disrupt today's five biggest tech companies—Apple, Amazon, Meta, Google, and Microsoft.

AI excels at assisting with structured tasks involving logistics and planning

Tools like ChatGPT, Gemini, and Perplexity can help organize chaotic calendars, troubleshoot bedtime routines, and assist with salary planning and moving. However, specific quotes, like insurance, and local cost comparisons can be flawed since AI draws from nonlocalized datasets.

How AI is revolutionizing banking

Generative artificial intelligence has left no industry untouched, and banking isn’t an exception. Experts estimate that gen AI could add as much as $340B in value to the banking sector each year. For consumers, this involves new features to prevent fraud and customer service chatbots. This report dives into the revolution underway and seeks to define a “full stack” AI bank of the future. Read more here.

Which AI chatbot is everyone's favorite?

From OpenAI's ChatGPT to rivals like Elon Musk's Grok and Google Gemini, it feels like chatbots are everywhere now. Some of them, though, are newer and less-developed than others, and all of them have different proficiencies. This leaderboard has collected more than 400,000 votes to rank each chatbot in order of preference, and you can also add your own vote to the mix.

Google reveals the top searches of 2023

Google Search remains the world's most popular online search engine, and the tech behemoth reveals the most common searches from at the end of every year. See global as well as more local trends in most common searches for people, films, and more.

Find your next book by prompting this AI

Have a general idea of the sort of book you'd like to read next, but don't know how to find a specific one? Try this fun and impressive tool. Describe the type of book you're looking for. It will suggest five options which attempt to meet your prompt. Find your next page-turner with this very cool tool.

Researchers found that by mid-2025, around 35% of newly published websites utilized AI for language generation

The study also found that pages using AI narrow the range of ideas and perspectives and skew more positively, though the measurable impacts on factual accuracy and writing style variation remain unclear.

Artificial general intelligence equals or surpasses human intelligence

AGI incorporates sensory perception, memory, and advanced logical inference systems to move beyond the narrow tasks seen in large language models and chatbots. One of the most significant hurdles in developing AGI is designing systems that learn and can flexibly apply learning across domains.

In 2024, Meta launched an AI video generator to create or edit videos through prompts

The tool puts the Meta in direct competition with OpenAI and Google as more companies are investing billions of dollars to capitalize on the explosion of public interest in machine learning and generative media technologies.

In 2023, OpenAI spent $520 million on ChatGPT

The ongoing development and refinement of new AI models requires larger datasets and processing more parameters between words and subwords to improve the accuracy of generated content. New startups are expected to harness this technology to provide unthought-of products and services.

Decoding the hype around AI

2022 was the year AI broke onto the scene, with applications like ChatGPT amazing users with its ability to generate realistic-sounding answers. Technologist Arvind Narayanan presents a clear-eyed view of what the technologies can (and can't) do.

Unlike generative AI systems, such as chatbots that do not take follow-up actions after generating their output, agentic AI systems proactively take steps to achieve goals without continuous user input.

AI is transforming the marketing and advertising industries

Many marketers argue that AI is useful in an ad agency setting. Others attribute the significant layoffs the industry has faced in recent years, at least in part, to AI. Agency leaders and big tech firms alike have supported experimenting with artificial intelligence’s capacity to create content once reserved for agency creatives.

The AI that creates any picture you want and how it works

Since January 2021, advances in AI research produced a plethora of deep-learning models capable of generating original images from simple text prompts. Researchers at OpenAI, Google, Facebook, and others have developed yet to be released text-to-image tools, and similar models have proliferated online. This video is a primer on how we got here, how the technology works, and its implications.

Technologies labeled “AI” have historically lost that title after widespread adoption

Generative AI is the latest entry in a recurring cycle where emerging tools start as "AI" until they become common software, like databases or machine learning. Generative AI and large language models may be the next platform shift after smartphones and the Web.

OpenAI helped kick-start an AI arms race in Silicon Valley

Led by CEO Sam Altman, OpenAI's mission is to "ensure artificial general intelligence benefits all of humanity" by making its products open to all users. In 2023, the $86B company behind the chatbot ChatGPT consisted of a for-profit arm under its nonprofit governing board.

OpenAI initially focused on novelty projects, like training AI bots to win video games, before becoming known for its AI chatbot ChatGPT.

Try OpenAI's ChatGPT for free

In late 2022, OpenAI launched a chatbot that quickly became one of the most viral tech products of all time. The software uses code to interpret natural language to produce sophisticated content based on simple user prompts.

As of 2025, artificial intelligence systems remain narrow and specialized

Efforts are ongoing to create artificial general intelligence, where machines outperform humans across a wide range of cognitive tasks, including those for which they have not been specifically trained. Current models utilize machine learning and neural networks to perform tasks for which they are programmed, leveraging provided training data.

The growing role of AI in journalism

As artificial intelligence (AI) becomes more widely available, journalism must adapt and establish ethical norms for how the technology is used. This report from the Center for News, Technology & Innovation looks at the issue from every angle, including legal considerations, potential biases in datasets, and the speed at which AI capabilities are changing. It also includes links to recent studies on the use of AI in journalism.

The potential promises and pitfalls of AI in medicine

Artificial intelligence (AI) is increasingly being integrated into healthcare, offering the potential to aid in diagnoses, answer patient queries, and streamline administrative processes. In a recent PBS interview, Dr. Isaac Kohane, editor-in-chief of the New England Journal of Medicine AI and chair of Harvard’s department of biomedical informatics, discusses the current state and future of AI in medicine.

The Anthropic Economic Index shows AI adoption is highest in computer science roles.

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

AI superintelligence is a hypothetical system vastly more capable than humans

Researchers describe superintelligence as an artificial intelligence system that exceeds human cognitive ability in every area. It is viewed as the theoretical evolution of artificial general intelligence, in which AI systems learn and have the capability of a typical human.

As of 2026, almost 90% of companies use AI in their hiring processes to cut hiring time by up to 50%, including using AI-based tools to filter 75% of resumes.

Google's early focus on simplicity and user experience drove its future successes

Google Search revolutionized information retrieval in 1998, but additional web-based products, including Gmail, Maps, Docs, and YouTube reinforced the company's core ad business while allowing it to aggregate the world's information. Forming Alphabet protected this business from riskier moonshot projects.

Stephen Wolfram on AI's rapid progress & the "Post-Knowledge Work" era

AI, as a concept, has been around since at least the 1950s, but it's only in the last year or so that the technology has been able to equal humans at many tasks -- and in many cases surpass humans. In this podcast, mathematician and computer scientist Stephen Wolfram provides an AI 101, explaining how we got here, how highly advanced chatbots like ChatGPT work, and what our world is in store for next.

As of 2025, ChatGPT accounts for more than half of all chatbot traffic

Since ChatGPT's debut of its chatbot in November 2022, the daily use of generative AI has skyrocketed. This chart shows which chatbots are the most used around globally, from OpenAI's ChatGPT to Perplexity and DeepSeek.

As of 2025, increasing numbers of people turn to AI companions for emotional connection

These chatbots provide endlessly supportive, one-sided, and highly customizable relationships to users, but may hinder the development of real-world connections and emotional growth. About 72% of teens have tried AI companions, with more than half of them using one regularly.

Explore noteworthy use cases for ChatGPT

From asking the chatbot to sort grocery lists to bird-watchers using it to help identify birds, the official ChatGPT Instagram account spotlights interesting and creative use cases for the tool, especially in the days after a significant update or model has been released.

See the news with AI-generated data visualizations

Realtime uses generative AI to create immediate data visualizations of news items on its regularly-updated feed, pulling from public data feeds. Peruse stories around sports, economics, politics, and more with the helpful aid of charts and graphs. See the shape of the news with this clever AI tool here.

Web scrapers extract data from a webpage's underlying HTML code and have been used to generate sales leads, collect competitor information, identify counterfeit products, and optimize sites for search engines.

View a timeline of AI deployments from 2017 to 2025

The development of transformer architecture and the release of GPTs across AI labs led to rapid changes in LLM scale and power. Companies like OpenAI, Google, Meta, Microsoft, and Anthropic have invested billions of dollars to develop reliable, versatile models.

DeepSeek is a Chinese AI startup that rattled US competitors when it made an AI model much faster and cheaper than they did

DeepSeek unveiled an AI model in 2025 that it said was made in two months for roughly $6M. For context, OpenAI has suggested it took over $100M to make its AI model GPT-4. The news rattled the stocks of American tech companies, including leading chipmaker Nvidia.

During a job interview with an AI agent, applicants are evaluated against a rubric that considers factors such as tone, clarity, and the use of specific words or phrases aligned to the job.

Explore an interactive history of Google search trends

This interactive allows users to browse for the most searched topics on Google Search since 1999 and provides noteworthy statistics. Topics are sorted by categories, including athletes, movies, reality TV, dog breeds, and sauces.

A brief history of artificial intelligence

The concept of artificial intelligence and what it may mean for humanity has evolved as computer technologies have grown increasingly powerful through the decades. Beginning with the first (massive) computers in the 1940s, scientists have sought to make the machines as intelligent as humans. But it wasn't until computing power made exponential gains have computers begun to imitate human behavior.

AI investment may be the next major economic bubble

A video examines the massive surge in AI spending—forecast to hit $500B by 2026—and how this may be propping up a fragile US economy. Experts warn that if AI investment slows or under-delivers, the consequences could be felt in markets, jobs and growth.

What we learned about Google

Google processes over 8.5 billion searches every day—more than the number of people on Earth. This short breakdown covers how the company evolved from a Stanford research project into a global tech leader, with products like YouTube, Gmail, and Android reaching billions worldwide.

AI griefbots that generate text or even video avatars of the dead are controversial and could conceivably change how we mourn.