There's a college course teaching influencing 101

'Deinfluencing' explained

You’ve probably heard of influencers, but have you heard of “de-influencers?” Basically, the de-influencing trend started when creators began making videos about products you shouldn’t buy, rather than sponsored content promoting things you should purchase. Comedian Taylor Tomlinson recently cracked some jokes about the trend, and its companion “under consumption-core.”

The creator economy—which is projected to be worth as much as $480B by 2027—is a system powered by people creating online content for monetizable audiences.

While influencers try to make money off of their posts, that's not always the case for content creators.

Some influencers are facing the dark side of being a public persona

From burnout to stalkers, a content creator’s life can quickly become complicated as their following grows. Women’s Health recently spoke with some creators about what they wish they’d known before they started their careers on social media.

Take Yale's free online course, 'The Science of Well-Being'

Considered Yale University's most popular free online course, this 10-module series offers insights into the science of well-being and practical ways to increase happiness and satisfaction. More than 5 million people have enrolled since its 2018 launch.

Explore Anthropic Academy, which provides courses on using Claude

The online courses include Claude Code in Action, which teaches software developers how to integrate Claude Code into existing workflows; Claude 101, to learn how Claude can be used to complete everyday tasks; and an AI Fluency series to help educators, instructional designers, and students learn to apply AI in academic settings.

A full crash course in psychology

This 40-episode crash course series mirrors the curriculum of an advanced high school class on the psychology with well-known creators the Green brothers. Browse each roughly 10-minute episode or watch them all.

What is the creator economy?

The creator economy is a system powered by people creating online content for monetizable audiences. These “creators” and “influencers” make money off their digital audiences through brand deals or revenue shares with social media platforms.

'Instagram traps' are changing art museums

In the creator economy era, it feels like anyone has the potential to become an influencer—if they can just capture the right content. Naturally, some places are better suited for an Instagram photo than others. Museums-turned-photo-backdrops (think: the Museum of Ice Cream) are the best of the best.

Estimates say the creator economy market size will reach $500B by 2026

The creator economy, a system powered by people creating online content for monetizable audiences, has democratized fame and influence. Much of influencers' recent power comes from Gen Z's preference for authenticity over the polished approach of legacy media.

Princeton University offers a free online bitcoin course

Want to understand bitcoin and cryptocurrencies? A free online course from Princeton University unpacks the details of bitcoin, from how it works to what distinguishes it from other currencies, to the security and anonymity associated with its use. Explore explainer videos, or take the course as a series of lessons.

In 2018, roughly 13% of Yale University graduates became consultants

Consulting is a popular career path for today’s top college students. A student newspaper article dives into a Yale University student’s brief love affair with the consulting industry, starting with a depiction of the interview process.

Social media platforms benefit not just from ensuring they have satisfied users, but also from the personal data they scoop up and can then sell to online advertisers.

Inside the life of a 13-year-old beauty influencer

Thirteen-year-old Evelyn started posting get-ready-with-me style videos the summer before she entered 7th grade. Pull back the curtain on how she rose to internet fame through cutting observations of her peers at school, and how platforms like TikTok have responded to those under 13 joining the creator economy.

Social media algorithms are shaping real-life language through memes

The evolution of the internet in the early 2000s supercharged the creation and spread of memetic content. Now, highly tuned algorithms on platforms like TikTok and YouTube influence the language, phrasing, and content of creators, which shapes how we use language in the real world.

Bill Nye made a course on the framework of scientific thinking and problem solving

The class focuses on developing and fostering critical thinking skills to evaluate the world and the accuracy of claims. Nye highlights how these skills can be applied to overcoming fear of the unknown and engineering creative, outside-the-box solutions to some of the world's biggest challenges, including climate change.

People are making careers out of playing claw machines

As it turns out, winning at a claw machine arcade game over and over again makes for great social media content. Influencers like Erik Kane are taking advantage of this—and making money off of it, too.

College budgets, explained

In this episode of the FutureU podcast, higher education experts Jeff Selingo and Michael Horn explore why so many colleges seem to be struggling financially. Hear how college budgets actually work, and why so many are unsustainable. It’s a crash course in revenue, expenses, and the big shifts schools need to make to survive.

A major dopamine hit from social media use comes from unpredictability—not knowing if the content users post or share will get the 'like' from other users, triggering cycles of anticipation similar to those experienced with a slot machine.

Caroline Calloway: The influencer who botched two six-figure book deals

The daughter of a real estate mogul, Caroline Calloway was an Instagram influencer who leveraged her "Cambridge captions"—young adult novel-esque descriptions of college parties—into a six-figure book deal in 2014. After having failed to produce...

Hear a finance professor answer questions about investing

From stocks and index funds to gold, a business professor at Duke University answers questions from the internet about investing.

A Yale student wrote a critical essay about the consulting industry's influence on college students

Marina Keegan was a recent Yale graduate set to start her career writing for The New Yorker when she died in a car accident. But before her death, she wrote an essay criticizing the consulting industry's impact on not only her classmates' lives but also their ability to impact the world at large.

How universities manage their endowments

The CNBC video report explores how elite universities like Harvard handle their massive endowments, the ethical debates around their investments, and the tension between growing wealth and rising college costs. If you’re curious about where billions of dollars in higher education go, why tuition remains high despite huge endowments, or how student activism is pushing for ethical investing, this video offers a revealing, accessible look at the financial engines behind America’s top colleges.

Despite many influencers having loyal followings, creator-led brands often fail when the hype from first-time buyers dies down and doesn't translate into repeat purchases.

What exactly is college for?

The rising cost of college has many of us wondering, what exactly is a college education for, anyways? This "Freakonomics" podcast episode breaks down how colleges operate like large businesses and try to differentiate their products from one another to win market share. To find out what the overwhelming higher education system is doing wrong (and what it gets right), listen here.

One teacher's lesson on existentialism and social media use

During a unit on existentialist literature and philosophy, one teacher at Massachusetts’ Phillips Academy asked students to surrender their cell phones to test Kierkegaard’s thoughts on the danger of conformity and Sartre’s belief that humans are “condemned to be free.” Many of them were surprised to find how liberated they felt once they left behind social media.

There are 'YouTube camps' that teach children how to create content for the video platform.

TikTok's top 10 users have over 1B followers

Influencers like Charli D'Amelio and MrBeast, as well as more traditional stars like Dwayne "The Rock" Johnson, produce content that keep people scrolling.

Investigation finds 'influencer' dietitians paid to promote sugar, supplements on social media

A joint investigation by The Examiner and The Washington Post found that food, beverage, and supplement corporations and groups have paid registered dietitians on social media to promote content that goes against decades of scientific evidence on...

Social psychologist Jonathan Haidt, author of 'The Anxious Generation,' contends that children are losing the ability to pay attention as they spend half their lives perusing social media content designed to hook them.

Audit a Yale course on great American novels after 1945

Wish you'd paid more attention back in college? There's good news: You can still pop into some college classes, without having to pay tuition (or write term papers). This course from one-time Yale professor Amy Hungerford walks through the great American novels after World War II, including works from Toni Morrison, Philip Roth, Cormac McCarthy, and more.

Peloton instructors have built expansive personal brands

Outside of teaching Peloton classes, many instructors have amassed large social media followings and brand deals—ranging from modeling for Puma and Adidas to "Dancing With The Stars" appearances. On top of their influencer work, leading instructors at Peloton—like Cody Rigsby, Emma Lovewell, and Robin Arzón—reportedly earn salaries of more than $500K.

Read about why America is obsessed with the stories of financial scammers.

Here is a visualization of the creator economy as an ecosystem

From social media platforms like Instagram and TikTok, to major advertisers paying influencers to promote their brands, to the consumers watching online content, quite a few engines have to keep firing to make the creator economy run smoothly.

Governments are now using generative AI to manipulate public opinion

A Freedom House report found that AI-powered disinformation campaigns and censorship tactics are spreading, with 16 countries utilizing the technology to shape online narratives or suppress dissent, as of 2023. In Venezuela, deepfake software was used to push pro-government propaganda with fake news anchors.

WeChat has become China's primary news platform, due to expansive user base and legacy media's adoption of the platform.

The early success of Facebook made Mark Zuckerberg a college campus celebrity

Within 24 hours of launching in 2004, more than 1,200 Harvard students signed up to the platform, which quickly expanded to other Ivy League and Boston-area schools within months. By year's end, Zuckerberg left Harvard to run the company in California.

Authentic storytelling and audience awareness drive effective science communication

Bill Nye suggests that making people care about science requires limits on technical jargon, ensuring content is relatable to viewers, and injecting some comedy to help make the ideas stick. Having clear learning objectives can help educators stay on track and efficiently write content.

David Ogilvy—one of history's most famous and influential advertising executives—wrote multiple books, including 'Ogilvy on Advertising,' a career memoir full of his favorite copywriting advice.

Hank Green on the problem with being a creator

YouTuber Hank Green takes over The Financial Diet's platform to talk about the creator economy. He walks the audience through the financial decisions involved when making content. He also describes brand deals, and who actually owns the content posted on social media platforms—the creator or the platform itself?

Influencers have changed what music festivals look like

One major criticism of Coachella is that it's a playground for ultrarich people, with celebrities and influencers posing for selfies at a polo club. This article dissects the legitimacy of that stereotype and argues that the backlash to it has altered the festival's cultural standing.

Fan fiction is now studied at universities, including Princeton and Harvard

Some professors approach the genre as a unique form of literature that expands the boundaries of art. Comparative literature courses read the source material as well as its fan fiction byproducts, asking students to analyze the conditions that might've produced such dramatic reinterpretations.

Top creators get paid millions of dollars per post

From the Kardashians to the world’s top soccer players, a handful of celebrities average hundreds of thousands, if not millions of dollars, per sponsored post. But brands aren’t willing to shell out that money for a high follower count alone. Creators must have high engagement rates on their content, too.

Harvard Business School adapted its law school's ‘case method’ in MBA classes

Many MBA programs include classes structured around the “case method” rather than traditional lectures. In classes using the case method, students solve real-world business problems without being given the answers ahead of time, rather than listening to a lecture and taking notes.

The MBA has been the most popular graduate degree in America since 2010

Referring to MBA programs as “corporate America’s breeding ground,” comedian Dan Toomey recently interviewed experts on MBAs like Adam Grant, as well as MBA students themselves, to get a better idea of why the degree is so popular. Warning: profane language and content.

TikTok can turn everyday users into stars

TikTok is such a cultural force, it’s now a platform for turning ordinary users into stars. This "Planet Money" podcast episode performs a deep dive into how Tai Verdes went from working a day job and dreaming of becoming a successful musician to using TikTok to gain a following.

In 2018, roughly one-third of Yale graduates went into either finance or consulting

Every year, top consulting firms head to career fairs at Ivy League universities like Yale across the country. They end up recruiting a significant population of the student body by graduation.

In 2022, there were 4.2 billion social media users across the globe

Among them were 200 million creators. Linktree, a company that helps create links in people’s social media bios (and much more), gathered the most important numbers from 2022 to get a more accurate picture of what the creator economy looks like, numerically speaking.

How a Philadelphia soup kitchen taught business students about ethical decision-making

As the St. Francis Inn—a Philadelphia soup kitchen—struggled with decisions about moving its operations to serve more people, a management professor at St. Joseph's University realized his students might have been able to help. Business students used ethical decision-making frameworks to help the soup kitchen serve more people and attract more volunteers.

Reels have strongly influenced NASCAR’s social media strategy

With viewership and attendance tanking from 2008 to 2018, NASCAR knew it needed better marketing to reach the next generation of fans, so it designed a new social media and content creation strategy. Using these new methods, it achieved 27% follower growth in three years.