Authentic storytelling and audience awareness drive effective science communication

How the NSF Public Understanding of Science program fueled science interest and literacy

To support STEM education at all levels and in all settings, the NSF has invested in public-facing science projects since 1957. These investments produced science education storytelling and entertainment programming, including "Bill Nye the Science Guy," "The Magic School Bus," and the "Flight of the Butterflies" and "Blue Whales" IMAX films.

Science communicator Bill Nye (1955 - ) on science

"Science is the key to our future, and if you don’t believe in science, then you’re holding everybody back."

Carl Sagan, the host of 'Cosmos,' gave Bill Nye advice on his future show

Originally wanting to lean into his engineering background to explain the workings of objects such as bicycles and bridges, Nye ran his idea past his former professor at a college reunion. Sagan told him that children resonated with pure science, not technology, altering the show's future topics.

Bill Nye made a course on the framework of scientific thinking and problem solving

The class focuses on developing and fostering critical thinking skills to evaluate the world and the accuracy of claims. Nye highlights how these skills can be applied to overcoming fear of the unknown and engineering creative, outside-the-box solutions to some of the world's biggest challenges, including climate change.

According to Bill Nye, science is under threat from an erosion in critical thinking

He states that conducting research online cannot replace consulting with scientific experts who have spent their entire lives intimately studying a field. The former science education show host argues that deepening cynicism towards scientific institutions has been fueled by leaders embracing debunked and unsupported claims.

Watch every episode of 'Bill Nye the Science Guy'

Each features one scientific topic alongside demonstrations, fake commercials, a song parody with science-themed lyrics, and bloopers. Other segments include conversations with experts, exhibiting experiments that can be done at home, and trips to locations beyond "Nye Laboratories" to highlight real-world applications.

Winning a Steve Martin look-alike contest led Bill Nye to pursue comedy

Doing impressions helped Nye realize he enjoyed making people laugh, and he pursued stand-up and comedy writing gigs while working at Boeing after college. On October 3, 1986, he left his engineering job to pursue a full-time career in the entertainment industry.

Watch Bill Nye's debut as the 'Science Guy' on 'Almost Live!'

Knowing that Nye explained scientific concepts as a volunteer at the Pacific Science Center, host Ross Shafer suggested Nye perform scientific demonstrations to fill the time left by a canceled guest. "You could be, like, Bill Nye the Science Guy," said Shafer.

The lab coat worn on 'Bill Nye the Science Guy' is stored in the Smithsonian

The series received substantial funding from the National Science Foundation and US Department of Energy to help fulfill requirements from the 1990 Children's Television Act to support educational children's programming. The show became the first television program to run concurrently on both public and commercial broadcast stations.

Bill Nye believes a World War II-level mobilization is needed to end climate change

As part of his science advocacy efforts, Nye has argued that existing technologies, including electric vehicles and renewable energy, can already significantly reduce emissions. However, switching to these technologies requires a more expansive awareness of the problem and a greater sociopolitical willingness by policymakers and the general public.

In 2014, Bill Nye debated young Earth creationist Ken Ham at the Creation Museum

After a video of Bill Nye describing creationism as having a detrimental effect on science education went viral, the cofounder of "Answers in Genesis" posted a response objecting to the claims and invited Nye to debate. More than 11 million people have viewed the event on YouTube.

David Attenborough's career, from managing television programming to natural historian

Throughout his career, Attenborough's storytelling style framed nature as the stage where plants and animals were characters that audiences could connect with and become emotionally attached to. Before the breakout success of "Life on Earth" and working full-time on making programs about the natural world, Attenborough spent a decade in executive roles responsible for overseeing content on BBC channels.

How to write a great speech

Before walking onto a stage or booting up a Zoom meeting to deliver a speech or presentation, you have to know what story you want to tell. This story acts as a keystone, providing an ideological foundation on which the rest of the speech balances. This story should be bigger than the moment it's delivered, giving listeners the ability to connect to expressed concepts across time.

Watch Bill Nye be awarded the Presidential Medal of Freedom

President Joe Biden bestowed the honor for Nye's work in science education, science advocacy and environmental stewardship, with the White House adding, "By sharing the magic of fun and science, he inspires generations of Americans to follow facts and reason and leave the world better than we found it."

Explore a series of interdisciplinary explainers on climate science

From animations on the quantum mechanics of greenhouse gases to a photo essay on how scientists acquire climate data, this collection provides detailed explorations of how different branches of science have contributed to our understanding of climatology.

A conversation with David Attenborough about his work, from his narrative style to technology

Although he began working in television before owning a television set, gaining experience as a producer in the editing room helped Attenborough develop an insight into creating engaging content with less dialogue. Among the technologies pioneered during his career were stabilized cameras for aerial shots, infrared and microphotography, and waterproof electronics for underwater cameras.

Watch Bill Nye discuss biomechanics and sustainability while shopping for sneakers

While exploring sneaker history and technology, Nye covers the science of structural design, air bubbles and materials, including algae foam. He once voiced a 20-minute guided run on the Nike Run Club app.

How the Discovery Channel was originally built for lifetime learners

Founder John Hendricks envisioned Discovery as a launchpad for educational content that was both informative and engaging. Since, the channel has spawned dozens of other channels, merged with major studios, and launched its own streaming platforms.

Bill Nye received a star on the Hollywood Walk of Fame in 2025

The Hollywood Chamber of Commerce awarded its 2,821st star to Nye for his "dedication in making science accessible and entertaining for all ages through his iconic educational show." Former "Almost Live!" colleagues Joel McHale and Ross Shafer spoke in Nye's honor during the ceremony.

Bill Nye served as a lab assistant in the 'Back to the Future' animated series

Set in an alternate timeline after the conclusion of "Back to the Future Part III," the series starred Jules and Verne—the children of Dr. Emmett Brown and Clara. Each of its 26 episodes concluded with a live-action segment in which Bill Nye performed an experiment related to that episode.

A low-budget, Seattle-based comedy show launched Bill Nye's on-camera career

"Almost Live!" began in 1984 as a Sunday evening talk show before evolving into a sketch comedy show that served as the lead-in for "Saturday Night Live" on NBC's Seattle affiliate station. Besides Nye, TV stars Joel McHale and Lauren Weedman were regular cast members.

Bill Nye holds patents for three inventions and designs for a digital abacus

His pointe shoes feature a support structure to protect ballet dancers' toes during performance. The throwing technique trainer guides athletes in achieving the optimal form for throwing a ball, while the educational magnifying glass made from a plastic bag and water featured on his show.

Stephen Hawking's children's books help make science fun and accessible for kids

Stephen Hawking co-wrote "George’s Secret Key to the Universe" with his daughter, Lucy, to introduce young readers to big questions about the cosmos. In the first book, the protagonist rides a comet and discovers that black holes aren’t black.

How to build curiosity

Change and uncertainty induce stress, but reframing the unknown into an opportunity for discovery has tangible benefits. Approaching change with curiosity enhances activity in the hippocampus and promotes neuroplasticity, promoting learning and serving as a barrier against anxiety. A neuroscientist explains how embracing the unknown, trying small experiments, and other techniques build curiosity.

Watch 'I'm Just a Bill' explain how a law gets made

First aired in 1976, "I'm Just a Bill" became a defining civics lesson for generations, using animation and humor to trace the legislative process and cement itself as a lasting piece of US political culture.

Science is rarely a linear progression of understanding

Particularly at the frontiers, investigations conducted based on established knowledge can provide unexpected results. This opens the door to revising existing models, inspiring new lines of research, and ultimately leading to better future comprehension. For instance, experiments on the speed of light and the expansion of the universe yielded then-confusing data that led to revolutionary insights.

Experience games that explore Nobel Prize-winning work

Inspired by the educators who set laureates on their path, the Nobel Foundation has created a library of interactive activities for the general public. These allow users to make groundbreaking discoveries, showing that such work is accessible to all.

Explore a gallery of Bill Nye's energy-efficient home

The Southern California home is painted pale yellow and features double-pane, low-emissivity glass windows to help keep temperatures low. Solar panels are used for electricity and hot water, while Solatube domes and ducts illuminate rooms from above throughout the day, even when the sun is low in the sky.

Ancient Greeks recognized public speaking as a teachable art form

Clear and eloquent speech is valuable for people in all walks of life. Some tips for becoming an effective speaker include considering your audience and how to benefit them, defining the goals of your speech, and practicing.

A blend of brilliance and humor made Stephen Hawking's cameos unforgettable

Throughout his life, he appeared in numerous pop culture moments—from "The Simpsons" to "The Big Bang Theory"—showing his talent for comedy and his love of science outreach. He was the only person to play himself on "Star Trek: The Next Generation," even writing some of his own lines.

David Attenborough discusses creationism and his position as an agnostic

Attenborough argues that accounts of humanity's origins from different cultures cannot all be correct because they often differ, whereas geological records are consistent worldwide, meaning science provides the best understanding of the natural world. However, he acknowledges that, just as insects lack awareness of human goings-on, humans may be unaware of the existence of a deity.

Social psychologist Jonathan Haidt, author of 'The Anxious Generation,' contends that children are losing the ability to pay attention as they spend half their lives perusing social media content designed to hook them.

Listen to an Anthropic staff philosopher discuss the importance of teaching ethics to AI.

How 'vibes' factor into scientists' decisions about using certain units

Although there are absolute quantities from which units can be defined, such as the speed of light and the corresponding light year for distance, the usefulness of units comes from their ability to easily communicate values, rather than how fundamental their origins are. For example, while Kelvin measures absolute temperature, Celsius is scaled to the temperatures of boiling and freezing water, making them more practical for everyday usage.

Take a tour of The Planetary Society headquarters with Neil deGrasse Tyson

Led by Bill Nye, the Hayden Planetarium director examines the LightSail aircraft, observes historical artifacts, such as a Mars meteorite, and explores props from the "Cosmos" TV series, which was hosted by Planetary Society cofounder Carl Sagan.

There's a college course teaching influencing 101

A class at Duke University called Building Global Audiences promises to teach students how to grow their social media followings, master the art of content creation, and, of course, eventually monetize it all. One writer took the class and wrote about what it was like to be a student.

How to read the news on TikTok

There's plenty of news on TikTok, but that doesn't mean it's all reliable. This guide, written by a communication technology professor, breaks down the ways the app's algorithm delivers news. It also covers how users can determine whether or not a story is factual or misleading. Most strikingly, the professor warns readers that if they didn't search for a TikTok video, then "it probably found you."

National Geographic presents how to protect the oceans

What can we do to protect and preserve the world's oceans? Be inspired by spectacular wildlife footage from National Geographic while learning key strategies.

One data scientist argued that fan fiction improved writing

In an academic study, University of Washington professor Cecilia Aragon found that fan fiction often teaches young writers how to craft stronger sentences and convey complex ideas effectively. Much of that comes from the larger fan fiction community, which regularly comments on others' stories, offering kind-hearted constructive criticism in what she calls "distributed mentoring."

'(Kids) don't remember what you try to teach them. They remember what you are.'

- "Muppets" creator Jim Henson (1936-1990)

Quantum physics explained in 22 minutes

Brian Cox, Royal Society Professor for Public Engagement in Science, discusses the fundamental principles of quantum mechanics, emphasizing their importance in understanding the nature of reality and their practical applications in emerging technologies like quantum computers.

Why being able to disprove explanations distinguishes scientific theories from pseudoscience

Introduced by philosopher Karl Popper, falsifiability holds that a scientific theory must make predictions that could be proven inaccurate by future observations. Explanations that cannot make such predictions are not scientific theories. It is scientists' jobs to seek out data to poke holes in scientific theories, thereby potentially strengthening them if they hold up to scrutiny.

'Cells Making Cells': 'Science Sam' discusses the potential of stem cells

In this episode of the Ologies podcast, host Alie Ward picks the brain of science communicator Samantha Yammine—whose PhD work focused on neural stem cells. The conversation covers everything from the earliest days of stem cell research to what the future of stem cell therapies may look like.

The internet has changed how fans understand wrestling

Maintaining the illusion of professional wrestling—or kayfabe—was once considered the most important aspect of running a successful promotion. That’s changed over time, with wrestling’s most serious fans growing as interested in the stories behind the scenes as they are in the matches taking place in the ring.

At its root, cringe comedy is about empathy

Cringe comedy has never been more popular, even if it's too uncomfortable for some people to bear. Sören Krach, a professor of psychiatry at Germany’s Lübeck University who coauthored a paper on cringe comedy, notes that, although it may seem cruel, at the core of watching cringe comedy is empathy.

Teaching a robot to laugh

Researchers have designed a shared-laughter AI system that responds to human laughter in order to build a sense of empathy into dialogue. Learn how they did it with this explainer.

The rise of the campaign speech

What compels an audience shifts over time, meaning yesterday's popular speeches might not go over the same way if delivered today. However, impactful campaign speeches across time share some qualities, including taking the audience seriously, inviting listeners to engage with or respond to presented materials, and using everyday, informal language. Additionally, US political candidates typically promote themselves in their speeches, an approach initially considered vulgar in Australia and Britain.

Inside the community movement behind DIY synthetic biology

Margaret Talbot spotlights the rise of DIY biology in community labs, where amateur scientists—often outside formal institutions—create everything from insulin to prosthetic prototypes. These grassroots biohackers challenge traditional science by pursuing open, accessible innovation, raising questions about credibility, ethical oversight, and acceptance by mainstream researchers.

Bill Nye did not have children for fear of passing on ataxia

In his 2017 documentary, Nye revealed the congenital, neurological condition on his father's side of the family, which is characterized by a lack of balance and problems with fine motor movement. He has since learned he likely does not have the disease, though both his siblings have shown symptoms.

Experts suggest memorable toasts tell stories

According to Riaz Meghji, a Canadian media personality, unsuccessful toasts are riddled with inside jokes and stock phrases. Great toasts, he says, tell an emotional story that commemorates the occasion.