A 1980s soap opera helped popularize Napa Valley, broadcasting the idyllic wine country to millions of American viewers every week.

The 19th-century Gold Rush and its sudden influx of European residents helped turn California's Napa Valley into wine country.

Napa Valley became a player on the international stage in the mid 1970s, when judges in a blind taste test deemed its wine superior to France's.

California's Napa Valley, one of the wine world's most famous regions, is home to some of the most valuable agricultural land in the US.

Soap operas were especially popular in the '70s and '80s

Shows like "As the World Turns" and "Love of Life" attracted tens of millions of viewers and had many high-profile fans, including Andy Warhol, Sammy Davis Jr. and Supreme Court Justice Thurgood Marshall. This Time cover story from 1976 explores the pop culture phenomenon.

Napa Valley was the second officially sanctioned wine-growing region in the US.

A blind taste test in 1976 determined that California produced better wine than France in a decision known as 'the Judgment of Paris' that realigned the wine world.

The adoption of modern appliances led to the soap opera's rise

Soaps grew more popular as they transitioned to television in the 1950s. At the same time, the adoption of modern appliances like the automatic dishwasher and the clothes dryer offered housewives more free time, which soaps could now occupy. By 1970, CBS, NBC, and ABC were airing 18 daytime soaps.

Mexican Americans have become a part of Napa's tradition

While the Napa wine world was largely homogenous for many decades, things are beginning to change. This short video highlights Mexican American winemakers in Napa, focusing on the story of Elias Fernandez of Shafer Vineyards. Fernandez began his wine journey as a migrant grape-picker and has been making wine for over 40 years. In 2008, his vintage won Wine Spectator’s Wine of the Year.

Napa Valley has unique growing conditions, a quality the wine industry refers to as 'terroir.'

Napa Valley is an internationally known wine destination, but it only produces only 4% of California's wine.

A root lice infestation, transported from the East Coast, once destroyed around 70% of Napa's vines.

‘Twin Peaks’ was David Lynch’s ode to the soap opera

In the 1980s, David Lynch was primarily known as the director of art films like “Eraserhead” and “Blue Velvet.” But “Twin Peaks,” his primetime ABC show with writer Mark Frost, was a take on the soap opera, leaning into the genre’s tropes: stilted dialogue, affairs, missing person, and melodrama.

California's Napa Valley and Sonoma County both produce world-class wines, but they have key differences.

Food & Wine magazine's guide to the Napa Valley (and its next-door neighbor, Sonoma Valley) walks through the environmental and geological conditions that differentiate these two first-class wine regions from the rest of the world and from each other. It also includes in-depth explanations of what to look for in their wines, including common grapes, stylistic choices, and tasting notes.

Soaps launched the careers of countless Hollywood A-listers

Soap operas may not be considered high culture, but many actors who would go on to win television and film’s highest honors got their start with soaps. That includes Julianne Moore (“As the World Turns”), Morgan Freeman (“Another World”), Leonardo DiCaprio (“Santa Barbara”), and Michael B. Jordan (“All My Children”).

View a detailed list of Napa Valley wines, dating all the way back to the 1991 vintage.

The first nationally broadcast soap opera was 'Clara, Lu, 'n Em'

The show first aired in Chicago in 1930, but was then picked up by NBC and broadcast across the country in 1931. The show followed three women who lived in the same duplex. Listen to a 1934 episode below, including the preshow's soap-centric advertising.

The Napa Valley was originally inhabited by the Indigenous Wappo people, who built homes and villages throughout the region.

Wildfires and rising temperatures have seriously impacted Napa's winemaking in the 2020s.

Soap operas earned their name thanks to the sponsorships of soap brands

Many early 20th-century radio programs for women were sponsored by brands that introduced each new episode. Because these dramas were aimed at women, many of their sponsors were for household products, like soap. The association led some to refer to the shows as "soap operas," a title that stuck.

A 1981 wedding on 'General Hospital' drew 30 million viewers.

Experts say 2023 was a welcome year for Napa's wine

Many vintners say Napa’s 2023 vintage was a landmark year due to plentiful rain and a lack of extreme weather events, particularly extreme heat, which can stunt grapevine photosynthesis. The graph below illustrates the town of Calistoga's relatively cooler temperatures in 2023.

Soap operas are significantly less popular now than in past decades, though that might be due to a genre classification problem rather than declining viewership.

The Charles Krug Winery, established in 1861, is the oldest winery in Napa Valley.

Visualizing California's wine production

While Europe has France, Italy, and Spain, the US has California. The bulk of US wine production takes place in the Golden State, accounting for roughly two-thirds of the United States’ nearly 800 million gallons produced each year. This chart compares California and United States wine production from 1995 through 2022. Production in both has been trending down for several years, partially due to extreme weather events.

'The Sopranos' is often seen as the start of 'prestige television'

HBO’s The Sopranos followed New Jersey mob boss Tony Soprano as he struggled to balance his violent criminal life with his personal and family issues. Its blend of crime drama, pitch-perfect comedy, and intergenerational family dynamics made for a complex show not easily reduced to typical genre tags.

One expert said Napa's 2023 vintage was one of its best

Karen MacNeil, author of "The Wine Bible," called it “as perfect as any Napa vintage in living memory,” and suggests the wines will only become more impressive with age.

The OJ Simpson case interrupted soaps’ daytime dominance, changing the genre

OJ Simpson's 1995 murder trial was broadcast for months, bumping soap operas from the airwaves. Fittingly, the trial provided the same salacious story lines, compelling characters, and open-ended narratives that soaps offered viewers. The key difference, of course, was that the Simpson trial was real life.

Explore the wineries of Napa Valley with an interactive map of its hundreds of wineries, vineyards, and tasting rooms.

Some say soaps have been replaced by reality TV

Reality shows have much in common with soaps: massive melodrama, sweeping music cues, neverending plotlines, and a seemingly endless number of episodes. Some communications scholars suggest that’s why younger viewers are no longer interested in soap operas; reality programs provide the same content with the added appeal of being “real.”

HBO is credited for the rise of ‘prestige television’

“Prestige television,” sometimes referred to as “the golden age of TV,” is a critical term for serious, darker, auteur-driven television from the late 1990s through the 2020s. HBO shows are often cited as examples of this style, with “The Sopranos” evolving the style and developing a model for the form.

Telenovelas are Latin American takes on the soap opera

Telenovelas share much with American soap operas, with storylines about romantic affairs, deceitful family members, and vengeful villains. However, the key difference is that they are confined to 120 to 180 episodes, while a traditional soap opera is written as an open-ended narrative, allowing it to go on for decades.

Why Nevada is home to a real-life 'Simpsons' house

The home, a strikingly accurate recreation of the cartoon family's home on Evergreen Terrace, was built for a 1997 promotional contest. Back then, it was painted to look exactly like it did on TV, but the contest winner declined to move in, choosing a $75,000 cash prize instead.

The best cult TV shows

Before the streaming era, television shows lived and died by their weekly ratings. That led to early cancellations for several well-regarded shows, like "Freaks and Geeks," "Party Down," and "Veronica Mars." Thanks to DVD boxsets and streaming, the shows often became cult classics long after they were taken off the air.

Before Silicon Valley became the largest tech hub in the world, it was an agricultural area known for its flowers and fruit

It was called the “Valley of Heart’s Delight.” This video by Vox explains how the area went from growing prunes to producing computer chips. It also explains how Stanford University had a big impact on the area’s development.

The numbers on US wine consumption

Ever wonder how much wine the average American drank in 1949? Wonder no more! The answer is 0.89 gallons. That’s way less than 2022, where the number has quadrupled to 2.86 gallons. Check out this simple table that tracks average United States wine consumption from 1934 through 2022, by individuals and as a whole. American wine consumption peaked during the early pandemic but has lessened since then.

'House of Cards' was Netflix's first original prestige drama

When Netflix released the David Fincher-directed political drama series "House of Cards," it marked a watershed moment for both the company and the broader entertainment industry, dramatically shifting how audiences consumed televised entertainment.

'I Love to Eat' was the first nationally televised cooking show

Beard’s show, cohosted with Julia Child, debuted in 1946. It was invaluable in setting the stage for today’s massive trove of televised and online cooking content.

A television show helped popularize sushi in the US in the 1980s

"Shogun," a miniseries released in 1980, followed a British sailor's journey through 17th-century Japan. Nearly a third of American households watched its five installments, and it was used as an instructional text in classrooms throughout the '80s, inspiring a wave of American interest in Japanese culture, including sushi.

Telenovelas evolved alongside technology

Like soap operas, telenovelas began as radio programs and then transitioned to television as the medium became widely available in Latin American countries.

Soap operas are long-form, serialized melodramas

The genre was historically aimed at housewives, and its storylines often involve romantic entanglements and family dynamics that transpired over many years. Media scholar Robert J. Thompson called the soap opera “arguably the most unique contribution that broadcasting has made to the art of storytelling.”

Revelations about quiz show ‘Dotto’ led to a larger scandal across the industry

The show, which aired on both CBS and NBC in slightly different iterations in 1958, followed a fairly standard question-and-answer format, with correct answers slowly revealing an image that contestants needed to solve. Despite its popularity, the show was canceled after it was revealed that one contestant had been provided with answers to the questions. That revelation led to similar scandals with four more shows over the next few months.

Celebrities love Santa Barbara’s beauty, proximity to LA and the ocean

The city has been home to top actors, TV hosts, and more for decades, particularly in Montecito to the east of downtown Santa Barbara. Locals can see Oprah Winfrey walking on San Ysidro Road regularly (when she’s in town).

There's a legal loophole behind California Champagne

In the late 19th century, sparkling wine production took root in California before France began the fight to own the term “Champagne.” Many American winemakers already used it for easy recognition. The battle continued for over a century before reaching an agreement in 2005, stipulating that American sparkling wine couldn’t be labeled as Champagne unless the producer was already calling it such.

HBO's success inspired Showtime, AMC, Netflix, and more

HBO’s success in the early 21st century bred plenty of imitators, who were now more willing to embrace darker, more challenging series like “Weeds,” “Mad Men,” “Breaking Bad,” and “House of Cards.”

TV show character Frasier Crane would have had a net worth of more than roughly $3.5M today

Between his Seattle high-rise with skyline and water views and his career, Frasier Crane's life on the TV show "Frasier" looked luxurious.

‘Oz’ was cable’s first hour-long drama

When the dark prison story debuted in 1997, it was HBO’s only drama and followed a principle that would come to define the network’s shows for decades: “‘I don’t care if they’re likable as long as they’re interesting,’” show creator Tom Fontana told Vice. “That was my mantra.”

'The Grand Ole Opry' turned Nashville into the country music capital

By 1932, country was being broadcast to 30 states and parts of Canada. That influence turned the Tennessee city into a destination for those interested in working in the budding industry.

Francis Ford Coppola once directed an episode of 'SNL' featuring experimental composer Philip Glass as musical guest.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

HBO Max's 'The Pitt' has found success with an old-school, broadcast-TV production model that harkens back to weekly dramas that mostly disappeared during the streaming era.