The adoption of modern appliances led to the soap opera's rise

Soap operas are significantly less popular now than in past decades, though that might be due to a genre classification problem rather than declining viewership.

Some say soaps have been replaced by reality TV

Reality shows have much in common with soaps: massive melodrama, sweeping music cues, neverending plotlines, and a seemingly endless number of episodes. Some communications scholars suggest that’s why younger viewers are no longer interested in soap operas; reality programs provide the same content with the added appeal of being “real.”

Soap operas are long-form, serialized melodramas

The genre was historically aimed at housewives, and its storylines often involve romantic entanglements and family dynamics that transpired over many years. Media scholar Robert J. Thompson called the soap opera “arguably the most unique contribution that broadcasting has made to the art of storytelling.”

Soap operas earned their name thanks to the sponsorships of soap brands

Many early 20th-century radio programs for women were sponsored by brands that introduced each new episode. Because these dramas were aimed at women, many of their sponsors were for household products, like soap. The association led some to refer to the shows as "soap operas," a title that stuck.

Soap operas were especially popular in the '70s and '80s

Shows like "As the World Turns" and "Love of Life" attracted tens of millions of viewers and had many high-profile fans, including Andy Warhol, Sammy Davis Jr. and Supreme Court Justice Thurgood Marshall. This Time cover story from 1976 explores the pop culture phenomenon.

Soaps often air every day, leading to frantic production schedules

Unlike more typical primetime or streaming shows, soap operas often air every weekday. That means writers and actors often work every day to complete a new episode, making for a grueling schedule. It also explains why some of the dialogue and performances might seem a bit off-the-cuff.

The OJ Simpson case interrupted soaps’ daytime dominance, changing the genre

OJ Simpson's 1995 murder trial was broadcast for months, bumping soap operas from the airwaves. Fittingly, the trial provided the same salacious story lines, compelling characters, and open-ended narratives that soaps offered viewers. The key difference, of course, was that the Simpson trial was real life.

The first nationally broadcast soap opera was 'Clara, Lu, 'n Em'

The show first aired in Chicago in 1930, but was then picked up by NBC and broadcast across the country in 1931. The show followed three women who lived in the same duplex. Listen to a 1934 episode below, including the preshow's soap-centric advertising.

How soap operas are being reimagined for the smartphone

Apps like ReelShort, FlickReels, and DramaBox purport to offer "micro dramas," but they strongly resemble soap operas, with serial melodramas about romance and murder. This NPR piece unpacks the trend, highlighting why this new format appeals to demographics that never connected with daytime soaps.

Soaps launched the careers of countless Hollywood A-listers

Soap operas may not be considered high culture, but many actors who would go on to win television and film’s highest honors got their start with soaps. That includes Julianne Moore (“As the World Turns”), Morgan Freeman (“Another World”), Leonardo DiCaprio (“Santa Barbara”), and Michael B. Jordan (“All My Children”).

Telenovelas evolved alongside technology

Like soap operas, telenovelas began as radio programs and then transitioned to television as the medium became widely available in Latin American countries.

'These Are My Children' was TV's first soap

The Irna Phillips production featured many of the same themes as radio soaps. The key difference was that the low-paid actors now no longer had scripts in front of them, leading to some wooden performances and flubbed lines. Reviews at the time were rather negative, highlighting the melodramatic plots and overly expository dialogue. The show ran for less than two months.

A 1980s soap opera helped popularize Napa Valley, broadcasting the idyllic wine country to millions of American viewers every week.

Soaps often rely on cliffhangers, along with many other tropes

The shows are written to encourage viewers to tune in for the next episode, so they often withhold resolutions for as long as possible. This has become a recognizable trait, or a trope, for the genre. Much like other narrative genres, soap operas intentionally embrace tropes rather than avoid them.

Washing dishware before putting it in a dishwasher may reduce the appliance's effectiveness because it dynamically adjusts wash time and temperature based on a sensor that detects dirtiness.

HBO's success inspired Showtime, AMC, Netflix, and more

HBO’s success in the early 21st century bred plenty of imitators, who were now more willing to embrace darker, more challenging series like “Weeds,” “Mad Men,” “Breaking Bad,” and “House of Cards.”

Processed foods were marketed to busy wives in the 1950s

In the 1950s, they were marketed as time-saving conveniences for young families, especially those living in the rapidly expanding suburbs, who could easily find them in local supermarkets, making them a seemingly sensible alternative to fresh foods.

Telenovelas are Latin American takes on the soap opera

Telenovelas share much with American soap operas, with storylines about romantic affairs, deceitful family members, and vengeful villains. However, the key difference is that they are confined to 120 to 180 episodes, while a traditional soap opera is written as an open-ended narrative, allowing it to go on for decades.

Irna Phillips is the ‘the queen of the soaps’

She was responsible for “Painted Dreams,” the first radio soap, as well as “These Are My Children,” the first to appear on television. Later, she launched the shows “Guiding Light,” “As the World Turns,” and “Another World.”

‘Twin Peaks’ was David Lynch’s ode to the soap opera

In the 1980s, David Lynch was primarily known as the director of art films like “Eraserhead” and “Blue Velvet.” But “Twin Peaks,” his primetime ABC show with writer Mark Frost, was a take on the soap opera, leaning into the genre’s tropes: stilted dialogue, affairs, missing person, and melodrama.

HBO is credited for the rise of ‘prestige television’

“Prestige television,” sometimes referred to as “the golden age of TV,” is a critical term for serious, darker, auteur-driven television from the late 1990s through the 2020s. HBO shows are often cited as examples of this style, with “The Sopranos” evolving the style and developing a model for the form.

The 1980s brought luxury items into the bathroom

Companies produced items like waterproof radios and targeted them at people under 30, marketing the devices as hip ways to stay clean.

CES debuted in 1967 amid a wave of miniaturization in at-home electronics

The rapid development of integrated circuits—the basis of computing power—in the 1960s catalyzed an industrial shift toward miniature devices, including pocket transistor radios, smaller TVs, and more. This first consumer electronics trade show (with a slate of 117 exhibitors and 17,000 attendees) sought to make everyday electronics accessible and portable. See a timeline of early consumer tech with photos.

‘Guiding Light’ was the longest-running scripted drama in broadcast history

The show ran for 72 years, starting as a radio program in 1937, and eventually transitioning to television in 1952. Along the way, it launched several Hollywood stars, like Kevin Bacon, James Earl Jones, and Christopher Walken. CBS canceled the show in 2009.

See a timeline of the consolidation of the television and film industry, beginning with Vaudeville theatre traditions from the 1880s.

Before it became the home of 24-hour prestige TV, HBO used to sign off each night.

A 1981 wedding on 'General Hospital' drew 30 million viewers.

'The Sopranos' is often seen as the start of 'prestige television'

HBO’s The Sopranos followed New Jersey mob boss Tony Soprano as he struggled to balance his violent criminal life with his personal and family issues. Its blend of crime drama, pitch-perfect comedy, and intergenerational family dynamics made for a complex show not easily reduced to typical genre tags.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

The history of soap and how it forms bathtub scum and white spots in old oil paintings

Soap has been produced since at least 2,200 BCE via a chemical reaction between fats or oils and a base. This creates salts that act as molecular bridges, helping water lift dirt and grease from surfaces. The same chemistry produces scum when metals in hard water bind to soap molecules, as well as white spots in paintings when metal ions in pigments react with fatty acids in the oil binder.

Cookout and barbecue culture boomed in post-war 1950s America

Magazines like "Life" fueled the outdoor cooking craze, and by 1955, barbecue had grown into a $100 million industry. American Studies scholar Kristin L. Matthews explains that the trend fit neatly with Cold War-era consumerism and the emphasis on home ownership.

Is streaming the new novel?

Ever since the rise of “prestige television” in the early 2000s, critics and viewers alike have argued that TV has replaced the novel by becoming the most significant storytelling medium, citing the cultural importance of shows like “The Sopranos,” “The Wire,” and “Succession.” This essay notes that streaming has strengthened that argument, turning episodes into chapters, and explains why this has been bad for storytelling in both forms.

Radio quiz shows took off in the '40s

The concept took hold during the Great Depression, with 50 shows on the air by 1940, because they allowed families to imagine a financial windfall was just a few questions away. Although the genre had a slight downturn during World War II, it experienced a resurgence by the end of the decade, with 200 shows on the air.

The best cult TV shows

Before the streaming era, television shows lived and died by their weekly ratings. That led to early cancellations for several well-regarded shows, like "Freaks and Geeks," "Party Down," and "Veronica Mars." Thanks to DVD boxsets and streaming, the shows often became cult classics long after they were taken off the air.

Americans only became intolerant of body odor in the last century

Daily bathing only became a societal norm in the last century. Today, Americans routinely bathe and buy more deodorant than any other country, spending roughly $6 billion annually on odor-reducing products. The rise of industrialized soaps, deodorants, and antiperspirants—and extensive marketing around them—stimulated this demand.

'Sex and the City' changed the way single women were portrayed on TV

After debuting in 1998, the comedy ran for six seasons on HBO, offering a frank take on the lives of well-to-do single women. Critics argue the show established a model for other shows to follow, including those that aired on HBO, like "Girls" and "Insecure." (Some users may experience a paywall.)

Learn about the history of soapbox speeches in the United States

From the 1890s to the 1960s, soapbox oratory was common across the US, with speakers gathering crowds in public spaces to share political, religious, and philosophical views.

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

More than half of Americans polled prefer rewatching comedies to other genres

Although streamers and networks are producing fewer sitcoms than ever before, they still have a large audience. About 59.1% of Americans polled by YouGov in a 2023 survey said "Comedy" was their favorite genre to rewatch.

Desi Arnaz devised the three-camera method for sitcoms

Early television shows were filmed with a single camera capturing multiple takes from numerous angles, making for an arduous filming process that sucked the energy from comedies filmed in front of live studio audiences. Arnaz proposed a three-camera setup that allowed the show to be filmed like a play, which soon become an industry standard.

Opera melodies from centuries ago still appear in TV and movies today

Even if you haven't witnessed an 18th century opera, you've likely heard melodies from one in modern media like “Apocalypse Now” and “Sesame Street.” Today, sports events, movies, and television feature operatic melodies even over a century after they were written.

Breaking down what makes HBO different

The network took an early gamble on longer episodes and more complicated narratives than a standard television drama. That paid off and, in the process, created what we now consider "prestige TV."

How HBO pioneered the hourlong stand-up comedy special

Stand-up comedy was already on television in the 1970s thanks to Johnny Carson, but comics were limited to clean sets that typically lasted five minutes. HBO, on the other hand, offered stand-ups the opportunity to air their unadulterated material like they would at a club.

'The Wizard of Oz' flopped in theaters but exploded on TV

The film cost $2.7M to make—$1M more than the average production in 1939, but didn’t recoup it for almost two decades. Its success is mainly due to television. It aired annually from 1956 to 1965 and was watched by more than 49% of all television viewers.

Fascinating evolution of the oven

From ancient wood-fired ovens in Rome and Egypt to modern microwaves, the oven’s evolution has shaped how we cook. Early ovens focused on heat retention, but breakthroughs like the gas stove in 1834, and the electric stove in 1892, brought precision. Then, in 1967, the microwave redefined convenience.

Lyndon Johnson moved the State of the Union into prime time

In January 1965, President Johnson moved the address to prime time to reach a larger TV audience, using it to promote his "Great Society" program—a push to reduce poverty, advance civil rights, and expand federal action in healthcare and economic opportunity.

The best episodes of 'The Simpsons,' ranked

In its almost four decades on the air, "The Simpsons" has played a role in shaping the arc of American comedy. This list from The Ringer ranks the show's episodes that played the biggest role in that process, featuring exemplary scripts from Conan O'Brien, Greg Daniels, and more.

'The Larry Sanders Show' redefined the American sitcom by removing audience laughter, a move that seemed counterintuitive for a television comedy.

Country music's popularity skyrocketed in the 21st century, establishing itself as a dominant force on the Billboard charts in the 2010s.

Thousands of quarters and huge water bills: the economics of laundromats

There are approximately 30,000 laundromats in the US, serving the roughly 50% of apartment dwellers who do not have a washer or dryer. Shops profit when they can get their machines—roughly 30 to 40 per location, on average—to wash eight to 10 loads a day. Connections with commercial vendors help.