In a survey of US Gen Z workers, 53% were freelancing for at least 40 hours per week

Nearly 42% of Gen Z workers have shared their salary with a coworker, compared to just 19% of Baby Boomers.

Gen Z prefers hybrid work over being fully remote

Contrary to popular belief, the younger generation is more likely than their older peers to want employees in the office more often. Millennials seem to have the strongest personal attachment to remote work among the generations, with 41% of remote-capable millennials saying they would be "extremely likely" to look for another job if remote options were partly or entirely eliminated at their workplace.

Despite record-high housing costs, Gen Z homeownership is surging

Many Gen Z homeowners have compromised on location and tightened their expenses to make buying a home possible. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Read why Gen Z is saving more for retirement than older generations

Despite more and more Americans taking money from their retirement funds to cover expenses, many members of Gen Z are investing more in their retirement. Part of the reason for increased savings amongst this generation could be better-designed retirement plans.

The gig economy has rapidly transformed the way millions of Americans work

Rooted in flexibility and on-demand, project-based jobs, it provides opportunities for both side hustles and full-time income streams, appealing especially to younger generations seeking greater autonomy over traditional office roles. While gig work offers freedoms like flexible hours and project choice, it often lacks benefits like healthcare and retirement plans.

Find out what salary makes each generation 'upper class' today

For instance, as of 2026, Gen Zers are considered upper class in lower-cost-of-living areas when they start making around $110K per year. In areas with a higher cost of living, they're considered upper class once they make $130K to $150K or more per year.

Roughly 62% of US adults under 30 say they use TikTok

A Pew Research Center publication reports that most members of Gen Z use the app. That's significantly more than other age groups: 39% for those ages 30 to 49, 24% for those 50 to 64, and 10% for those 65 and older.

Gen Z is drinking less alcohol than older generations.

The number of people collecting money from gig work tripled between 2017 and 2021

That includes people driving for Lyft or delivering food through GrubHub. Those people might be changing the face of the US economy at large, too. Gig work provides a cushion between jobs outside of government unemployment assistance, for example.

The average 401(k) balance for Gen Zers was $13K as of Q3 2024

For millennials, the average 401(k) plan balance was more than $66K at the time. It's worth noting that retirement savings goals are often much higher than what many people actually have saved.

Gen X has the most student debt per borrower

Gen X is the generation that came of age in the 1980s and 1990s. A podcast episode explains how this came to be.

A quarter of Gen Z eats organic food

A 2025 YouGov poll found that 25% of Gen Z US adults eat organic food, while 10% say they follow a whole-foods diet, meaning they seek out foods that are minimally processed.

American Express is targeting Gen Z, who are generally less risk-averse than older generations

Unlike Millennials, who grew up during the Great Recession in 2008, Gen Z has a higher risk appetite and has grown up with more gamified spending platforms, like online gambling and prediction markets. Analysts say Gen Z's risk appetite makes them prime targets for credit card companies like American Express that can sell younger customers on large benefits in exchange for annual fees.

62% of independent workers said they would prefer permanent or non-contract work

In the consulting firm McKinsey's 2022 "American Opportunity Survey," 36% of employed respondents (about 58 million Americans) classified themselves as "independent workers." But they're not all thrilled about their current professional status.

Former New Yorker editor Tina Brown coined the term “gig economy” in 2009

Although this article was written pre-pandemic, the workers interviewed in it still feel representative of the sector’s modern ethos. In the piece, the writer interviews a handful of gig workers about why, exactly, they’ve chosen to make a living off of Airbnbs or TaskRabbit gigs rather than doing something else.

Full-time employees can cost up to 1.4 times as much as an independent worker.

Student loan debt isn’t evenly distributed across age groups

Millennials and Gen X borrowers account for more than 70% of outstanding federal student debt ($1.1T). The discrepancy is driven by several factors, including a drop in college enrollment by younger Americans and older cohorts having more years to pay off balances.

Listen to an interview with a gig economy expert

In this podcast episode, the hosts sit down with NerdWallet Senior News Editor Rick VanderKnyff, a gig economy expert who explains why the sector grew during the COVID-19 pandemic, what defines a gig worker, how gig workers handle their finances, and more.

The average salary for full-time gig workers is roughly $60K a year in the US

High-earners can make more than six figures, while close to 15% make less than the federal minimum hour wage. Most gig workers in the United States still have to file a tax return every year.

Gen Z is increasingly interested in running marathons

The race has become a popular event for young people. Over 12,000 20-somethings signed up for the New York Marathon in 2024. That's a significant increase from 2023 (9.987) and 2022 (8,039).

In 2024, 15% of US laborers worked remotely

At the time, Frisco, Texas, had the highest share of remote workers among large US cities, at 34% (or 42,000 people). Frisco was closely followed by Berkeley, California, at 32% (18,000 people).

Over 1.9 million Americans—more than a quarter of those unemployed—have been classified as 'long-term' unemployed in a given month in 2026, meaning they've been out of work for at least 27 weeks.

Juliet Schor wrote an informative book about the gig economy: 'After the Gig'

In an interview, she explains that gig economy workers come in two groups: people who are earning supplemental income on the side of a full-time job, and people who depend on gig work for their entire incomes. As it turns out, those groups feel very differently about the gig economy.

One-third of early- and mid-career workers have considered quitting due to stress

In 2024, around half of all full-time employees polled by the National Alliance on Mental Illness reported experiencing burnout at their jobs. Around a third of all employees ages 18 to 49 had considered quitting their jobs due to workplace stress.

The share of workers with remote-capable jobs working from home peaked in 2020

Every year, it seems like some study is claiming that remote work is over, and that employers are forcing workers to return to office en masse. This chart shows a much more nuanced picture of how remote work has fluctuated before, during, and after the 2020 COVID-19 pandemic—remote, hybrid, and in-person work levels have remained relatively stable since 2023.

See preferred supplements across different countries in 2025, by generation

Millennials and Gen Z typically took more supplements than other age groups across vitamins, proteins, minerals, and herbal supplements, according to 2025 data from a Global Consumer Insights Survey conducted in 55 countries. Roughly two-thirds of Gen Z respondents stated they'd taken vitamins in the past 12 months. (Some users may experience a paywall.)

A 2024 report found that the average American vacation costs nearly $2K per person.

Each generation’s median income

Discover data about each generation’s income in the US. Generation X currently holds the title of highest earners, with notable wealth for those living in Maryland. Find out which groups tend to succeed and why, while seeing where you stand in comparison.

Cancer rates are on the rise among GenXers and Millennials

Cancer rates are rising among Gen X and Millennials, with more cancer diagnoses being made in their 30s and 40s than previous generations. Factors such as prenatal exposures, environmental toxins, and lifestyle choices may contribute to this trend. Memorial Sloan Kettering Cancer Center's experts discuss these issues, exploring how these insights could reshape cancer risk understanding.

About 63% of employees making $100K+ salaries can work from home sometimes or always

However, only 38% of those making $50K to $100K can do the same. Some have pointed out that working from home is increasingly inaccessible to blue-collar workers and those who did not attend elite higher education institutions, furthering America's class divide.

The gig economy is a labor market in which workers earn money through on-demand jobs

These “gigs” are often temporary or flexible tasks, such as driving for Uber. Colloquially, the term “gig economy” usually refers to people doing jobs where they connect with people who request their services through an app.

The US youth unemployment rate jumped from 6.6% in 2023 to 10.4% in 2025.

Use this interactive tool to see how long Americans have tended to remain at the same job for in various decades.

Find out what it's like to work in the gig economy

If you’re thinking about being a gig worker—for example, an Airbnb host, Lyft driver, or DoorDash delivery person—keep this article in mind before you start. This article outlines particular concepts prospective gig workers should think about before signing up for gig work, such as upfront costs and budgeting for taxes.

How COVID-19 brought new investors into the market

With fees removed from the equation and more time at home thanks to pandemic-related lockdowns, Americans who had never bought or sold stocks before started participating in the market. Charles Schwab dubs this cohort “Generation Investor” and notes individuals from all age ranges took part in this phenomenon. Study up here.

Gen Z eats more Chipotle than other generations

The brand’s proficiency with social media and relatively low price point make Chipotle a favorite among younger diners. Individual assembly also makes it easy to cater to various diets.

Many gig economy jobs are easy to sign up for, with a low barrier to entry

That doesn’t mean being a gig worker is an easy career, however. This article provides a framework for how to succeed in the gig economy, such as getting routines in place to streamline workflows, avoiding burnout, and creating a solid network.

Young voters are ditching political parties

While the silent generation and baby boomers have become less likely to identify as political independents as they have aged, generation X and millennials are maintaining high levels of independent identification.

Explore an interactive tool that reveals why Americans are unemployed—almost 30% of unemployed Americans ages 25 to 54 cited being laid off as the reason for their unemployment, for instance.

A work-free retirement is a relatively recent development in human history

Though it looks different in other countries, economic historians trace retirement's rise in the US to a growth in personal income through pensions, GDP, and Social Security.

A guide to gig-worker taxes and the new Venmo rule

Tax laws are catching up to modern freelancers. Starting with income made in 2024, gig workers will have to report the earnings they receive via apps like Venmo and PayPal differently. The main change: workers will have to detail all app earnings above $5,000 (previously, it was $20,000), and that’ll eventually drop to $600. This guide explains what that’ll mean and answers common questions about the new rule.

'Loveflation' is making dating more expensive and less frequent

A survey found that more than half of Americans are going on fewer dates due to rising costs, with 27% stopping altogether. Gen Z and millennials are the hardest hit, with 62% reporting changes in their dating habits due to inflation.

There's some evidence that working from home has helped the environment

Those who work fully remote can have a 54% lower carbon footprint than on-site laborers, according to one 2023 study. For instance, the share of Americans driving to work alone decreased by about 7% between 2019 and 2022, significantly reducing vehicular emissions.

Explore an interactive tool that provides regularly updated information on labor market outcomes of recent college graduates.

Researchers, experts, and retirees are finding that the 401(k) has left much to be desired

Baby Boomers, once the biggest generation, are now creating the largest wave of retirees in US history. Much of this generation is also the first to retire predominantly on the expectation that their 401(k) plans or similar tax-advantaged accounts performed well in the markets—which isn’t always the case.

Over 35% of remote-capable US workers worked from home 'all the time' in 2023

With more than 1.3 million remote workers, the New York City metropolitan area had more remote workers than any of the top 30 metro areas in the US at the time. However, the Austin, Texas, metro area had the largest share of remote workers, with more than 23% of the city's workforce working remotely.

Some Gen Z men are obsessed with ‘American Psycho’

If you’ve ever spent any time on finance-themed meme pages, you’re likely already aware that today’s young men have a fascination with the serial killer main character of the movie "American Psycho." Find out what it is about the satirical representation of the late-1980s Wall Street investment banker-type that resonates with Gen Z men.

In this live interview with phone-free childhood advocate Jonathan Haidt, host Ava Smithing—of Gen-Z—presses Haidt on why there isn't more of a research consensus on the mental health implications of social media for children, among other contentious topics.

The average gig worker likely doesn’t have an employer-sponsored retirement plan

But just like full-time 9 to 5 office workers, gig workers can still save for retirement. An article outlines strategies for gig workers seeking to save for retirement, including different ways to think about what the money from each “gig” should go toward.

People who work from home might be less likely to take vacation than in-person workers

Remote workers took 5.5% less annual vacation time than their on-site counterparts, according to one 2023 study. The researchers found that remote workers were 22% less likely to take any vacation time at all, and that when they did go on vacation, they tended to take less total time off.