A quarter of Gen Z eats organic food

See preferred supplements across different countries in 2025, by generation

Millennials and Gen Z typically took more supplements than other age groups across vitamins, proteins, minerals, and herbal supplements, according to 2025 data from a Global Consumer Insights Survey conducted in 55 countries. Roughly two-thirds of Gen Z respondents stated they'd taken vitamins in the past 12 months. (Some users may experience a paywall.)

Gen Z is drinking less alcohol than older generations.

Gen Z eats more Chipotle than other generations

The brand’s proficiency with social media and relatively low price point make Chipotle a favorite among younger diners. Individual assembly also makes it easy to cater to various diets.

Roughly 62% of US adults under 30 say they use TikTok

A Pew Research Center publication reports that most members of Gen Z use the app. That's significantly more than other age groups: 39% for those ages 30 to 49, 24% for those 50 to 64, and 10% for those 65 and older.

The USDA does not claim that organic food is healthier than the alternatives

Although many believe organic food to be healthier, the USDA's organic label refers to methods used to grow the food rather than any potential health benefits. Still, a 2016 Pew Research Center study found that 76% of people purchased organic food for its health value.

In the US, 'organic food' is defined by the USDA

Food products can only be classified as “organic” if they meet the standards defined by the US Department of Agriculture. For crops, that means avoiding prohibited substances and genetic engineering, among other requirements. For livestock, that includes a minimum number of grazing days.

Despite record-high housing costs, Gen Z homeownership is surging

Many Gen Z homeowners have compromised on location and tightened their expenses to make buying a home possible. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

In a survey of US Gen Z workers, 53% were freelancing for at least 40 hours per week

Overall, Gen Z has a pretty different attitude about work from previous generations, partly because of the economic hardship they’ve witnessed being born into the Great Recession and coming of age during the COVID-19 pandemic.

This 'Science Vs' episode checks the taste, health, and environmental claims about organic food against the actual research.

Gen Z prefers hybrid work over being fully remote

Contrary to popular belief, the younger generation is more likely than their older peers to want employees in the office more often. Millennials seem to have the strongest personal attachment to remote work among the generations, with 41% of remote-capable millennials saying they would be "extremely likely" to look for another job if remote options were partly or entirely eliminated at their workplace.

Hippies explored the possibilities of organic food

The 1960s counterculture sought to buck traditions, including culinary ones. Hippies believed that healthier food was integral to dismantling the status quo and, in turn, started health food stores, espoused vegetarian diets, and cultivated organic food, which they found to be a welcome alternative to the over-commercialized farming industry. In the decades since the movement’s decline, many of its practices have been absorbed by the mainstream.

Organic food might be greener, but it’s not better for you

Weighing in on the ongoing debate surrounding organic versus “regular” foods, health experts explain whether organic foods offer significant health benefits. Studies suggest that organic foods have little additional nutritional value compared to...

Where to buy organic on a budget

In the past year, prices for organic fruits and vegetables rose 13.1%, significantly higher than the price increase of non-organic foods. While buying organic can be costly, certain stores can help organic shoppers save. This list highlights produce stores you may have been overlooking, like Trader Joe's and Walmart. Peruse the list and keep you grocery costs down.

Read why Gen Z is saving more for retirement than older generations

Despite more and more Americans taking money from their retirement funds to cover expenses, many members of Gen Z are investing more in their retirement. Part of the reason for increased savings amongst this generation could be better-designed retirement plans.

Gen Z's love for perfume is boosting sales

Teen boys are the biggest driver in perfume sales as of the summer of 2025. They have increased their spending on fragrances 26% year-over-year as the trend blossoms on TikTok via #PerfumeTok. Additionally, users of weight loss drugs GLP-1 agonists are adding to sales, as they seek olfactory over culinary sensations.

Gen Z is increasingly interested in running marathons

The race has become a popular event for young people. Over 12,000 20-somethings signed up for the New York Marathon in 2024. That's a significant increase from 2023 (9.987) and 2022 (8,039).

Find out what salary makes each generation 'upper class' today

For instance, as of 2026, Gen Zers are considered upper class in lower-cost-of-living areas when they start making around $110K per year. In areas with a higher cost of living, they're considered upper class once they make $130K to $150K or more per year.

Nearly 42% of Gen Z workers have shared their salary with a coworker, compared to just 19% of Baby Boomers.

Health food broke into the mainstream by the 1980s

A 1984 New York Times story noted that Americans were eating less red meat than a decade prior, and that, in general, the country was “talking, thinking and worrying about what they eat to a degree unique in the nation's history.” The feature then details foods that were then considered bizarre: whole-grain muffins, hummus, and a variety of vegetarian dishes. (Some readers may experience a paywall.)

American Express is targeting Gen Z, who are generally less risk-averse than older generations

Unlike Millennials, who grew up during the Great Recession in 2008, Gen Z has a higher risk appetite and has grown up with more gamified spending platforms, like online gambling and prediction markets. Analysts say Gen Z's risk appetite makes them prime targets for credit card companies like American Express that can sell younger customers on large benefits in exchange for annual fees.

Young voters are ditching political parties

While the silent generation and baby boomers have become less likely to identify as political independents as they have aged, generation X and millennials are maintaining high levels of independent identification.

Although no longer the dominant format, CDs are increasingly popular with younger people.

Natural food stores began sprouting up in the US in the 1960s and 1970s

Health food stores began opening in the ‘50s, though they were primarily focused on vitamins and holistic supplements. Natural food stores, however, provided pesticide-free produce and often relied on local farmers for their products. One of the first was New Age Natural Foods, in San Francisco’s Haight-Ashbury neighborhood, which opened in 1965.

J.I. Rodale helped pioneer organic farming in the US

Rodale began using the term “organic” in the 1940s to describe farming practices that avoided the use of pesticides and chemicals, which he believed were dangerous. Rodale used a 63-acre farm in Emmaus, Pennsylvania, to cultivate organic food and established a magazine, Organic Farming and Gardening, as well as a foundation based on a simple motto: “Healthy Soil = Healthy Food = Healthy People.”

In this live interview with phone-free childhood advocate Jonathan Haidt, host Ava Smithing—of Gen-Z—presses Haidt on why there isn't more of a research consensus on the mental health implications of social media for children, among other contentious topics.

Ultraprocessed foods include preservatives, dyes, sweeteners, and more

Processed foods are those that have been altered from their original state, which includes numerous processes that we consider natural, such as cooking or salting. Ultraprocessed foods contain at least one item that wouldn’t be found in a kitchen, like hydrogenated oils or high-fructose corn syrup. It’s estimated that nearly 75% of all foods consumed in the US are ultraprocessed, though that doesn’t mean that all of them are unhealthy. In fact, some, such as prepackaged whole wheat bread and soy milk, are recognized for their health benefits.

The average 401(k) balance for Gen Zers was $13K as of Q3 2024

For millennials, the average 401(k) plan balance was more than $66K at the time. It's worth noting that retirement savings goals are often much higher than what many people actually have saved.

Cancer rates are on the rise among GenXers and Millennials

Cancer rates are rising among Gen X and Millennials, with more cancer diagnoses being made in their 30s and 40s than previous generations. Factors such as prenatal exposures, environmental toxins, and lifestyle choices may contribute to this trend. Memorial Sloan Kettering Cancer Center's experts discuss these issues, exploring how these insights could reshape cancer risk understanding.

The nutrients vegetarians and vegans need to keep in mind

Although most older Americans still enjoy their steaks and chicken, an estimated 2.5 million of those ages 55 and older have abandoned red meat and poultry in favor of a predominantly plant-based diet. Some people decide to go vegetarian or vegan...

Proof of 'natural' food claims are voluntary for most food products

Unlike the enforcement done by the USDA for meat, dairy and eggs, the FDA offers loose guidelines for using a "natural" food label on most foods, and following the guidelines is voluntary. As a result, many products labeled as "natural" can contain processed ingredients and synthetic additives.

Only 28% of Americans think restaurant prices are fair

Seven in 10 Americans dine out at least once a month, but only 28% of diners think menu prices are fair, a 2025 YouGov survey found. That changes only slightly by income, with 44% of higher-income Americans finding the prices fair.

Washington, DC's Restaurant Nora was the first certified organic restaurant in the US

The owner, Nora Pouillon, opened the restaurant in 1979, branding its menu as "additive-free food" to avoid the negative associations people had with "health food." In 1999, it was certified as an organic restaurant, a standard achieved by using at least 95% organic ingredients.

30% of Americans make New Year's resolutions

The practice is more popular among younger people: In a Pew Research Center study, nearly half of people under 30 reported making at least one resolution. The majority of Americans (of all ages) who didn’t make resolutions said they simply don’t like the tradition.

What constitutes a 'healthy' diet?

A natural diet, typically high in plant-based foods and low in processed foods, appears to be the main contributor to a healthy, diverse gut microbiome.

The ABCs and FAQs on GMOs from the WHO.

GMOs (or genetically modified organisms) are a subject of great debate in the food world…but how come? GMOs are organisms whose genetic materials have been altered in a way that does not occur naturally in order to create a product that has a...

97% of Americans polled say they like or love ice cream

GMOs sound scary, but you eat them every day

Why are GMOs bad? They aren't. We've been eating them for decades with no ill effects, which makes sense, because a genetically modified organism is simply an organism, like every other organism, produces hundreds of thousands of proteins, but one or two of them are proteins that were chosen specifically by humans. Watch this 11-minute video for more.

The health food industry grew significantly in the early 1990s

By 1996, there were over 6,000 health food stores in the US, which generated over $9B in sales. That was still a small number compared to traditional supermarkets, but it was a 17% improvement in annual growth over the previous five years, highlighting a rapidly growing industry.

Adults are developing food allergies that they didn’t have as children

Research published in 2019 found that almost half of 40,000 surveyed adults with food allergies developed a new food allergy as adults, underscoring that our immune systems may newly misclassify substances later in life.

Why kids are picky eaters

Parents who are stressed about their child repeatedly refusing vegetables: It may not be your fault. Rather than being a result of nurture, it appears that nature decides whether a kid is more adventurous with their appetite. Researchers tracked more than 2,400 sets of twins and found how genetics may actually be a major contributor to children's finicky eating habits.

Some parents are spending about $200 on berries per month

About 32% of respondents to a recent survey about berries said their children typically eat a carton of berries in a single serving. That level of consumption is costing parents more money than one might expect.

Between 2003 and 2023, nearly 5M Americans lived in food deserts, elevating their risk for conditions linked to unhealthy nutrition, including cancer, heart disease, and diabetes.

As of 2025, about 9 in 10 Americans use the internet daily

Polling finds that while most Americans have home broadband and smartphones, digital divides persist. Young adults, Hispanic adults, and lower-income households are significantly less likely to subscribe to home broadband and more likely to rely on smartphones as their primary means of internet access.

Blue zone cooking—a concept that journalist Dan Buettner developed from his reporting on centenarian populations—emphasizes cooking with simple, fresh ingredients and echoes themes of the well-known Mediterranean diet.

35% of Americans have moved on from their childhood religion

A new Pew Research analysis finds that most Americans still identify with their childhood religion, but 35% have switched or left entirely—often due to lost belief or drifting away.

Why processed foods can be so addictive

In recent years, many critics have voiced their concerns about the food industry and how ultra-processed foods affect our health. Despite our awareness of these issues, processed foods are still incredibly hard to remove from our diet. In this podcast by The Guardian, Dr. Chris van Tulleken explains how “junk food” is created to get us hooked, how it negatively affects us, and what we can do to improve our eating habits.

40% of Americans didn't read a book in 2025, with 19% of adults responsible for 82% of the country's book reading.

The science of food allergies

Why do certain substances trigger an immune response while others don't? Listen to researchers explain the science in this five-minute video. Food allergies affect around 8% of children and 2% of adults in the US, and—unlike sensitivity or intolerance—they involve the immune system mistaking certain harmless proteins in foods as dangerous invaders, triggering a rapid and sometimes severe defense response.

Amazon is the most-loved brand among baby boomers

Macy's ranked at number five for the oldest generation alive today, whereas Gen Xers have Apple in their number one slot. This data visualization outlines the most-loved brands among baby boomers.

One in six Americans contracts food poisoning each year.