Former New Yorker editor Tina Brown coined the term “gig economy” in 2009

Juliet Schor wrote an informative book about the gig economy: 'After the Gig'

In an interview, she explains that gig economy workers come in two groups: people who are earning supplemental income on the side of a full-time job, and people who depend on gig work for their entire incomes. As it turns out, those groups feel very differently about the gig economy.

The gig economy is a labor market in which workers earn money through on-demand jobs

These “gigs” are often temporary or flexible tasks, such as driving for Uber. Colloquially, the term “gig economy” usually refers to people doing jobs where they connect with people who request their services through an app.

Full-time employees can cost up to 1.4 times as much as an independent worker.

Find out what it's like to work in the gig economy

If you’re thinking about being a gig worker—for example, an Airbnb host, Lyft driver, or DoorDash delivery person—keep this article in mind before you start. This article outlines particular concepts prospective gig workers should think about before signing up for gig work, such as upfront costs and budgeting for taxes.

The gig economy has rapidly transformed the way millions of Americans work

Rooted in flexibility and on-demand, project-based jobs, it provides opportunities for both side hustles and full-time income streams, appealing especially to younger generations seeking greater autonomy over traditional office roles. While gig work offers freedoms like flexible hours and project choice, it often lacks benefits like healthcare and retirement plans.

Listen to an interview with a gig economy expert

In this podcast episode, the hosts sit down with NerdWallet Senior News Editor Rick VanderKnyff, a gig economy expert who explains why the sector grew during the COVID-19 pandemic, what defines a gig worker, how gig workers handle their finances, and more.

The number of people collecting money from gig work tripled between 2017 and 2021

That includes people driving for Lyft or delivering food through GrubHub. Those people might be changing the face of the US economy at large, too. Gig work provides a cushion between jobs outside of government unemployment assistance, for example.

Many gig economy jobs are easy to sign up for, with a low barrier to entry

That doesn’t mean being a gig worker is an easy career, however. This article provides a framework for how to succeed in the gig economy, such as getting routines in place to streamline workflows, avoiding burnout, and creating a solid network.

The average gig worker likely doesn’t have an employer-sponsored retirement plan

But just like full-time 9 to 5 office workers, gig workers can still save for retirement. An article outlines strategies for gig workers seeking to save for retirement, including different ways to think about what the money from each “gig” should go toward.

In a survey of US Gen Z workers, 53% were freelancing for at least 40 hours per week

Overall, Gen Z has a pretty different attitude about work from previous generations, partly because of the economic hardship they’ve witnessed being born into the Great Recession and coming of age during the COVID-19 pandemic.

The average salary for full-time gig workers is roughly $60K a year in the US

High-earners can make more than six figures, while close to 15% make less than the federal minimum hour wage. Most gig workers in the United States still have to file a tax return every year.

A guide to gig-worker taxes and the new Venmo rule

Tax laws are catching up to modern freelancers. Starting with income made in 2024, gig workers will have to report the earnings they receive via apps like Venmo and PayPal differently. The main change: workers will have to detail all app earnings above $5,000 (previously, it was $20,000), and that’ll eventually drop to $600. This guide explains what that’ll mean and answers common questions about the new rule.

WeWork marketed itself on community

In a new era of work where many millennials wanted to work for themselves in offices with exposed brick, cold brew on tap, and casual dress codes, WeWork realized these entrepreneurs and startup workers didn’t want to do it alone.

Read an article about what happens when nurses are hired like Ubers.

Why can't we just turn the empty offices into apartments?

As both rent prices and mortgage rates rise across the US, many companies have simultaneously continued operating hybrid or remote workforces post-pandemic. A podcast episode dives into why city dwellers aren't all living in their prepandemic break rooms just yet.

Being a 'digital nomad' has become more common since the pandemic popularized remote work

Digital nomads are people who often work remotely without a specific home base, traveling from country to country or city to city, often without returning to a home address in-between.

62% of independent workers said they would prefer permanent or non-contract work

In the consulting firm McKinsey's 2022 "American Opportunity Survey," 36% of employed respondents (about 58 million Americans) classified themselves as "independent workers." But they're not all thrilled about their current professional status.

Inside a recent Lyft lawsuit

Over the past few years, there have been a few lawsuits regarding the way gig workers are classified as employees. Specifically, these lawsuits aim to see if gig workers (like Lyft drivers, in one recent case) should be classified as full-time employees or independent contractors. For more information, read this article.

Delivery apps have realigned the restaurant industry

As delivery apps like Grubhub and DoorDash became popularity, traditional dine-in restaurants have adapted to become more accommodating. In this thinkpiece for the Atlantic, Ellen Cushing argues that it's both changed the kind of food being made and realigned our very notion of a restaurant. (Some readers may experience a paywall.)

The 1819 novel 'Ivanhoe' popularized the word 'freelancing'

In the novel, the author wrote about “free-lances:” mercenary soldiers who were “free” to use their weapons (called, yes, “lances”) in service of whoever paid them the most. A video details that story and other gig economy basics.

'Foodie' culture arose in the early 2000s

Food writer Jaya Saxena attributes the mainstreaming of the term to early-aughts TV shows, including “Top Chef” and “No Reservations,” as well as the dawn of social apps like Yelp, which turned everyday diners into critics.

TikTok is changing the building trades

Plumbers, welders, and general contractors are meeting their customers on TikTok. This article delves into the growing group of tradespeople documenting their work (and advertising their services) on the popular app. The profiled workers are convinced this is the new way to sustain a life in the trades.

When your 9-to-5 becomes optional

You've seen the headlines. But what would actually happen if everyone's 9-to-5 became optional? We dug into the data. Traced automation philosophy back thousands of years. Examined what happened when elevator operators disappeared. Looked at Alaska's 40-year experiment paying every citizen. And investigated the Philippines, where 89% of call center jobs are now at risk. What we found was more positive than bleak. This video explores three questions: What does the data actually show? What does history tell us about this kind of disruption? And what happens when work becomes optional?

Do unions still work?

Workers everywhere from Starbucks to Uber have made headlines about unionizing—and some union experts argue that despite union membership being lower than it was in eras past, unions could still help the economy.

Airbnb's Brian Chesky explains 'Founder Mode' and how he took back control

The short-term rental CEO learned hard lessons through the pandemic, specifically around a culture focused on management and not building products. In the fall of 2024, Chesky gave a well-received speech at a startup conference that prompted debate in the startup world. He summarizes the talk here.

Many of the 2010s girlboss-era founders experienced a public fall from grace in 2020

In the 2010s, dozens of female founders were celebrated on the covers of business magazines like Inc. for their recent startup success, from Emily Weiss’s Glossier makeup brand to Steph Korey’s Away luggage company. But many of these companies were also the subject of large takedown articles around the year 2020.

Airbnb started as a vacation rental startup and soon disrupted the hospitality industry

In this podcast episode, Airbnb gets the "How I Built This" treatment. The "How I Built This" host speaks with the entrepreneurs behind today's largest businesses about how they got started. In this episode, Airbnb's cofounder Joe Gebbia talks about how he built Airbnb.

A creator economy timeline

Long before anyone memorized a TikTok dance, the creator economy began with regular people blogging about their personal lives. Eventually, it snowballed into the creator economy we know today. The Washington Post created an interactive timeline to help visualize how the creator economy got from point A to point B.

Read a list of one digital nomad's favorite remote work locations

Roughly 18 million Americans travel the world while working remotely, hunting for hotels and cafes with solid Wi-Fi connections and weather. From Thailand to Greece, these digital nomads have worked all over the world in the years since remote work has become more popular.

Listen to legendary investor Marc Andreessen argue against the 'lump of labor fallacy,' the idea that there's a finite amount of work in an economy.

Hustle culture is what happens when the belief that working extremely hard will put people on the path to success becomes the norm in a workplace or other group

From pulling all-nighters at the office to never taking a weekend off, hustle culture has been known to lead to employee burnout. The Worklife with Adam Grant podcast explains hustle culture and its effects in depth in this episode.

'Startups' can be defined as small, early-stage companies that are designed to grow fast.

In the 1970s, a former NASA engineer pitched remote work as a solution to an energy crisis

His name was Jack Nilles, and he wrote a book that is considered the "founding document of telecommuting" in 1973 called "The Telecommunications-Transportation Tradeoff," coining the terms "telecommuting and telework." Nilles argued that telecommuting could serve as an "alternative to transportation," helping cut down on gridlocked traffic and reduce society's reliance on nonrenewable resources like oil. (Some users may experience a paywall.)

Nearly 42% of Gen Z workers have shared their salary with a coworker, compared to just 19% of Baby Boomers.

Mark Twain coined the phrase 'The Gilded Age'

The writer's 1873 book "The Gilded Age: A Tale of Today" (cowritten with newspaper editor Charles Dudley Warner) satirized the speculative investing and greed that took place following the Civil War. That era is now known as the Gilded Age, a term derived from the novel. (Some readers may experience a paywall.)

Read an article about Uber's origin story, which starts back in 2009 when its cofounders tried to catch a cab during a Paris snowstorm without much luck.

How COVID-19 brought new investors into the market

With fees removed from the equation and more time at home thanks to pandemic-related lockdowns, Americans who had never bought or sold stocks before started participating in the market. Charles Schwab dubs this cohort “Generation Investor” and notes individuals from all age ranges took part in this phenomenon. Study up here.

The term 'startup'—which is typically used to describe private companies in their early stages of operation that focus on innovating new products or services to meet a market gap—can be traced back to a 1976 Forbes article.

Personal computers became more common in the late 1970s, making working from home more viable

As the internet and email became more popular in the 1990s, more infrastructure that would eventually support remote work was created. But the practice was still relatively uncommon until the COVID-19 pandemic, when white-collar workers first took to working from home en masse.

Read about the tax implications of remote work's increasing popularity

Tax complications can arise when a remote employee opts to work from a state where their employer had not previously done business. Demand for remote jobs has remained high since the pandemic accelerated remote work's popularity.

Remote work offers a way for companies to save money on office space

Before the pandemic, real estate costs were between 3% to 9% of the typical S&P 500 company's budget (with the exception of companies in the energy industry). Eliminating some or all of a company's expensive office leases is one way that companies can save money by adopting work-from-home models. (Some users may experience a paywall.)

Wedding photographers and other vendors have tailored their services to social media in recent years

In this podcast interview with Xochitl Gonzalez—a former luxury wedding planner who wrote the viral The Fake Poor Bride article in 2023—you'll learn a lot about how the wedding-industrial complex has evolved over the past few years and how modern additions, such as the rise of wedding styling services for "wedding weeks," have driven costs up.

A post-game interview with Sophia Amoruso directly after her 2016 Forbes cover

This article from 2016 is a time capsule of sorts. It includes an interview with the person who coined the term “girlboss,” Nasty Gal founder Sophia Amoruso, that took place just after she appeared on the cover of Forbes magazine. We now know that her company would go on to file for bankruptcy the next year.

‘I realized after I got there it was a cult,’ one former WeWork executive said

WeWork isn’t only known for how it revolutionized modern work, or its spectacular financial rise and fall. It’s also known for its former cultlike company culture under former CEO Adam Neumann, complete with a charismatic leader and “summer camp” company retreats that blurred the lines between work and personal life.

‘The Giant Pool of Money’ remains one of the most acclaimed accounts of the 2008 housing bubble

This Peabody Award–winning "This American Life" episode traces how cheap global money, subprime lending, and Wall Street engineering inflated the housing bubble. Through vivid reporting and real voices, it became one of the defining works of 2000s financial journalism.

The share of workers with remote-capable jobs working from home peaked in 2020

Every year, it seems like some study is claiming that remote work is over, and that employers are forcing workers to return to office en masse. This chart shows a much more nuanced picture of how remote work has fluctuated before, during, and after the 2020 COVID-19 pandemic—remote, hybrid, and in-person work levels have remained relatively stable since 2023.

Some tourist hot spots, including Barcelona and Mexico City, are shunning tourists.

Journalists are increasingly unionizing

The LA Times was a famously anti-union paper—until its owner sought to cut costs by consolidating positions across its portfolio. This paper isn’t alone. Over the past few years, as the news business struggled, many publications kicked their unionizing efforts up a notch.

Read the New York Times profile of TAKI 183

The 1971 article about the young graffiti artist and his many acolytes exposed the burgeoning subculture to a large audience and also detailed the effort to clean the work from the city's walls. (Some readers may experience a paywall.)

Burning Man has become a playground for Silicon Valley's tech workers, sometimes influencing the work culture of the country's biggest companies.