Mall Santas became a widespread tradition beginning in the 1900s

There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

The Macy’s website claims that retail Santas—the Christmas icons who invite children to meet them at department stores and malls around the holidays—have been visiting the store since the 1860s.

Santa Claus is the result of centuries of evolving traditions

Originating from Saint Nicholas, a 4th-century bishop celebrated for his generosity, Santa's story merged with European folk legends like Sinterklaas and Father Christmas. By the 1800s, American culture redefined him, thanks to Clement Clarke Moore’s poem "'Twas the Night Before Christmas" and Thomas Nast’s illustrations.

Two Americans solidified the modern conception of Santa Claus in the 1800s

Clement Clarke Moore’s 1823 poem, now known as “The Night Before Christmas,” envisioned Santa riding a sleigh pulled by reindeer, making nighttime visits to provide gifts. Thomas Nast’s Harper’s Weekly illustrations in the 1860s–1880s established his distinctive appearance—large, bearded, and clad in an (often) red suit.

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

Mall Santas can make five-figures for just six weeks of work

The annual gig requires more dedication than most would expect. Mall Santas undergo training at Santa University, receive a bodyguard, and must stay in character.

Christmas elves evolved from Norse mythology to Santa’s workshop

Elves originated as powerful human-sized beings in Norse mythology, closely tied to nature and fertility. In the 1800s, American writers reimagined them as tiny, toy-making assistants for Santa Claus, with later visual depictions by Norman Rockwell and Disney solidifying their role in Christmas folklore.

Father Christmas was originally associated with decadent parties

The English figure of Father Christmas is another component of the character that would become Santa Claus. Father Christmas was depicted as eating and drinking to excess until the more austere Victorian era. He morphed into a figure dedicated to children and charity, eventually blending into the modern Santa Claus.

Santa Claus originally wrote Christmas letters instead of receiving them

Parents originally used the letters as an opportunity to help discipline their children. Gifts eventually took on a more central role in the holiday, turning the letters into chances for kids to write Christmas wish lists.

Working as a mall elf is not always merry

Humorist David Sedaris’s classic radio piece on his time working as Crumpet the Elf at Santaland in a Macy’s revealed a darker side of Christmas, filled with tantrums and fights. First broadcast in 1992, Santaland Diaries was Sedaris’s breakout story, and NPR has annually aired the story ever since.

Hundreds of thousands of children still write handwritten letters to Santa

Children have been writing letters to Santa Claus for centuries, but in the early 1900s, Santa started writing back. That’s when the United States Postal Service began Operation Santa, allowing its employees to help answer St. Nick's mail. In 2017, the USPS started accepting digital letters to Santa.

Dutch immigrants to America brought 'Sinterklaas,' a tradition of gift-giving to children

Dutch settlers brought Sinterklaas—their tradition of celebrating Saint Nicholas on Dec. 6 with gifts for children—to 17th-century New Amsterdam (now New York), where American culture eventually reimagined the bishop into our modern portrayal of Santa Claus.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

The myth of Santa Claus has partially caused a consumption-oriented holiday season

Yahoo pulled together a humorous collection of social media posts from people who seem to have forgotten that the holidays aren’t only about getting presents. The article is a sobering reminder to spend time with loved ones and show gratitude during the special season.

An illustrator named Thomas Nast helped create the Santa Claus we know today

Older depictions of Saint Nicholas present a tall and thin bishop, while 19th-century illustrations from Thomas Nast gave the world Santa’s iconic white beard, big belly, jolly smile, and red suit.

Leaving cookies for Santa became popular in America during the Great Depression.

Hear the story of Saint Nicholas, the inspiration for modern Santa Claus

A fourth-century Greek bishop in Turkey, Nicholas was known for his generosity and gift-giving. Legend holds that he secretly tossed gold bags through a window to save three sisters from slavery, which landed in stockings drying by the fire.

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

SantaCon went from an anarchist protest to a rowdy bar crawl

Now known mainly as a costumed, Christmas-themed bar crawl, SantaCon began in San Francisco in 1994 as an anarchist protest against Christmas overconsumption inspired by a Danish event in 1974. It spread to Portland and Seattle before the event went worldwide and lost its radical roots in the process.

Track Santa and his industrious elves

Starting in December, you can follow along with Santa’s trek across the globe. Spend time on the map, play games, and even translate your holiday messages into other languages.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

Thomas Edison created the first strand of electric Christmas lights in 1880

Edison strung electric bulbs outside his laboratory in 1880, and his business partner Edward H. Johnson first wrapped a tree in lights in 1882. It wasn’t until the lights were commercialized in 1917 that they became common in household Christmas decorations.

Saint Nicholas was a Turkish bishop from the third century

The Christian clergyman didn’t ride in a flying sleigh or have a workshop full of elves, but he was known for his generosity and anonymous good deeds, which became the basis for the story of Santa Claus.

Rockwell helped define the American Christmas

Rockwell painted 30 Christmas covers for the Saturday Evening Post. Drawing on his love of Charles Dickens’ “A Christmas Carol,” Rockwell placed the holiday’s unofficial traditions in an American context, with images of eager children, snow-covered small towns, and warm family meals.

Martin Luther is often cited as the first to decorate the Christmas tree—though the practice began decades earlier

Luther lore claims he may have been the first to link tree decorations to Jesus, as he used candles to symbolize the Nativity star. However, German bakers had adorned evergreens with apples and sweets as early as 1419 for Christmas Eve displays.

The first chocolate Advent calendar appeared in 1958

Chocolate Advent calendars began in 1958, when German companies first paired the traditional countdown with small pieces of chocolate behind each door. The idea spread slowly at first, but eventually became one of the most popular Advent calendar formats worldwide.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

Christmas carols evolved from medieval folk songs to modern holiday staples

Christmas carols began as communal folk songs in medieval Europe, and were later adapted into religious hymns. Revived in England in the 19th century, they have become a core holiday tradition around the world.

Before electric lights, Christmas trees were lit with real candles

The practice of lighting Christmas trees with electricity didn’t begin until the late 1800s. Before that, families used wax candles on branches—a dangerous tradition that originated in 16th-century Germany.

Queen Victoria and Prince Albert popularized the Christmas tree in 1840s Britain

An 1848 engraving of Queen Victoria and Prince Albert around a decorated Christmas tree sparked a trend across Britain and the US. Their German-inspired custom quickly became a fashionable centerpiece of holiday celebrations.

The 1974 anarchist protest in Denmark that later inspired SantaCon

An interview with one of the participants explains what the performance art group that planned the event was hoping to achieve. Hordes of Santas walking down the street with a giant goose, attacking buildings with backhoes and pickaxes, handing out “presents” stolen from department stores, and eventually being arrested.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

The Slavic Ded Moroz is a more secular version of Santa Claus

Atheism was long a central part of Soviet politics. One facet was an attempt to wipe out religious holidays, Christmas (and Santa) included. Ded Moroz, or Father Frost, is the Soviet version of Santa, who also travels by carriage and has a long white beard.

Charles Dickens transformed Christmas into an important family-centric holiday

When Charles Dickens published "A Christmas Carol" in 1843, its story of an old man's redemption helped reshape the holiday, popularizing themes of generosity, reflection, and family that transformed the Christmas season.

Saturnalia was a Roman festival that helped shape Christmas

Ancient Romans celebrated Saturnalia in mid-December, honoring Saturn, the god of agriculture, with week-long street festivals. These celebrations featured gift exchanges, lavish meals, and gambling, which was prohibited in public at the time.

Some believe telling children about Santa Claus is immoral

David Kyle Johnson, a professor of philosophy, thinks telling kids that Santa is real is psychologically damaging and sets them up for being more easily conned as adults.

Some parents think believing in Santa Claus hinders critical thinking

There’s a divide among Christian Scientists as to whether encouraging children to believe in Santa Claus is harmless fun or a potentially damaging lie. However, most American parents apparently encourage their children to believe in Santa.

One of the earliest Advent practices came as a response to a heretical movement

In 380 CE, the Council of Saragossa met to oppose the spread of Priscillianism, a local heresy. The council ordered Christians to observe strict church attendance from Dec. 17 to Christmas—one of the earliest documented Advent-like practices.

The first printed Advent calendars were from Germany in the early 1900s

Printed Advent calendars originated in early-20th-century Germany, where printer Gerhard Lang created the first commercially produced versions. Inspired by his mother’s homemade countdowns, Lang added small doors in the 1920s, establishing the format that spread worldwide.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

See Rockefeller Center's Christmas trees since 1931

In 1931, with construction still underway, Rockefeller Center's very first Christmas tree was erected out front. John D. Rockefeller himself greeted the construction workers who put up the first 20-foot tree and decorated it with cranberries and paper garland.

The Rockefeller Center Christmas tree was first erected in 1931 by construction workers

The tradition of erecting a tree in Rockefeller Center officially began two years later, when the company continued what the Depression-impacted workers had started. Today, its lighting and nearby ice skating draw millions annually, making it one of America’s most famous holiday traditions.

German printer Richard Sellmer revived Advent calendars after World War II

Advent calendar production resumed in 1946, when German printer Richard Sellmer began issuing nostalgic winter-town designs that became classics, later exporting them to the United States. His company still operates today, producing more than 140 varieties.

Read about the history of gift cards

The first retailer to sell gift cards was Neiman Marcus, but Blockbuster popularized them by selling them via in-store displays in 1994. Starbucks then started selling gift cards that could be reloaded in 2001.

A brief history of Christmas tree design

A celebration of the Christmas tree in all its festive glory. Get a glimpse into its intriguing background and the lore that accompanies it.

One man in Germany answers a large amount of Santa's mail

There are a few places in the world where much of Santa Claus's mail ends up, often because their name includes the jolly man's moniker. One of those places is Nikolausdorf, Germany, where Hubert Weddehage, a local government employee, has responded to Santa's mail for over 50 years.

See Christmas traditions from around the world

From Venezuelans roller-skating to church to the decoration of boats in Greece, Christmas traditions vary widely all around the world. See examples from 30 different countries, which highlight how a country’s history shapes its holiday traditions.

See some of the weirdest Advent calendars you can buy

Modern Advent calendars span nearly every niche imaginable. Shoppers can now buy versions filled with cheese, dog treats, hot sauce, and even sexual-wellness products, reflecting how far the tradition has expanded beyond simple chocolate countdowns.