Hockey romance novels have become an unexpected sensation

Writers like Colleen Hoover and Emily Henry have propelled romance to become the most popular genre in publishing, generating over $1B annually.

Unpacking the rapid rise of romantasy, the genre that blends fantasy and romance

The subgenre—primarily aimed at female readers and sometimes bordering on erotica—has become a sensation, due in no small part to its popularity on social media platforms like TikTok. Writers like Sarah J. Maas and Rebecca Yarros harken back to early Gothic works, which similarly sought to combine the supernatural and the erotic.

Consumers are buying more books now than they were 20 years ago, thanks to a 2020 boom and a popular literary corner on TikTok.

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

Innovative novelist Don DeLillo wrote an erotic hockey novel under a pseudonym

The acclaimed writer—known for books like "White Noise" and "Underworld"—published "Amazons" in 1980 under the pen name Cleo Birdwell. The story claimed to be a memoir, written by a woman who secretly joined an NHL team. The ruse went beyond the text, too, with a female model posing as Birdwell for promotional events.

Why the publishing industry is hot for romance

Romance books are currently trending in the publishing industry. That means romance authors are currently seeing greater commercial success than many writers in other genres. This podcast episode dives into what's behind the publishing industry trend from a business perspective. Listen to it here.

How Harlequin became the most famous name in romance fiction

The publisher, which began as a modest family operation in 1949 in Winnipeg, took off when it noticed its bestselling titles were romance novels. That success intensified as it began selling its titles in grocery stores during the 1970s. This deep dive explores its meteoric rise and how that would set the stage for the genre for years to come.

A scholarly analysis of romance's enduring popularity

Diane Winston, a media scholar at the University of Southern California, argues that romance novels have remained popular because they've historically offered women shame-free ways to explore their identities and sexualities. She notes that's even more true today, with contemporary romance novels, from romantasy bestsellers to "Heated Rivalry," more willingly explore social dynamics.

The economics of romance novels

Romance is the publishing industry's most popular genre, with over 44 million units sold in 2025 alone. This episode of "The Economics of Everyday Things" podcast explores how the once-maligned form became the most reliable kind of book in the industry.

A deep dive into the data behind the romance bookstore renaissance

As the literary genre expands, so does the network of romance-specific stores. Romancing the Data keeps track of the rise of romance bookstores across the globe. This article not only shows how quickly the trend is taking off but also explains how brick-and-mortar shops are simply catching up with audience demand.

Several bestsellers began as fan fiction

Ali Hazlewood's "The Love Hypothesis" began as "Star Wars" fan fiction. Cassandra Clare's "Mortal Instruments" series was about "Harry Potter" characters Draco Malfoy and Ginny Weasley. Anna Todd's "After" series was an example of "real life fiction," or fan fiction that is about real people rather than fictional ones (the books were originally based on the boy band One Direction).

Breaking down 'clinch covers,' a defining characteristic of '80s romance novels

As romance novels became more popular in the 1980s, publishers leaned into the books' steamier content by advertising it on their covers. Eventually, one specific kind of portrait emerged: the clinch cover, which featured a muscly man, usually shirtless, holding a woman against his chest. This episode from 99% Invisible explores the history of the trend and why it's largely disappeared from modern romance novels.

Fan fiction has slowly become a part of mainstream publishing

In 2025, the SenLinYu fantasy novel "Alchemised," which began as "Harry Potter" fan fiction, became a bestseller after being traditionally published; its movie rights were sold for over $3M. The mainstreaming of the genre is due to a combination of factors, including publishing's interest in the hard metrics that fan fiction websites provide.

Listen to some of romance's leading writers discuss the genre

In this interview from 2022, romance novelists Helen Hoang (author of the "Kiss Quotient" series) and Emily Henry ("Beach Read," "People We Meet on Vacation," and more) discuss both loving and subverting the conventions of the genre.

A guide to the romance genre's major tropes

This guide breaks down romance's most prominent tropes, or narrative patterns, used by romance writers and adored by their fans. After you learn about "friends to lovers," "marriage of convenience," and "forced proximity," you'll start to see your favorite romance reads in an entirely new light.

Readers discovered AI prompts in several romantasy books

In 2025, readers discovered AI prompts in three writers' texts, with one even instructing the AI bot to make a passage sound more like another romance writer. This Futurism piece digs into the scandals and how it's contributed to readers' skepticism about the genre's more prolific writers.

A detailed analysis of romance novel covers through history

A lot has changed in the romance genre over time, a fact that's clearest in the way that the books are marketed to consumers. This interactive data visualization surveyed decades of romance book jackets, finding that raunchy, realistic paintings of scantily clad models have largely been replaced by vibrantly colored illustrations, often with the characters drawn as cartoons.

A comparative analysis of the romance and horror genres' overlap

Both genres aim to make their readers' hearts pound, albeit in different ways. Romance novelist Trilina Pucci argues that the gap between the two aims is much slimmer than it may seem, with some horror tropes (like a man enraged by the abuse of his wife) and romance tropes (like the subgenre of dark romance) blurring the line.

Jane Austen inspired stories that some now consider fan fiction

Sybil G. Brinton's 1913 novel "Old Friends and New Fancies" brought together characters from Austen's six major books. Other works of JAFF (Jane Austen Fan Fiction) followed in the same style. The books appealed to the budding group of Janeites, a term referring to Jane Austen superfans.

Diving into 'The Flame and the Flower,' the book that popularized 'bodice ripper' romance

The 1972 Kathleen E. Woodiwiss novel helped create the romance subgenre featuring historical settings and intense, steamy sex scenes. It was an under-the-radar sensation, quietly selling millions of copies while simultaneously courting controversy for its portrayals of rape. In this essay, Jeannette Cooperman revisits the book to see how it reads 50 years after its publication.

Romantasy fans explain why they think the genre is so maligned

Romantasy grows more popular every year, but that doesn't mean it's taken seriously as literature. Hosts from KPBS' "The Finest" attended Comic Con 2025 to get romantasy fans' takes on the genre's unserious reputation.

In 1969, a group of reporters wrote an intentionally bad and salacious novel under a pen name to prove that sex sells more than quality. It sold 20,000 copies within a few months and spent 13 weeks on the New York Times Bestseller list.

Fanfic can provide fans with wish fulfillment

Rather than complaining about a writer's decisions, fan fiction is interactive, providing the fandom with the opportunity to tell the story in the way they see fit. That's especially evident in "shipping," a popular fan fiction trope that's focused on the romantic pairing of characters who are not romantically involved in the source material.

Jane Austen remains a literary force 250 years later

Both her books and adaptations of them for film continue to sell, with 2025 seeing the highest book sales since 2009. Critics claim her deep, witty exploration of relationships and social norms are the basis of her enduring relevance.

Exploring the life of Colleen Hoover, one of romance's most popular authors

The writer is one of the bestselling names in fiction, with her book sales in 2022 surpassing those of the Bible. This profile unpacks her fast rise to fame, including the story behind her first book, which began as a self-published e-book but quickly found its way onto the New York Times bestseller list.

Why so many romance stories take place in Regency-era England

The British Regency era lasted less than a decade, but it remains a popular setting for romance stories, including for Julia Quinn's "The Duke and I," the novel that became Netflix's "Bridgerton." Scholars note that the period's strict social hierarchy, high fashion, and aristocratic traditions are ripe for the romance genre's tropes.

Why some writers believe there's a new romanticism

Journalist and novelist Ross Barkan argues that a crushing political system and alienating technology have led people to become more interested in the offline, analog world and the beauty of nature and emotion. In this essay, he defines this as "the new romanticism," and predicts it will come to define the culture of the 2020s.

Fan fiction is now studied at universities, including Princeton and Harvard

Some professors approach the genre as a unique form of literature that expands the boundaries of art. Comparative literature courses read the source material as well as its fan fiction byproducts, asking students to analyze the conditions that might've produced such dramatic reinterpretations.

Among most mainstream sports broadcasts, sports betting ads appear most often in women's basketball and hockey

A random selection of 50 different sports broadcasts tracked one sports betting reference every four minutes. In one of the randomly selected hockey games, the longest stretch of no gambling reference lasted about five minutes towards the end of the game.

Is streaming the new novel?

Ever since the rise of “prestige television” in the early 2000s, critics and viewers alike have argued that TV has replaced the novel by becoming the most significant storytelling medium, citing the cultural importance of shows like “The Sopranos,” “The Wire,” and “Succession.” This essay notes that streaming has strengthened that argument, turning episodes into chapters, and explains why this has been bad for storytelling in both forms.

Osamu Dazai's 'No Longer Human' found a new generation of readers, thanks to TikTok

The novel was published in 1948, a month after the writer's suicide, and went on to become a classic of Japanese literature. Decades later, an English translation gained popularity on TikTok, where younger readers praised the book for its handling of alienation. (Some users may experience a paywall.)

The novel broke new ground by offering realistic stories

In this brief interview, Terry Castle, an English professor at Stanford, explains the origins of the early British novel. Castle details how the novel was produced for a newly literate middle class interested in recognizable characters and stories “about life as they knew it” rather than Greek and Roman myths or medieval romances. She also explains why a newly enfranchised female demographic was attracted to the fiction of writers like Jane Austen and Virginia Woolf.

Jane Austen superfans are called Janeites

Austen has a modern fan community unrivaled by that of other novelists of her time, devoted in ways similar to more recent pop culture phenomena like "Star Trek" and "Harry Potter," with Janeites regularly donning period-specific costumes, writing fan fiction, and engaging in spirited debates about the work.

Why dystopian literature remains popular

Yale English professor Joe Cleary argues that dystopian literature’s continued relevance is due to a torrent of additional societal anxieties and that the streaming adaptations of dystopian classics "The Handmaid’s Tale" and "The Man in the High Castle" have expanded the genre’s popularity, introducing new audiences to its tropes.

'Harry Potter’ transformed the young adult publishing industry

The series’ success reshaped the market for youth fiction. In 1997, about 3,000 young adult titles were published annually. By 2009, that number soared to 30,000 as publishers chased the next major phenomenon.

Hikaru Nakamura became a chess star both on the board and online

A five-time US champion, Hikaru Nakamura helped chess expand its popularity through streaming. His Twitch and YouTube audiences number in the millions, drawing younger fans and fueling the game’s surge in popularity worldwide.

Dystopian books have grown especially popular with younger audiences

In the late 2000s, Suzanne Collins’s dystopian "The Hunger Games," a young adult book series where impoverished children are pitted against one another for entertainment, spent over five years on The New York Times bestseller list.

Why 2 literary writers think you should read Colleen Hoover

The "It Ends With Us" author is one of the most successful contemporary writers in American literature; she's also one of the most derided. Elizabeth Kaye Cook and Melanie Jennings argue that the criticism is mostly unfounded and that literary types should embrace more commercial authors like Hoover.

'Love on the Spectrum,' a popular Netflix reality show, is following people on the autism spectrum as they navigate romantic relationships

This is one of Netflix's biggest shows, something this podcast says is due partly to the fact that the series both scratches the itch for people who enjoy reality dating viewing and the program is conducted in a nonexploitative, sensitive way that makes viewers truly want the best for the people navigating these situations.

Jane Austen by the numbers

This feature from the Guardian takes a unique approach to Austen's literature, breaking her life, work, and fandom down into data. The slide deck includes comparative analyses of character employment, net worth, and age. Below is a breakdown of Austen's unexpected posthumous rise to fame.

Fanfiction proliferated on fan-made sites in the 1990s

As the internet became more accessible in the '90s, fanfiction writers created websites dedicated to publishing stories about their favorite characters. Still, the hobby was far from mainstream. As one writer from that time said, "Going to Star Trek/comic book conventions in the '80s and '90s was something nerds did. Telling people you read or wrote fan fiction put you in the super geek category."

Fantasy sports have turned fans into 'second screen' consumers

The rise of smartphones made fantasy sports more accessible and contributed to a phenomenon called “second screen consumption,” where sports fans are not only watching a live broadcast but are simultaneously watching the statistics from that game play out in their fantasy matchup.

The history of Samuel Richardson's 'Pamela,' which some consider the first romance novel

The 1740 novel will likely strike modern readers as odd, to say the least. Its titular character, a 15-year-old maidservant, is harassed by her boss, who finally changes his ways and asks for her hand in marriage, which is presented as a happy ending. As this analysis of the text makes clear, though, "Pamela" established a template for the romance genre, even if contemporary writers have been happy to break it.

EL James' 'Fifty Shades of Grey' was originally 'Twilight' fan fiction

The first volume in the popular erotic romance series was originally called "Master of the Universe" and focused on the main characters of "Twilight," the popular vampire series by Stephanie Meyer. After it became a hit in fan fiction communities, James removed the references to "Twilight" and changed the title. It would go on to be the fastest-selling paperback of all time in the United Kingdom and lead to additional books and film adaptations.

One writer believes fantasy is a form of realism

The literary genre has become massively popular in the 2020s, turning a previously marginal form into a mainstream concern. Spufford, a literary novelist who grew up loving books that explored fantastic worlds, argues that fantasy is so popular because it so accurately reflects the real world.

The NHL's first regular season outdoor game was in 2003

Despite being a sport born on frozen ponds, modern professional hockey has held only a few exhibition and college games outside. In 2003, a game between the Edmonton Oilers and the Montreal Canadiens brought players and 57,000 fans together to endure sub-zero temperatures for a piece of history.

The greatest NHL rivalries

In its over 100 years as a league, the NHL has developed several heated rivalries, from the classic Canadian grudge matches between Toronto and Montreal to the Keystone State nemeses in Philadelphia and Pittsburgh. This list ranks the best and most bitter matchups, often tracing their animosity back decades.

A Netflix docuseries turned the sport into a national obsession

Throughout much of its history, Formula 1 racing was a European sport that failed to ever find a major audience in the US. That changed with "Drive to Survive," the Netflix docuseries that premiered in 2019. This analysis from two communications professors unpacks how the series has successfully presented the sport for an American audience and cultivated a dedicated fanbase in the process.

How fantasy baseball fights the loneliness epidemic

Experts believe the erosion of traditional community organizations has led to a loneliness epidemic. This deep dive explores how fantasy baseball has filled the gap for some men, providing a stand-in social network.

A guide to Jane Austen screen adaptations

This database from the Jane Austen Society of North America lists all of the film and television adaptations of Austen's novels, from classics like the 1995 BBC rendition of "Pride and Prejudice" and "Clueless" (a modernization of "Emma") to works loosely inspired by an Austen title, like "The Lake House," which uses "Persuasion" as a motif.