Osamu Dazai's 'No Longer Human' found a new generation of readers, thanks to TikTok

Consumers are buying more books now than they were 20 years ago, thanks to a 2020 boom and a popular literary corner on TikTok.

'The Stranger' remains a popular novel for teenagers

Camus' book's themes—alienation, transgression, and existentialism—continue to resonate with adolescent reader. That's also true of other popular teenage touchstones, like Aldous Huxley's "Brave New World," George Orwell's "Nineteen Eighty-Four," and Sylvia Plath's "The Bell Jar," which are still widely read—and assigned by high school teachers. (Some users may experience a paywall.)

Why dystopian literature remains popular

Yale English professor Joe Cleary argues that dystopian literature’s continued relevance is due to a torrent of additional societal anxieties and that the streaming adaptations of dystopian classics "The Handmaid’s Tale" and "The Man in the High Castle" have expanded the genre’s popularity, introducing new audiences to its tropes.

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

Why TikTok loves Rainer Maria Rilke

It seems like an odd fit: A social media app known for bite-sized videos and a long-dead Austrian poet. Despite the odds, Rilke, especially his famous "Letters to a Young Poet," has become an unexpected trend on TikTok, where influencers share his wisdom on creativity and self-discovery.

TikTok explained: how the app became a global phenomenon

Since 2018, the short-form, video-sharing app TikTok has gone from launching in the US to becoming a habit-forming cultural force that’s signed up more than half of the country's population as users.

TikTok is transforming the English language

Linguists like Adam Aleksic have argued that the way internet slang—especially the kind that thrives on TikTok—enters the real world isn’t so different from how English evolved in its earliest days.

How Japanese Anime became a global phenomenon

Anime's popularity was once confined to Japan, but the art form has attracted a global audience in the 2020s due in large part to its availability on streaming and increased watch times during the COVID-19 pandemic. This Hollywood Reporter article explains how other factors—including several influential celebrities who consider themselves anime aficionados—have made the genre an international sensation.

Dystopian satire became more prominent in the 20th century

Although "anti-utopian" stories have always existed, the international conflicts of World War I and World War II inspired some of dystopian literature’s most influential novels, like Yevgeny Zamyatin’s "We," Aldous Huxley’s "Brave New World," and George Orwell’s "1984." In the decades to follow, more writers would follow the example of those early novels, using the dystopian model to critique artificial intelligence, climate change, and more.

The 21st-century novel is increasingly autofictional

Although autofiction, a literary genre blending autobiography and fiction, has been around for millennia, it has become a popular mode in the 21st century. This extensive study of the genre—which analyzes works by Megan Boyle, Tao Lin, and others—argues that the form has become more prevalent because it mirrors the defining technology of the times: social media.

Unpacking the rapid rise of romantasy, the genre that blends fantasy and romance

The subgenre—primarily aimed at female readers and sometimes bordering on erotica—has become a sensation, due in no small part to its popularity on social media platforms like TikTok. Writers like Sarah J. Maas and Rebecca Yarros harken back to early Gothic works, which similarly sought to combine the supernatural and the erotic.

TikTok can turn everyday users into stars

TikTok is such a cultural force, it’s now a platform for turning ordinary users into stars. This "Planet Money" podcast episode performs a deep dive into how Tai Verdes went from working a day job and dreaming of becoming a successful musician to using TikTok to gain a following.

Dystopian books have grown especially popular with younger audiences

In the late 2000s, Suzanne Collins’s dystopian "The Hunger Games," a young adult book series where impoverished children are pitted against one another for entertainment, spent over five years on The New York Times bestseller list.

Many literary scholars consider 'The Tale of Genji,' a Japanese text from the 11th century, to be the first novel.

Read the New York Times profile of TAKI 183

The 1971 article about the young graffiti artist and his many acolytes exposed the burgeoning subculture to a large audience and also detailed the effort to clean the work from the city's walls. (Some readers may experience a paywall.)

Science fiction or new technology?

Dystopian literature is no longer relegated to the page, with innovations like the Tesla Cybertruck and Meta virtual reality headsets mirroring the aesthetics of texts like "The Running Man" and "Neuromancer." In this essay, Casey Michael Henry argues that the images from these works remain while their messages have faded.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ mapped a major transition

The hilarious 1963 story offered insight into how Americans were shifting away from elite interests to “low culture” by focusing on customized cars and their teen enthusiasts in Southern California. Wolfe pokes fun at the trend while also recognizing young people’s post-war desire for freedom, individualism and creativity.

One teacher's lesson on existentialism and social media use

During a unit on existentialist literature and philosophy, one teacher at Massachusetts’ Phillips Academy asked students to surrender their cell phones to test Kierkegaard’s thoughts on the danger of conformity and Sartre’s belief that humans are “condemned to be free.” Many of them were surprised to find how liberated they felt once they left behind social media.

Hockey romance novels have become an unexpected sensation

The combination was not an obvious hit, but books like "Hockey With Benefits," "Body Check," and "Puck and Prejudice" (a Jane Austen fan fiction) have grown popular thanks to a romance novel boom and an interest on TikTok. Now, HBO and Amazon are taking note with streaming adaptations. (Some readers may experience a paywall.)

How to read the news on TikTok

There's plenty of news on TikTok, but that doesn't mean it's all reliable. This guide, written by a communication technology professor, breaks down the ways the app's algorithm delivers news. It also covers how users can determine whether or not a story is factual or misleading. Most strikingly, the professor warns readers that if they didn't search for a TikTok video, then "it probably found you."

TikTok is resurrecting sampled songs

Rapper Doechii's song "Anxiety" has become a bona fide chart hit. Interestingly, its popularity on TikTok propelled Gotye's "Somebody I Used to Know" (the song Doechii's song samples) and Sleep Hallow's "A N X I E T Y" (a song that samples the Doechii song) onto the charts as well.

How TikTok ate the internet

TikTok is now deeply integrated into American culture, thanks to the app’s powerful algorithm and focus on entertainment which have influenced popular trends and social media content consumption in the US. This immersive piece highlights TikTok’s role in helping shape everything from music to fashion and even politics in the US—while its connection to China has also drawn scrutiny and raised national security concerns.

Billie Eilish and TikTok helped inspire a bossa nova resurgence

Eilish's 2021 song "Billie Bossa Nova" along with a handful of other younger artists, like Laufey and Beabadoobee, have inspired Gen Z's interest in the genre, with the music soundtracking tens of thousands of videos on TikTok.

Fan fiction has slowly become a part of mainstream publishing

In 2025, the SenLinYu fantasy novel "Alchemised," which began as "Harry Potter" fan fiction, became a bestseller after being traditionally published; its movie rights were sold for over $3M. The mainstreaming of the genre is due to a combination of factors, including publishing's interest in the hard metrics that fan fiction websites provide.

Henry David Thoreau's 'Walden' is a popular text with young people in China exhausted by the country's emphasis on achievement.

During the COVID-19 pandemic, readers returned to Camus' 'The Plague'

The 1947 novel, about a city in Algeria that enacts a city-wide quarantine to battle a deadly outbreak, captured readers' attention in the early months of 2020. In the UK, over 2,000 copies of the book were sold in March of that year, over six times what it had sold the month before.

TikTok is one of the fastest-growing social media platforms of all time

Centered around user-generated short videos, the platform was created by the Chinese technology company ByteDance Ltd. With over 1.8 billion users, the app has become a global force.

Tom Robbins wrote comedy for the counterculture

Robbins passed away at the age of 92, leaving behind a catalog filled with surreal and comic explorations of the American counterculture. But his early success led some to disregard the prophetic and nuanced storytelling in his books.

A Hitchcock film has been adapted for a new demographic: smartphone users

Hitchcock's "The Lodger," a silent film from 1927, has been adapted for Tattle TV, a video app featuring "vertical microdramas" aimed at smartphone users looking for bite-sized stories.

Virginia Woolf admired 'The Tale of Genji'

Widely considered one of the defining voices of modernist literature, Virginia Woolf was known for her experiments with stream-of-consciousness narration, nonlinear storytelling, and psychologically complex characters. In a 1925 essay about Murasaki Shikibu’s “The Tale of Genji,” largely considered the world’s first novel, Woolf explains how Shikibu’s style captures the intricacies of living in ways only the novel can.

Why school boards ban dystopian books

Journalist Ali Velshi analyzes the lasting appeal of Lois Lowry's "The Giver" and George Orwell's "1984," two dystopian novels that have courted controversy since their publications. Beyond his interpretations, though, Velshi wants to understand why school boards perennially ban these books—and what makes them so fascinating for adolescent readers. In his search, he talks to Lowry about the lasting influence of her novel and to Orwell expert James McCallister about the prescient political portrait in "1984."

TikTok's personalized algorithm activates the brain's reward system

A 2025 Washington Post study found that 75% of the TikTok users it studied nearly doubled their time spent on the app within a month. Experts in design and psychiatry say this is due to the app's interface and algorithm, which, after learning about the user's preferences, recommend videos more likely to activate that person's dopamine reward system than non-personalized suggestions.

JRR Tolkien redefined fantasy for a new generation

Tolkien's debut novel, 1937's "The Hobbit," was aimed at young adults, yet it felt far more serious than the whimsical tales of Lewis Carroll or L. Frank Baum. "What Tolkien does is take the 'otherworld' fantasy developed in the 19th century and makes it child-sized, melding it with folklore and Norse myth," notes Farah Mendlesohn, the author of "Rhetorics of Fantasy."

TikTok boasts nearly 1.8B monthly users

The app has surged in popularity recently, with usage surging during the COVID-19 pandemic. Those users have generated high revenues, too, with over $23B in 2024.

Read the works of Mark Twain

Twain's books are in the public domain, meaning they can be freely distributed. Digital versions of his classic novels—including "The Adventures of Huckleberry Finn," "The Adventures of Tom Sawyer," "A Connecticut Yankee in King Arthur's Court"—as well as many of his short stories and satirical essays can be accessed through Project Gutenberg.

Why some writers believe there's a new romanticism

Journalist and novelist Ross Barkan argues that a crushing political system and alienating technology have led people to become more interested in the offline, analog world and the beauty of nature and emotion. In this essay, he defines this as "the new romanticism," and predicts it will come to define the culture of the 2020s.

Readers discovered AI prompts in several romantasy books

In 2025, readers discovered AI prompts in three writers' texts, with one even instructing the AI bot to make a passage sound more like another romance writer. This Futurism piece digs into the scandals and how it's contributed to readers' skepticism about the genre's more prolific writers.

A beginner's guide to Toni Morrison

The legendary American writer died in 2019, but her fiction is still as relevant as ever. This primer walks aspiring Morrison fans through her body of work, outlining the ideal starting point for several different kinds of readers. (Some readers may experience a paywall.)

Roughly 62% of US adults under 30 say they use TikTok

A Pew Research Center publication reports that most members of Gen Z use the app. That's significantly more than other age groups: 39% for those ages 30 to 49, 24% for those 50 to 64, and 10% for those 65 and older.

Social media algorithms are shaping real-life language through memes

The evolution of the internet in the early 2000s supercharged the creation and spread of memetic content. Now, highly tuned algorithms on platforms like TikTok and YouTube influence the language, phrasing, and content of creators, which shapes how we use language in the real world.

TikTok CEO Shou Zi Chew on its future

TikTok CEO Shou Zi Chew dives into how the trendsetting video app and cultural phenomenon works, from what distinguishes its algorithm and drives viral videos, to the challenges of content moderation and digital addiction in this wide-ranging conversation with the head of TED, Chris Anderson.

Japan's mysterious disappearance industry

Tens of thousands of Japanese people reportedly choose to leave their lives behind and vanish, according to a 2016 book by Lena Mauger. This long read dives into some of the book's claims via interviews with some of the individuals opting to vanish,...

John Hersey’s ‘Hiroshima’ focused on the stories of atomic bomb victims

The nonfiction book is considered one of the earliest pieces of New Journalism and an arresting case against nuclear warfare. Describing the pain, wounds and trauma of six ordinary citizens, “Hiroshima” played a powerful role in American perception of the war by focusing on its human toll.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

A timeline and visuals on TikTok's rapid growth

The app that would become TikTok is known as Douyin in China, and this article recounts its history, acquisition of rival Musical.ly, and rebranding ahead of its lightning growth. One visualization shows how quickly TikTok reached 1B users.

Why Emily Dickinson's poetry remains popular in the 21st century

Dickinson remains widely read and is often considered one of American literature's greatest poets. This short documentary from PBS uses a 2017 museum exhibition on the writer to explore her long-lasting impact, with input from Barbara Howe, a contemporary poet, and Marta Werner, a Dickinson scholar.

A spiraling story of love between a lonely man and his AI girlfriend

Travis was quickly becoming dependent on his AI companion Lily Rose amid the pandemic (and the tragic loss of his son to the disease). Soon, he realized that thousands like him were being manipulated through the chatbot by a Russian corporation.

Using AI to rewrite and revive Aztec tales

Despite being vanquished by the conquering Spaniards in the 16th century, the Aztecs' culture endured through their descendants and rituals, as well as texts that escaped destruction at the hands of the Europeans. These texts, known as codices and preserved in part by Christian monks, revealed intimate details of life as an Aztec in the Middle Ages. Today, AI programs allow students to learn the Aztec's language, Nahuatl, further preserving their heritage.

Explore Wikipedia, but TikTok-style

Wikipedia's vast trove of information can be a bit dull to navigate. This homemade website takes real Wikipedia pages and places them in a swipeable format similar to TikTok, so you can learn about very random things in a similar mode as the culture-shifting TikTok app. Check it out here.

The novel broke new ground by offering realistic stories

In this brief interview, Terry Castle, an English professor at Stanford, explains the origins of the early British novel. Castle details how the novel was produced for a newly literate middle class interested in recognizable characters and stories “about life as they knew it” rather than Greek and Roman myths or medieval romances. She also explains why a newly enfranchised female demographic was attracted to the fiction of writers like Jane Austen and Virginia Woolf.