A scholarly analysis of romance's enduring popularity

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

The economics of romance novels

Romance is the publishing industry's most popular genre, with over 44 million units sold in 2025 alone. This episode of "The Economics of Everyday Things" podcast explores how the once-maligned form became the most reliable kind of book in the industry.

Writers like Colleen Hoover and Emily Henry have propelled romance to become the most popular genre in publishing, generating over $1B annually.

Why the publishing industry is hot for romance

Romance books are currently trending in the publishing industry. That means romance authors are currently seeing greater commercial success than many writers in other genres. This podcast episode dives into what's behind the publishing industry trend from a business perspective. Listen to it here.

A deep dive into the data behind the romance bookstore renaissance

As the literary genre expands, so does the network of romance-specific stores. Romancing the Data keeps track of the rise of romance bookstores across the globe. This article not only shows how quickly the trend is taking off but also explains how brick-and-mortar shops are simply catching up with audience demand.

Unpacking the rapid rise of romantasy, the genre that blends fantasy and romance

The subgenre—primarily aimed at female readers and sometimes bordering on erotica—has become a sensation, due in no small part to its popularity on social media platforms like TikTok. Writers like Sarah J. Maas and Rebecca Yarros harken back to early Gothic works, which similarly sought to combine the supernatural and the erotic.

A detailed analysis of romance novel covers through history

A lot has changed in the romance genre over time, a fact that's clearest in the way that the books are marketed to consumers. This interactive data visualization surveyed decades of romance book jackets, finding that raunchy, realistic paintings of scantily clad models have largely been replaced by vibrantly colored illustrations, often with the characters drawn as cartoons.

Romantasy fans explain why they think the genre is so maligned

Romantasy grows more popular every year, but that doesn't mean it's taken seriously as literature. Hosts from KPBS' "The Finest" attended Comic Con 2025 to get romantasy fans' takes on the genre's unserious reputation.

Why some writers believe there's a new romanticism

Journalist and novelist Ross Barkan argues that a crushing political system and alienating technology have led people to become more interested in the offline, analog world and the beauty of nature and emotion. In this essay, he defines this as "the new romanticism," and predicts it will come to define the culture of the 2020s.

Romanticism continues to influence culture

The breadth and impact of Romanticism and its emphasis on individualism, embracing emotion, and the power of nature outlived the formal boundaries of the movement’s popularity and continue to linger in the public consciousness.

A comparative analysis of the romance and horror genres' overlap

Both genres aim to make their readers' hearts pound, albeit in different ways. Romance novelist Trilina Pucci argues that the gap between the two aims is much slimmer than it may seem, with some horror tropes (like a man enraged by the abuse of his wife) and romance tropes (like the subgenre of dark romance) blurring the line.

Diving into 'The Flame and the Flower,' the book that popularized 'bodice ripper' romance

The 1972 Kathleen E. Woodiwiss novel helped create the romance subgenre featuring historical settings and intense, steamy sex scenes. It was an under-the-radar sensation, quietly selling millions of copies while simultaneously courting controversy for its portrayals of rape. In this essay, Jeannette Cooperman revisits the book to see how it reads 50 years after its publication.

Why dystopian literature remains popular

Yale English professor Joe Cleary argues that dystopian literature’s continued relevance is due to a torrent of additional societal anxieties and that the streaming adaptations of dystopian classics "The Handmaid’s Tale" and "The Man in the High Castle" have expanded the genre’s popularity, introducing new audiences to its tropes.

A guide to the romance genre's major tropes

This guide breaks down romance's most prominent tropes, or narrative patterns, used by romance writers and adored by their fans. After you learn about "friends to lovers," "marriage of convenience," and "forced proximity," you'll start to see your favorite romance reads in an entirely new light.

Listen to some of romance's leading writers discuss the genre

In this interview from 2022, romance novelists Helen Hoang (author of the "Kiss Quotient" series) and Emily Henry ("Beach Read," "People We Meet on Vacation," and more) discuss both loving and subverting the conventions of the genre.

A medievalist explains how romantic love emerged as a cultural concept

Many long-form stories written in English were originally considered "romances," a term derived from the Old French word for "the speech of the people." But changes in medieval culture, triggered by a number of 12th-century church reforms, led to a new interest in what we now consider romantic love, including a new view of marriage as a pursuit of love rather than a transaction. Those new perspectives were then reflected in the period's popular stories, including stories in Chaucer's "Canterbury Tales."

Breaking down 'clinch covers,' a defining characteristic of '80s romance novels

As romance novels became more popular in the 1980s, publishers leaned into the books' steamier content by advertising it on their covers. Eventually, one specific kind of portrait emerged: the clinch cover, which featured a muscly man, usually shirtless, holding a woman against his chest. This episode from 99% Invisible explores the history of the trend and why it's largely disappeared from modern romance novels.

Hockey romance novels have become an unexpected sensation

The combination was not an obvious hit, but books like "Hockey With Benefits," "Body Check," and "Puck and Prejudice" (a Jane Austen fan fiction) have grown popular thanks to a romance novel boom and an interest on TikTok. Now, HBO and Amazon are taking note with streaming adaptations. (Some readers may experience a paywall.)

Why so many romance stories take place in Regency-era England

The British Regency era lasted less than a decade, but it remains a popular setting for romance stories, including for Julia Quinn's "The Duke and I," the novel that became Netflix's "Bridgerton." Scholars note that the period's strict social hierarchy, high fashion, and aristocratic traditions are ripe for the romance genre's tropes.

How Harlequin became the most famous name in romance fiction

The publisher, which began as a modest family operation in 1949 in Winnipeg, took off when it noticed its bestselling titles were romance novels. That success intensified as it began selling its titles in grocery stores during the 1970s. This deep dive explores its meteoric rise and how that would set the stage for the genre for years to come.

Consumers are buying more books now than they were 20 years ago, thanks to a 2020 boom and a popular literary corner on TikTok.

Is the love song dying?

This visual essay, compiled using 65 years of industry data, is an entertaining trip through the history of pop music, exploring whether or not music has grown less romantic. But, at its heart, this isn't about the Billboard charts—it's about the many different ways we define romance.

Jane Austen remains a literary force 250 years later

Both her books and adaptations of them for film continue to sell, with 2025 seeing the highest book sales since 2009. Critics claim her deep, witty exploration of relationships and social norms are the basis of her enduring relevance.

A linguist argues Jane Austen's language is what defines her fiction

While many readers love Austen's novels for their characters and their romantic plots, Chi Luu argues that many people (including literary luminaries like Mark Twain, Virginia Woolf, and Ralph Waldo Emerson) underestimate how her adept wordplay, sense of irony, and memorable turns of phrase are what have made readers fall in love with her fiction for centuries.

The history of Samuel Richardson's 'Pamela,' which some consider the first romance novel

The 1740 novel will likely strike modern readers as odd, to say the least. Its titular character, a 15-year-old maidservant, is harassed by her boss, who finally changes his ways and asks for her hand in marriage, which is presented as a happy ending. As this analysis of the text makes clear, though, "Pamela" established a template for the romance genre, even if contemporary writers have been happy to break it.

Why Emily Dickinson's poetry remains popular in the 21st century

Dickinson remains widely read and is often considered one of American literature's greatest poets. This short documentary from PBS uses a 2017 museum exhibition on the writer to explore her long-lasting impact, with input from Barbara Howe, a contemporary poet, and Marta Werner, a Dickinson scholar.

A literary critic on why classic Russian literature matters

Gary Saul Morson has spent his life studying Russian writers like Fyodor Dostoevsky and Leo Tolstoy. In this 2022 talk at Hillsdale College, Morson focuses on classic texts like "The Brothers Karamazov" and "War and Peace," suggesting these Russian novels had as much to say about their home country as they did about the larger world. Most importantly, he argues, they still have much to offer modern readers.

The novel broke new ground by offering realistic stories

In this brief interview, Terry Castle, an English professor at Stanford, explains the origins of the early British novel. Castle details how the novel was produced for a newly literate middle class interested in recognizable characters and stories “about life as they knew it” rather than Greek and Roman myths or medieval romances. She also explains why a newly enfranchised female demographic was attracted to the fiction of writers like Jane Austen and Virginia Woolf.

One writer believes fantasy is a form of realism

The literary genre has become massively popular in the 2020s, turning a previously marginal form into a mainstream concern. Spufford, a literary novelist who grew up loving books that explored fantastic worlds, argues that fantasy is so popular because it so accurately reflects the real world.

Readers discovered AI prompts in several romantasy books

In 2025, readers discovered AI prompts in three writers' texts, with one even instructing the AI bot to make a passage sound more like another romance writer. This Futurism piece digs into the scandals and how it's contributed to readers' skepticism about the genre's more prolific writers.

The romantic comedy genre has waned in popularity in the US, but it's surging in other parts of the world.

Fan fiction is now studied at universities, including Princeton and Harvard

Some professors approach the genre as a unique form of literature that expands the boundaries of art. Comparative literature courses read the source material as well as its fan fiction byproducts, asking students to analyze the conditions that might've produced such dramatic reinterpretations.

Exploring the life of Colleen Hoover, one of romance's most popular authors

The writer is one of the bestselling names in fiction, with her book sales in 2022 surpassing those of the Bible. This profile unpacks her fast rise to fame, including the story behind her first book, which began as a self-published e-book but quickly found its way onto the New York Times bestseller list.

Jane Austen used satire to critique women's place in society

Although the novelist is sometimes dismissed as a romance writer, her stories feature pointed societal critiques, especially of women's limited options and challenged popular notions that women were subservient and passive.

Writer DH Lawrence, a 20th-century writer known for challenging social conventions, argued that the novel is the height of literary expression.

Soap operas are significantly less popular now than in past decades, though that might be due to a genre classification problem rather than declining viewership.

Lord Byron was Romanticism's chief heartthrob

A prolific and often controversial figure in life and death, Lord Byron helped shape romanticism and left an enduring literary legacy, including creating the archetype of the Byronic hero. But Byron was more than just an artist—he was also a romantic era celebrity and predecessor to the modern rock star.

'Roses are red, violets are blue' has a long, twisting history

The earliest known use of the phrase, a stock romance form used in greeting cards, is in Edmund Spenser's "The Faery Queen" from 1590 (excerpt below). By 1785, Joseph Ritson updated the verse and connected it to Valentine's Day, creating a cliché that's still used today.

One data scientist argued that fan fiction improved writing

In an academic study, University of Washington professor Cecilia Aragon found that fan fiction often teaches young writers how to craft stronger sentences and convey complex ideas effectively. Much of that comes from the larger fan fiction community, which regularly comments on others' stories, offering kind-hearted constructive criticism in what she calls "distributed mentoring."

Hear three critics discuss why they love Jane Austen

In this podcast, the New Yorker's Vinson Cunningham, Naomi Fry, and Alexandra Schwartz discuss their favorite Austen novels in celebration of the legendary writer's 250th birthday. Fans of Austen will appreciate the spirited discussion of what distinguishes her masterworks from her lesser works, but even newcomers will get a solid overview of what the writer offers readers.

'The Stranger' remains a popular novel for teenagers

Camus' book's themes—alienation, transgression, and existentialism—continue to resonate with adolescent reader. That's also true of other popular teenage touchstones, like Aldous Huxley's "Brave New World," George Orwell's "Nineteen Eighty-Four," and Sylvia Plath's "The Bell Jar," which are still widely read—and assigned by high school teachers. (Some users may experience a paywall.)

Is streaming the new novel?

Ever since the rise of “prestige television” in the early 2000s, critics and viewers alike have argued that TV has replaced the novel by becoming the most significant storytelling medium, citing the cultural importance of shows like “The Sopranos,” “The Wire,” and “Succession.” This essay notes that streaming has strengthened that argument, turning episodes into chapters, and explains why this has been bad for storytelling in both forms.

Eight ways literature can make us happier

Novels are often characterized as a form of cultural escape, but psychologists argue there are health benefits to the many elements comprising fiction. The Greek philosopher Aristotle explored this in his "Poetics," asking if literature was something meant to make us happier. This article highlights eight different innovations common to literature that provide psychological benefits, including the plot twist and more.

Fanfic can provide fans with wish fulfillment

Rather than complaining about a writer's decisions, fan fiction is interactive, providing the fandom with the opportunity to tell the story in the way they see fit. That's especially evident in "shipping," a popular fan fiction trope that's focused on the romantic pairing of characters who are not romantically involved in the source material.

Why 2 literary writers think you should read Colleen Hoover

The "It Ends With Us" author is one of the most successful contemporary writers in American literature; she's also one of the most derided. Elizabeth Kaye Cook and Melanie Jennings argue that the criticism is mostly unfounded and that literary types should embrace more commercial authors like Hoover.

Read a 19th-century guide to writing a Valentine's Day card

Thomas Richardson's "London Fashionable Gentleman's Valentine Writer" offers readers romantic messages they can send to the objects of their eyes—along with some chippy kiss-offs for unwanted suitors. It might be sincere, or it might be satire. Either way, it's an entertaining read. (Some readers may experience a paywall.)

Why school boards ban dystopian books

Journalist Ali Velshi analyzes the lasting appeal of Lois Lowry's "The Giver" and George Orwell's "1984," two dystopian novels that have courted controversy since their publications. Beyond his interpretations, though, Velshi wants to understand why school boards perennially ban these books—and what makes them so fascinating for adolescent readers. In his search, he talks to Lowry about the lasting influence of her novel and to Orwell expert James McCallister about the prescient political portrait in "1984."

Romanticism was an 18th and 19th century creative movement

The movement emphasized the beauty of nature and human feeling. It was inspired by reactions against classical traditions, social injustices, technological change, and the philosophy of the Enlightenment. Although the movement spanned literature, visual art, music, poetry, and architecture, some of its most recognizable works are paintings.

What was the beef between Romanticism and the Enlightenment?

Would you embrace logic or lead with emotion? In the 18th century, Romanticism challenged the Enlightenment’s focus on reason, arguing that imagination, nature, and intuition held deeper truths. From literature to art, this movement reshaped culture—sparking a debate between order and passion.

Toni Morrison's novels were popular postmodern texts

Toni Morrison’s novels broke new ground in American fiction by using bold structures and colloquial voices to reckon with the country’s past, developing her approach through classic early novels like “The Bluest Eye” and “Beloved,” all the way to later works like “Home.” Morrison once said, “The meaning of a novel is in its structure.”