Romantasy fans explain why they think the genre is so maligned

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

Unpacking the rapid rise of romantasy, the genre that blends fantasy and romance

The subgenre—primarily aimed at female readers and sometimes bordering on erotica—has become a sensation, due in no small part to its popularity on social media platforms like TikTok. Writers like Sarah J. Maas and Rebecca Yarros harken back to early Gothic works, which similarly sought to combine the supernatural and the erotic.

A scholarly analysis of romance's enduring popularity

Diane Winston, a media scholar at the University of Southern California, argues that romance novels have remained popular because they've historically offered women shame-free ways to explore their identities and sexualities. She notes that's even more true today, with contemporary romance novels, from romantasy bestsellers to "Heated Rivalry," more willingly explore social dynamics.

Listen to some of romance's leading writers discuss the genre

In this interview from 2022, romance novelists Helen Hoang (author of the "Kiss Quotient" series) and Emily Henry ("Beach Read," "People We Meet on Vacation," and more) discuss both loving and subverting the conventions of the genre.

One writer believes fantasy is a form of realism

The literary genre has become massively popular in the 2020s, turning a previously marginal form into a mainstream concern. Spufford, a literary novelist who grew up loving books that explored fantastic worlds, argues that fantasy is so popular because it so accurately reflects the real world.

Why the publishing industry is hot for romance

Romance books are currently trending in the publishing industry. That means romance authors are currently seeing greater commercial success than many writers in other genres. This podcast episode dives into what's behind the publishing industry trend from a business perspective. Listen to it here.

The economics of romance novels

Romance is the publishing industry's most popular genre, with over 44 million units sold in 2025 alone. This episode of "The Economics of Everyday Things" podcast explores how the once-maligned form became the most reliable kind of book in the industry.

A deep dive into the data behind the romance bookstore renaissance

As the literary genre expands, so does the network of romance-specific stores. Romancing the Data keeps track of the rise of romance bookstores across the globe. This article not only shows how quickly the trend is taking off but also explains how brick-and-mortar shops are simply catching up with audience demand.

Writers like Colleen Hoover and Emily Henry have propelled romance to become the most popular genre in publishing, generating over $1B annually.

A comparative analysis of the romance and horror genres' overlap

Both genres aim to make their readers' hearts pound, albeit in different ways. Romance novelist Trilina Pucci argues that the gap between the two aims is much slimmer than it may seem, with some horror tropes (like a man enraged by the abuse of his wife) and romance tropes (like the subgenre of dark romance) blurring the line.

A medievalist explains how romantic love emerged as a cultural concept

Many long-form stories written in English were originally considered "romances," a term derived from the Old French word for "the speech of the people." But changes in medieval culture, triggered by a number of 12th-century church reforms, led to a new interest in what we now consider romantic love, including a new view of marriage as a pursuit of love rather than a transaction. Those new perspectives were then reflected in the period's popular stories, including stories in Chaucer's "Canterbury Tales."

A guide to the romance genre's major tropes

This guide breaks down romance's most prominent tropes, or narrative patterns, used by romance writers and adored by their fans. After you learn about "friends to lovers," "marriage of convenience," and "forced proximity," you'll start to see your favorite romance reads in an entirely new light.

Why some writers believe there's a new romanticism

Journalist and novelist Ross Barkan argues that a crushing political system and alienating technology have led people to become more interested in the offline, analog world and the beauty of nature and emotion. In this essay, he defines this as "the new romanticism," and predicts it will come to define the culture of the 2020s.

A detailed analysis of romance novel covers through history

A lot has changed in the romance genre over time, a fact that's clearest in the way that the books are marketed to consumers. This interactive data visualization surveyed decades of romance book jackets, finding that raunchy, realistic paintings of scantily clad models have largely been replaced by vibrantly colored illustrations, often with the characters drawn as cartoons.

Explore the world of fan fiction

This guide to the genre's major platforms breaks down their strengths and weaknesses, offering an excellent primer for the uninitiated newcomers.

Fan fiction is now studied at universities, including Princeton and Harvard

Some professors approach the genre as a unique form of literature that expands the boundaries of art. Comparative literature courses read the source material as well as its fan fiction byproducts, asking students to analyze the conditions that might've produced such dramatic reinterpretations.

Fantasy has dozens of subgenres

“Fantasy” itself is a rather broad way of characterizing fiction. The genre encompasses many subgenres, including epic (like JRR Tolkein’s “Lord of the Rings”), dark (like Neil Gaiman’s “Coraline”), or even superhero (like your favorite Marvel or DC comics).

Fantasy is a genre that relies on the supernatural

Fantasy is a literary genre that embraces supernatural and magical elements. While the stories often follow common narrative archetypes, like a quest, they frequently take place in elaborately constructed worlds, which sometimes have their own complex physics, lifeforms, and societies.

Readers discovered AI prompts in several romantasy books

In 2025, readers discovered AI prompts in three writers' texts, with one even instructing the AI bot to make a passage sound more like another romance writer. This Futurism piece digs into the scandals and how it's contributed to readers' skepticism about the genre's more prolific writers.

Consumers are buying more books now than they were 20 years ago, thanks to a 2020 boom and a popular literary corner on TikTok.

Fans of 'The Room' love it for its (many) faults

The movie has bad acting, nonsensical dialogue, and a plot that doesn't add up. Still, its fans attend midnight screenings, recite its most famous lines, and even act out scenes in the aisles. Studies have found that fans are drawn to "trash cinema" like "The Room" for the same reason they're drawn to avant-garde works: because they flout mainstream standards.

Fan fiction implies art is an ongoing, communal practice

Although some serious literary types disregard fan fiction, other academics consider it a fascinating development in art and communication, one that allows everyday people to participate in worldbuilding and storytelling.

'RedZone' intentionally appealed to fantasy fans

This short documentary explains how the NFL Network show quickly became a hit for football fans, especially those looking to monitor the stats for their fantasy teams.

Fan fiction has slowly become a part of mainstream publishing

In 2025, the SenLinYu fantasy novel "Alchemised," which began as "Harry Potter" fan fiction, became a bestseller after being traditionally published; its movie rights were sold for over $3M. The mainstreaming of the genre is due to a combination of factors, including publishing's interest in the hard metrics that fan fiction websites provide.

Fan fiction relies on tropes and subgenres

Fan fiction sites often appear to be littered with inscrutable codewords, with stories labeled as "AU," "drabble," or "PWP." These alert readers to elements of a fan fiction: "AU" is an alternative universe narrative; "drabble" is a very short story; "PWP" stands for "plot? What plot?"

Why dystopian literature remains popular

Yale English professor Joe Cleary argues that dystopian literature’s continued relevance is due to a torrent of additional societal anxieties and that the streaming adaptations of dystopian classics "The Handmaid’s Tale" and "The Man in the High Castle" have expanded the genre’s popularity, introducing new audiences to its tropes.

Romanticism continues to influence culture

The breadth and impact of Romanticism and its emphasis on individualism, embracing emotion, and the power of nature outlived the formal boundaries of the movement’s popularity and continue to linger in the public consciousness.

Fanfic can provide fans with wish fulfillment

Rather than complaining about a writer's decisions, fan fiction is interactive, providing the fandom with the opportunity to tell the story in the way they see fit. That's especially evident in "shipping," a popular fan fiction trope that's focused on the romantic pairing of characters who are not romantically involved in the source material.

Fanfiction proliferated on fan-made sites in the 1990s

As the internet became more accessible in the '90s, fanfiction writers created websites dedicated to publishing stories about their favorite characters. Still, the hobby was far from mainstream. As one writer from that time said, "Going to Star Trek/comic book conventions in the '80s and '90s was something nerds did. Telling people you read or wrote fan fiction put you in the super geek category."

Hockey romance novels have become an unexpected sensation

The combination was not an obvious hit, but books like "Hockey With Benefits," "Body Check," and "Puck and Prejudice" (a Jane Austen fan fiction) have grown popular thanks to a romance novel boom and an interest on TikTok. Now, HBO and Amazon are taking note with streaming adaptations. (Some readers may experience a paywall.)

Modern fan fiction exists in a legal gray area

Modern copyright law prohibits using someone's intellectual property (like a character) without their permission. By and large, fan fiction is tacitly condoned by copyright holders because it's commonly distributed for free. If anything, the copyright holders often benefit by allowing passionate fan communities to flourish.

George RR Martin opposes fan fiction

The "Game of Thrones" author is all for fans creating their own stories, but he finds attempts to commercialize fan fiction distasteful. He's also not interested in reading it. "What I see doesn't affect me, so if you want to do it, I don't care," he said in an interview, "but please don't send it to me."

Understanding the Disney adult phenomenon

Disney isn’t just for kids, at least according to Disney adults, who dress up as their favorite characters and make pilgrimages to the company’s parks. They’re often considered immature, unrefined, or worse, but the members of this subculture don’t see anything wrong with their passionate devotion to Disney. This article explores the phenomenon through interviews with actual Disney adults, offering a more nuanced take on the reasons behind the much-maligned trend.

Diving into 'The Flame and the Flower,' the book that popularized 'bodice ripper' romance

The 1972 Kathleen E. Woodiwiss novel helped create the romance subgenre featuring historical settings and intense, steamy sex scenes. It was an under-the-radar sensation, quietly selling millions of copies while simultaneously courting controversy for its portrayals of rape. In this essay, Jeannette Cooperman revisits the book to see how it reads 50 years after its publication.

How Harlequin became the most famous name in romance fiction

The publisher, which began as a modest family operation in 1949 in Winnipeg, took off when it noticed its bestselling titles were romance novels. That success intensified as it began selling its titles in grocery stores during the 1970s. This deep dive explores its meteoric rise and how that would set the stage for the genre for years to come.

Lucasfilm discouraged fan fiction that sexualized its characters

The self-published fan fiction zines of the '60s, '70s, and '80s were obscure enough that they rarely attracted the attention of the copyright holders of their source material. But Lucasfilm, the production company behind the "Star Wars" films, threatened legal action against fans who published X-rated stories and "homosexual expressions of love" featuring its characters.

As ‘Game of Thrones’ grew more popular, its fans grew more critical

George RR Martin's “A Song of Ice and Fire” series began in 1996 as a series of fantasy novels and gained popularity in the 2010s through the TV series “Game of Thrones.” As the series gained more viewers, fans and critics grew more critical of the show, with particular vitriol reserved for the series finale.

The romantic comedy genre has waned in popularity in the US, but it's surging in other parts of the world.

Several bestsellers began as fan fiction

Ali Hazlewood's "The Love Hypothesis" began as "Star Wars" fan fiction. Cassandra Clare's "Mortal Instruments" series was about "Harry Potter" characters Draco Malfoy and Ginny Weasley. Anna Todd's "After" series was an example of "real life fiction," or fan fiction that is about real people rather than fictional ones (the books were originally based on the boy band One Direction).

Is the love song dying?

This visual essay, compiled using 65 years of industry data, is an entertaining trip through the history of pop music, exploring whether or not music has grown less romantic. But, at its heart, this isn't about the Billboard charts—it's about the many different ways we define romance.

One data scientist argued that fan fiction improved writing

In an academic study, University of Washington professor Cecilia Aragon found that fan fiction often teaches young writers how to craft stronger sentences and convey complex ideas effectively. Much of that comes from the larger fan fiction community, which regularly comments on others' stories, offering kind-hearted constructive criticism in what she calls "distributed mentoring."

Why so many romance stories take place in Regency-era England

The British Regency era lasted less than a decade, but it remains a popular setting for romance stories, including for Julia Quinn's "The Duke and I," the novel that became Netflix's "Bridgerton." Scholars note that the period's strict social hierarchy, high fashion, and aristocratic traditions are ripe for the romance genre's tropes.

How 'Star Wars' changed science fiction

The popularity of "Star Wars" shifted the market away from the more literary, and sometimes cynical, science fiction of the 1960s and '70s. In the wake of George Lucas' space opera, publishers and studios wanted similarly optimistic adventure stories. In time, though, writers like William Gibson would react against that and, in turn, create the "cyber punk" subgenre.

Fantasy and science fiction are distinct genres, though they sometimes overlap

Fantasy stories take place in universes where magic exists; science fiction stories take place in universes that are still grounded in the physics of our world. In science fiction, supernatural powers have scientific explanations. Think of “Spiderman”: Peter Parker gains his powers after being bitten by a radioactive spider.

Follow 5 attendees at Comic-Con 2010

This heartfelt documentary tracks five underdogs—from an Air Force artist and a cosplay designer, to a marriage‑proposal hopeful—revealing how Comic‑Con’s chaos, camaraderie, and celebrity encounters become transformative milestones on their quests for creative, personal, and emotional breakthroughs.

Loving bad art isn't always about mockery

Dr. John Dyck, an assistant professor of philosophy at Mississippi State, says admirers of "so good they're bad" works like "The Room" do not do so ironically. "They love it as a gorgeous freak accident of nature, something that turned out beautifully—not despite, but because of the failure of its creators."

Young readers are increasingly interested in graphic novels

Sales for the form, which relies on illustration as much as text but otherwise follows the form of the novel, are up 69% among young school-aged children. The genre has many sophisticated, intellectual, and critically-acclaimed titles, though it's sometimes derided as a less serious form of literature. Still, studies find that young children who read graphic novels and comics report higher levels of affinity for reading.

JRR Tolkien redefined fantasy for a new generation

Tolkien's debut novel, 1937's "The Hobbit," was aimed at young adults, yet it felt far more serious than the whimsical tales of Lewis Carroll or L. Frank Baum. "What Tolkien does is take the 'otherworld' fantasy developed in the 19th century and makes it child-sized, melding it with folklore and Norse myth," notes Farah Mendlesohn, the author of "Rhetorics of Fantasy."

Romanticism challenged neoclassicalism

Neoclassical artists believed in the promise of the Enlightenment—that logic was a cure-all for society’s problems—and sought to apply a similar rationality to their artwork. That meant straightforward, realistic work that portrayed historical scenes as close to real life as possible without any visible evidence of the artist’s handiwork.

The word ‘fantasy’ wasn't used to describe the genre until the 20th century

The word—at least as a word used to describe fiction—didn’t appear in the Oxford English Dictionary until 1949. Scholars believe that’s due to the arrival of the Magazine of Fantasy and Science Fiction, an influential publication, and the rise in fantasy’s popularity following World War II.